Could you share any statistics or metrics from this engagement?
Even though I do have competitors, as far as marketing goes, no one in my niche produces the energy that we have achieved through SEO Brand. Working in a niche has made the job of positioning my company easier, though. I have the advantage of not competing with large companies.
How did SEO Brand perform from a project management standpoint?
I like to stay involved in the project management because it's important for my business. SEO Brand uses Basecamp, through which they keep me updated on the work. I also receive email reports with detailed charts.
During the web development project, I was also kept informed about every step taken, including internal iterations that SEO Brand made. SEO Brand included me in the project, almost making me a part of the team. They considered me a partner, not just a client, and involved me in the processes for running campaigns and building my website. I am a dedicated person, and as such, I've appreciated SEO Brand's way of working. I'm not a developer, but I feel like I'm a part of the process. SEO Brand wants me to understand what they are building, which shows me how the money I invested is being used.
What distinguishes SEO Brand from other providers?
I go back-and-forth on the phone with SEO Brand every week. I like to be on top of the work, but I also know that I can trust SEO Brand to run operations even without constant interventions from me, as opposed to other SEO companies I've worked with in the past.
I receive regular reports of our work and maintain my involvement because it allows me to assess the work being done. SEO Brand's team always knows exactly where we stand and I can see information about our progress on a week-by-week basis. I can see the areas in which we're succeeding and the ones in which we need a new strategy. As a business owner, I've been incredibly relieved to work like this. Within the SEO industry, it can be easy to get lost in the details, and many companies take advantage of the fact that their clients don't understand technical details. SEO Brand is made up of passionate people who care about what they do. I always push the people with whom I work and try to stay on top of things, which can become too much, but this hasn't been a problem with SEO Brand. They simply deliver, which is impressive to me, especially in the SEO field.
I went through a few companies before using SEO Brand. They simply acted like paid contractors. They did their job and gave answers in Chinese for any questions I asked, putting me in front of a wall. It was a relief to be a part of a project and have SEO Brand's team understand what I wanted. There was never any miscommunication with SEO Brand because I was involved at every step of the process.
SEO Brand's approach inspired me even in my business. Providing this level of relief is something I've tried to do for my own clients. If everyone worked like this, we'd live in a perfect world.
Is there anything SEO Brand could have improved or done differently?
There is always something which can be done better, and we're always on the look for that, either from my side or SEO Brand's. The moment we stop evolving is the moment we start going backwards. In the digital industry especially, everything moves very fast. Google algorithms change every 6 months or even sooner. They'll soon be using artificial intelligence instead of the old algorithms. This is not my industry, but I have been forced by the circumstances to understand and adapt to it.