SEM Nexus

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a geolocation and social media mobile app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

We were looking for marketing and advertising services for an app we were launching.

SOLUTION

What was the scope of their involvement?

SEM Nexus has been doing marketing for us; we started by having initial meetings where we talked about our app and what we wanted to do in terms of advertising. After that, they came up with a proposal, and once we accepted it, they started very quickly.

We’ve worked on strategies to define the demographics and locations we wanted to target. We also had a meeting with the creative team to develop a plan to hit our download numbers and how we’d roll out a certain period.

In terms of content, they did screenshots for the app stores for Google and iOS. They also dud videos for ads that we post on Facebook and Google, among other platforms. In addition, they helped us find influencers and did outreach and bids to them for our campaigns.

What is the team composition?

We’ve been working with an account manager, Michael (CEO), and a creative and marketing team. Overall, we’ve engaged with 2–5 people throughout the process.

How did you come to work with SEM Nexus?

We found them through a Google search while looking for advertising agencies specializing in mobile app marketing.

How much have you invested in them?

We’ve spent $25,000–$30,000 with them so far.

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to scale up users very quickly; in our first campaign, we scaled up to 1,100 users!

How did SEM Nexus perform from a project management standpoint?

We have weekly check-ins conducted by our account manager; overall, they’re a responsive team, so if anything is happening, we can email or call them to get a quick answer from their team. Regarding tools, they offer a portal where we can see real-time statistics for our engagement in marketing through the ads.

What did you find most impressive about them?

They’re more swift and responsive than other providers in the industry. Additionally, they specialize in startups, which is great for us because we’re in a pre-seed funding mode where we don’t have a lot of money at the moment. Overall, they like to build a partnership where, if we succeed, they succeed.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — anytime something comes up, they’re able to answer according to what we need.

Do you have any advice for potential customers?

They’re very easy to work with, so I recommend telling them your budget upfront, and they’ll make it work. It’s also helpful to give them the marketing budget control because they’re able to come up with great ideas.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an app that teaches kids with autism and other developmental needs to associate words.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

I needed help in marketing.

SOLUTION

What was the scope of their involvement?

SEM Nexus is providing us with app optimization services. They’ve helped us find areas of improvement within our app so we can increase our sales and appeal to more people. They’re also marketing our app on Facebook and other platforms. In addition, they handle our influencer marketing efforts. 

SEM Nexus creates the visuals, videos, and other assets for our campaigns. They’ve supported our product launch in app stores, which is available on Android and iOS. 

What is the team composition?

I’ve worked with Greg (Digital Campaign Manager), their COO, and one guy who handles our influencer marketing. Other teammates come and go as needed. 

How did you come to work with SEM Nexus?

We found SEM Nexus through a Google search. While other companies only sent generic proposals, they met with me, and we discussed their packages and our project’s goals. That spoke to me because they took the time to develop a proposal with data and comparisons. I felt they would see me as a person instead of a number, so I chose to work with them. 

How much have you invested with them?

We’ve spent $25,000 so far. 

What is the status of this engagement?

We’ve been working together since October 2021, and our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I don’t have any metrics right now. 

How did SEM Nexus perform from a project management standpoint?

SEM Nexus is great at project management. They’re very transparent and open — if something is not going well, they’re quick to disclose and present solutions. Additionally, they constantly explain things to me and show me data. I can have meetings with their team whenever I want. They’re very responsive and quick to get back to me.

SEM Nexus always stays within my budget, and they present cheaper options if we need to do something beyond my range. They’re excellent at meeting deadlines and keeping their word. We communicate through emails and have regular meetings. 

What did you find most impressive about them?

SEM Nexus’ customer service skills are excellent. In addition, I appreciate that they treat us as if we’re a big organization, even though we’re not. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

You have to be willing to be committed for the long haul — don’t expect changes overnight. It will take some time before things go where they need to be. 

BACKGROUND

Introduce your business and what you do there.

I’m the president of Monkeysphere, a mobile app that reminds people to call their relatives, friends, and close acquaintances.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

We needed help with our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

SEM Nexus helps me with very comprehensive digital marketing services, including SEO, social media marketing, PPC, and email marketing. They work closely with us on keyword research and campaign launches. Additionally, they’re currently working with us to get our price per install lowered.

What is the team composition?

I mainly work with Sergio (COO) and Max (Digital Campaign Manager). In the beginning, I also talked with Michael (Founder & CEO).

How did you come to work with SEM Nexus?

I looked at different companies online, as well as at their reviews. SEM Nexus had great reviews, so I reached out to them, and they told me what they could do for me. I liked what they offered; that was why I hired them.

How much have you invested with them?

We’ve invested around $10,000.

What is the status of this engagement?

I first contacted SEM Nexus a year and a half ago, in 2020. However, our app took a long time to get developed, so we just stayed in touch until we were ready to launch our marketing strategy. Once we got closer to launching, around April 2021, we started working with them, taking steps towards advertising and marketing our app. When it got released, SEM Nexus was able to provide more services. Currently, we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

SEM Nexus’ efforts have helped us get more installs. For example, we were able to get 404 installs last week from the Google Play Store alone. Additionally, they’ve greatly decreased our price per install, although we keep working on that.

How did SEM Nexus perform from a project management standpoint?

SEM Nexus’ project management is very good. They’re very transparent about how much money different campaigns and paid efforts cost. Additionally, they’re very communicative.

They set up a meeting with us at least once per week to touch base and let us know what they’re doing. We use Firebase to manage the project, which is the same platform our development company used during that portion of the project. Additionally, we communicate via email and Google Meet.

What did you find most impressive about them?

SEM Nexus’ professionalism and knowledge are impressive. They’re very punctual to our meetings, and they’re always in a professional setting, even wearing suits to those meetings. Additionally, they don’t second guess themselves, and they seem to know the answers to all of our questions — they simply know what they’re doing.

Are there any areas they could improve?

No. So far, I have no complaints.

Do you have any advice for potential customers?

Do your research as I did and give them a shot. Call them, hear them out, and explain your needs so that they can tell you what they can do for you. Once you do, trust that what they tell you they can do, they’ll do it.

BACKGROUND

Introduce your business and what you do there.

I’m working with a smartphone app company in a division that was founded 1–2 years ago. I serve as an external advisor with a background in marketing technology and marketing communications. I’ve been helping their founder in the decision-making process and in managing their relationship with third-party vendors, including SEM Nexus. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

We hired SEM Nexus for app development guidance and influencer marketing. 

SOLUTION

What was the scope of their involvement?

We’re doing an influencer campaign with SEM Nexus. They've assigned a person to manage the campaigns and to put together a list of people that are audience-appropriate for the app. He takes us through the process of selecting influencers and enables us to work with them. The influencers' end deliverables are videos on their channels to promote the app. 

SEM Nexus has also been giving us feedback on the app experience, giving us instructions on how to track all the activity in our app in a sensible way. They also create reports and advise us on user flows, covering how the app is downloaded and how users are onboarded into the app. 

We’re in the early stages of this process. So far, we’ve had onboarding conversations about the brand feel. The team has created our ad collateral, including copywriting work. Moreover, SEM Nexus resources have designed all of the assets we need to go live in the App Store and Google Play. These assets include our logo and the compiled pictures users see on the app stores. 

The team has also launched ad campaigns on both app platforms. We also have banners on Facebook, and we’ll expand those into Instagram and TikTok. On top of that, their resources help us with our keyword strategy in terms of descriptions and app content.

What is the team composition?

We’ve primarily worked with Max (Digital Campaign Manager) during the onboarding process and in getting everybody settled. At present, we work with a project lead. Under the project lead, we interface with Kasey (Director of Digital Campaigns), who handles the tactical side of things. He does keyword research and keeps an eye on our budgets for our digital marketing activities. Skyler (Director of Social Media & Influencer Marketing) handles our influencer campaigns, while their internal design team members design our collateral.

How did you come to work with SEM Nexus?

We looked around for a number of agencies that had experience in app launches, and they turned out to be hard to find. Many agencies, including relatively big-name firms, turned us away. The ones that talked to us came with outrageous costs for a startup running on seed funding. 

Then, we found SEM Nexus online. The reason we chose them was that they were comfortable with doing an app launch. On top of that, they had all the components that we were looking to use. Their pricing model was also way lower than other agencies’ offers even when we included the amount of money we’d spend on ads. 

More importantly, they offered to give us feedback on how the app was performing. For comparison, it seemed that other agencies only planned to blast our ads out on the internet and then wash their hands after that. In other words, SEM Nexus wanted to help us build a user base, and that was highly compelling to me. That was the start of our engagement. 

How much have you invested with them?

We spend around $5,000 per month, including their retainer fee and our budget for ads. 

What is the status of this engagement?

We started working with them in September 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The first run of ads has been better than expected. In fact, we’ve hit our two-week target in just three days. We’ve also had several hundred downloads and signups, which is in line with our team’s expectations. As we go, we hope to optimize these leads and increase our conversion rates. 

While it’s too early to claim success or failure on anything, the SEM Nexus team has been refining the user flows and app processes even more.  Their recommendations are based on data, and they fall in line with what I might have done if I had built and designed the app myself. I’ve been a UX design practitioner for around 15 years, and I sense that we’ll achieve a positive ROI in this project. However, it’s too early to tell. 

How did SEM Nexus perform from a project management standpoint?

SEM Nexus has managed the project well. They’re highly communicative, and the team is on point in terms of delivering the data we need. They also haven’t missed any deadlines. Meanwhile, our influencer campaigns are a little more fluid. Skyler has to reach out to influencers and sign contracts with them, and we can’t simply put these things on the calendar and work on them. In any case, we’re getting what we need from them from a project management perspective. 

Further, we have standing meetings every other week where they talk about the results and data they’ve gathered from the app and our ads. The project itself has been straightforward enough that we can get any information we need through email. We also have access to SEM Nexus’ platform, which shows us ad data and conversion rates. 

What did you find most impressive about them?

SEM Nexus’ cost structure has been impressive. On top of that, they’re the only agency that’s willing to help us with the project. To reiterate, we’ve experienced rejections from other agencies. Others haven’t said outright that they’re rejecting us, but they’ve priced the project at a cost that isn’t going to work for us. 

As a result, I’ve been delighted that SEM Nexus is willing to help us out. We have a new app, and most new apps fail — they’re willing to take that risk with us. 

Are there any areas they could improve?

In the beginning, we didn’t know what feedback to give to influencers. To be fair, this is a minor sticking point, and we’ve already sorted this out. It’s also a by-product of us not being familiar with influencer marketing. 

Do you have any advice for potential customers?

Come with a little more pre-existing market research. On top of that, sketch out all your KPIs before engaging with SEM Nexus or any other agencies. That way, you can give them a leg up in terms of optimization and planning. This may accelerate things for your project. 

For context, in our engagement with SEM Nexus, we initially didn’t have a fully baked idea of who our audiences were; we were making those decisions as we went. If I had to do it over again, I would have taken a week to put together a research deck that we could present to them before we started. 

BACKGROUND

Introduce your business and what you do there.

I’m the artistic director of a nonprofit theater company. We have an app that offers an immersive theater experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

We needed help marketing our app.

SOLUTION

What was the scope of their involvement?

SEM Nexus provides marketing services. First, the team guided us through the process of setting up ad campaigns. They continue to manage our ads on Google Ads, Facebook, and Instagram.

We’ve also worked closely with the SEM Nexus team on designing various marketing pieces using our existing assets. Additionally, they’ve offered suggestions on optimizing our app’s listing on the App Store and Google Play Store.

What is the team composition?

We only work with two teammates, including a project manager.

How did you come to work with SEM Nexus?

Another marketing agency recommended SEM Nexus to us. 

How much have you invested with them?

We’ve spent about $10,000.

What is the status of this engagement?

The project started in September 2021, and it’s ongoing.

RESULTS & FEEDBACK

Describe the impact this engagement has had on your business. 

SEM Nexus initially predicted that we would have around 10,000 downloads within three months of the engagement. Unfortunately, we have yet to hit even 1,000.

We’re a nonprofit organization, and this was a considerable investment for us. Overall, the team does an adequate job, but their approach isn’t working out for us. We plan on ending the project soon.

How was project management handled?

Their project management is satisfactory — they’re good at sticking to deadlines and budgets. We primarily communicate via email.

Is there anything that the vendor did well or that you would consider a strength?

The SEM Nexus team has done a great job of helping us understand the marketing campaign process. Other than that, I don’t think they had strong points.

Are there any areas they could improve?

SEM Nexus didn’t immediately learn about the app, so we initially felt like they were using a formulaic approach to marketing that wasn’t suited to our product. 

They have overcome that challenge by getting more familiar with the app, but they could’ve done that earlier.

Do you have any advice for potential customers?

Make sure that your app is heavily marketable for a mainstream audience before engaging with SEM Nexus. I think their campaigns would be more successful if your app is trendy.

Company Responses

The vendor responded on December 7, 2021.

This issue has actually been resolved with the client shortly after this review's submission. The problem was not with the app, but rather with the Grant Google Ads Account we were provided to work with, which is unable to run mobile app campaigns, and restricts us to Google Search Ads. These ads are horrifically inefficient for mobile app campaigns. Using other, less restricted channels/ad accounts, we both are able and have the data on this campaign to show that we have been achieving the KPI's we've aimed for.

To any and all future clients reading this, I would heavily advise against relying on any form of Grant account from Google Ads to achieve your mobile app download goals. It is far too restrictive to be of any practical use.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a technology company that focused on the gifting industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEM Nexus, and what were your goals?

We hired SEM Nexus to help us with our app store optimization and advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor out of many others that we interviewed after speaking with the owner, Mike. He understood our company, goals and how we worked.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Mike and team took the steps to learn about our product in order to deliver their best suggestions for our app store optimizations. They provided the optimizations and instructions for updating in our app store. They also provided the strategy and management of our app store ads.

How many resources from the vendor's team worked with you, and what were their positions?

We worked mainly with one, Sergio. He was the account manager on our account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Mike, Sergio and team delivered the app store optimizations very timely and professionally. They also delivered the strategy for the advertising in a timely and organized manner.

How effective was the workflow between your team and theirs?

I believe we had a strong workflow between the two teams. Both teams were flexible when needed to be and communicated weekly on the progress, any issues and successes.

What did you find most impressive or unique about this company?

One thing we loved about this company at the time was their size and willingness to move as fast as we do as a startup type of environment.

Are there any areas for improvement or something they could have done differently?

None that I can think of. The issues we had with these campaigns were on our end. We didn't have the proper infrastructure for the level of tracking needed for this.

BACKGROUND

Introduce your business and what you do there.

Lovvett is a marketplace creating fair digital connections between local restaurants and diners

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?

We needed more downloads, and better conversion and retention

SOLUTION

What was the scope of their involvement?

Define the strategy to get more loyal users in the platform and implement it

What is the team composition?

In the front end we had Mike, the CEO, which was incredibly involved, Greg, our account manager, Sergio, who was focused on methodology and strategic overview and took care of
one of the channels. In the background there was a team of graphic designers and copy writers.

How did you come to work with the vendor?

We found them in a list of top 10 digital marketing agencies for apps. We short listed and decided for them based on their holistic approach (download - conversion -retention), CEO’s vision and hands-on involvement, great references and competitive price.

How much have you invested with them?

9k in services, and 5k in ads budget

What is the status of this engagement?

We just wrapped it up.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were incredibly helpful selecting the right channels and pivoting when needed. We had some challenges due to new iOS14 release but they were ready and able to navigate
them. Overall, we experience an steady improvement in CPI throughout the project, and received good recommendations to improve the conversion and retention.

How did the vendor perform from a project management standpoint?

Very well. We had weekly meetings to follow up results. Before the meetings, they sent a brief executive summary to bring us up to speed.

What did you find most impressive about them?

Their flexibility. When something did not work, they tried something different or new. They are 100% data-driven. The CEO jumped in when needed and was always of assistance. They feel like an extension of your team.

Are there any areas they could improve?

Maybe on the graphic design / copywriter side (the one we did not have direct contact with), to better hone on the essence of your company and create better performing assets. It would make easier to get good initial CPIs.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of a mobile application development company. We offer a live-streaming app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

We needed someone to provide app marketing solutions to help us build our product’s brand awareness.

SOLUTION

What was the scope of their involvement?

SEM Nexus handles our marketing campaigns. We first had an introductory call with the team as we were starting to develop our app. They then started building out creatives and advertising materials.

Once we finished the app, SEM Nexus helped us position the app and optimize it for both the App Store and Google Play Store. We also asked them to work on our product’s SEO.

The SEM Nexus team is now helping us advertise the app on Facebook, Instagram, and other social media platforms. They provide various SEO strategies and implement them through content.

What is the team composition?

We work with eight people, including the CEO, the CTO, the VP, a social media manager, and marketing associates.

How did you come to work with SEM Nexus?

I did a Google search for app marketing agencies and found SEM Nexus’ page on Clutch. The team had great reviews from other startups that needed help with brand awareness.

After reaching out to SEM Nexus, I found them to be very genuine and understanding.  

How much have you invested with them?

We’ve spent about $10,000.

What is the status of this engagement?

The project started in January 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The project has been highly successful. We’ve gained 500,000 impressions and 2,000 followers on Instagram. Meanwhile, our TikTok has earned about 15,000 views. 

Thanks to SEM Nexus, we have over 100,000 users on our app’s waitlist. 

How did SEM Nexus perform from a project management standpoint?

Their project management is excellent — the team is very professional and always provides perfect customer service. In terms of deadlines, they’re always ahead of the game. They’re always organized and never miss a beat.

We used Jira and Trello to manage the project and Slack and Google Meet to communicate.

What did you find most impressive about them?

We’re impressed with SEM Nexus’ willingness to go above and beyond. Although the project has been very successful, they’re not satisfied and continue to improve our numbers further.

They’re one of the most patient teams I’ve ever encountered thus far. SEM Nexus truly cares about providing the best value for us. Overall, our experience has been phenomenal.

Are there any areas they could improve?

I have no negative feedback — SEM Nexus has done an incredible job.

Do you have any advice for potential customers?

Make sure they have the documentation they need to fulfill the project. Additionally, set clear deadlines and communicate well with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of Be There Do Good LLC, which owns the Teletour brand name. We’re a social platform tied to travel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

Since we were a startup app, we were looking at all the challenges of addressing initial market sales and marketing efforts, including SEO — particularly regarding our iOS app. We also wanted to evaluate our other sales and marketing initiatives, including tying in influencers to assist us with marketing.

SOLUTION

What was the scope of their involvement?

SEM Nexus assisted us in optimizing our app and ensured that we had great photos and descriptions. The team reviewed our app and gave us guidance on what they thought would be easy for our new users. They even pointed out some challenges they saw within our app so that we could retain our new users. In addition, they gave us directions on how to track the success of our various ads and initiatives within our app. 

They also assisted us in advertising within the App store which involves keyword research and testing. They tested various images and content within our App Store presentation, too.

On top of that, they designed various Facebook and Instagram ads. All of our ads are tested on various segments in the US and internationally. Then, on a weekly and biweekly basis, we review all of our efforts and decide where we should be putting our focus going forward as we continuously fine-tune our marketing and advertising efforts.

What is the team composition?

We’re working with Kasey (Director of Digital), and he’s our primary point of contact who helps coordinate all of our initiatives and has also looped in specialists into the project. We’ve also dealt on and off with Michael (Founder & CEO), and he’s been very available when we need him.

How did you come to work with SEM Nexus?

We did a lot of research and SEM Nexus seemed to be the right vendor for us because of their broad range of expertise. We saw a lot of organizations that had specific areas of expertise for startups. However, SEM Nexus was a company where we could get resources and assistance across the board, which was something we needed to kickstart our sales and marketing for our app. They were also very responsive to our requests for information and that was a big driving point for us.

What is the status of this engagement?

We began working together in July 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

SEM Nexus has helped us find keywords for our iOS app through their SEO efforts. They’re able to provide the support we ask for, which is why we’ve been very pleased with their work.

How did SEM Nexus perform from a project management standpoint?

They’re responsive, and they produced everything they say they’re going to do. We have biweekly calls, and we also get in touch through email. Then, we have some online resources that we use to track the project’s progress.

What did you find most impressive about them?

They’re a one-stop-shop for startups who need sales and marketing.

Are there any areas they could improve?

No, I don’t think there are any areas they could improve. They’re already growing pretty rapidly and adding more resources to their organization in various areas.

Do you have any advice for potential customers?

Have regular discussions with SEM Nexus because it’s important to talk about what your data means and how you can move forward in the most efficient manner. If you’re also working on an app, make sure you have a solid communication relationship with their sales and marketing team to really understand your app’s direction.

BACKGROUND

Introduce your business and what you do there.

We are a mobile and web travel platform that helps our users plan trips, explore new places, and do more travel-related things. As a company, we’re a startup located in New Orleans, Louisiana.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

We were trying to learn more about the advertising space, but like any startup, we had limited resources. We needed to understand how to optimize our application in the App Store and advertise across multiple social media platforms like Facebook, Instagram, and TikTok. However, we had no one in-house who could help us with our advertising needs, so SEM Nexus filled that void for us.

SOLUTION

What was the scope of their involvement?

When SEM Nexus joined, our main focus was to increase our app downloads. Initially, they dove deep into our iOS app and gave us insightful, industry-wide feedback, highlighting the different features they thought that the app should include to be more effective and get more downloads.

Then, they put together a contract with the scope of work, which included putting together advertisements and running them on Facebook and the App Store, bidding on keywords on the App Store, and reaching out to potential influencers on TikTok. The deliverables for this project included a pitch deck at the end of our four-month contract, encompassing all the metrics and data that we gathered throughout the advertising campaign.

For the keyword bidding, we initially provided them with a list of keywords that were relevant to our app. However, they’ve helped us discover new keywords and found great success.

What is the team composition?

I’ve worked with four people from SEM Nexus. Their team includes Mike (Founder & CEO), Kasey (Director of Digital), who acts as the project manager and my main point of contact, the CTO, and a person who helps us reach out to potential influencers.

How did you come to work with SEM Nexus?

When we knew that we needed app store optimization (ASO) and help with our digital marketing, we decided to research online. We were looking for a digital marketing agency that could help us with our needs, and we found SEM Nexus. They had great reviews online.

After interviewing different agencies, we felt that SEM Nexus had the bandwidth and tools that we needed, and they also had great resources. Mike really understood our concept and was very engaging. The team was also very responsive, so we decided to partner with them.

How much have you invested with them?

The initial contract cost $40,000.

What is the status of this engagement?

We started our conversation in July 2021, and we started working together in the same month. We signed a four-month contract, so we finished our initial scope in October 2021. However, we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When we started working together, we had roughly 300 downloads on the App Store. Now, we have over 50,000 downloads, so our growth has been tremendous.

How did SEM Nexus perform from a project management standpoint?

SEM Nexus has been in charge of the whole project management, ensuring that we stay on pace and on goal for what we were trying to achieve. They have their own proprietary software that allows me to see all of the different advertisements across different platforms, so we don’t need to log into Facebook, Instagram, or TikTok to see how the advertisements are performing.

The team has been really responsive and creative. Our biggest need was getting insight from the industry to know how our metrics compared to the industry standards. Fortunately, SEM Nexus has given us great insight and creative solutions, helping us expand into other digital marketing spaces.

We work closely with them in the sense that we have weekly updates. We communicate mostly via email, and we use Google Drive to share documents.

What did you find most impressive about them?

SEM Nexus has a very comprehensive team, and they’re able to handle all of our needs. Other vendors only could help us with ASO or other specific parts, but SEM Nexus offered us full-service digital marketing. Additionally, they provide us with great insight, so they check off all of our boxes.

Are there any areas they could improve?

SEM Nexus’ initial approach to every project is a little formulaic, so it would be good if they tailored it specifically to every product.

Do you have any advice for potential customers?

If I had to do this project all over again, I would be more hands-on to get more out of it. You don’t have to stay on top of them to make sure that they get things done; they’re very independent. However, try to be more engaged to ensure a successful relationship.