What evidence can you share that demonstrates the impact of the engagement?
Their most recent work is a very nice example of the quality of work that they do. We targeted app installs in the various app stores for around $3 for the App Store and $2 for the Google Play Store. We continuously exceed that mark by a significant margin; I think we’re sub $1 on both platforms right now. All of that is a testament to the work that they do, not just with keyword optimization and tuning the advertising algorithm so that we get the most out of our dollar, but also keeping us in the loop and engaged.
The experience has been really positive. They make sure that they understand the theme and sentiment that we want to share through our app and use to attract people. They’re all very technical and are always iterating on the tools that they have for us to see the reporting, know what’s going on, and know where our money is going. All of that has been really beneficial to the relationship.
How did SEM Nexus perform from a project management standpoint?
They have very good communication. I have access to both Mike and another team member who leads all of the efforts on our project. We have weekly meetings for status updates. We’re always in communication; they’re really reachable and easily accessible. Whenever I reach out to them, they respond in a timely fashion.
What did you find most impressive about them?
The thing about advertising is that you can do it yourself through trial and error, but the expertise that SEM Nexus brings to the table from having done it so many times is invaluable. I can’t tell you how much money we would’ve thrown away had we tried to do it ourselves. Because they partnered with us and got us going on the right foot, we’ve seen significant ROI in the advertising space.
Are there any areas they could improve?
I’d like to see some even more advanced tooling that streamlines the work that they’re doing for us across the various platforms. I think that’s a component of their offering that they can spend a little bit more of their time on. From an execution perspective, everything’s going great, and we do get all of the information that we need. It would just be cool to have one dashboard, instead of having to click to different places. If they could somehow aggregate that for us and really own all of the reporting instead of us having to tie things together, that would be really helpful.
Any advice for potential customers?
Anyone interested in working with SEM Nexus should be aware of what their goals are. SEM Nexus is very goals-driven; they love helping you figure things out, but when you go in with a plan as to what you’d like to see accomplished, that’s where they really shine. That’s how I found the relationship to work out the most. You don’t need to come with the ideas – you just need to come with the vision of what you’d like to see happen, and they can fill in the rest.