Sapper Consulting LLC

Please describe your company and your position there.

I'm part of the BDR leadership team at a B2B MarTech company.

For what projects/services did your company hire Sapper Consulting LLC?

We engaged Sapper to help our Business Development Reps to improve on their current prospecting strategies and increase their conversation to meeting booked rate.

How did you select this firm and what were the deciding factors?

We considered three other sales engagement agencies but chose Sapper due to their brilliant customer service (extra special shoutout to Katie), attention to detail and their price was within our budget range. They were very flexible and upsell any services as they knew we had a fixed budget to work with.

Describe the project in detail and walk through their service package.

Sapper began with a content audit, moved onto team workshops and then prepared new content for our outbound email sequences. They were actively helping us to troubleshoot and improve upon our current BDR workflow and management.

How many resources from the vendor's team worked with you, and what were their positions?

Our main point of contact was Katie (Senior Engagement Manager), but we also met with three other team members (writers, lead gen specialists), all who were highly skilled and professional. A highlight was working with Dave (Vice President of Growth Services) who is a passionate teacher with deep expertise when it comes to making the most of Outreach.io integration.

Can you share any outcomes from the engagement that demonstrate progress or success?

Having Sapper develop new email sequences helped us to save time and resources internally and ramp up our # of conversations with prospects. We were able to increase sequence usage and adoption which made our team exponentially more efficient when reaching out to potential clients.

How effective was the workflow between your team and theirs?

Our experience with Sapper cannot be faulted, they were always proactive, highly responsive and patient with our team when we had to make last minute scheduling changes. Every meeting was efficiently documented and shared with us so any missing team members could catch up on the key points.

What did you find most impressive or unique about this company?

What makes Sapper unique is their willingness and ability to see the bigger picture and solve the problems we weren't even thinking about yet. They were a highly strategic team of thinkers and doers, plus they are incredibly personable so their advice does not come off as condescending at all.

Are there any areas for improvement or something they could have done differently?

I can't fault them at all! Great job Sapper :)

Introduce your business and what you do there.

I’m a co-founder and CEO of a social selling company, Thought Horizon. Our company helps other businesses be successful on social media platforms and use the power of their sales teams to generate interesting conversations.

What challenge were you trying to address with Sapper Consulting LLC?

We weren’t able to find our prospective clients on social media, so we turned to Sapper to help us fill the pipeline.

What was the scope of their involvement?

Sapper initially helped us create a content strategy. We filled out an online questionnaire in which Sapper asked us questions about our target audience and content marketing initiatives. Their team then started producing content for them to use to reach out to prospects. Their content’s essentially for marketing initiatives. They also manage the initial conversations with prospects until the prospect’s ready to have a call with us. Their goal is to deliver qualified leads to us.

What is the team composition?

Jimmy (Principal) is our main point of contact.

How did you come to work with Sapper Consulting LLC?

Sapper actually found us, and we felt their company was trustworthy.

How much have you invested with them?

At the moment, we’ve spent more than $50,000 on their services.

What is the status of this engagement?

It’s been about a year since we started working together. We began our partnership around February 2020.

What evidence can you share that demonstrates the impact of the engagement? 

It’s easy to measure the partnership's success because Sapper’s working to bring us leads. Their team delivers qualified leads to us. Other metrics include the number of meetings scheduled, the conversion rates, and the ROI. It's working really well for us.

How did Sapper Consulting LLC perform from a project management standpoint?

We communicate via email and book appointments too. Sapper uses a project management dashboard where they show project statistics. In the beginning, we used an online form to create the content strategy. The tools are great. We actually adopted them for our work too.

What did you find most impressive about them?

I like that Sapper provides us with a turnkey solution. Their team takes care of the problem we engaged them to solve, which is appealing. As a small business, it’s helpful to have a partner that we can outsource the solution to. Their team acts as an expansion of our organization.

Are there any areas they could improve?

No, they do a good job.

Do you have any advice for potential customers?

In the B2B space, it’s important to give yourself a long enough runway to understand if a partnership works for you or not. Invest a couple of quarters to settle into a rhythm with the provider and assess the results.

Please describe your company and your position there.

I'm the Founder & CMO of a boutique marketing agency for B2B software businesses.

For what projects/services did your company hire Sapper Consulting LLC?

We hired Sapper to conduct propecting outreach activities for us in order to set sales meetings with potential customers.

What were your goals for this project?

We were hoping to get 8 new clients this year from Sapper's outbound lead generation activities.

How did you select Sapper Consulting LLC?

Sapper had the best offering & success rate at a price that wouldn't bankrupt us if it didn't work right away. Thry came recommended by a colleague at a similar agency.

Describe the scope of their work in detail.

Essentially, they're a turnkey cold outbound lead generation agency, though we're only using their email marketing service, not their higher end Bionic SDR service that includes LinkedIn & phone outreach in addition to emailing.

They find the contact information for my ideal customer, and they run email sequences to try to find potential buyers who are interested in my services.Then, they book time on my calendar to talk with the prospective client.

What was the team composition?

We work with an onboarding PM, a writer, and a lead gen specialist (our primary contact).

Can you share any outcomes from the project that demonstrate progress or success?

They've gotten us more meetings this quarter than we usually see in a whole year from our other efforts. These are obviously a little earlier in the sales process, do they take longer to close, but so far, we're really pleased.

How effective was the workflow between your team and theirs?

There haven't been any major issues. Their process seems well-honed.

What did you find most impressive about this company?

I like that they're data-driven and that they experiment. They seem to uncover some pretty big deals for a lot of their customers.

Are there any areas for improvement?

We didn't like the first emails they wrote for us. They didn't seem aligned with our target buyer, nor did they sound like something I'd write. We worked with them to re-write them, and seem to be having success.

The reporting is another area I'd like to see improvement, but I've been told they're working on it.