Previsible | The AI Discovery Agency

BACKGROUND

Please describe your company and position.

 I am the Merchandising & CRO Manager of a consumer products & services company 

Describe what your company does in a single sentence.

We are a San Francisco-based coffee equipment brand that designs tools to help people brew better coffee at home.
Our lineup includes the Stagg EKG electric kettle, the Ode and Opus grinders, the Aiden precision coffee maker, Espresso Series 1, and drinkware like our Carter mugs. We also run a weekly coffee subscription featuring roasters from around the world. We sell direct-to-consumer through our website and through retail partners in the US and internationally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Previsible | The AI Discovery Agency to accomplish?

• Grow organic search revenue by 2%
• Improve rankings for high-intent, non-branded search terms (e.g., “best electric kettle,” “best coffee grinder”)
• Increase visibility and citations in AI search and LLM answers (AEO)

SOLUTION

How did you find Previsible | The AI Discovery Agency?

Referral

Why did you select Previsible | The AI Discovery Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Previsible | The AI Discovery Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Previsible’s scope covers both traditional SEO and AI search optimization (AEO), with the goal of growing non-branded visibility and organic revenue. Key deliverables so far include:

• Competitor analysis: A deep dive into how our company and our key competitors show up across search and AI platforms, which shaped our priorities and content gaps.
• Full technical site audit: A complete review of our site’s technical SEO health, with the issues they found already resolved.
• Content strategy and execution: New blog content plus refreshes of existing articles, aimed at high-intent, non-branded search terms and written to be cited by LLMs and AI search tools.
• Backlink and brand-citation strategy: An ongoing effort to earn quality backlinks and brand mentions that build authority in both traditional search and AI-generated answers. International
• SEO support: Guidance on SEO and localization questions as we prepare to launch our German storefront. 
• Throughout the engagement, they’ve given us clear reporting and strategic recommendations that are easy to share with leadership!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In our first full quarter (fiscal Q1 FY27), Previsible delivered results across all three of our goals:

• Beat our revenue target: Organic revenue reached $724K, 29.7% above our quarterly target and up 3.4% year over year. Organic search alone grew 2.5%, ahead of our 2% growth goal.
• More traffic and orders: Organic visitors grew 23.3% (+53K) and organic orders grew 22.9%, with conversion rate holding steady. 
• Big ranking gains on non-branded terms: Average non-branded position improved sharply across the site. Product pages went from 41.6 to 11.4, collections from 19.5 to 9.9, and blog posts from 18.0 to 8.7. “Espresso machine” moved from position 40 to 7.2, with clicks up 37%. “Coffee grinder” moved from 25.5 to 7.8, with clicks up 34%.
• Leading AI search visibility: We have a 48.2% share of voice in AI assistant answers, up 3.3 points this quarter and nearly 25 points ahead of the next competitor. Revenue from AI tools more than doubled year over year (+141%). We also earned 50,800+ citations across Microsoft Copilot and its partners.
• Overall average search position improved from 24.4 to 6.8, and the momentum continues to build heading into Q2.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Previsible’s project management has been excellent. They’ve delivered every item on time, and we’ve never had to chase them for a deadline. Communication is easy and responsive. We work together in a shared Slack channel, and they’re quick to answer questions, share updates and flag anything that needs our input. 
They come to every meeting prepared, with materials ready to review so our time is spent on decisions, not catching up. What stands out most is their follow-through: they keep track of open items, follow up without being asked, and always close the loop. That reliability made it easy for me to keep our leadership updated and confident in the engagement.

What was your primary form of communication with Previsible | The AI Discovery Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What sets them apart is how far ahead they are on AI search. While many agencies are still focused only on traditional SEO, Previsible is fully invested in AEO. They track our visibility across AI assistants, optimize content to be cited in AI answers, and help us understand where search is headed, not just where it’s been. That focus has already paid off: Our company now leads our category in AI share of voice. 
They’ve also been strong on content output, consistently delivering new and refreshed content that’s high quality and built for both Google and AI search. Beyond execution, they’re true strategic partners. They bring proactive ideas about what will actually move the needle, so it never feels like they’re just working through a checklist.

Are there any areas for improvement or something Previsible | The AI Discovery Agency could have done differently?

Early in the engagement, some of the strategic input was more high-level than we needed, and we wanted more granular, specific detail. That’s normal while an agency learns a new business, and the team has clearly found its footing. Their recommendations have become more detailed and more tailored to us over time. We’d love to see that deeper level of strategic thinking continue as the partnership grows. 
To be fair, some early friction was on our side: we had data discrepancies across our own analytics tools. Previsible was patient and flexible while we worked through them, and helped make sure we were measuring performance accurately.

BACKGROUND

Introduce your business and what you do there.

I'm the Director of Audience Experience for a local media organization that delivers news, weather, sports and community coverage across TV, digital and streaming platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Previsible?

We initially needed to fill a critical knowledge gap around technical SEO following a redesign of our website.

SOLUTION

What was the scope of their involvement?

Previsible has conducted a technical audit of our redesigned site and works with our team to advise on resolving major technical issues. The team is also improving our website's crawlability, supporting our CMS migration and providing SEO guidance as needed to our newsroom. Previsible has provided tickets for developers to resolve issues, training for technical and content teams, ongoing guidance and monitoring performance across Google surfaces.

In the initial technical audit, Previsible addressed duplicate content and URL structure improvements, a large number of soft 404 errors and how that negatively impacted crawlability, empty media URLs and the need to improve crawl rate. The team has also addressed missing schema and metadata on key pages, thin content, XML sitemap issues, 404 page improvements, image sizes for Google surfaces and key pages that require optimization.

What is the team composition?

We initially worked with three teammates from Previsible, and now we primarily work with two.

How did you come to work with Previsible?

I initially heard an ad for Previsible on a podcast. We chose them because they provided a flexible partnership with à la carte options that didn't purely outsource this work to an agency. We wanted to learn in the process. Previsible also knew we didn't need an enterprise-wide solution and crafted a customized partnership that aligned with our specific unique business needs.

What is the status of this engagement?

We started working with Previsible in December 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We continue to dominate the market from a search perspective, and these wins can be directly associated with the performance and technical improvements identified in the technical audit and ongoing monitoring. We've also seen increases in impressions and clicks from Google surfaces. Organic search continues to be a top driver of higher qualified users who are actively engaging with our site.

Moreover, it was a big shift to pivot our SEO efforts to focus on technical SEO, as we had previously focused more on content. Previsible's expertise, diligence and collaborative nature have helped showcase to developers and senior management that this was the correct decision to shift our strategy. SEO doesn't seem so mysterious anymore. 

Our team has learned the value of technical SEO, and Previsible has time and again made adjustments as our needs have shifted throughout the partnership. I also greatly appreciate their willingness to say when something we need is outside of their scope and going the extra mile to make a connection or recommendation.

How did Previsible perform from a project management standpoint?

Previsible has strong project management skills and delivers efficiently and effectively. I know they have other clients, and I always feel like I'm just as important to them as others that may be much larger. We communicate via chat, shared documents, biweekly virtual meetings and email.

What did you find most impressive about them?

Previsible's combination of being extremely skilled and highly collaborative and communicative is unmatched. Media is a challenging space at this moment in time, and they've been an extremely helpful and patient partner. Previsible goes over and above expectations frequently.