Sayenko Design

What evidence can you share that demonstrates the impact of the engagement?

Our site went live in July with a new lead capture function. In conjunction with a separate Google Ads campaign, we started getting one new lead per day almost immediately. Prior to this, we had gone months without a lead through our website. In the first full month, we had 28 leads from the website and added nine new clients. Due to their efforts, we broke our all-time sales for the company. The website helped reignite our technological and digital marketing strategy.

How did Sayenko Design perform from a project management standpoint?

They worked through a portal. Everything was assigned to Sayenko employees through that portal. They pushed us to only work through the portal so that the process would be streamlined and efficient.

What did you find most impressive about them?

This redesign process is never fun, but we feel that they completely achieved our goal.

Are there any areas they could improve?

I think the next time I do a project, it’ll be a lot easier to work through the portal. Going forward, we’re a relatively small company and don’t have too many extra resources for digital marketing. Learning how to navigate the new technology was a bit clumsy for me, but I got it and I don’t think there’s a better way to do it.

What evidence can you share that demonstrates the impact of the engagement? 

Ultimately, they pulled it off. They created a product that I was pleased with. Unfortunately, because this is a passion project of mine, I haven’t been able to raise the capital to make everything fully functional at this point. We still need the funds to actually provide the books to the families.

We haven’t tested it in the field yet, but that doesn’t take away from the great work and the beautiful site that they produced. From an aesthetic point of view, the site is exactly what I was looking for. They gave me the product that I had envisioned. I’ve shown it to potential investors, and many of them have expressed further interest.

I plan to collaborate with Sayenko Design on future projects. I want to do whatever I can to help them get more business. They’re great guys, they’re professional, and they did excellent work.

How did Sayenko Design perform from a project management standpoint?

In the beginning, we had weekly meetings, and I used a portal to comment back and forth with them. Aside from the consistent verbal meetings and the comment portal, I could also call them anytime, and they were always available. Whether it be about payment or project details, they were flexible about talking with me.

They’re a small shop, but they’re also efficient, which helped the project go smoothly. The project management was awesome, and they were receptive to all sorts of changes, down to font colors and other preferences of mine. They were also clear about what they needed to keep the project moving forward.

What did you find most impressive about them?

Mike designed everything, and it was all gorgeous. I showed his work to other designers who vetted it, and they all said it looked great. I think his design ability is top-notch. The site he created is on par or better than others in the industry.

We were able to talk about what other well-known sites were doing successfully, and he delivered those features in his own unique way. The site is modern, sleek, and meets all of the needs of my organization. I hope the best for him as he continues to grow, and I wish my site were live so that it could be an example to others.

Are there any areas they could improve?

They could’ve been a little bit more patient. I had a lot of different projects happening at the same time, and this occasionally drew my focus from the website. They were times when they were pushing me about moving the project forward. I think that they’re used to doing everything in-house, while I was trying to find the best person for each different project.

What evidence can you share that demonstrates the impact of the engagement?

Sayenko developed a very professional, high-quality website that continues to show improvements in overall traffic. We're confident that both the site and keyword research they've done will help us achieve our business goals.

How did Sayenko Design perform from a project management standpoint?

They were very professional and organized throughout the process, providing clear steps and expectations of what they needed from us. We communicated with them pretty much every week, especially towards the end of the project. They also used a project management tool that we found to be very helpful in tracking and providing feedback throughout the phases of the project. 

What did you find most impressive about them?

They're both highly professional and approachable.

Are there any areas they could improve?

Personally, we could use more training than what they initially provided, but Mike has already agreed to set up a time to provide more guidance. 

What evidence can you share that demonstrates the impact of the engagement? 

Within the first day of launch, we’ve had several different types of organizations reach out to us using the contact form on the site. That’s resulted in a number of highly-qualified leads that we're actively pursuing. We've also seen downloads of our e-book, which we published to build our distribution list. Requests for information are coming in daily. We've grown our distribution list by over 15% in just a couple of weeks. Also, we’ve gotten feedback from clients and partners that the website is very well-designed and developed. 

How did Sayenko Design perform from a project management standpoint? 

Sayenko Design scores top marks. They have a project management suite that allows me to receive and complete tasks, upload files, share links, and message with them. It also integrates seamlessly with my email client, so I’m able to communicate with them quickly and easily. We have multiple check-in conversations to go through design reviews as well as making sure that the project is on track. They do a fabulous job managing the entire project timeline as well as communications. 

What did you find most impressive about them?

Sayenko Design meets all my needs and requirements, and they’re delightful to work with. They go above and beyond my expectations by providing great advice. They advised me on how to best create a website in terms of positioning, having a clear and cohesive message, and design advice around building noticeable call-to-action buttons. I didn't expect them to give me so much overall business advice. As this is my first startup, I really appreciated that input. 

Are there any areas they could improve? 

The graphics that their team created and uploaded could have been stronger. I worked with a separate graphic designer who was able to provide visual assets for the site. They were a big improvement over the basic designs created by Sayenko Design. Those may have just been placeholder designs because I’d requested to have my designer provide input and updates. 

Do you have any advice for potential customers?

Avoid one of the pitfalls I fell into, which was not having content created in a timely fashion. The delays in the project were mostly due to my content creation schedule. The degree that you have your content, verbiage, and page materials ready to go will facilitate a speedier web build and implementation.