Propr

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a fitness and nutrition company: Optimal Health Alliance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propr Design?

I needed a partner to help build the foundation of my company.

SOLUTION

What was the scope of their involvement?

Propr Design helped create my brand’s foundation and generate content. Their team worked on my company’s core values and identified its target market. They then created content for the website using verbiage that resonated with my target market.

What is the team composition?

I mainly worked with two people from Propr Design. Our main contact was Bobby (Founder).

How did you come to work with Propr Design?

I found them through a referral. After I looked them up online, I felt that their message was credible.

How much have you invested with them?

The project cost $6,000 in total.

What is the status of this engagement?

We worked on this project between September–October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Propr Design delivered exactly what I requested.

How did Propr Design perform from a project management standpoint?

Their team managed the project well. Their communication and ability to meet deadlines were fantastic.

What did you find most impressive about them?

They were real and personable. Their team understood where I was and wanted to go.

Are there any areas they could improve?

No, Propr Design was great.

Do you have any advice for potential customers?

Be clear about what you want to achieve with them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Goldenfish. We're starting in the candle space but aim to be a home goods company

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propr Design?

I’m traditionally a salesman and only appreciated marketing and branding. I took for granted how difficult it is to achieve a brand essence. As I had no experience in branding and marketing, I needed an agency to help craft a brand presence. I wanted to launch with that presence in mind.

SOLUTION

What was the scope of their involvement?

We started with what was essentially a brand foundation workshop. I had ideas for what I wanted the brand to be, and Bob (Founder) learned about my goals for the company. We discussed what emotions and promises I felt were important to the brand. Over the course of about four discussions, we worked through every angle of the brand. Those discussions resulted in brand documentation that included messaging and feeling.

From there, they designed the logo design and created the brand's color palettes. Their team also designed the labels for the products. They came with a couple of concepts and I chose one that Propr then used to build the four labels. Their team also designed packaging. As a candle company, matchboxes are one of our products, which Propr designed.

Their team’s currently wrapping up the framework for the website. Once the site launches, I’ll contract Propr to help with paid advertising.

What is the team composition?

I work with Bob and Gabby (Senior Designer), who handles most of the designs. Once we hit the website phase, I started working with another teammate.

How did you come to work with Propr Design?

I knew Bob and reached out to him to see if he had any room in his queue for a project.

How much have you invested with them?

All in, I’ve probably spent around $20,000.

What is the status of this engagement?

We started working together in June 2020, and we’re still working together. At the moment, we’re finalizing the website

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They created the foundation that I needed to ensure consistency going forward. I was completely blown away by the logo. Bob managed to subtly weave a fish into the ‘o’ in our company’s name. It was such a fun surprise, which was important to me. Bob and I both came away excited by the logo. Propr’s designs were beyond what I envisioned.

How did Propr Design perform from a project management standpoint?

We’ve primarily managed the project through Trello and communicate by email too. Their team comments on tasks through Trello, so I’m up to date on the project. I can ask questions, and they’re timely.

Although I’m probably one of their smaller clients, Propr’s extremely responsive and willing to make changes. Recently, we had challenges as a result of the packaging company’s guidelines. That company said our bylines were upside down. I told Gabby, who then fixed them by the next day.

What did you find most impressive about them?

Propr’s thoughtful and creative in their approach to design. Anyone can slap a logo together. They knew that I wanted to have a moment of surprise in my brand. Their team made sure to weave that into their designs, which was extremely hard to do.

Are there any areas they could improve?

They could make their capabilities better known. I learned about things that I needed through conversations with them. For example, I just found out that they could help me with paid advertising, which I started to investigate elsewhere. It would be helpful if they could better express their broad capabilities.

Do you have any advice for potential customers?

This goes for any agency, but you get out of the relationship what you put into it. Propr looks for clients who want to invest, meaning their team won’t just take your idea and run with it. You need to invest the time to help them understand your vision.

BACKGROUND

Introduce your business and what you do there.

I’m the President of ProfitComm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propr Design?

We were looking for someone to help us with branding. The company had evolved and had added new services.

SOLUTION

What was the scope of their involvement?

Propr Design did a branding workshop that was a one-on-one engagement of five sessions, each one 60-90 minutes in length. I received the focus ahead of time, and we went through collaborative exercises in the session. 

After each session, they gave me a deliverable that I could use if I desired. After looking at our existing logos, website, and marketing materials, the team then helped us define our core values, solve pain points, and see the value brought on different levels.

They also helped us tailor the company message accordingly. The long-term plan is for how we want to position ourselves post-COVID when everything returns to “normal”. 

What is the team composition?

I worked directly with Bobby (Fearless Provocateur & Brand Sherpa). 

How did you come to work with Propr Design?

My business coach and I decided that our brand and website didn’t properly convey the company’s message. I knew Bobby and reached out to him to discuss working together to solve this issue.

How much have you invested with them?

We spent less than $10,000. The price structure was 1% of annual revenue. 

What is the status of this engagement?

We worked together for about six weeks from April–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The engagement forced me to think differently, which I appreciated. As a result, I’m able to better explain who we are, what we do, and our value proposition. An outcome of the workshop is that it helped tell our company’s story better. 

While working with them, we came up with the analogy that we are like coaches with our clients, which had never occurred to me to use before. I now use that when explaining what we do.

It was an enjoyable and interesting experience, so I would highly recommend Propr Design to anyone looking to figure out their brand or message.

How did Propr Design perform from a project management standpoint?

The team did great and was very organized. The sessions were done via Zoom, due to the current environment. We pulled up the document he’d sent ahead of time and went over it together. 

They also asked good questions. There were a couple of times where Bobby gave me homework to help me prepare for the next session and to manage time efficiently. 

What did you find most impressive about them?

I liked that Propr Design was flexible and willing to take on as much or as little as we needed. Bobby is willing to work with existing marketing departments or run the entire project for you. 

He encouraged me to share the deliverables with my content person to enhance consistency across the board. They use a methodical and thorough approach, and it’s proven to work. The team gets business owners to think differently, and they really dive deep with them. 

Are there any areas they could improve?

No, none that I can think of.

Do you have any advice for potential customers?

Be open, real, and authentic to get the most out of the experience. Embrace it and be willing to take the journey with Propr Design. You’ll come out of it with a better understanding of your business, and how to tell your story.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a fundraising firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propr Design?

We initially hired Propr to rebuild our website.

SOLUTION

What was the scope of their involvement?

Propr led an extensive branding process to determine our brand values, mission, and audience. Their team designed a whole brand kit including a logo, business cards, and letterhead.

Then, they used that brand foundation to create a website that showed who we are and what we do. Their team created wireframes and sketches to start the development.

What is the team composition?

Bobby (Founder) and another person led the branding process. When we started on the website, I worked with Bobby and two other people. 

How did you come to work with Propr Design?

Bobby and I were in a Goldman Sachs 10,000 Small Businesses cohort. When I started to consider this project, I reached out to him. I loved his approach. I could complete the project in stages at an affordable rate. It was honestly one of the best decisions that I’ve made.

How much have you invested with them?

We’ve spent about $15,000 on their services so far.

What is the status of this engagement?

We started the branding process around July 2018 and then took a break. Later, we worked on the website and continue to work together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website matches who we are and what we do. More importantly, it shows why we do what we do. It attracts the type of client that we can help the most.

Our website traffic definitely increased. Multiple people complimented the website and reached out to Bobby because they loved the platform so much. I continue to work with them on different projects as I’m able to do so.

From an internal perspective, the website actually made me more excited about my company. It’s easier to pitch clients because the website reflects my company. It’s clear, genuine, and well-presented. This engagement changed a lot for us.

How did Propr Design perform from a project management standpoint?

Propr walked me through different processes. They’re clear about the deliverables and timeline. Their team is also clear about my deadlines to make sure that we stay on top of those timelines. It’s been great.

They listen. Their team took what I gave them and made it into a product.  Going through the branding process with them was key to our collaboration. It not only let us get to know our company but also helped them to get to know us. It was a full and seamless collaboration.

What did you find most impressive about them?

Their team works intentionally, so there wasn’t a hodgepodge approach. They had a process that worked, which helped us to achieve my goals. I trusted them to do that. Our collaboration was the best thing I’ve done.

Are there any areas they could improve?

I can’t think of anything in particular.

Do you have any advice for potential customers?

Trust them and their process. Be authentic. If you do those things, you’re going to come out with results that are valuable to you, your company, and your clients.

BACKGROUND

Introduce your business and what you do there.

I own a consulting group. I’m essentially the principle and marketing strategist.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propr Design?

Great branding takes marketing much further. I’m relatively new in the consulting field, so I entered a branding workshop with Propr Design. I wanted to identify my audience and potential customers better.

SOLUTION

What was the scope of their involvement?

Their team provided guidance during the two-day bootcamp. Propr Design provided key action points and recommendations for my communication strategies.

What is the team composition?

Bob (Founder) was our main contact.

How did you come to work with Propr Design?

Bob is a colleague of mine. We’re in a networking group. At the time, he was advocating his company’s workshops. Even though, I was focused more on the marketing lens to my business and was going through a few challenges. I felt that going through this workshop would be beneficial to serve my ideal clients.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

The workshop was in November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I would recommend the workshop to anyone that owns a business. The bootcamp emphasized my core values and refined that language to convey them from a marketing standpoint better.

Since the workshop, I saw an immediate impact on more business. Being able to communicate our core values and the potential of our company has attracted customers.

How did Propr Design perform from a project management standpoint?

It was great. What they advertised the bootcamp as is what I got from a deliverable standpoint. I felt as a customer through that process, and then initially going through the registration, everything was outlined.

What did you find most impressive about them?

Their attention to detail sets them apart. They tie in how brand identity correlates to audiences beyond the creative aspects.

Are there any areas they could improve?

From my standpoint, no. They follow-up, which I think is a great added value to their services.

Do you have any advice for potential customers?

Be ready to step out of the box of how you view your business. Put on the lens of your customers. Come into the workshop with an open mind.

BACKGROUND

Introduce your business and what you do there.

My organization is a substance abuse disorder recovery services program.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propr Design?

Our goal was to navigate the process of creating a web-based platform.

SOLUTION

What was the scope of their involvement?

They were tasked with clearly displaying the brand and culture of the company, which is all community-based, on the web. Their team took the design and function requirements that we had and then built the site from the ground up.

What is the team composition?

We worked with four people from their team on the project, two of whom we communicated with directly.

How did you come to work with Propr Design?

Someone in my network referred them to us and said they did great work. We reached out and gave them a shot, and they performed well so we continued working with them.

How much have you invested with them?

We spent a total of about $12,000.

What is the status of this engagement?

The project lasted from about November 2019–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Propr Design delivered everything that they said they were going to do, both in terms of the deliverables themselves as well as the schedule that they promised to deliver them on. Everyone who has had the chance to see the results of their work so far has said that it is truly exceptional.

How did Propr Design perform from a project management standpoint?

Their team did a great job of handling the work. We used Trello to collaborate and make sure that everyone was always staying on top of their work.

What did you find most impressive about them?

Their ability to follow through on everything they claimed was a huge asset to our work.

Are there any areas they could improve?

No, I really think their work and execution was about as good as it could have been.

Do you have any advice for potential customers?

As long as you are clear about your ideas and what you want to be delivered, they will deliver it.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a startup e-commerce brand that develops animal food products for people’s pets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propr Design?

We have a new brand that we are launching, and they have been providing the artwork for different product labels in that brand.

SOLUTION

What was the scope of their involvement?

We worked with their artist to develop four different designs to contribute to our product launch. The food supplements themselves are being sold in resealable standup pouches, and they provided the artwork that would go on those bags based on the design requirements that we provided to them.

What is the team composition?

I’m not sure if there were multiple people involved, but we communicated directly with Bob (Founder) on the project.

How did you come to work with Propr Design?

Our company found them through word of mouth referral from another branding agency in the industry who knew that they did really good work.

How much have you invested with them?

We spent between $3,000–$7,500 in total.

What is the status of this engagement?

The work lasted from March–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We sent over our brand story and statement and they were able to deliver on those incredibly quickly. We had the first design in our hands the next day, and the next three the day after that. The process of tweaking those from there was incredibly efficient as well, so we were all very pleased with the quality of work that was provided.

How did Propr Design perform from a project management standpoint?

Their level of communication is truly superb. We laid out our requirements for them as well as we could, but he did a better job of communicating back to us what we were trying to tell him. He had four people giving him different inputs and somehow, he was just able to turn that into a working label faster than we could have ever expected.

The whole team was incredibly professional as well. They were easy-going when we needed to change things and understanding when our manufacturer went back and forth about their requirements. They even did a great job of working around the industry regulations that we have.

What did you find most impressive about them?

Our team is four people, and it can be really hard to get all four of us to agree on anything, especially when it comes to design. His ability to incorporate everything we wanted into a simple, aesthetic design was truly impressive. They took the phrase ‘a picture is worth a thousand words’ and made it a reality.

Are there any areas they could improve?

I really don’t have anything negative to say about the entire experience. Not only did they deliver, but they did it with a level of experience and class that you don’t experience in almost any business engagement.

Do you have any advice for potential customers?

I would absolutely recommend them to anyone who can afford their services. Tell them everything that you want, and they will make it work, and don’t be afraid to give honest feedback because they can handle it and incorporate it as well.

BACKGROUND

Introduce your business and what you do there.

Our company delivers data organization and analytics platforms for Fortune 2000 companies using AWS cloud.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propr?

We were looking to develop a website with better marketing and design that could help us acquire new recruits and new clients.

SOLUTION

What was the scope of their involvement?

They started by building out the website for us, but have done everything from creating blogs, case studies, and white papers to enhance our social media presence, as well as helping us host a really great series of happy hour and networking events. The project evolved over its course, initially covering the website and its content, and eventually expanding to covering a variety of those kinds of resources to improve our brand reputation.

What is the team composition?

We worked with about 5 members of their team in total.

How did you come to work with Propr?

One of our goals for the project was to work with another small company, and they had a very similar mindset to ours from the beginning, so the partnership really just made sense.

How much have you invested with them?

The total project cost has been somewhere between $10,000–$50,000.

What is the status of this engagement?

Our engagement with them lasted from around June 2018–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A lot of the recruits we are getting have more excitement about working with us because of the impression they get from the website that we are an up-and-coming company, so I think we’ve made our image on the web a lot more accurate in that regard. I’m not sure about the exact numbers, but I think we’ve seen an overall increase in the number of people wanting to work with us as well.

How did Propr perform from a project management standpoint?

They work with us through Slack, so any time I need to get a hold of someone, it’s really easy to get a response, whether on there or through a phone call or email. They also make use of Trello for tracking milestones and the status of various parts of the project, which has made it really for us to stay up to date and come into our weekly calls more informed and ready to make progress.

What did you find most impressive about them?

Bob, in particular, is really cutting edge, and he stays on top of all the marketing updates and trends out in the world. He is always bringing new ideas to the table and is excited to show us what we can achieve with each new technique. Their whole team is fast-paced, easy to get a hold of, and always willing to work with us to achieve our goals.

Are there any areas they could improve?

No, I really don’t think there’s anything they need to improve. They provided everything they told us they would be able to do, and more.

Do you have any advice for potential customers?

Come to the table with an open mind, because they are able to provide a lot of great ideas that will make your project even better. Once you get started, be ready to work with them because they are really going to go to work for you.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a small software development company. We work with low code development tools to help our clients build custom software.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propr Design?

I needed help with branding for my company.

SOLUTION

What was the scope of their involvement?

Propr Design held a three-day long branding workshop that I attended. The outcome of the workshop included a brand evaluation and ideas for where my brand is headed. They helped to create a set of keywords that represent my brand.

What is the team composition?

I worked with two people during the workshop.

How did you come to work with Propr Design?

I found Propr Design through my network. Bob (Founder) and I belong to the same business networks. I decided that I wanted to work with him through talking with him.

How much have you invested with them?

I spent about $3,500 on their services.

What is the status of this engagement?

We collaborated in November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were able to think through what I wanted my brand to be. We came up with a set of keywords and ideas that encapsulated my brand. Since the workshop, I've used the evaluation on a weekly basis. We received good feedback from customers, so I’m happy.

How did Propr Design perform from a project management standpoint?

We communicated via e-mail and had in-person meetings. They completed all of the tasks that their team committed to completing. Their work was done in a timely fashion, so they performed well.

What did you find most impressive about them?

Propr Design has the expertise to help people develop their brand identity.

Are there any areas they could improve?

No, nothing that I can think of off the top of my head.

Do you have any advice for potential customers?

You have to be engaged in the process. As long as you’re ready to participate fully with them, you’ll get value out of working with them.

BACKGROUND

Introduce your business and what you do there.

I’m the chef and owner of Sally O’s, a restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propr Design?

Since we’re just opening, I hired them to create our website and do our branding.

SOLUTION

What was the scope of their involvement?

Propr Design is creating our website. They are also working on all of our branding. They are designing variations of our logo and cocktail and food menu templates. I took the lead in the creative direction of the website and logo.

What is the team composition?

I work directly with Bob (Founder) and one other person.

How did you come to work with Propr Design?

I’ve known Bob for a long time and I like him as a person. I’ve seen the work he’s done for other businesses, so I reached out.

How much have you invested with them?

We’ve spent around $5,000–$10,000.

What is the status of this engagement?

We began working together in December 2019 and the work is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our website just went live last week. Everyone who works internally loves it and thinks it's very in line with our brand. Everything has been super positive so far.

How did Propr Design perform from a project management standpoint?

They’re great. They’ve been really responsive if there's anything I need to have changed. When I needed to have business cards done before I went out of town, Bob was really on top of it and had them to me quickly.

What did you find most impressive about them?

They work well with my weird ideas and they understand the fact that I’m very particular about how I want things done. It is important to me that the website portrays how I want people to feel when they walk in the building, and they do a great job with it.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

Communicate well with them and be open and honest about what you want. The more communicative the better.