Marketing, Branding & Digital Strategies
Marketing Reimagined. Branding Reinvented.
Rapunzel Creative is a full-service marketing agency that helps companies build innovative brands and boost sales through results-driven campaigns, digital marketing and advertising. With branding and strategy at our core, we will fully evaluate where you are today to create highly targeted, cost-effective marketing initiatives that get you to your goal.
We create 360° strategic marketing and brand campaigns that speak to your customers.
As a white-glove creative marketing firm, we thrive on crafting strategic marketing plans and attention-grabbing promotions that engage your customers and generate ROI.
Focus
Portfolio
Legg Mason, Sony Security, Ascensus/Intac Actuarial, Model Electronics, Children's Aid and Family Services
Award-Winning Nonprofit Rebrand & Website Design
THE CLIENT: Children's Aid and Family Services, a prolific nonprofit in New Jersey, has been undergoing a transformation and expansion of services. Long recognized for their award-winning foster and adoption programs, the charity also offers life-changing programs in the areas of drug and alcohol education, recovery support, housing and day programs for people with developmental disabilities, housing for teen mothers, and diapers and formula for families who are struggling at the poverty level.
CHALLENGE: Create energy, excitement and donor support for the new services and programs the agency now provides in a Case for Support. Engage and inspire donors to help change lives through giving.
STRATEGY: Working closely with the development team, we collectively agreed that the core of all the services offered centered around family or a family-like/mentor/foster base of support. Having support and connections helps those struggling to survive -- to thrive.
Full project at: https://www.rapunzelcreative.com/a-charitys-brand-evolution/
Nonprofit Rebranding and Website Design
Rapunzel Creative was contracted to rebrand Foundation 58, a nonprofit organization that provides financial assistance to first responders and their families who are battling cancer. The rebranding included a new logo, website design for 58Cares.org, print marketing materials, social media, email marketing templates, and a sponsorship brochure.
Just a month after site launch, a regional utility found the organization through online search and committed to a sponsorship.
The new website seamlessly integrates forms for donations, volunteers, sponsorships, event registration and grant applications.
The website collects donor information through forms sending it to a donor database/CRM hosted by Salsa Labs.
Full project at: https://www.rapunzelcreative.com/project/nonprofit-rebranding-and-website-design/
Dental Web Design and Marketing Automation
Newly lauched web design for the Bergen County Center for Sleep, Snoring and CPAP Intolerance. This new site features marketing automation that provides potential clients with all the information they need about a CPAP alternative and anti-snoring device. The website also offers a sleep apnea self test with BMI calculator. The test helps pre-qualify patients and adds them into a marketing automation. Robust with “frequently asked questions” the provides visitors with in-depth information about the treatment available.
Built on an sound SEO strategy, the website’s keyword ranking increased over 300% in the first two months. https://bccsleep.com
Award-Winning Video Social Media Campaign
CHALLENGE: Create brand awareness that Conrad’s a prolific confectionery and summertime ice cream shop, offers ice cream pies and sandwiches for the holidays. Drive Thanksgiving ice cream sales. Tell area customers, "You CAN serve ice cream for Thanksgiving dessert and here’s how!"
CAMPAIGN: Social media campaign featuring three :15 videos promoting the products. Supplemental, low-budget video boosts were added, but most engagement was organic.
RESULTS: The client saw a 30% increase in sales over previous seasons. The posts dramatically increased follower engagement and generated buzz about the products.
Full project at https://www.rapunzelcreative.com/ice-cream-shop-marketing-case-study/
Automotive Branding + Strategy
Deliverables: Sales strategy, General Motors pitch and PPTX presentation and web design. Rebrand of sales toolkit: Regional dealer pitch letter, brochure, twin pocket folder, sales sheet, promotional postcards, gift card holders, thank you card, letterhead, PowerPoint and premium items. Email marketing: Special announcement and offer emails designed to targeted customer lists.
Due to rapid growth, Model Electronics recently launched a new business division in Texas. Rapunzel Creative developed a logo for the new subsidiary and designed the layout for ModelTX.com.
Full project at: https://www.rapunzelcreative.com/project/model-electronics-brochure/
Furniture Manufacturer Rebrand
CHALLENGE: Change business online name from M. Deitz & Sons to RestaurantChairs.com. Create a strong organic digital footprint for RestaurantChairs.com, creating brand awareness and generating sales leads.
RESEARCH: Our research revealed that the company needed to develop a strong social media presence in order to reach their target audience. Online social media ad campaigns were created targeting their three core customers profiles.
RESULTS: A new website was completed on the RestaurantCharis.com URL featuring over 750 products. The company captured strong organic product ranking on Google search, being easily found on key search terms. A vibrant social media presence continues to engage target customers and attract new business.
Full project at: https://www.rapunzelcreative.com/project/restaurantchairs-com-m-deitz-sons-website-redesign/
Email Marketing Design for Electronics Company
B2B email marketing design for Sony Security by Bosch.
Pilates Studio Rebrand
Rapunzel Creative worked closely with the client to identify and design a new logo and then roll-out a completely new brand look from website to printed materials and social media.
See entire project at https://www.rapunzelcreative.com/project/pilates-place-rebrand/
Reviews
the project
Web & Print Design for Child Nonprofit
"We worked well together through email and weekly updates."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Children’s Aid and Family Services is one of northern New Jersey’s leading nonprofit providers of services that protect and support vulnerable children, adults and families. As an agency, we are focused on meeting ever-evolving social needs by expanding our programs to help members of the community live their best lives. I am the Vice President of Development
For what projects/services did your company hire Rapunzel Creative Marketing Agency?
We were looking to redo our case for support since we had programmatic changes.
What were your goals for this project?
To communicate to our donors, volunteers and staff the impact of their donations. Since we were changing and adding programs we wanted to make sure that our old donor base still supported our work.
How did you select this vendor?
Personal referral.
Describe the scope of their work in detail.
They did a printed case for support brochure and matching website. The brochure included our mission and vision. Each page would reference a program and include a problem and the solution our agency provides. We also included statistics about our programs. The corresponding webpage helped us with another avenue to communicate to donors.
What was the team composition?
We worked with our account representative and there was a web designer and another copywriter she worked with.
Can you share any outcomes from the project that demonstrate progress or success?
The feedback has been overwhelmingly positive. We have heard, anecdotally, from staff and donors that the case for support is easy to read and the corresponding website is interactive and engaging.
How effective was the workflow between your team and theirs?
We worked well together through email and weekly updates.
What did you find most impressive about this company?
understanding of our agency and ability to work within a budget.
Are there any areas for improvement?
understanding the nonprofit programs and deadlines.
The brochure is easy to read and the website is interactive and engaging. Feedback has been very positive. Rapunzel Creative Marketing Agency communicated effectively by providing weekly updates. They worked within budget.