ROI MINDS

BACKGROUND

Please describe your company and position.

I am the CEO/Owner of Dempster Wellness

Describe what your company does in a single sentence.

Our goal is to ensure Healthy and Wellness, prevent workplace injuries and related costs, and provide ongoing support for your organization's Corporate Health & Wellness programming, education, and training needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROI Minds to accomplish?

• To generate high-quality leads also.
• We hired ROI Minds to help us achieve specific goals in our healthcare industry. Our primary objectives were to enhance our digital marketing strategies.
• To improve our search engine optimization (SEO) efforts.

SOLUTION

How did you find ROI Minds?

• Online Search
• Referral

Why did you select ROI Minds over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ROI Minds were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ROI Minds developed a holistic strategy that encompassed various aspects of digital marketing, SEO, and lead generation. Their scope of work included: 

• Conducting an in-depth analysis of our current digital marketing efforts and identifying areas for improvement. 
• Implementing advanced SEO techniques to boost our online visibility and organic search rankings. 
• Creating engaging and informative content optimized for both users and search engines. 
• Developing and executing targeted lead generation campaigns, utilizing various channels such as social media, email marketing, and landing pages. 
• Monitoring and analyzing key metrics to measure the effectiveness of the implemented strategies. 
• Providing regular reports and updates on the progress and outcomes achieved.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with ROI Minds has yielded significant measurable outcomes. Our website traffic has increased by 80% within the first three months of their involvement, leading to a noticeable boost in online conversions and inquiries. The improved SEO efforts resulted in a 50% increase in organic search rankings for our targeted keywords, enhancing our online visibility and brand recognition. Furthermore, the lead generation campaigns generated 70% more high-quality leads compared to our previous efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ROI Minds displayed excellent project management skills throughout the engagement. They consistently delivered items on time, adhering to agreed-upon deadlines. Their proactive and responsive approach ensured that our needs and concerns were addressed promptly. They were receptive to feedback and implemented necessary changes promptly, which further streamlined our collaboration.

What was your primary form of communication with ROI Minds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One aspect that stood out about ROI Minds was their deep understanding of the healthcare industry. They demonstrated a comprehensive grasp of our unique challenges and leveraged their expertise to tailor strategies specifically for our niche. Their ability to blend industry knowledge with cutting-edge digital marketing techniques was truly impressive and proved vital in achieving our desired outcomes.

Are there any areas for improvement or something ROI Minds could have done differently?

None, and I'll always patronize them again.

BACKGROUND

Please describe your company and your position there.

I am working on building FANG, a D2C luxury oral care brand that pairs the best ingredients from nature and modern science. We have the best in class products in the oral care segment and we hope to build strong loyalty amongst a very discerning clientele in India and the USA. Our products have been designed in California and include high-end electric toothbrushes, an organic toothpaste, an ADA approved teeth whitening system, floss and mouthwashes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROI Minds, and what were your goals?

We were launching a new oral care brand and needed a full- service digital marketing agency to take the lead. They focused on social media marketing/ advertising. By doing this, we hoped to drive sales for our new product and improve the conversion rate on our ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reached out to oue network for digital marketing agencies. ROI Minds was highly recommended to us by our network of D2C founders. After interviewing them, we chose this company based on their current performance, past clients and cost estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase to share our branding materials and go over our goals for the campaign. They then put together a 2-part digital strategy, focusing on Google Adwords and Meta ads. We set the ads as per the different funnel stages and optimized the campaigns as we went along.

How many resources from the vendor's team worked with you, and what were their positions?

We worked closely with Ashish and Sandeep.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our RoAS is 3 and CAC is well within our target.

How effective was the workflow between your team and theirs?

Very efficient. The team is very responsive.

What did you find most impressive or unique about this company?

We are impressed by their skill sets and communication.

Are there any areas for improvement or something they could have done differently?

Share more feedback on the creatives with us, so we know whats working.

BACKGROUND

Introduce your business and what you do there?

I’m a partner of Namaha Creations, LLP. We manufacture, design, and sell handmade bedding and home décor worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROI Minds?

I needed someone to take over our digital marketing so I could focus on my business development.

SOLUTION

What was the scope of their involvement?

ROI Minds handle our digital marketing; they do Google Ads and various catalog and shopping campaigns. They also do ads on Facebook and Instagram for social media marketing.

What is the team composition?

I mostly interact with Sandeep (Project Lead) and Sourav (Digital Marketing & Team Lead). I also have some communication with Sandeep K. (Founder & CEO).

How did you come to work with ROI Minds?

They were referred to us by someone who had a positive engagement with them. 

What is the status of this engagement?

We began working together in February 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve increased the number of visitors and their quality, and we also reduced our cost per click and our customer acquisition costs. They’re doing a good job getting more brand awareness each month — it’s pleasant to work with them.

How did ROI Minds perform from a project management standpoint?

They’re organized and quickly change strategy when something isn’t working. In terms of communication, they’re also available and responsive when we need them.

What did you find most impressive about them?

They are hands-on, personable, and quickly execute requests made — they feel like part of my team.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they correct any issue, and I know they will continue to do so.

Do you have any advice for potential customers?

Start small and grow with them. They’re good at taking on projects and optimizing things. They’re also flexible; able to work at any level.

BACKGROUND

Please describe your company and your position there.

Our company helps ecommerce companies grow with retention marketing and I'm the founder and CEO of this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROI Minds?

Our business wanted to generate more leads to grow further our agency. Lead generation is usually the biggest painpoint of B2B agencies and we looked for help with this. ROI Minds offered their help with this and implementing their PPC strategy to grow our business further.

What were your goals for this project?

We wanted to increase the number of incoming leads from PPC.

SOLUTION

How did you select ROI Minds?

ROI Minds and our team already knew each other from industry events. Since we knew them, we trusted them and we chose them to help our company.

Describe the scope of their work in detail.

They takes care of the whole process. We had a quick set up call where they asked many questions from us and we provided access to our tools and told us what to install. In the next weeks, we could already see the initial results.

What was the team composition?

Digital Marketing Team Lead and a PPC Analyst.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

From the start, they were able to get great results and they could optimize it later. We have achieved an average ROAS of 5x.

How effective was the workflow between your team and theirs?

They report us regularly, and we can have calls regularly if it's requested. They're highly professional and have meticulous processes for everything they do.

What did you find most impressive about this company?

They take ownership over our account and spend our money like it was theirs. We really like their attitude, solid processes, and approachableness.

Are there any areas for improvement?

I can't mention any now.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of a business that provides the widest range of colors and selections for events and parties, it's impossible not to find something that will make your special day just a little bit more wonderful at eFavormart.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROI Minds, and what were your goals?

When we started this business in late 2002 we were in the local city and working hard with getting benefits from the online market. We tested a couple of agencies to get traffic on our website for sale but unfortunately were not successful.

After reaching Sandeep and his team through one of our mutual connections we are able to become 8 figure business and still moving forward.

SOLUTION

How did you select ROI Minds and what were the deciding factors?

One of our mutual connection referred us to Sandeep and our decision to go with Sandeep and his team is one of very good decision of ours.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They started with Google shopping campaigns testing with USD 5000 for the next one quarter as we were not sure what we will get in return but when their team started working on our campaign we started getting orders.

Despite Google Ads, they asked us o start FB ads also. Now we are getting an average 6x return of our 50K ad spend per month

How many people from the vendor's team worked with you, and what were their positions?

Sandeep and two account managers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their Google and FB ads strategy helped us scale up our business with a sustainable ROAS of more than 6x

Describe their project management style, including communication tools and timelines.

They always share a report on the weekend and available for a biweekly zoom call.

What did you find most impressive or unique about this company?

They follow a process where they hardly missed anything while communicating with our team. Their team is highly experienced and easy to coordinate with.

Are there any areas for improvement or something they could have done differently?

They should lower the designing cost. :D

BACKGROUND

Introduce your business and what you do there.

I am the owner of LuluFam, an e-commerce brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROI Minds, and what were your goals?

I was driving traffic to my site via Facebook ads but was not capitalizing on Google Ads.

SOLUTION

What was the scope of their involvement?

ROI Minds ran our PPC campaigns via Google Ads. They took charge of the process and handled everything.

What is the team composition?

I worked with Sandeep (CEO & Founder) and an account manager.

How did you come to work with ROI Minds?

I came across ROI Minds after receiving recommendations from several others. After speaking to Sandeep, I was confident they could deliver so we brought them on board.

How much have you invested with them?

We invested about $1,000 per month.

What is the status of this engagement?

Our engagement ran from June 2020–March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As a result of the engagement, we had a 4x ROI. They are one of the most talented Google Ads companies I have ever worked with. 

How did ROI Minds perform from a project management standpoint?

Our teams communicated via chat. They always kept me involved in the process.

What did you find most impressive about them?

They are constantly trying to optimize their services to deliver for their clients.

Are there any areas they could improve?

No, everything was great.

Do you have any advice for potential customers?

If you are looking to generate a strong return on Google Ads, it’s a no-brainer to work with ROI Minds.

BACKGROUND

Please describe your company and your position there.

I am the Director of Bloom Infotech that handles Dot Net development projects

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROI Minds, and what were your goals?

We were in the market for 3 years and needed someone to increase our online presence, ROI and conversions. So, we contacted ROI Minds and that turned out to be the best decision.

SOLUTION

How did you select ROI Minds and what were the deciding factors?

We got a referral about them and approached them about our company's goals. There experience and expertise in the field encouraged us to hire them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Firstly, we settled for doing SEO only. ROI Minds started with on-page and Off page stuff, like link building, keyword research, sitemap and etc. Then seeing the progress we decided to hire them for PPC campaigns too. They ran Facebook and Amazon Ads.

How many people from the vendor's team worked with you, and what were their positions?

Three persons were coordinating with us and stayed in contact steadily. One was from SEO department and other two from PPC and web development.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw a noticeable increase in our website traffic within two months and got good conversions in the hired period.

Describe their project management style, including communication tools and timelines.

ROI Minds adhere to timelines. They deliver great results and use Skype and Gmail for smooth conversation.

What did you find most impressive or unique about this company?

Their knowledge, professionalism and working style stole the show.

Are there any areas for improvement or something they could have done differently?

They were great with implementing our plan and ideas.

BACKGROUND

Please describe your company and your position there.

I'm the Managing director of LN Webworks Pvt Ltd. It's an Drupal development company providing designing and development services for websites, web apps and mobile apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROI Minds, and what were your goals?

We hired them for our own website LNwebworks.com. The overall goal was to increase the quality traffic on our site.

SOLUTION

How did you select ROI Minds and what were the deciding factors?

We got to know about their experience from a reference and after interview we felt that they would be the best choice for us at the moment.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase in which they have reviewed everything on the website. Then we have explained our goals to them and also explained about the competitors. They started with making on page changes and off page work after that. Finding the right keywords, Blog posting, article submission and book marking are the main thing which they are doing.

How many people from the vendor's team worked with you, and what were their positions?

A Team lead and a SEO Guy

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen some improvements in the site and overall ranking, but it would be too soon to say anything about it. As its a long term thing, but we can see they are working on the right track.

Describe their project management style, including communication tools and timelines.

We communicate on skype and they send status in email on weekly basis.

What did you find most impressive or unique about this company?

We appreciate their yes we can do that attitude and willingness to deliver the things.

Are there any areas for improvement or something they could have done differently?

Communication part can be improved.

BACKGROUND

Please describe your company and your position there.

We are a company focused on the management of e-commerce stores. Our main markets are the United States and Europe

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROI Minds, and what were your goals?

ROI Minds is handling the strategy design and management of product campaigns on Google Ads-

SOLUTION

How did you select ROI Minds and what were the deciding factors?

Knowledge of the sector, seriousness, and transparency.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

ROI MINDS takes care of the entire project. We provide them with the product description and the graphic assets they need and they develop the keyword research, channel selection and bidding and campaign management in the different Google Ads channels.

How many people from the vendor's team worked with you, and what were their positions?

We work with the Digital Marketing Team Lead and a PPC Analyst.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had not done any previous work on Google Ads and ROI MINDS has been able to scale campaigns profitably from the start. In a changing environment like media buying this achievement is very remarkable. We have achieved an average ROAS of 7X

Describe their project management style, including communication tools and timelines.

The management of the project is impeccable. They report every week the results and advance the strategies for the following week. They are professionals and they know what they are doing. It is a continuous work that's well executed.

What did you find most impressive or unique about this company?

They treat your money as if it were theirs. I think this explains the care they take in their work.

Are there any areas for improvement?

So far they have more than met expectations

BACKGROUND

Introduce your business and what you do there.

I'm the digital marketing specialist of a perfume company based in the UAE. We’ve operated for almost 40 years, and we’re a family business. We started our e-commerce platform in early 2020.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROI Minds?

Soon after launching our e-commerce platform, we started looking for an advertising agency that could help us with our efforts.

SOLUTION

What was the scope of their involvement?

ROI Minds was initially handling our Google Ads account solely, now they’re also handling Facebook Ads. We gave them access to our accounts. We weren’t running any Google advertising prior to working with ROI Minds, which I think gave them an advantage, in that they had a blank sheet to start with.

Our requirements were very straightforward, we wanted to increase e-commerce sales. They took some time to understand the business and the type of customer we were looking to find, followed by identifying and setting up keywords.

ROI Minds also did some work to set up the Google advertising platform. We started with Google search, after which we added visual and dynamic ads, followed by Google Shopping. They’re currently responsible for 3–4 advertising channels inside of Google Ads. We provide the content to them.

What is the team composition?

I’m in touch with Sandeep (Founder & CEO), the person responsible for our Google advertising, and the individual responsible for Facebook advertising. There may be more people behind the scenes.

How did you come to work with ROI Minds?

I looked online at a number of agencies and came across ROI Minds. I got in touch with them to discuss the scope, and we agreed to work together.

How much have you invested with them?

We’re spending $1,200–$1,600 on a monthly basis with them.

What is the status of this engagement?

We started working with ROI Minds in July 2020, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ROI Minds has provided everything they promised, and they’re very attentive. I’m really happy with their performance so far. Our Google Ads account has a high score with regard to the quality of the advertising campaigns we’re running.

Our company is part of a special program called “Grow with Google”. Part of the onboarding for that program was to understand how we approached advertising, whether it was with Google or another platform.

I was in contact with Google and gave them a brief on the advertising agency we were working with, along with access to our account. The person I was in contact with told me that ROI Minds was doing a really good job with regard to maintaining Google's best practices and not breaking any rules.

We evaluate our performance as a company on a daily, weekly, and monthly basis, with regard to digital advertising and increasing e-commerce sales. We do that by determining how much we’ve spent in a particular period of time and what the return on investment for that ad spend was on every single platform we’re involved with. So far, the ROI has been quite good.

How did ROI Minds perform from a project management standpoint?

We have a call every two weeks to discuss future plans and give feedback on their performance. The communication is top-notch. We have a WhatsApp group for both our teams and they’re in touch with me whenever there’s something important that needs to be discussed.

They share reports with us via email on a weekly basis, which include our spend and details on the running campaigns. They mention every accomplished activity during the past week, along with their plans for the next one.

What did you find most impressive about them?

The best part for us was finding an agency that can provide results at a relatively low cost, and this is why we decided to look for one overseas. There are many advertising agencies in Dubai, but their costs are really high. I’ve worked with some of them in the past, and the results are okay at best and don’t match those costs.

Are there any areas they could improve?

No, I can’t think of anything. ROI Minds is doing great for our company and needs.

Do you have any advice for future clients of theirs?

They’re a good option for someone looking for a partner to handle their Google and Facebook advertising at a relatively low cost.