What evidence can you share that demonstrates the impact of the engagement?
We worked a lot for two full months to get the work done. When you look at the site, the volume of copy and the workload on both sides of the aisle were immense. It was a team effort and it took a lot of work to get that accomplished.
My goal was to get it done in two months, and we were able to achieve our goal. I probably could have stretched it to three months or four months, but we really needed to get it done during this COVID-19 time, while things are down a little bit.
PopArt Studio was very good at giving specific directions and not letting us put our foot in a mud puddle. They were great at keeping us out of trouble. If they didn’t think something was going to help the site, they would recommend a couple of different plugins.
The team really wasn’t afraid of saying we should do things a certain way if we wanted it to perform the way we wanted it to. They told us what we need to do if we wanted to do proper SEO. They weren’t afraid to truly be a partner versus just an order-taker.
PopArt Studio gave us great feedback and we had great alignment the whole time, so we’re continuing to use them. Because of this engagement, they're now updating all of our eBooks, and they are doing the presentation templates for our rebranding. They’re going to be actively involved, which exemplifies their capabilities.
How did PopArt Studio perform from a project management standpoint?
PopArt Studio was extremely competent in working with the motion graphics designer. They managed the project from start to finish, and it was seamless. I can’t say enough good things about them. They were phenomenal, and they always met their timelines.
The team always hit their metrics, and we finished the website ahead of time. We added more and our goal was to finish by July 8th, and we added a whole other section of pages. We pushed it an extra two weeks, but they could’ve easily met their timeline.
The fact that they were able to finish the additional volume of pages we gave them was phenomenal. Everyone was just stunned by the way they were able to manage the project and stay within the timeline.
I was on the phone with them at 3 a.m. EST, which is in the morning their time. We spent a lot of hours on the phone and had a lot of back and forth over Slack. It was a lot of work, but the result was phenomenal. Hard work pays off, but you have to have good talent, and PopArt Studio is made up of a very talented crew.
What did you find most impressive about them?
They are very innovative. When you look at the website, it doesn’t look like other websites. It’s clean and smooth, and the transitions are like butter. Everything is phenomenal.
We are an Apple dealer and one of the comments we got from an executive at Apple was that it looked slick and was very dynamic and modern. He told us that the placement was nice and that it was good work.
Another executive at Apple told us that it was the most modern and beautiful site they had seen in tech. He said that the transitions were flawless and that the information was clear and actionable. It’s much nicer than the huge websites, which is very impressive.
It also looks great on the browser, but when you pull the website up on a mobile phone, it will impress you. The motion graphics run on a phone, and that’s rare. It’s unbelievably impressive. People are just blown away by the way it looks.
One of the most impressive things about them is their coding capability in regards to responsive design. A website can look great on a browser but you have to be able to really code it and make sure that it lines up and runs well on everything from a basic phone all the way to an advanced one, like the iPhone 11 Pro Max, or even an iPad.
Are there any areas they could improve?
Anytime you have separate cultures trying to work together when English isn’t the first language, it’s a struggle. There is a chance that when you’re trying to convey something over Slack or in a written form, it won’t be as clear.
We started doing screenshots on Slack for what didn’t work and what we would like to see, which alleviated the issue. The team experienced communication problems when we went back and forth very quickly on Slack with English communication.
It wasn’t necessarily a negative; it’s just something that happens when dealing with two different countries. I don’t have anything negative to say about them. Once we worked through that, we were good.
Do you have any advice for potential customers?
Make sure you know what you want. They’re not mind-readers. It’s very tough to go to somebody and not know what you want but tell them that you’ll know it when you see it. That is one of the toughest things for a design team because you really have to break it down.
Things work best when you’ve already flushed out your first level of ideas so that it can give them some directional aspects on which to focus. That will aid your speed. For example, we were very hard-pressed. We had to have 40 photos that needed to be obtained through Shutterstock or one of the stock image platforms.
PopArt Studio told us that they weren’t going to be able to make that target. Because I knew what I wanted, I got the photos for them by Sunday night so that they would be ready to go on Monday.
The most important thing when you are working with a company like this is that you have to understand that you are part of the team. Everyone is part of the team. If you are part of the team, then you can do amazing things like having a website that looks like ours that was created in 60 days.