Rapunzel Creative Marketing Agency

THE CLIENT: Children's Aid and Family Services, a prolific nonprofit in New Jersey, has been undergoing a transformation and expansion of services. Long recognized for their award-winning foster and adoption programs, the charity also offers life-changing programs in the areas of drug and alcohol education, recovery support, housing and day programs for people with developmental disabilities, housing for teen mothers, and diapers and formula for families who are struggling at the poverty level.

CHALLENGE: Create energy, excitement and donor support for the new services and programs the agency now provides in a Case for Support. Engage and inspire donors to help change lives through giving.

STRATEGY: Working closely with the development team, we collectively agreed that the core of all the services offered centered around family or a family-like/mentor/foster base of support. Having support and connections helps those struggling to survive -- to thrive.

Full project at: https://www.rapunzelcreative.com/a-charitys-brand-evolution/

Rapunzel Creative was contracted to rebrand Foundation 58, a nonprofit organization that provides financial assistance to first responders and their families who are battling cancer. The rebranding included a new logo, website design for 58Cares.org, print marketing materials, social media, email marketing templates, and a sponsorship brochure.

Just a month after site launch, a regional utility found the organization through online search and committed to a sponsorship.

The new website seamlessly integrates forms for donations, volunteers, sponsorships, event registration and grant applications.

The website collects donor information through forms sending it to a donor database/CRM hosted by Salsa Labs.

Full project at: https://www.rapunzelcreative.com/project/nonprofit-rebranding-and-website-design/

Newly lauched web design for the Bergen County Center for Sleep, Snoring and CPAP Intolerance. This new site features marketing automation that provides potential clients with all the information they need about a CPAP alternative and anti-snoring device. The website also offers a sleep apnea self test with BMI calculator. The test helps pre-qualify patients and adds them into a marketing automation. Robust with “frequently asked questions” the provides visitors with in-depth information about the treatment available. 

Built on an sound SEO strategy, the website’s keyword ranking increased over 300% in the first two months.  

CHALLENGE: Create brand awareness that Conrad’s a prolific confectionery and summertime ice cream shop, offers ice cream pies and sandwiches for the holidays.  Drive Thanksgiving ice cream sales.  Tell area customers, "You CAN serve ice cream for Thanksgiving dessert and here’s how!" 

CAMPAIGN: Social media campaign featuring three :15 videos promoting the products. Supplemental, low-budget video boosts were added, but most engagement was organic.

RESULTS: The client saw a 30% increase in sales over previous seasons.  The posts dramatically increased follower engagement and generated buzz about the products. 

Full project at https://www.rapunzelcreative.com/ice-cream-shop-marketing-case-study/

Deliverables: Sales strategy, General Motors pitch and PPTX presentation and web design.  Rebrand of sales toolkit: Regional dealer pitch letter, brochure, twin pocket folder, sales sheet, promotional postcards, gift card holders, thank you card, letterhead, PowerPoint and premium items.  Email marketing: Special announcement and offer emails designed to targeted customer lists.

Due to rapid growth, Model Electronics recently launched a new business division in Texas.  Rapunzel Creative developed a logo for the new subsidiary and designed the layout for ModelTX.com.

Full project at: https://www.rapunzelcreative.com/project/model-electronics-brochure/

¡VamosPay!, a prepaid MasterCard provider, approached us to build a new website that would better engage potential card holders, a specific underbanked population. Our approach was to build consumer trust by designing a welcoming online community that feels accessible, trustworthy and relatable. See live site at https://vamospay.com.

Before Redesign
The ¡VamosPay! website was in need of a brand refresh. The site did not effectively communicate the company’s core mission, which is to provide a banking solution for underserved communities.

Rapunzel Creative felt that the design of the old website did not leverage the brand assets in a way that was appealing to its users.

After Redesign
The goal of the redesign was to more directly communicate the product offering while using the ¡VamosPay! brand’s exciting color palette to bring life to the website.

We felt the use of real people combined with illustrated icons conveyed a sense of authenticity combined with fun.

Community
Bringing in a sense of community was vital in the redesign of the ¡VamosPay! website. ¡VamosPay! is aimed at underserved communities and it was important that those communities saw themselves represented on the site.

Brand Ambassadors
We brought in brand ambassadors to give confidence to the ¡VamosPay! user that they are using a credible product.

CHALLENGE: Change business online name from M. Deitz & Sons to RestaurantChairs.com.  Create a strong organic digital footprint for RestaurantChairs.com, creating brand awareness and generating sales leads.

RESEARCH: Our research revealed that the company needed to develop a strong social media presence in order to reach their target audience.  Online social media ad campaigns were created targeting their three core customers profiles.  

RESULTS: A new website was completed on the RestaurantCharis.com URL featuring over 750 products.  The company captured strong organic product ranking on Google search, being easily found on key search terms. A vibrant social media presence continues to engage target customers and attract new business.

Full project at: https://www.rapunzelcreative.com/project/restaurantchairs-com-m-deitz-sons-website-redesign/

B2B email marketing design for Sony Security by Bosch.

Complete brand overhaul including logo design, website, brochure, copy and collateral for Production Contracting. 

Since 1995, Production Contracting has been designed to manage some of the New York metro area’s most demanding commercial construction projects. As general contractors for high-level construction projects their portfolio comprises over 2.4 million square feet of builds throughout New York City’s five boroughs, northern New Jersey and Connecticut.

Rapunzel Creative worked closely with the client to identify and design a new logo and then roll-out a completely new brand look from website to printed materials and social media. 

See entire project at https://www.rapunzelcreative.com/project/pilates-place-rebrand/