Revenue Rushy

BACKGROUND

Please describe your company and position.

I am the Director of La-Z-Boy Furniture Galleries, Ottawa, Gatineau & Kingston

Describe what your company does in a single sentence.

La-Z-Boy Furniture Galleries operates five home furnishings locations specializing in living room and family room furniture, committed to creating customers for life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Revenue Rushy to accomplish?

We hired Revenue Rushy to develop a modernized, multi-channel marketing strategy to increase in-store traffic and improve the conversion rate of our online design consultations into showroom visits, specifically aiming to capture the market of younger first-time homeowners.

SOLUTION

How did you find Revenue Rushy?

Online Search

Why did you select Revenue Rushy over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Revenue Rushy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope covered a comprehensive digital and traditional marketing strategy focused on customer acquisition and retention.
Key deliverables are;

• Customer Journey Mapping: Detailed analysis of the path from online browsing to in-store purchase.
• Paid Media Strategy: Restructuring our Google Ads and Social Media ad campaigns to target high-intent local buyers.
• Local SEO Optimization: Enhancing Google My Business profiles for all five gallery locations to improve local search rankings.
• In-Store Promotion Calendar: Creating a 12-month promotional schedule aligned with inventory cycles and seasonal trends.
• CRM Integration Plan: Developing a strategy to better utilize customer data from our existing CRM for personalized email marketing campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered significant results across the board:

• Foot Traffic Growth: We saw a steady month-over-month increase in the number of qualified customer visits to all our showrooms.
• Online Appointment Surge: The volume of online design consultation requests doubled in the first quarter post-launch.
• Ad Efficiency Improved: Our cost-per-conversion across digital ad platforms decreased substantially.
• Database Engagement: Open and click-through rates on our monthly email newsletters reached record highs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized and extremely professional. Every major milestone and deliverable (from the initial audit to the final ad copy) was delivered on or before the agreed-upon deadline. Their team was exceptionally responsive to our needs, especially when we required immediate ad adjustments to align with unexpected inventory changes. They operate with a clear sense of urgency.

What was your primary form of communication with Revenue Rushy?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was their deep dive into our local market and inventory cycle. They didn't just apply a generic marketing template; they understood the nuances of selling high-value furniture. Their ability to translate the complex emotions involved in buying home furnishings into compelling ad creatives was genuinely impressive and unique.

Are there any areas for improvement or something Revenue Rushy could have done differently?

While the digital strategy was excellent, an even earlier introduction of team training for our in-store sales associates on how to better leverage the new digital leads could have accelerated our conversion results in the first month. It’s a minor note, as the training they provided later was fantastic, but getting it sooner would have been beneficial.