Rapunzel Creative Marketing Agency

Introduce your business and what you do there.

I work as the human resources specialist for The Mental Health Clinic of Passaic. We are a nonprofit behavioral health center, and we do community outpatient mental health. We also have on-site staff psychiatrists.

We have partial care programs for children 2–11 years of age, who are one step prior to hospitalization. They come to our daily program Mondays–Fridays for three hours a day, to undergo medication monitoring and play therapy. Additionally, we also have school-based services where we provide actual counselors in the Passaic school system.

We are heavily involved in afterschool programs within the city of Passaic. We run a licensed daycare for teen parents at the state high school as part of our parent linking program. This enables them to have the ability to have free child care and pay for their high school diploma.

What challenge were you trying to address with Rapunzel Creative Marketing Agency?

We had a website before which wasn’t very informational and eye-catching. Therefore, we looked for Rapunzel Creative to make us a relevant spot on the website and bring in more services. We have been called the best-kept secret by some of the people within the city, but no one really knew that we were out there because we didn’t have an online presence.

We hired Rapunzel Creative to really showcase what we do.

What was the scope of their involvement?

Rapunzel Creative provided front- and backend development on our WordPress website. Our administrative director met with them for the initial take on the website. We then sorted out a team that worked on the website that was made up of our board president, executive director, administrative director, and then myself.

Lynn (President) from Rapunzel Creative, set up the timeline for what we were going to do. She asked us to look at different websites to see what we like, what we don’t like, and we were able to walk through the whole page setting pretty easily.

Then we had to write content about the program, and Lynn walked us through again about gathering images for the site. I met with her almost once a week through the whole process to make sure that everything was in order.

Towards the end of the process, once the site went live, I gained the ability to go through the training with Lynn and one of her other web designers. They taught me how to tweak the website myself if we wanted to. We are actually paying for the monthly maintenance so they do a lot of stuff for us on a monthly basis. I was trained on how to go in and change job opportunities, wordings, update our COVID-19 policies, and things like that. It was also great that someone on our staff is able to go into the website and update it as we see it.

What is the team composition?

The two main people that we work with are Lynn and Leah (Web Designer).

How did you come to work with Rapunzel Creative Marketing Agency?

We found her from this other behavioral health website that we looked at. We called and asked them who did their website and they recommended Rapunzel Creative. We called them, and Lynn came in and gave her presentation. She’s very animated and conversational — it’s very easy to talk to her and get an idea and vision from her right off the bat. I think that along with the different pictures she brought from the jobs they had done, really made the decision for us to work with them.

How much have you invested with them?

I believe we’ve spent over $10,000 for the entire project.

What is the status of this engagement?

The ongoing partnership started in September 2020.

What evidence can you share that demonstrates the impact of the engagement?

Our initial metrics for the project were just to have a little bit more exposure, and to get some additional requests for services. They have not only met the metrics, but they've also exceeded them. The system has been live for about 5 months now and we’ve had over 60 requests for services.

We also wanted to increase our internship program because that’s actually something that we’ve struggled with. We gained 20 applicants for internships as well, which is something we didn’t anticipate. Those are the numbers that have exceeded what we were hoping for in our initial six months of being live. 

Additionally, with the anxiety of COVID-19 along with a lot of us working remotely, the ability to be able to communicate without actually having to pick up the phone I think has helped our clients tremendously. It’s a really great tool for our current clients to just gather information. 

I also think the quality of their work is excellent. Lynn is great in terms of walking us through the context and how we want the homepage to look. I have been the point person they communicated with the most, and they're incredibly easy to work with. They have wonderful suggestions and they're very patient with us since this was really the first time we built our website. They're great at taking our very clinical wording, making it more user-friendly, and putting it into laymen’s terms.

This made our website more eye-catching and easier to read — which was one of the things that we liked most about it. Even now if I have a query, they’ll immediately write back and provide us with excellent feedback and suggestions. I appreciate having that backup on the other end if I need it — It’s been an absolute pleasure working with them.

How did Rapunzel Creative Marketing Agency perform from a project management standpoint?

I think they're incredibly organized. There's always a set agenda, and I think that knowing what needs to be done sets a sort of boundary for us which I think is great. It allows us to stay on schedule and on task, and for us newbies, it's incredibly helpful.

There isn't anything specific for our communication tools. It's sort of an open door where I could send an email or give a call and either way, I get feedback. And that feedback is given within the day so we never feel like we're hanging for an answer.

What did you find most impressive about them?

Their ability to get to know our organization really impressed me. It’s something that we really value because they aren't just looking at the colors or the setup, and things of that nature. They really got to know our organization and highlighted the things that we thought were impressive. It’s one of the things that makes the website great in our opinion.

Are there any areas they could improve?

Honestly, no. I think they have a nice balance of giving you the information you need and providing you the space to get it back to them. They have a nice contrast of how they work and how they communicate with the client.

Do you have any advice for potential customers?

Be open to the ideas they present. I think that worked really well for us. Coming in, we didn’t know what we were doing, so we were very welcoming to suggestions. I think for other people who want to work with Rapunzel Creative, give their suggestions and ideas a chance. I really think they’re very talented and they know what they’re doing.

Introduce your business and what you do there.

Our organization provides office coffee service, catering, and other office amenities to companies in New York City and New Jersey. In addition, we specialize in a high-end technology coffee experience referred to as the top brewer. My role with the company is VP of sales and business development, which predominantly has the focus on driving the organization’s primary revenue. In addition to that, I’m also responsible for the strategic partnerships and relationships and making sure they have a positive outcome and long term business development.

What challenge were you trying to address with Rapunzel Creative Marketing Agency?

We hired Rapunzel Creative Marketing Agency as a means to have a larger marketing team. We basically wanted to outsource our marketing initiatives out of house for a broader spectrum to add value and more experience.

What was the scope of their involvement?

Rapunzel Creative Marketing Agency works with us on various product and service campaigns to address the changed marketplace that we have due to COVID-19. They work to rebrand and reposition some of our products and services in response to the corporate environment and, in marketing, with both the work from home and the work in the office employee segment. 

In addition, they help us with website enhancements, social media content, articles, and other marketing exposure. Some of the social media content they create, its a shared responsibility, is for Google, LinkedIn, and Facebook. The website enhancements include modifying pages to be the most informative during the changed business environment.

What is the team composition?

Lynn (President) is my main point of contact.

How did you come to work with Rapunzel Creative Marketing Agency?

I took some referrals and references from other people that I got. Then, I also looked at the reviews through Clutch when I was researching the other advertising and marketing firms locally based. The experience in the initial interview process with Rapunzel Creative Marketing Agency, along with the reviews and the personalities all seemed to be a great match with our team. Lynn was very quick and willing to host an introductory meeting with the other marketing area specialists that are a part of her organization with us, even prior to any sort of formal agreement or contract so that we could see what they brought to the table and if they’d be the right fit.

What is the status of this engagement?

We began working together in August 2020 and the relationship is still ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve made a lot of adaptations, but the direct sales result of the work is yet to be seen. I don’t feel like that is directly correlated to the lack of good work, but it’s a matter of the state of the business economy. It’s really hard to evaluate a changed business environment right now when nobody is back to work yet.

How did Rapunzel Creative Marketing Agency perform from a project management standpoint?

It has been excellent, Lynn is very good. We have a great cadence of weekly and daily calls, as well as emails to follow up with work and product approval. Technology is also used to manage the project. Sometimes I think things take longer than they should, but I think that is because I don’t know the caliber of the whole team.

What did you find most impressive about them?

They do what they say they’re going to do and it is often timely. I really feel like Lynn is a part of our team and it has been a seamless transition. She works well with our company and our internal players as if she’s one of our own.

Are there any areas they could improve?

No, there is nothing.

Do you have any advice for potential customers?

I highly recommend them and think they’re great to work with.

Please describe your company and your position there.

Children’s Aid and Family Services is one of northern New Jersey’s leading nonprofit providers of services that protect and support vulnerable children, adults and families. As an agency, we are focused on meeting ever-evolving social needs by expanding our programs to help members of the community live their best lives. I am the Vice President of Development

For what projects/services did your company hire Rapunzel Creative Marketing Agency?

We were looking to redo our case for support since we had programmatic changes.

What were your goals for this project?

To communicate to our donors, volunteers and staff the impact of their donations. Since we were changing and adding programs we wanted to make sure that our old donor base still supported our work.

How did you select this vendor?

Personal referral.

Describe the scope of their work in detail.

They did a printed case for support brochure and matching website. The brochure included our mission and vision. Each page would reference a program and include a problem and the solution our agency provides. We also included statistics about our programs. The corresponding webpage helped us with another avenue to communicate to donors.

What was the team composition?

We worked with our account representative and there was a web designer and another copywriter she worked with.

Can you share any outcomes from the project that demonstrate progress or success?

The feedback has been overwhelmingly positive. We have heard, anecdotally, from staff and donors that the case for support is easy to read and the corresponding website is interactive and engaging.

How effective was the workflow between your team and theirs?

We worked well together through email and weekly updates.

What did you find most impressive about this company?

understanding of our agency and ability to work within a budget.

Are there any areas for improvement?

understanding the nonprofit programs and deadlines.