Rosh Digital

BACKGROUND

Please describe your company and position.

I am the Owner of Inbar Water

Describe what your company does in a single sentence.

A leading provider of comprehensive water testing services based in Israel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rosh Digital to accomplish?

• Boost our online visibility
• Drive qualified leads through targeted Google Ads campaigns

SOLUTION

How did you find Rosh Digital?

• Online Search
• Referral

Why did you select Rosh Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Rosh Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Rosh Digital to bolster our online visibility and drive qualified leads through targeted Google Ads campaigns, recognizing Google Ads as our primary channel for acquiring new leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A 50% increase in website traffic, indicating enhanced online visibility.
• A 40% rise in lead generation, reflecting the effectiveness of the targeted Google Ads campaigns.
• A 30% improvement in the conversion rate from ad clicks to inquiries and sales, showcasing the quality and relevance of the leads driven by the ads.

Overall, these metrics underscored the success of Rosh Digital’s strategies in making Google Ads the major channel for new leads for our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rosh Digital exhibited exemplary project management throughout the campaign. They consistently delivered items on time, meeting all deadlines and milestones as outlined in the project plan. Their responsiveness to our needs was outstanding; they promptly addressed any concerns or adjustments we requested. 
Most of our communication occurred via phone calls, which facilitated real-time discussions and ensured prompt resolutions. Additionally, they maintained clear and transparent communication through regular email updates, ensuring we were always informed about the project's progress. Their proactive approach and attention to detail were instrumental in maintaining seamless progress and achieving our objectives.

What was your primary form of communication with Rosh Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Rosh Digital was their profound understanding of our industry nuances and their ability to translate that knowledge into highly effective Google Ads campaigns. Their expertise in the water testing sector allowed them to craft targeted and relevant ad strategies that significantly boosted our lead generation and conversion rates. 
Additionally, their unwavering commitment to delivering results and their proactive communication distinguished them as a top-tier agency. Their unique ability to combine industry-specific insights with cutting-edge digital marketing techniques set them apart from other agencies we considered.

Are there any areas for improvement or something Rosh Digital could have done differently?

While Rosh Digital delivered exceptional results overall, one area for potential improvement could be in providing even more granular insights into ad performance and optimization strategies. Although their reports were comprehensive, additional detailed analysis and suggestions for further refining the campaigns could have enhanced our understanding and allowed for even more precise adjustments. Additionally, incorporating more frequent strategic review meetings could have facilitated deeper collaboration and alignment on long-term goals. However, these are minor suggestions in the context of their overall outstanding performance.

BACKGROUND

Please describe your company and your position there.

Marketing Manager, Semiconductor Manufacturer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rosh Digital, and what were your goals?

Having launched our new website in Hebrew, we were looking for a agency to promote our website in Israel. We wanted to increase our brand awareness, get more traffic to the website that would help us generate more revenue from the region.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral and they ticked all requirements we had in mind - local experience, local language, past PPC management experience.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Keyword research Campaign Set up Ad creation Ongoing management

How many people from the vendor's team worked with you, and what were their positions?

One

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the PPC ads in Hebrew we have seen a 55% increase in revenue from Israel.

Describe their project management style, including communication tools and timeliness.

We mostly use email and Google meet to communicate, and a regular report is sent to us by Roy.

What did you find most impressive or unique about this company?

Roy is very competitive and always looking for ways to outbeat competitors and other regions. They bring a lot of ideas to the table and implement the ones that work for us.

Are there any areas for improvement or something they could have done differently?

I think, they are doing a good job.

BACKGROUND

Please describe your company and your position there.

I am a marketing director at Maagan Holiday Village - the largest holiday village at the north of Israel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rosh Digital, and what were your goals?

We wanted to get more leads from google searches for vacations in the north of Israel.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral and interviewed them along with 3 other companies. After hearing their proposal and price point we felt their team was the perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They did for us GOOGLE ADS campaigns such as -search campaigns, display campaigns and remarketing campaigns. The steps of the project was: -Competitors research - Keyword research - Campaigns set up - Campaigns management - Monthly call Etc

How many people from the vendor's team worked with you, and what were their positions?

Google Ads expert and web developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We was able to increase our website visitors by 1'000% and increased the impressions for our ads by 1'500%

Describe their project management style, including communication tools and timeliness.

We had a great experience working with Rosh Digital! The delivery was super fast and professional

What did you find most impressive or unique about this company?

Their professionalism and overall knowledge of Google Ads stand out! They put a lot of diligence before getting started, and it's ensured we've a smooth project.

Are there any areas for improvement or something they could have done differently?

Not at this point.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of Selective Admissions, a professional college counseling company. We help high school sophomores and juniors get into prestigious colleges.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rosh Digital?

I needed help creating content for my company. I wanted to provide our eventual online readers with articles they could find helpful for their college admission process.

SOLUTION

What was the scope of their involvement?

Rosh Digital has done a lot of things for me, including market research, business consulting, and blog article creation. Firstly, they did a deep dive into our competitors and provided us with marketing insights based on what those other companies were doing and which marketing channels they were using. As a result of this market research, they were able to provide us with great insights and valuable ideas on how we should approach our market.

For our content creation, Rosh Digital has focused mainly on SEO. They’ve put a lot of effort into creating different articles for our site to improve its positioning. They’ve also helped us find writers to create these articles according to our needs. It’s worth mentioning that we weren’t very happy with the first writer they found, so they went and found someone better.

We’ve also worked closely together on keyword research, and every article they write targets certain keywords. As a collateral result of this research, Rosh Digital even helped us come up with our name because Selective Admissions is also a keyword in the industry.

Rosh Digital offers other services, including PPC marketing, in which they specialize. Thus, we plan to continue working with them to market our business once the website is done.

What is the team composition?

I work directly with Roy (Marketing Manager & Co-Founder), and he has involved other people from their team as needed.

How did you come to work with Rosh Digital?

I found Rosh Digital online. We looked at many different options and talked to various companies, but Rosh Digital stood out for their previous work and their services. They were very service-oriented and accommodating to our requests. Additionally, they were very helpful in our strategy, even before we granted them the business, providing us with excellent insights. It was a no-brainer for us to hire them.

How much have you invested with them?

We spend $3,333 Shekels per month (approximately $1,000 USD).

What is the status of this engagement?

We started working together in September 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Rosh Digital has done an amazing job in helping us reach a very high level of content creation at a very reasonable cost. For us, it has been almost hard to understand how they’re helping us with content so profitable because they’ve spent a lot of time and energy on this part of the project and given us a very fair price.

Since we replaced the first writer, every piece of content has been very well-written, considering that our industry is submitted to very high standards. It was very important for us to have high-quality articles on our site, and they’ve been very accommodating in helping us reach those standards, which is impressive. They’ve also been very instrumental in helping us find less competitive keywords.

How did Rosh Digital perform from a project management standpoint?

Rosh Digital has done a great job managing the project, acting almost as an extension of our company. They’ve given us great feedback and suggestions, and they worked hard to go above and beyond their line of duty.

Additionally, Rosh Digital is very flexible regarding schedules, which is important for me because I run other businesses. Overall, they’re very customer-service-oriented, and they’re great at getting the job done efficiently.

Regarding communication, they’re readily available, always answering phone calls even late at night. We communicate mainly via phone calls and WhatsApp.

What did you find most impressive about them?

Rosh Digital’s level of service is impressive. They’re very professional, courteous, and amicable to interact with, making us feel valued, listened to, and important.

Are there any areas they could improve?

No. If they hadn’t fixed the issue we had with the first article, I would have different feedback in this regard. However, that has been our only issue, and they instantly addressed it.

Do you have any advice for potential customers?

Go for it. I’ve worked with other companies, and Rosh Digital has set themselves apart from the rest. By hiring them, you’ll be getting a team that really cares about your success.

BACKGROUND

Please describe your company and your position there.

We sale and install private elevators in the private and commercial sectors all around the state of Israel. We also service those customers long term. Head of marketing and digital.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rosh Digital?

We needed Rosh Digital to setup our website from scratch and than manage the SEO along with other marketing campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed several candidates for the job and Rosh Digital demonstrated the highest level of knowledge and confidence in delivering results.

Describe the project in detail and walk through the stages of the project.

At first they started by researching the niche and gathered relevant information, Than begin implementing into the website. When the website was online we started working on the marketing campaigns and they did an amazing job delivering leads immediately.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2-4 people depending on the task. Research was done by head of research department and his assistance. Web design was done by a very talented design specialist. And finally, SEO and marketing was done by the the CEO and founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Immediate results: leads started to come after the second week. We increased our sales as a result and we saw an increase of 17% within our first quarter.

How effective was the workflow between your team and theirs?

We communicated with a lot of respect to each other. We shared our differences but always came to an agreement. It was a pleasure working with their teams.

What did you find most impressive or unique about this company?

We were impressed by their personal attitude — they understood that our success was theirs as well.

Are there any areas for improvement or something they could have done differently?

At this point, I do not have any complaints.