SEM Nexus

What evidence can you share that demonstrates the impact of the engagement?

Their most recent work is a very nice example of the quality of work that they do. We targeted app installs in the various app stores for around $3 for the App Store and $2 for the Google Play Store. We continuously exceed that mark by a significant margin; I think we’re sub $1 on both platforms right now. All of that is a testament to the work that they do, not just with keyword optimization and tuning the advertising algorithm so that we get the most out of our dollar, but also keeping us in the loop and engaged. 

The experience has been really positive. They make sure that they understand the theme and sentiment that we want to share through our app and use to attract people. They’re all very technical and are always iterating on the tools that they have for us to see the reporting, know what’s going on, and know where our money is going. All of that has been really beneficial to the relationship.

How did SEM Nexus perform from a project management standpoint?

They have very good communication. I have access to both Mike and another team member who leads all of the efforts on our project. We have weekly meetings for status updates. We’re always in communication; they’re really reachable and easily accessible. Whenever I reach out to them, they respond in a timely fashion. 

What did you find most impressive about them?

The thing about advertising is that you can do it yourself through trial and error, but the expertise that SEM Nexus brings to the table from having done it so many times is invaluable. I can’t tell you how much money we would’ve thrown away had we tried to do it ourselves. Because they partnered with us and got us going on the right foot, we’ve seen significant ROI in the advertising space.

Are there any areas they could improve?

I’d like to see some even more advanced tooling that streamlines the work that they’re doing for us across the various platforms. I think that’s a component of their offering that they can spend a little bit more of their time on. From an execution perspective, everything’s going great, and we do get all of the information that we need. It would just be cool to have one dashboard, instead of having to click to different places. If they could somehow aggregate that for us and really own all of the reporting instead of us having to tie things together, that would be really helpful.

Any advice for potential customers?

Anyone interested in working with SEM Nexus should be aware of what their goals are. SEM Nexus is very goals-driven; they love helping you figure things out, but when you go in with a plan as to what you’d like to see accomplished, that’s where they really shine. That’s how I found the relationship to work out the most. You don’t need to come with the ideas – you just need to come with the vision of what you’d like to see happen, and they can fill in the rest.

What evidence can you share that demonstrates the impact of the engagement? 

Anecdotally, they nailed it. It’s helpful to have a company that solves the problems I asked them to solve as well as those that I hadn't considered. SEM Nexus looks at a project from all ends.

The conversion rate for our platform’s very high, so we experience a notable number of downloads. That’s partially attributed to how we’ve marketed the project, but also how well their team targeted our market segment.

They’re also a much-needed interpreter of our analytics. While I look at the product from an engineer’s perspective, I can’t look at it from a marketer’s point of view.

How did SEM Nexus perform from a project management standpoint?

After our initial phone call, we’ve communicated by e-mail. We use Firebase to review the analytics together. They’re thorough and detailed.

Their team responds right away. Usually, they wait for my response rather than the reverse. Our communication’s great.

What did you find most impressive about them?

Their end-to-end services set them apart from the competition. There are companies that push downloads in a set amount of time and have a team that handles the legwork. For us, we don’t even know what we don’t know. It’s incredibly helpful to have a partner that thinks about all ends of the marketing spectrum. I don’t have to worry about our marketing efforts because SEM Nexus handles them.

Are there any areas they could improve?

No, nothing comes to mind right off the bat.

Do you have any advice for potential customers?

Since this is a full-service company, I would have come into the initial conversations with more questions related to projects further down the line. There are many initiatives that we’re discussing now that I wish I’d thought about a few months earlier.