Selleo

BACKGROUND

Please describe your company and position.

I am the CEO of Smarketing

Describe what your company does in a single sentence.

Sales support and sales enablement through a SaaS platform. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selleo to accomplish?

I hired Selleo to design and build an MVP of a platform supporting the sales process inside companies. The main goal was to make it easy for sales reps to share digital content with clients in a structured way, while giving the team and managers clear visibility into what is happening in the pipeline and how clients engage with shared materials.

SOLUTION

How did you find Selleo?

Online Search

Why did you select Selleo over others?

Great culture fit

How many teammates from Selleo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with a design phase that included a clickable prototype, and then moved into full development of the platform. Selleo delivered a system of “digital rooms” that allow sales representatives to share materials with clients in a structured and trackable way. 
The solution includes visual customization options, a content library for organizing sales assets, and a manager dashboard that shows sales activity and client engagement. They also implemented in-app notifications to keep the team aligned and aware of ongoing actions and updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Selleo delivered a working MVP that let us validate the product concept and collect feedback from early users. The platform became a solid foundation for further development and iteration based on real market needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized and transparent, with regular communication and clear visibility into progress. The team was responsive and flexible, especially when we needed to refine requirements and adjust details as we learned more during the build.

What was your primary form of communication with Selleo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was how well they translated business needs into a product that feels coherent and polished. The UX/UI quality was very high, and they brought a strong product mindset, not just a development perspective. Communication stayed smooth and collaborative throughout the engagement.

Are there any areas for improvement or something Selleo could have done differently?

Slightly better quality checks of features and bug testing, before presenting to me. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a business services company. We connect verified employers with pre-screened, high-quality candidates, streamlining the recruitment process through a secure, efficient, and trust-driven platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selleo to accomplish for your company?

We engaged Selleo to develop and launch the platform. We needed to build a scalable, secure, and user-friendly web application from scratch, including frontend and backend infrastructure. We also needed to implement custom features such as candidate verification, subscription-based access, and intuitive dashboards for employers and candidates.

SOLUTION

What was the scope of their involvement?

Selleo has developed the platform from scratch, delivering a fully functional, secure, and scalable web application tailored to our needs. Their scope includes frontend and backend development, with a focus on creating user-friendly interfaces for employers and candidates. They’ve also implemented core features like candidate verification, subscription management, and search/matching algorithms. The team has handled rigorous testing and deployment support. The main deliverables include the complete platform, custom features, secure authentication systems, an admin panel, and post-launch optimizations.

What is the team composition?

We work with 2–5 teammates from Selleo.

How did you come to work with Selleo?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with them in June 2025 and closed the first development in October 2025. We will keep working with them for further developments.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received videos for new deliverables on the platform and active testing through appropriate platforms. These have allowed us to ensure the developed product is aligned with the list of specs we asked for in the initial phase. The final outcome has been the official launch of the platform. We’ve also received informal feedback from clients and testing from our teams.

How did Selleo perform from a project management standpoint?

Selleo has delivered even before the agreed timeline. We’re extremely satisfied. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Their capacity to understand our business needs and convert those into developments is impressive. We’re also impressed with their availability to answer our questions and concerns. They always deliver top results on time. We also appreciate their post-delivery support; after the first deployment, they’ve always been available to support us.

Are there any areas they could improve?

There’s nothing they could improve on this project.

BACKGROUND

Please describe your company and position.

I am a manager at Articulate Entertainment

Describe what your company does in a single sentence.

Project management software for live events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selleo to accomplish?

• Create a web app
• Create an iOS app
• Create a mobile app
• UX/UI Design

SOLUTION

How did you find Selleo?

Online Search

Why did you select Selleo over others?

• High ratings
• Company values aligned
• Other

How many teammates from Selleo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Selleo to design and develop a live event management platform that would streamline event scheduling, artist and venue management, and provide tools for tracking and planning. The goal was to create a scalable, user-friendly system to serve event managers while ensuring great performance and reliability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project's success was bringing the MVP to life quickly, allowing users to test it early and provide valuable feedback. This input shaped our development efforts, ensuring ongoing improvements directly address real user needs. By leveraging a scalable AWS infrastructure, we ensured the platform could handle high traffic during peak event periods with reliability and performance. Since then, every enhancement has been guided by user insights, refining the product where it matters most and leading to a more successful, financially viable platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated strong project management skills, maintaining clear communication and adaptability. While not everything went according to schedule, they made meaningful efforts to compensate for delays. They were attentive to our needs, quickly adapting to challenges and finding solutions to keep the project moving forward. Overall, I highly value them as a long-term partner.

What was your primary form of communication with Selleo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Selleo is a home-grown operation. They train in-house, hire in-house, and are focused on developing long-term talent, as opposed to short term gains. They're proactive with their approach, dealt with scope creep efficiently and clearly, and were dynamic in adjusting to our increasing needs.

Are there any areas for improvement or something Selleo could have done differently?

My few wishes for their improvement would be more robust estimating procedures, and a greater understanding of the business market they are trying to support. To their credit, they are very focused on building an oustanding product.

BACKGROUND

Please describe your company and position.

I am the Senior Machine Learning Engineer of PhysicsX

Describe what your company does in a single sentence.

Engineering

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selleo to accomplish?

• I hired Selleo to implement a web platform. Specifically, we needed to implement several applications for our platform infrastructure, a key component of our solution, while ensuring seamless integration with their existing backend through API connections. Additionally, the platform required the incorporation of a design system created by their designers, ensuring a cohesive and intuitive user interface. One of the more technical aspects involved rendering 3D objects within the platform, providing a dynamic and interactive user experience.

SOLUTION

How did you find Selleo?

Online Search

Why did you select Selleo over others?

Understood a Niche assignment and I felt Comfortable they'd be able to deliver

How many teammates from Selleo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included developing a comprehensive platform that involves multiple advanced features to meet our business goals. Key deliverables encompass the rendering of 3D objects and the creation of interactive tools for managing and viewing these objects using ThreeJS technology. We also needed to build custom plots using the D3 library. Additionally, the project includes the implementation of design elements provided by our team, ensuring a polished and intuitive user interface. The platform also integrates smooth navigation features, secure authorization protocols for user management, and dynamic tables to organize and display key data effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project include the successful delivery of a fully functioning platform that provides significant value to our clients. The platforms have streamlined operations and improved user experience. After launching the first service, we quickly identified an increased demand for additional custom services, which highlighted the scalability and adaptability of the solution to meet evolving client needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Selleo delivered the work within a reasonable timeframe and maintained effective communication through daily standups, which ensured alignment and quick resolution of any issues. They are responsive to our needs, making necessary adjustments promptly to accommodate changing requirements.

What was your primary form of communication with Selleo?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about Selleo was their openness to exploring new technologies. They were eager to work with us on implementing solutions in a technology that was unfamiliar to both parties, demonstrating flexibility and a strong commitment to continuous learning and adaptation.

Are there any areas for improvement or something Selleo could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Co-Founder of a real estate fintech company

Describe what your company does in a single sentence.

Real Estate - Fintech Solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selleo to accomplish?

• I hired Selleo to implement a real estate innovative platform. This platform supports residents with daily property-related activities and issues, such as searching for a perfect property, interior designing, or fixing (e.g. plumbing). Ultimately, the whole platform will be AI-based, streamlining the whole management process and every-day activities of tenants.
• AI Innovative solutions

SOLUTION

How did you find Selleo?

Clutch Site

Why did you select Selleo over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Selleo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes:

• Preparing the process for property creation and admin-verified listings
• Overseeing agency operations within the system
• Many other features that are AI intensive

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Selleo successfully created a functional platform from scratch in a relatively short period, showcasing their efficiency and expertise. 
• Regular meetings with designers played a crucial role in shaping the product, ensuring that every detail was meticulously crafted, while the development team effectively implemented those ideas.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Their project management was effective and well-organized. 
• We had daily meetings where they informed us about their progress and plans. 
• With the scope divided into phases, they managed to efficiently deliver the agreed-upon tasks aligned with my requirements.

What was your primary form of communication with Selleo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Selleo's communication skills, expertise, and excellent language proficiency ensure clear and effective interactions. The team's accessibility and efficient problem-solving approach further enhance the overall experience, making collaboration smooth and productive.

Are there any areas for improvement or something Selleo could have done differently?

So far the whole experience is excellent and very productive. 

BACKGROUND

Please describe your company and position.

I am the VP Engineering of GreyScout

Describe what your company does in a single sentence.

GreyScout is the only end-to-end platform that lets you quickly detect, authenticate, and take enforcement action against grey market sellers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selleo to accomplish?

• The main goal was to change the existing application into a completely new version. Due to the success of our MVP application, we asked Selleo to create a new architecture and UI/IX design to improve the user experience even more.

SOLUTION

How did you find Selleo?

Previous Engagement

Why did you select Selleo over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Selleo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main scope of the project included creating a new app architecture. At first, we scheduled the implementation of new features according to our business requirements. Later, we asked for new modern designs, and at last to maintain the repository (code review). The technologies used were: React.js and TypeScript.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At this moment, the application was released, and the first clients started using it. The overwhelming feedback from our first customers has been very positive. They emphasized the usability and clarity of the application.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We met regularly with the Selleo team 3 times a week to discuss the app development process, but we also organized monthly meetings with our CTO to discuss accomplishments and schedule future tasks. All the communication was either on Slack or Google Meet. We scheduled the tasks in the Jira. Selleo was responsible for developing the frontend of the app using React.js and TypeScript and collaborating with our developers working on the backend in Elixir. All the designs were done in Figma.

What was your primary form of communication with Selleo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Selleo team is a pleasure to work with. Without them, we would not have released the new version of our application. Our internal teams have been massively impressed by the speed they can complete their tasks in the UI which led to a very successful release.

Are there any areas for improvement or something Selleo could have done differently?

There is always areas for improvement in software development. What is critical for us is that Selleo proactively provides feedback and suggestions on areas they see for improvement.The Selleo team is also very adaptable to the changes we make internally in our internal teams for improvement.

BACKGROUND

Please describe your company and position.

I am the Director of Engineering of Qstream

Describe what your company does in a single sentence.

Qstream is the leading enterprise microlearning and knowledge reinforcement solution that’s been proven by science and in practice time and time again to deliver the highest levels of knowledge retention, engagement, and efficiency along with analytics that provide precision insights and expose a real-time view of job performance readiness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selleo to accomplish?

• We were looking for a trusted software partner with whom we could enhance the administration user experience of our Product.
• After a few months, we extended Selleo’s involvement to User Experience across our entire solution.

SOLUTION

How did you find Selleo?

Other

Why did you select Selleo over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Selleo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Selleo team worked on the administration interface, the maintenance of the main application and the development of new features for both. Our application provides a unique microlearning experience, with the team involved in the user-experience of many of our most recent innovations. The team has also worked closely with our Product group on accessibility and ADA compliance aspects. The main technology behind the solutions is React.js with RESTful endpoints from our in-house back-end team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Selleo has been excellent. Their code is reliable, maintainable and well-tested. They work well with the other members of our team, and continue to identify areas for improvement and innovation, approaches for the erosion of technical debt, and for the reduction and prevention of issues - which were tracked and measured. 

The structure and processes within Selleo ensures the team remains expert in their field and abreast of best practices - and that they are willing and able to bring this to the table.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Despite the fact that we’re working in the team augmentation model, the team is a great fit for our management style and brings a lot to the table in terms of technical knowledge. The collaboration is based on Scrumban methodologies. Besides regular meetings, the team communicates via Slack. Estimates for work were agreed via pointing during work decomposition - and these had a high degree of accuracy.

What was your primary form of communication with Selleo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team at Selleo cares about delivering good software, and it shows in all aspects of their work. They do not hesitate to table valid and insightful input and opinions, working collaboratively with all our teams to deliver great and effective solutions.

Are there any areas for improvement or something Selleo could have done differently?

Billing was initially a little abstruse - but this was adjusted to our needs. Technically the team were excellent.

BACKGROUND

Please describe your company and position.

I am the CTO

Describe what your company does in a single sentence.

Educational services provider for K-12

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selleo to accomplish?

• Design and develop a new career learning platform from scratch
• Integrate with legacy platform

SOLUTION

How did you find Selleo?

Clutch Site

Why did you select Selleo over others?

High ratings, Pricing fit our budget, Great culture fit, Good value for cost, Other

What was the size of Selleo’s team?

11-15

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Selleo to bring to life a new career based learning platform which brought real-world experiences to K-12 students. It brings personalized career learning to students and a custom course management and authoring system. In addition, it offers both career guidance and college planning.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivering features on schedule
• Scheduled Releases every 2 weeks
• Constant Communication, Requirements gathering, Design, and Problem-Solving
• Excellent customer feedback
• Excellent app performance under load
• Modern UI/UX through regular design meetings
• Easy to read code, highly documented, and thoroughly QC'd code

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We organize our work via Scrum ceremonies and therefore meeting cadence is provided in cycles. Between the meetings we communicate and exchange information via Slack and use Jira / Confluence to describe tasks, keep track of timelines, releases and the project road map. Releases were scheduled every two weeks, but hotfixes were done asap as needed without issue.

What was your primary form of communication with Selleo?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The team has provided a number of improvements over the past 6 months to help with communication and organization. Also the team is extremely engaged and delivers a full picture of the project status and this builds extraordinary trust between me and the team.

Are there any areas for improvement or something Selleo could have done differently?

I don't have any complaints

BACKGROUND

Please describe your company and your position there.

CEO and founder at Kubed AS

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selleo, and what were your goals?

We decided to start the collaboration with Selleo because we needed an experienced team that would update our application as well as implement new features that will make our site application and management process easier.

SOLUTION

How did you select Selleo and what were the deciding factors?

We were looking for a software house from Europe that offers services in both Node.js and React.js. Smooth communication and bug-free software were some of the crucial requirements.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The application aids in an online application process. After filling out the form, applicants are added to a system through which administrators can validate them and compare their skills with other registered applicants. At the end of the process, the applicant gets an e-mail with information on whether their application was accepted or denied.

How many people from the vendor's team worked with you, and what were their positions?

The team consisted of people specialising in both back-end and front-end development. Depending on the requirement, the team scaled between 1-3 developers. There was also a possibility to consult a design expert if any UX/UI improvements were introduced.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A better working, modern system with new and updated functionalities.

Describe their project management style, including communication tools and timelines.

The team delivered frequent updates on the progress of work with weekly meetings. They have a lot of technical knowledge and most communication occurs via Slack, which is our preferred tool.

What did you find most impressive or unique about this company?

Their technical skills and knowledge of new technologies are impressive. They also know how to communicate well and respond to feedback.

Are there any areas for improvement or something they could have done differently?

When we first issued some updates, there were some minor bugs in the forms. However once we identified and clarified these, they were fixed and updated in a fast and efficient manner.