Propellic

BACKGROUND

Introduce your business and what you do there.

We are the largest chain of tattoo removal companies. We’re primarily located in North America, with 65 locations across the US, and are expanding to Australia this month. We specialize in tattoo removal, coverups, and fading. 

My position is marketing director. I oversee all digital acquisition, content management, and overall creative for the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PixelCutLabs?

We hired PixelCutLabs to provide organic-based SEO. Our goal was to become more attractive in Google’s eyes.

SOLUTION

What was the scope of their involvement?

PixelCutLabs helps us with organic Google rankings. The team provides SEO consultation and management services. They also do content creation and ideation. They guide us through the acquisition strategy when we acquire new companies and roll them into our umbrella.

I wasn’t involved at the beginning of the project, but I know that an extensive amount of discovery was done. My company provided them with access to our Google Analytics, Google Search Console, and the backend of our website. This allowed PixelCutLabs to conduct a proper audit and create a proposal that fit our company’s needs.

What is the team composition?

PixelCutLabs has assigned three people to our account, including a project manager, Brennen (Founder & Owner), and Emily (SEO Strategist).

How did you come to work with PixelCutLabs?

They’re also headquartered in Austin. They put their best foot forward to win the business.

How much have you invested with them?

We spend roughly $10,000 per month. In total, we’ve spent about $80,000 so far.

What is the status of this engagement?

Our work together began in August 2020, and we have a two-year contract.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PixelCutLabs goes above and beyond to take care of us, and it shows in the results. They’ve increased our organic traffic by 25% in five months. 

How did PixelCutLabs perform from a project management standpoint?

They really do a good job tailoring their strategies to our business needs, and they treat us with white-glove service. They’re always available.

We have weekly calls with them, and they provide all types of reporting. 

What did you find most impressive about them?

PixelCutLabs puts a lot of resources against the account, and it shows. Brennen is the owner, but he does a lot of the work himself. Our project manager contributes a lot on the content front and even posts on our site. Finally, Emily oversees the data and analytics; she helps with all of the redirects and technical aspects of the work. 

Are there any areas they could improve?

Having in-house writers on their staff would be a nice benefit, but that’s not a slight against them whatsoever; most SEO agencies don’t have in-house writers. However, if I had to choose one thing, it would be nice if they had their own team of writers.

Any advice for potential customers?

Come prepared with exactly what you want. PixelCutLabs can only tell you what they want and what they think is going to benefit the business from their point of view. Provide them with your goals and objectives so that you can communicate well and get off on the right foot. PixelCutLabs will work toward those goals.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing & Comms for a climate tech startup called Lumin, which was born when our CEO realized circuit breaker panels had missed the IoT evolution. Founded in 2016, today Lumin® is the pioneer and market leader for responsive load control and smart circuit technology.  

The Lumin platform is an addition to an ordinary electrical panel and makes regular circuits smart and responsive.  Lumin helps home and building owners automatically make decisions about their energy use based on a myriad of factors including; solar production, battery state of charge, battery output power, electricity pricing, and grid requirements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PixelCutLabs, and what were your goals?

We hired Pixel Cut Labs to create and deliver an SEP strategy for our firm. We have a finite customer base, do very targeted marketing and sales outreach in a new/emerging industry (energy storage) and needed a more sophisticated approach to attracting potential customers who didn't yet know they needed us.

SOLUTION

How did you select PixelCutLabs and what were the deciding factors?

We were interviewing another agency for other work when SEO came up and Pixel Cut Labs was highly recommended by the company we were meeting with (and wound up not hiring, not because we hired Pixel, but determined we didn't want to pursue a plan for paid search advertising in 2020).

We didn't plan and didn't budget for SEO in 2020, but after our first meeting with Brennan's team at Pixel Cut Labs, it became very apparent how much they could help us. They came to the meeting prepared, provided data about our website and relevant searches and explained very clearly their process for improving Lumin's search results.

Further, they defined the work as a very slow build and were transparent in defining the costs, work involved and how long it would take to achieve the results we wanted. The team, their technical expertise, and nimble approach impressed all of us. They also are super polite and friendly which is refreshing!!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Identification phase-laid out goals, set up road map

Strategic goals and Lumin success metrics were devised. This was a good step for our internal team, as we set metrics to achievements we hadn't previously and to this day it is keeping our feet to the fire on what matters.

Manual Site Analysis and Implementation plan was outlined

Keyword targeting plan-it was very thorough and useful for our team to realize what is being searched and ranking so that we could better understand where we were headed with the content changes we needed to implement on the site.

Implementation - which has included everything but blog writing; SEO audit, SEO content outlines, authority building, link outreach, we also greenlighted having our website port over from one platform to another and Pixel Cut Labs helped us locate a freelance developer who could do that work.

Ongoing meeting/reporting/progress

How many people from the vendor's team worked with you, and what were their positions?

SEO Client Success Advocate Lead SEO Strategist SEO Strategist SEO Analyst Link Outreach Manager Link Prospector

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're just a few months into the work with Pixel Cut Labs and although we were braced for slow improvement of search results, we're already seeing improved rankings for a few key works that are important for us. In addition, we're getting a steady stream of downloads for our primary lead gen tool on the website with traffic and relevant leads increasing weekly. All good!

Describe their project management style, including communication tools and timelines.

In a word, brilliant. After the initial planning and set up meetings we have gotten into a cadence of 2x monthly zoom calls. On our end, myself and our COO attend in addition to an SME who is very close to our customers.

On PCL's end, there are 2-4 of their team reporting in on what's been done and what's coming up. Their follow up to ANY of our questions has been quick and thorough and we're getting to know them and like this group of people on a human level. Always a plus!

So far we are the ones holding up the works and missing deadlines (not dreadfully) and PCL are always on time. They make our jobs more efficient and we feel solidly like they've got this.

What did you find most impressive or unique about this company?

They are technical experts at SEO and bring to the table enthusiasm, professionalism and fun to the work. They have invested a lot of time into learning about our niche business and genuinely are passionate about the success of the work. It feels like a partnership and is why we're happy to work with them and recommend them.

Are there any areas for improvement or something they could have done differently?

I have as an item on my to do list that I want to chat with them about and it is to make the projects (projects.com) dashboard more useful. I envisioned more data and reporting there that would be easy to accessible to our extended team, largely so that I could replace the effort of pulling redundant analytics everyday on my end.

We get anecdotal reporting on our bi-weekly calls, but I'm not able to see trends the way I'd like to. I'm sure this is solvable.

BACKGROUND

Please describe your company and your position there.

I am the owner & lead designer of Kona Made, a branding and web design studio in Austin, Texas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PixelCutLabs?

PixelCut Labs did a full SEO audit on my company's website.

What were your goals for this project?

My goals for the project was to get my content and SEO in line to become more searchable on the web with an end goal of obtaining more leads/clients.

SOLUTION

How did you select this vendor?

PixelCut Labs had some wonderful reviews from previous clients under their belt so I reached out for some initial information about their services. Their owner, Brennan, contacted me right away to chat logistics and I had a wonderful experience working with him and the team since.

Describe the project in detail.

PixelCut Labs went above and beyond during the SEO audit for my website. From their keyword research, to the content audit, to their on-page recommendations, I feel incredibly confident that with their extensive knowledge and recommendations that my website will gain more traction in the days to come.

What was the team composition?

The team was wonderful to work with. They were extremely organized, professional and a joy to collaborate with. I would absolutely recommend them to anyone in search of SEO services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have already begun getting more website inquiries since wrapping up our SEO audit.

How effective was the workflow between your team and theirs?

Extremely effective. We met either weekly or bi-weekly to chat about the project findings. The team also set myself up in their project management system so I had access to tasks and documents shared on our calls.

What did you find most impressive about this company?

Their knowledge about the SEO space is superb. They also took the time to educate me on everything about search which was wonderful.

Are there any areas for improvement?

None come to mind. I had a great experience working with the PixelCut team!

BACKGROUND

Please describe your company and your position there.

I'm Head of Marketing for an on-demand staffing marketplace, Adia. We connect businesses with temporary workers through an easy-to-use platform. I'm responsible for our marketing strategy for both B2B and B2C audiences, with a large focus on B2B demand generation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PixelCutLabs?

We hired PixelCutLabs to build out our SEO strategy and improve our organic traffic primarily for B2B, with B2C as a secondary priority.

What were your goals for this project?

We were hoping to improve our search rankings and traffic for keywords surrounding the needs of our B2B audience in order to increase demand generation through organic.

SOLUTION

How did you select this vendor?

We found them through a google search. Ranking at the top of the page for what we were looking for was a good sign that they knew what they were doing in terms of SEO. They were also far more technical and had much more meat to their pitch than other vendors we explored. I liked their consultative, educational approach to SEO so that our team could also learn about an area we're not experts in. Good value for a reasonable cost.

Describe the project in detail.

They built a keyword strategy, performed various audits of our site, identified where we need to make changes to optimize the site architecture and keywords, built a content plan, and handle the keyword research and optimization of each piece of content within the plan. They've also secured partner posts to create backlinks to our site in order to build site authority.

What was the team composition?

We have a Senior SEO strategist, an SEO analyst, and a client success manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As SEO is a long term play, it will take a bit longer for the results to show in our traffic and conversions, but I can already see progress in the approach to SEO that we didn't have before. Our content is working harder for us thanks to their upfront research and strategy behind it.

How effective was the workflow between your team and theirs?

Their team is super responsive and very transparent with workflows, deliverables, and explaining the "why" behind what they're doing.

What did you find most impressive about this company?

They have a science to what they're doing, which I think is what we needed to up our game on SEO. But what I like even more is the way they've adapted to our business needs, and pivoted alongside us. When we need them to be buttoned up, they are. When we need them to be scrappy and resourceful, they are. And as a start-up with constantly changing priorities, that's been really helpful to see their willingness to adapt to what we need in order to serve us well.

Are there any areas for improvement?

We have a lot of nuances to our business that have implications on SEO strategy, and I think there's a little room for improvement on fully understanding those, but otherwise very happy with their work.

BACKGROUND

Introduce your business and what you do there.

We’re called Killer Visual Strategies. We are visual communications agency, and we really focus on helping other organizations take data information, or maybe new brand or product, and turn that into a visual story. We simplify complex information  through visual means.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PixelCutLabs?

We changed our organization’s name last year, so we changed our domain name. Unfortunately, our rankings basically bottomed out. So, we spent several months trying to build that recognition back up, and realized that we have a small marketing team and we needed some outside help.

SOLUTION

What was the scope of their involvement?

PixelCutLabs helped with our backlink strategy. On top of that, they help us publish content on other sites.

What is the team composition?

Right now it’s three people—our point person, and two others.

How did you come to work with PixelCutLabs?

We met the owner of the company last year and became friends. It just so happened that we had a need for their services, so we reached out to them.

How much have you invested with them?

We pay about $2,500 per month, and we plan to work with them through the end of the year, so we will spend about $30,000.

What is the status of this engagement?

We started in November 2019, and they’ve been helping us ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our site rankings have jumped up and helped put us back in the green, or where we were before the name change. Our organic search before we began working with PixelCut Labs was around 800 visitors per month, now we’re averaging 6,200 visitors per month. We weren’t ranking for anything, and now we’ve recovered and rank anywhere between 1–5 for certain keywords.

How did PixelCutLabs perform from a project management standpoint?

From a project management standpoint, they’re fantastic. They’re very transparent and communicative. It’s so easy to work with them. Our clients are our number one priority and we want to make sure they’re happy and the process is nice and smooth. PixelCutLabs’ process is well laid-out. They just provided a report on how the campaign is working.

They’ve done a good job onboarding us and giving us the nuts and bolts of what they’re doing. They provide weekly reports as the campaign progressed. We know exactly what’s happening on any given day. They also have a platform that gives clear snapshots of what’s going on, who they’re reaching out to, and what links we’re acquiring.  

What did you find most impressive about them?

They have a lot of expertise in SEO, but they explain things in simple terms. They’re always looking for new avenues and new solutions to exploe. SEO isn’t one-size-fits-all, and they geared everything specifically towards our needs. It wasn’t a cookie-cutter process, it was tailored for our needs.

Are there any areas they could improve?

No, I haven’t seen any red flags.

Do you have any advice for potential customers?

Be prepared for the communication side of it. They may tell you that it’s going to take time, and it is. Some folks want things done right away, but PixelCutLabs will tell you how to get the best results. Listen to them and take their advice. They’re the experts.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of an e-commerce company. We started on Etsy, and now we have our own site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PixelCutLabs?

We wanted to increase our organic traffic, so we hired them for SEO services.

SOLUTION

What was the scope of their involvement?

PixelCutLabs provides organic search support for our platform. They conduct in-depth keyword research surrounding every product we have. Their strategists help us with our social media handles.

One team member helps us do Instagram giveaways. Another gives us popular topics and outlines to inform the content of our blog. They’ve generated backlinks and content, using keywords with a fairly high monthly search rate and a lower keyword difficulty.

What is the team composition?

I work with four members of their team. Brennen (Founder & CEO, PixelCutLabs) hosts the meetings and helps with everything across the board.

How did you come to work with PixelCutLabs?

I was referred to them by a PPC company.

How much have you invested with them?

We’ve invested approximately $45,000 so far.

What is the status of this engagement?

We’ve had an ongoing partnership since March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I receive weekly reports that disclose my non-branded organic revenue. PixelCutLabs has created a tool on their platform that allows me to log in and view detailed data at any time. It lets me view how our total traffic and specific keywords are performing. We can see how our products are ranking in comparison to one another.

PixelCutLabs’ platform is extremely useful and provides me with any information I want. When I’ve worked with other SEO companies, there’s been a lot of ambiguity. Brennen is very upfront and truthful. He undershoots and overperforms, and always gives us accurate projections. The ability to see any specific data point I want, when I want, is very rare.

I’ve worked with a few SEO companies before, and their team’s thoroughness has been remarkable compared to others. From the get-go, they were super meticulous in understanding our business and what makes us tick. It wasn’t just logistical for them.

How did PixelCutLabs perform from a project management standpoint?

We have biweekly meetings, and their team is willing to meet more if I need. There’s constant contact because they’re always involved and very informative. All of our messaging occurs on a system within their website. They provide updates on tasks and confirm action items. The system is very convenient and easy to manipulate if I want to make changes or go in a different direction.

During months when they’ve had extra time, they still make time to help us. They’ve specifically asked what we’d like them to do with that additional time. They’re extremely communicative and have a high level of integrity. I always know how PixelCutLabs is performing in relation to what I want and expect.

What did you find most impressive about them?

The number one thing is honesty. They don’t make big promises that they can’t deliver on. If Brennen isn’t sure about a timeline, he’s extremely honest. Honesty and transparency are the two main things that differentiate them from any advertising company I’ve ever worked with.

Another impressive factor is availability. I can always get in contact with someone. When I email them, I know I’ll get a response within 2–3 hours. If I have a question in the email, Brennen records a video of himself answering and walking me through it. It’s extremely helpful.

I don't normally take the time to review a company because I’m so busy, but I've been extremely impressed.

Are there any areas they could improve?

No, I don’t have anything.

Do you have any advice for potential customers?

Think long term. You won’t get results on the same day you begin–it’s a long-term strategy.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of Marketing for The Pet Vet Veterinary hospitals. We are group of veterinary hospitals located inside Petco locations in TX, OK, AR and KS.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PixelCutLabs?

We hired PixelCut Labs for SEO services. They worked with us during the launch of our new website to ensure it was properly optimized. They also created content for the site and managed all of our local listings.

What were your goals for this project?

When we began the project we were virtually invisible on Google. Our goal was simple...be seen!

SOLUTION

How did you select this vendor?

We went through an interview process with about 15 different firms and chose PixelCut because they stood out head and shoulders above the rest in their knowledge of SEO and their ability to explain it's importance to members of our team that we not well versed in the topic.

Describe the project in detail.

After we agreed to the terms we had a kickoff meeting. There were a number of permissions that needed to be granted.

Once those were set up PixelCut set up a portal for us that listed all of the tasks they were working on. This portal was an easy and convenient way to communicate about our project and allowed us to keep all communication and documents in one place.

We had monthly calls to discuss the project and any time I had a question or needed something between the calls I would message them on the portal and have an answer very quickly. We had a mess to wade through since we had 5 locations with inconsistent listings across many different online listing sites.

PixelCut worked with our website design vendor to optimize the new website they were designing and once it was launched they began creating content for our locations pages and blogs. They also secured backlinks for our campaign.

What was the team composition?

Aki was my main contact person but Brennen was very involved in all aspects of our campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I believe when our project began we were ranking on the 17th page of Google. Within the first 4 months we were on the first page.

How effective was the workflow between your team and theirs?

The communication was easy, fast and friendly. I thoroughly enjoyed working with them and hope to be able to do so again.

What did you find most impressive about this company?

Their knowledge of SEO was extensive, and it was clear they knew more about it than the average SEO company.

Are there any areas for improvement?

I have no complaints.

BACKGROUND

Please describe your company and your position there.

I am the president of a disaster restoration company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PixelCutLabs?

We hired them for SEO.

What were your goals for this project?

Our goal was to increase website traffic.

SOLUTION

How did you select this vendor?

I searched for SEO vendors in the local region and chose the current top five on Google's search results. Each vendor was contacted and asked for their work philosophy, strategy, and pricing. I chose the vendor that best fit our company's spirit of work.

Describe the scope of their work in detail.

PixelCutLabs conducted keyword research, studied how to optimize our website, and created an SEO-related strategy involving content creation and backlinks.

What was the team composition?

I consistently work with three team members from PixelCutLabs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website traffic has grown.

How effective was the workflow between your team and theirs?

The team at PixelCutLabs is professional and very organized. They have a project management and reporting tool that makes it very easy to understand what the team is working on as well as their pace of work. They consistently answer any questions I've asked.

What did you find most impressive about this company?

The most impressive aspect of the Pixel team is how easy it is to talk to them. I feel I have more access to them than I would any other SEO company. They are a knowledgeable group and will advise on the best course of strategy.

Are there any areas for improvement?

I give this team a lot of credit -- there have only been a few small issues that have come up, and they have all been quickly resolved.

BACKGROUND

Please describe your company and your position there.

I’m a senior designer at O’Brien Architects, a full-service, multidisciplinary architecture, planning, and interior design firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PixelCutLabs?

Our company hired PixelCutLabs for web development and brand integration services.

What were your goals for this project?

We wanted to integrate our new brand into our website.

SOLUTION

How did you select this vendor?

After interviewing Brennen (Founder & CEO), we decided to partner with PixelCutLabs based on their personalities and knowledge of web development.

Describe the project and the services they provided in detail.

PixelCutLabs integrated our new brand, including a logo and color palette, into our website. They structured the site to be more user-friendly and organized content so that it reads better.

What was the team composition?

We worked with Aki (Project Manager, PixelCutLabs) and Brennen.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We’ve received great feedback regarding our new logo. My company is very pleased with the new design.

How was project management arranged and how effective was it?

Brennen and Aki were personable and easy to communicate with. Their response times were prompt. Our teams used a software program to visualize milestones and progress. We primarily communicated through this program and occasionally via email.

What did you find most impressive about this company?

They quickly understood our objectives and requirements, which made the process very easy and straightforward.

Are there any areas for improvement?

No, we have no complaints. They met all of our expectations.

BACKGROUND

Please describe your company and position.

I am the CEO of Captain Experiences

Describe what your company does in a single sentence.

Captain Experiences is a platform for booking outdoor sports guides.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Propellic to accomplish?

• SEO Growth

SOLUTION

How did you find Propellic?

• Referral
• Other

Why did you select Propellic over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Propellic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Captain Experiences partnered with Propellic on a holistic SEO expansion strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant growth in all organic search KPIs (site visits, time on page, bookings, customer satisfaction, etc.)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Propellic team is incredibly professional, responsive, attentive, and results-oriented at all times. We have had nothing but the most positive experience working with the team.

What was your primary form of communication with Propellic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique ability to internalize feedback to improve deliverables and communication preferences to drive results.

Are there any areas for improvement or something Propellic could have done differently?

Nothing, team is fantastic!