PopArt Studio

BACKGROUND

Introduce your business and what you do there.

Our organization is a video production company. I am a filmmaker as well as one of the co-owners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PopArt Studio?

We needed a new website for our show called Marka Žvaka, so we hired PopArt Studio.

SOLUTION

What was the scope of their involvement?

The project began with PopArt Studio giving us ideas and suggestions for the design, structure, and architecture of the website. We are not professionals when it comes to developing websites, so we asked them to give us recommendations that we could choose from. When it was all done, they walked us through the website and explained how everything works.

What is the team composition?

We were in contact with 5–10 people from the team. The team is based in another town from ours, but we got to meet their owner when we went to do some filming around their location. 

How did you come to work with PopArt Studio?

We had heard about PopArt Studio; they are kind of famous in Serbia. People were saying that they were good and one of the best, so we went to their portfolio and looked at the other websites that they had done. We liked what we saw, so we decided to go with them.

What is the status of this engagement?

We began working with PopArt Studio in July 2020. The website went live just recently, but we’re still asking the team to do some work for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We appreciate that PopArt Studio came in with all those different design ideas in the beginning. They’ve implemented all the things that we wanted.

They’re a very professional team. Whenever we have concerns or remarks, we get a response within an hour. There’s always someone available to answer our questions.

How did PopArt Studio perform from a project management standpoint?

PopArt Studio’s project management is good. There are no problems in our cooperation. We usually communicate through email and video chat. 

What did you find most impressive about them?

We don’t have much experience with other providers as we don’t often have the need to create a website, so I don’t know what makes them different. However, working with PopArt Studio has been a  great, problem-free experience for us. Their communication is very professional and they are there for us all the time.

Are there any areas they could improve?

There’s nothing they could improve on. They could’ve offered us 2–3 more ideas in the beginning, but we liked their first idea so much that we decided to go with it and didn’t get a chance to see other suggestions they may have had.

Do you have any advice for potential customers?

Go for it. PopArt Studio will be there for you. We didn’t have any difficulties in the process, and everything was just right.

BACKGROUND

Please describe your company and your position there.

I am the owner of a catering and event venue company in Seattle, WA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PopArt Studio?

PopArt Studio created a new website for us, utilize a new brand and vision that greatly differed from our old brand.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for designers in our area and were unimpressed with the number of deliverables versus cost. With PopArt, their willingness to work within our budget and their high level of communication and responsiveness were the deciding factors.

Describe the project in detail and walk through the stages of the project.

I was able to provide our number of pages, all copy, logo, colors, and vision for the site before our first meeting - from there, I met the entire team via webconference and they walked me through all of their steps, needs, and timeline. Then they designed the homepage, and with a few small tweaks, were approved to design all pages. Once approved, the design was sent to the developer who completed all of the coding. The last step was placing it on our host site, and a helpful training on how to use the theme they developed on Wordpress for future edits and updates..

How many resources from the vendor's team worked with you, and what were their positions?

One project manager, one designer, one developer, and then many people working in the background.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website is still in the soft launch phase, but already we have received feedback about the elevation of our brand/tone/overall look of our website. In addition, the ease with which we can navigate the theme within WordPress is phenomenal; leaps and bounds above any other wordpress theme I have worked with.

How effective was the workflow between your team and theirs?

It was wonderful. The time difference between our locations meant that they were hard at work when I was asleep, and vice versa. However, that actually was a great boon - when I awoke each morning I had progress updates or tasks to complete, and because they weren't waiting for an urgent reply, I was able to confer with my team and work on the copy, images, or other requests throughout the day. Once I provided them by the early evening, then they were waiting in the developer's inbox for when they started the next morning. It was the least high-pressure contract work I've ever experienced.

What did you find most impressive or unique about this company?

They were thoughtful, communicative, and clear in their progress reports and their requests for information. I also was greatly impressed by their willingness to work within our budget. I believe that this was possible because we came to them with our proposed sitemap, brand guidelines, copy/text, and images prepared - but regardless, no other company we spoke with promised to deliver the same output for the same price.

Are there any areas for improvement or something they could have done differently?

No. Their output was the perfect balance of what we wanted and their input on best practices. We were able to collaborate and create a perfect website.

BACKGROUND

Introduce your business and what you do there.

I’m the director of development at Cayenne Creative. We’re a digital marketing firm that does a lot of website construction work as well as general design. We do about 50% of our work in-house, and the other 50% is outsourced.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PopArt Studio?

Primarily, we were faced with a high-profile project for one of our biggest clients. We had a very short timeframe to execute the project. The site needed to be dynamic, and the client wanted it to be award-winning. Our team needed to bring in really skilled developers. We brought PopArt Studio on to build and oversee the construction work.

SOLUTION

What was the scope of their involvement?

First, we gave PopArt Studio initial wireframes as well as showed them a couple of websites we were borrowing from. During the course of the project, we ended up delivering full designs and a style guide. Their team was enthusiastic from the very beginning that they could handle about anything. That confidence early on was what convinced me to go with them even that I had never worked with them.

The site was built with WordPress on the backend. There’s also a very fast-loading frontend. From the beginning, we were considering a JavaScript framework, like React, for the frontend. The website also needed a lot of animation. When we talked through the wireframes and the kind of experience we were looking for, PopArt Studio felt they could give me a good estimate before they even saw the design as well as a level of confidence that they could complete it.

What is the team composition?

During the initial discussions, I spoke with Tomislav (Chief Sales Officer). Once the project kicked off, I dealt with Jelena (Project Manager) and a developer.

How did you come to work with PopArt Studio?

I looked around for offshore resources that were familiar with WordPress and had a lot of design experience. I saw both of those requirements in PopArt Studio’s portfolio. They were willing to take on the project given its timeframe restrictions and design challenges. We could tell they’d be a great fit for meeting those challenges.

How much have you invested with them?

We invested about $12,000 for this project.

What is the status of this engagement?

Our ongoing engagement started in January 2021. We launched the site last week, and now we’re starting a new project with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The first measure of success was getting to the finish line. The challenge was that there was so much to do and the content came in very late. We didn’t receive the content until two weeks before the site had to go online. That meant that the supporting website had to change to accommodate the challenges in the content.

As a developer, we want to have all of those things ironed out long before we build it; that was not the situation here. We had a long list of issues and tasks as we were developing the site. Every single task was completed prior to the site going live. The backend was built on time and within budget.

Additionally, the reaction from the client was overwhelmingly good. They thought the site was fantastic. There’s been a lack of technical bugs, so that is great. PopArt Studio's skillset with the technology we were using was a real bonus. They agreed with the suggestion to use JavaScript for the frontend. It made for a really nice experience.

Our developer had a lot of experience and was able to guide us. Typically, I’m directing developers and telling them how to do things. In this case, I was happy to pass that responsibility to them and allow them to worry about implementation details. It was a wonderful turnaround from what a normal relationship is like for me.

How did PopArt Studio perform from a project management standpoint?

We started off by having weekly calls through Skype and Zoom. We also communicated through email and tracked issues on a Google Sheet. I could reach out directly to the developer on Skype.

What did you find most impressive about them?

I was very impressed with the project management side of things. When working with offshore firms, there usually isn’t someone to translate our request into definable tasks to help those developers make real-time decisions. Because of the time difference, I wasn’t there to metaphorically hold their hands during the design process so I depended on the project manager to distill what our primary objectives were and to help guide decisions on their end.

At the same time, the developer was making a lot of decisions on his own. He was creative and wasn’t just waiting for me to directly dictate and paint by numbers. Our developer contributed a lot of interesting interactions to the site. Based on his own skill and experience, we were able to make suggestions that helped the site move along quickly rather than waiting for us to make a call about something.

Are there any areas they could improve?

No, nothing comes to mind at this time.

Do you have any advice for potential customers?

Enlarge your vision when you’re working with PopArt Studio and leverage their built-in creativity and problem-solving skills. Don’t feel that you need to have a fully defined project when you come to them. They have a lot of design skills. Be open to engaging with them earlier in the process.

BACKGROUND

Introduce your business and what you do there.

We’re a metal office furniture producer. We’re a family-owned company that was established about 50 years ago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PopArt Studio?

About 10 years ago, we had a very underwhelming website. It wasn’t very professional, so we hired PopArt Studio to support design and development.  

SOLUTION

What was the scope of their involvement?

Since building the first site, they’ve built a second and third version of the platform as well. The latest iteration was built on WordPress. Now they provide SEO services and manage Google Ad campaigns.

What is the team composition?

I work with 4–5 people, including the CEO.

How did you come to work with PopArt Studio?

I found them through a recommendation.

How much have you invested with them?

We’ve spent more than €10,000 (approximately $12,000 USD).

What is the status of this engagement?

We started cooperating with PopArt Studio about 10 years ago, in January 2011, when they were a small company. We’ve worked with them ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We will stick with them because we know they’re professional. We have a lot of inquiries because of their work.

How did PopArt Studio perform from a project management standpoint?

Their prices have always been a little higher than others, even at the beginning of our engagement. Now I don’t even question our partnership because the investment has been worth it. We’re happy to pay for their services.

Every person on their team communicates with us directly. We’re completely satisfied with how we work together. Even today, we’ve received 3–4 emails from their team regarding financing and ad campaigns. Everybody on their team does their part to get the job done.

What did you find most impressive about them?

When I describe what I want, they know what I mean and are able to design a better version of what I had in mind. That has always impressed me. On top of that, their design and communication abilities are top-notch.

Are there any areas they could improve?

We would always like our projects to be completed sooner, but that’s something I can always discuss with them on a case-by-case basis.

Do you have any advice for potential customers?

I’ve told colleagues in the past not to worry about PopArt Studio’s price because their team is great. You can trust that the project will be done well and delivered on time.

BACKGROUND

Please describe your company and your position there.

We provide top-of-the-line Application Security to Enterprise FinTech, TelCo, Healthcare, and Federal agencies. I am a product manager & product marketing manager, and oversaw the PopArt project from my end.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PopArt Studio, and what were your goals?

Needed to build a new website from scratch to improve our presence in the public arena.

SOLUTION

How did you select PopArt Studio and what were the deciding factors?

Aesthetics, design quality, price, and reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Started with high-level design discussions, then spent a few weeks working with a dedicated team to land our stylistic direction, put together graphics, and finalize our messaging. After design, we had a small team of developers working around the clock for 5 weeks to implement the whole website using WordPress on our hosting.

How many people from the vendor's team worked with you, and what were their positions?

4: Sales, Project Manager, Designer, and Developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

+200% increase in website traffic 2-3x longer duration -20% bounce rate

Describe their project management style, including communication tools and timelines.

2-3x weekly standup meetings for 10-15 minutes Daily design deliverables at first, then slowed down to weekly page launches

What did you find most impressive or unique about this company?

Their ability to land a unique stylistic direction is impressive. Animations load fast and are incredibly smooth. Also their ability to respond to changes in scope are very good.

Are there any areas for improvement or something they could have done differently?

Integrating outside forms went a little less smoothly than anticipated, but we had a unique situation and worked through it as needed.

BACKGROUND

Please describe your company and your position there.

We are a software development company that creates custom mobile app solutions for the fitness and wellness industry. We aim to expedite the interaction between professionals and consumers through the development of modern, dynamic, and intuitive applications.

Our company employs various technologies, such as Viewport Meta, IPhone / Mobile Compatible, and ASP.NET. I am among the lead developers in the company.

Besides development, I am in charge of conducting in-depth research into the most optimal technologies used for our projects, as well as analyzing different work processes that will provide us with the best position in the industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PopArt Studio, and what were your goals?

We were looking for a partner that could assist us in the development of web projects based on PHP and Laravel, as well as creating the design and development of custom-built WordPress themes.

We began working together on a smaller project related to the wellness industry, but as we quickly grew fond of the team and were impressed by their work, knowledge, and quality, we started collaborating on more complex, bigger projects.

Regardless of their level of involvement, tasks in hand, and the complexity of the work PopArt Studio had to do, they always excelled and delivered a quality solution in a timely manner.

SOLUTION

How did you select PopArt Studio and what were the deciding factors?

PopArt Studio comes from my home country, Serbia. I was already somewhat familiar with their brand and work, and when our company was looking for a partner, I began a more thorough inquiry of PopArt's works and projects.

I discovered that they opened a Chicago-based office as well, and it was a green light for me because expanding on the US market is a telltale of their expertise, experience, and quality.

Furthermore, I visited their Clutch profile to see other clients' reviews, contacted acquaintances to get a first-hand opinion on the company, and of course, had a good look at their portfolio and website.

Once we had the first meeting with the PopArt Studio's team, my colleagues and I were impressed by their ideas, motivation, and transparency, and our partnership officially began.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We initially worked with PopArt Studio on the development of a web application for a wellness center. The app boasted a complex reservation system as it was necessary to include time slots that would show available bookings in real-time.

The idea was to enable web visitors to see available bookings for particular services. However, as the wellness center offered varied services and had numerous employees, PopArt Studio had the task of transforming this complex idea into a simple, intuitive, and straightforward user dashboard.

PopArt Studio's team managed to create a coherent user path where the booking of service is only a few clicks away. As for the technologies used during the various projects, PopArt Studio used React, JavaScript, PHP, Laravel framework, HTML, and CSS.

React enabled us the most interactivity and improved loading speed of the web apps, whereas PHP and Laravel were used to create custom dashboards and back-end development for comprehensive admin access for updating bookings, services, and other elements.

Besides the wellness app, PopArt Studio also took part in developing an app for a chain of fitness centers. The task was similar to the previous one, however, it was more complex as it entailed more locations, and creating a web application with great UI and UX design.

How many people from the vendor's team worked with you, and what were their positions?

I mainly communicated with the project manager but there were also UI and UX designers, as well as front-end and back-end developers. We had regular weekly meetings where we received updates and feedbacks regarding the project stages.

Besides these, we had monthly meetings with the entire team where we discussed future steps and plans within the project scope.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

PopArt Studio has delivered quality, reliable, and professionally-built digital products within the deadline, and in accordance with all requests and necessary features the app had to include.

Describe their project management style, including communication tools and timelines.

Communication with the PopArt Studio's team was efficient and straightforward. They proved to be a team of creative, hard-working, kind, and dedicated individuals who poured their ideas and visions into each stage of the projects we cooperated on.

What did you find most impressive or unique about this company?

I was really thrilled to witness a company from my home country emanating professionalism in all aspects of their business, from communication with clients and partners to the specific tasks during project work.

They offer reasonable prices, delivery in time, quality products, and service on a global level.

Are there any areas for improvement or something they could have done differently?

We would like to see PopArt Studio embark on a journey into the world of software development because we are certain that their professionalism, knowledge, and potential would not go unnoticed.

So, besides web development, they should really consider kicking off some software development projects.

BACKGROUND

Please describe your company and your position there.

Megaplast is a Serbia-based family-run business that exists over two decades. We do production and sales of PVC and aluminum carpentry of the highest performance, including doors, windows, blinds, roof windows, etc.

Our company stands out thanks to the quality and expertise of our products that have earned us the leading position in our industry in southeast Europe. I am the CEO of the company Megaplast.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PopArt Studio, and what were your goals?

We were looking for a partner that could perform a quality, reliable, and intuitive website redesign, in accordance with modern standards, as our previous website was outdated and it performed badly in terms of lead generation and performances.

Our new website was presentational, however, it required complexity as we have various products, categories, a mega menu, and a number of elements in the navigations, all of which needed to be properly and intuitively positioned.

PopArt Studio entered the story as a trustworthy, all-encompassing partner that performed complete planning, prototyping, and timelining of our website's design and development.

Also, they created custom graphic designs and illustrations for the website and our company's branding, such as roll-up, fair, and billboard visuals. Besides, after the website was officially live, we began executing predefined digital marketing strategies, especially focused on search engine optimization of the website.

SOLUTION

How did you select PopArt Studio and what were the deciding factors?

We initially searched for a digital agency that can help us in our website's redesign via Google search, which is where we have discovered PopArt Studio. At first, we were drawn by the looks and informativeness of their website.

We contacted some of their previous clients, and after we've heard their feedback, we decided to contact PopArt Studio. Upon sending an official inquiry, we received their response promptly and were very satisfied with the extent of their offer, in terms of the transparent explanations and pricing.

Of course, the cost itself played one of the main roles in our choosing. We have found the price to be fair and reasonable, and after we had the initial meeting with the team and saw their energy, brainstorming, and communication, we settled for PopArt Studio as our digital partner.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We initiated our cooperation with in-depth ideation of all required processes. PopArt Studio's management team drafted a timeline of processes and outlined a schedule of when all segments of the project ought to be completed.

They created a detailed and clearly defined plan for every aspect of the project and stuck to it until the very last day. The project began with initial prototypes of the website flow and the designs for all individual pages.

Upon completing each page design, I received access to Invision where I had the chance to see and leave feedback on the looks, which I found to be amazing I had the opportunity to participate in the design process itself. When all pages were designed, the project forwarded into development.

During this stage, I was granted access to the staging server where I could observe the progress of the website's development. After the website is finalized and live, PopArt Studio's SEO and Marketing team began with search engine optimization in order to ensure the best positioning of our website for the desired keywords.

Throughout all this time I was in constant contact with the project manager, as well as design and development team members who worked on our website. We had great communication, transparent, effortless, and beneficial, and we were in contact via Skype, calls, emails, and also had meetings whenever necessary.

PopArt Studio also uses great project management tools that helped me keep track of the project's stages.

How many people from the vendor's team worked with you, and what were their positions?

I was mainly in contact with the project manager assigned to me, as well as the company's CEO who was available and ready to resolve all my questions and doubts.

Also, I was in contact with the web designer, graphic designer, and front-end and back-end developer who worked on our website's redesign, and in later stages, I worked with the digital marketing and SEO specialists, regarding the website's SEO optimization and marketing on social media.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the website was redesigned, we saw a rise in website traffic, a drop in bounce rate, and overall better user experience and site performance. We received positive feedback from our clients and customers, and all that in the perfect timing just before the peak of the season.

Describe their project management style, including communication tools and timelines.

Communication with the PopArt Studio's team was excellent. They were very transparent, straightforward, and involved in the very development of our concepts, and overall brand.

They helped us verbalize our ideas and turn them into life, but were also candid and conscientious to aid us to create a wonderful web presence for our brand. They showed competence and reliability, and we were satisfied with their level of expertise and feedback.

It was really important for us to be able to participate in the entire project and to be involved in the website creation, and the entire team made that possible.

What did you find most impressive or unique about this company?

What we found the most impressive about PopArt Studio was their involvement, knowledge, and transparency throughout all the steps in the project.

They understood our needs and helped us streamline the project in the best direction for our company and brand, and provided us with a fully personalized approach to the project.

Are there any areas for improvement or something they could have done differently?

We are really satisfied with how everything turned out, from the website's design and development to the nuances regarding our communication with the PopArt Studio's team. The project was finished before the deadline, and everything was executed perfectly.

BACKGROUND

Introduce your business and what you do there.

I’m the general marketing manager of a division of codecentric and am responsible for the South-East Europe and Middle-East Asia markets. We operate within the IT and services industries. We do custom software development for big international clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PopArt Studio?

I’ve been with the company for a year, during which time we’ve been preparing to launch a new business model. We’re in a huge transition, which has had an impact on not just our business but also our employees.

Our goal was to create brand awareness throughout online media. We needed to create personalized content that suited our customers and our employer brand. Although we were working with another creative agency at the time, we needed more support for digital services. So, we brought on PopArt Studio.

SOLUTION

What was the scope of their involvement?

PopArt Studio provides digital strategy; they suggested that we run campaigns across several channels. They proposed a 360-degree customer and employer brand campaign, with big ideas in terms of creative and content approaches.

Now they provide full-service support to us, from strategy, design, and copywriting, to monitoring, evaluating, and providing insights on the campaigns we planned to run. Right now, we’re working together to create content for our website and social media calendars.  We’ve also produced 3–4 videos. On top of that, they’re developing our corporate website.

What is the team composition?

My key contacts are Sonja (SEO Specialist) and Dejan (Founder & Consultant), and I’m working with their copywriters and web designers.  

How did you come to work with PopArt Studio?

We chose them based on referrals and the research we did. We pitched various digital agencies, but PopArt Studio presented themselves as the perfect answer for our needs. They proposed an effective solution and their portfolio was impressive; all their sites were detailed and well-structured.

What is the status of this engagement?

We started working with PopArt Studio in January 2021 and we have a one-year arrangement with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project is running smoothly and we haven’t run into any obstacles. PopArt Studio understands our needs and proposes the right solutions.

They’ve led us through the development process in a proper manner. They’re experts in their field; they know how to implement tactics that will help us meet our goals.

We’re running campaigns in order to promote the content on the website, with the aim of generating as many marketing qualified leads as possible, along with potential candidates relevant for our HR.

So far, we haven’t set a benchmark for metrics. We need a period of time to make targets more precise. As a software development company, quality matters more to us than quantity.

How did PopArt Studio perform from a project management standpoint?

True experts in their field, they’re professional and supportive. We’ve had nothing but positive and constructive communication with PopArt Studio since the pitch.

They’re excellent in terms of project management. I really appreciated their approach. At the beginning of the project, we defined processes, templates, and communication platforms we would use, so we’re in constant synchronization.

They’re well-structured and well-organized. Even though we run 6–7 projects simultaneously, they always work within our timeline.  

What did you find most impressive about them?

They’re very good listeners, but they don’t have a problem with presenting an opposing view on a topic. Rather than just delivering what I ask for, they always give me pros and cons. Through that dialogue, we always come up with something more in-line with our needs.

Are there any areas they could improve?

They could gain more knowledge on the IT industry and its trends.  

Do you have any advice for future clients of theirs?

It would depend on the client. It’s important to have clear communication and a well-designed brief. If the two parties are in consensus, they’ll be able to move forward.

BACKGROUND

Please describe your company and your position there.

The company Unipak is engaged in production and distribution of branded HORECA consumables. We are suppliers of a large number of facilities from the HORECA sector on the territory of Serbia, as well as exporters to central and southern countries of Europe. I am a graphic designer who makes conceptual graphic solutions for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PopArt Studio, and what were your goals?

We had a site that by new standards was outdated, so the goal of the new project was redesign and a completely new modern look of the site. Everything would be followed by the new structure of the admin panel, new features and completely developed new WordPress base of the website.

Number of our products has increased, which was an additional reason to start creating a new site. With new products, additional reorganization of the entire content was needed. We also needed a new approach to the admin panel which would easy the manipulation of new products and content through a user friendly way.

SOLUTION

How did you select PopArt Studio and what were the deciding factors?

When we were looking for a developer, the first thing we addressed was attention was paid to the quality of their personal site, then their references and portfolio. Then came the communication, which proved to be fast and professional, with short response time.

All these items are very important to us when looking for a business associates, especially when it comes to such a delicate matter as creating a website, because we must know that anytime we can rely on professional help.

I don't have to say that the first impression didn't deceive us, and that we are at the end of project only strengthened our positive attitude towards PopArt.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

When we started working, it was obvious that they detailed approached each individual segment during development. They started by offering us visuals and suggestions for the visual part of the site, and after our approval of the visual part, they started the development phase. And finally go through the testing phase with content entry.

How many people from the vendor's team worked with you, and what were their positions?

At the beginning of the work we are directed to the project manager, who explained to us all phases of work, after which we are redirected to the web designer, and after that we had communication with the front end developer. All this was followed by the project manager who jumped in as needed if additional project coordination was needed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The first web site that PopArt did for us very quickly took us to the first google search page. Web site was excellently SEO optimized and fast, as well as user frendly, where visitors can easily navigate through the content.

Also on Google images, photos from our site mostly dominate the search. I am sure that with the new redesign of the old site, this trend will continue, if not and further raise our overall traffic.

Describe their project management style, including communication tools and timelines.

The communication was excellent. For each segment of production, we were focused on the expert in its part of the field. Right at the beginning the project manager offered us more options how we want to participate in the project, and how we want to be reported about the different stages of development...

Over the phone or via email. We chose e-mail correspondence, and the content of each e-mail was concise, precise and informed us exactly at what stage of production the project is.

What did you find most impressive or unique about this company?

Basically all the items I listed earlier ... starting with fast communication, which through work was confirmed as constructive, and later through work with developers, who have shown that they really know what they are doing, and that they are willing to find solutions to problems with advice and suggestions in order to get what we imagined at the first place.

Are there any areas for improvement or something they could have done differently?

When we started working we were given a deadline by when the project was needed be completed. That deadline was broken in about ten days, but it didn't matter so much to us.

And we ourselves have said that it is more important for us to work longer if necessary to get a product we are happy with. So I couldn’t even rate that item as negative. Because a well-done project was definitely our priority, with which we were ultimately satisfied.

BACKGROUND

Please describe your company and your position there.

INIT Technologies is established as a stand-alone company, arising from the INDAS’s R&D department, to accelerate software solutions strategy and to focus on the innovations and long-term investments with the most customer value. Our core business is high-end software solutions for industrial applications using the latest technology of IIoT, Big Data, Cloud, and AI.

As a marketing manager for INDAS group companies (INDAS doo, INDAS Automation, and INIT Technologies), my main goal is to run all marketing activities smoothly and synchronized.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PopArt Studio?

Since INIT Technologies is a newly established company, we needed a website as a kind of initial presentation of our newly established company. We were looking for a company that would meet our expectations in terms of website design and for a wow effect in terms of conceptual solutions.

What were your goals for this project?

We want this website to increase the number of inquiries through our contact form. Also, we want to increase traffic in 2021.

SOLUTION

How did you select PopArt Studio?

I searched online for web designers in Serbia and created a shortlist of 4 companies dealing with web design. Together with a colleague, we reviewed their sites, reviewed their work, and contacted everyone for an initial offer. The key to decision-making was the ranking of these companies on the Clutch platform. PopArt was in first place with great reviews.

Describe the project in detail.

When we accepted the offer, we had several meetings to discuss our goals, wishes, and objectives. In one week's time, we received an initial mock-up. We were amazed that PopArt immediately stabbed the target. The changes were minimal and related to the positions of animations and images.

What was the team composition?

We had an assigned project manager who handled the PopArt team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is still too early to summarize the results. The site was launched on December 1. What we have so far are positive evaluations related to the design of the site and its functionality from our close associates.

How effective was the workflow between your team and theirs?

We had very good communication. They were always there for us and for all of our requests.

What did you find most impressive about this company?

They delivered a solution very fast. Despite hard times (COVID-19), we managed to cope up with all issues and launched the website on time we planned.

Are there any areas for improvement?

We got exactly what we were looking for.