Pyxis

BACKGROUND

Please describe your company and your position there.

I am a marketing director and all digital channels are within my work area. Prolesa is the main b2b of agricultural inputs in Uruguay and is part of the Conaprole group, it sells more than 7000 sku of the most diverse types that are used in dairy production.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pyxis, and what were your goals?

Prolesa, one of CONAPROLE's companies, has had an ecommerce sales portal on the SAP Hybris platform since January 2018, which was experiencing performance issues that affected the user experience and limited greater use of the channel. The service objectives were:

• Optimize the portal in speed and user experience, with the goal of reducing the size by 70% and load time by 80%.
• Introduce customer behavior and anonymous analytics: Integration with third party tool offering "heat mapping", "customer journey" (sales funnel) markups and review of user sessions.
• Analysis of consistency strategy between institutional Prolesa and Ecommerce: Integration plan between platforms to improve navigability. 
• Analysis of the current SAP Commerce infrastructure in order to validate how optimal it is for current needs.

SOLUTION

How did you select this vendor and what were the deciding factors?

The provider was selected for its extensive experience with the hybris platform, a system used by Prolesa for its ecommerce, in addition to the multiple work areas it covers, being a benchmark within the Uruguayan and Latin American markets.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project sought to improve the performance of the front end having as a framework the following objectives:

• Improve site loading
• Integrate analytics tools
• Improve existing analytics
• Optimize SEO.

Some technologies used in the project:

• Cloudinary: image autoconversion
• Lazy Loading: image loading optimization
• Newrelic: performance monitoring
• FullStory: user session recording
• Google Tag Manager: tag management.

How many people from the vendor's team worked with you, and what were their positions?

The project involved an architect, a developer, a quality control specialist and a project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project was executed within the agreed times and with the fulfillment of the established scope, the impact of the work being reflected in the different deliverables. The relationship established with the supplier was more than satisfactory, prioritizing good communication with the PM and the entire team. The adjustments made in the Prolesa online store generated a great impact on the user experience, considerably improving the loading speed as well as the tracking of user data through the implementation of google analytics and fullstory.

Describe their project management style, including communication tools and timeliness.

The style of the PM has been appropriate, with good use of communication and making a report that allowed knowing the progress of the project with precision.

What did you find most impressive or unique about this company?

They have the ability to understand customer needs and set up good communication throughout the project. They're a team of professionals who are trained in various areas, and this allows them to provide multiple solutions.

Are there any areas for improvement or something they could have done differently?

Everything was excellent

BACKGROUND

Please describe your company and your position there.

Director of Marketing for a blockchain infrastructure company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pyxis, and what were your goals?

We were a start-up that needed a website up quickly.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referred by several other notable companies.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The company used a CRM that they recommended and built it quickly.

How many people from the vendor's team worked with you, and what were their positions?

Two key members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The company delivered quickly and delivered as promised.

Describe their project management style, including communication tools and timeliness.

The company met with us weekly.

What did you find most impressive or unique about this company?

They were very fast and kept to their word with deadlines.

Are there any areas for improvement or something they could have done differently?

We shared feedback with each other after the fact. They were open to ideas. Ultimately, they were fast and delivered exactly what they promised.