Pinch Marketing

BACKGROUND

Please describe your company and position.

I am the VP Business Development of e-Magic Inc.

Describe what your company does in a single sentence.

We provide an intelligent operations platform that integrates building systems, IoT, and digital twins to improve efficiency, sustainability, and performance across facilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pinch Marketing to accomplish?

• Refresh our brand
• Revamp our website
• Create a marketing campaign

SOLUTION

How did you find Pinch Marketing?

• Referral
• Microsoft marketing

Why did you select Pinch Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Pinch Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was centered on refreshing our brand identity and launching a coordinated marketing campaign to better position our company. This included both creative and technical deliverables. On the creative side, the project delivered a full rebrand, including a new logo and updated design language, which were applied across digital channels. The website was redesigned with a modernized look, improved navigation, and updated copy to reflect our refined messaging. To support marketing campaigns, the team produced a dedicated landing page, five LinkedIn ads with design and copy, and a three-stage email nurture sequence that included both headers and messaging. In addition, a long-form blog post (~700 words) was developed to help drive awareness and provide thought leadership content. Key deliverables included: Brand refresh with new design and logo Website redesign and implementation with updated copy Dedicated landing page Five LinkedIn ads (creative and copy) Three email nurture drip messages with header design One ~700-word blog post Together, these deliverables gave us a cohesive new brand identity and a complete set of marketing assets to engage our audience across web, social, and email channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website looks sharper and works better, and we’ve already seen more people spending time on it instead of bouncing right away. The LinkedIn ads brought good traffic to the landing page, and the email drip had solid open and click rates that helped us re-engage contacts. The refreshed logo and design gave us a consistent look across everything, and the blog added fresh content that got attention and shares.

Overall, the project helped us get more visibility, better engagement, and a stronger foundation to build on.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Arun and Martin were excellent throughout the project. They kept things organized, communicated clearly, and made sure we always knew what was coming next. Deliverables were provided on time, and when we had feedback or needed adjustments, they were quick to respond and easy to work with. Their approach made the whole process smooth and collaborative.

What was your primary form of communication with Pinch Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their creativity and fresh perspective. They didn’t just give us generic option,  they took the time to understand our niche and adapted the messaging to fit our specific needs. That mix of originality and flexibility made a big difference in the final results.

Are there any areas for improvement or something Pinch Marketing could have done differently?

Honestly, there isn’t much I’d change. The project went smoothly, the deliverables were strong, and the team was responsive throughout.

BACKGROUND

Please describe your company and position.

I'm an executive at Accedo

Describe what your company does in a single sentence.

Accedo creates world-class multi-platform video solutions for top-tier media and entertainment brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pinch Marketing to accomplish?

• To help us get more meetings booked at an event
• To help us execute a campaign that would result in increased awareness of our presence at an event

SOLUTION

How did you find Pinch Marketing?

Referral

Why did you select Pinch Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from Pinch Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Accedo hired Pinch to do 3 things: 

• Shoot, edit, and create a video ad campaign for Linkedin to promote our upcoming attendance at an event 
• Set up and manage a Google Ads campaign to draw more attention to our event attendance and drive booked meetings. 
• Create and deploy an Email drip campaign for prospects and customers to get meetings booked for the event.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The LinkedIn Paid video campaign performed well with a higher than industry standard CTR, and reasonable CPC. Also, the video was leveraged for an organic post which performed quite well and resulted in a satisfactory number of web visits to our Landing Page. The email campaign performed well with a 100% delivery rate and 21.4% open rate. 

Unfortunately, this all took place at the beginning of Covid. And, the event that we were promoting ended up being canceled shortly thereafter. What I can say here though is that Pinch was great at working with us as we quickly pivoted the strategy of these campaigns to promote virtual meetings due to the cancellation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pinch was timely in their responses and deliveries, and open to hearing our feedback and applying our ideas.

What was your primary form of communication with Pinch Marketing?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their creativity and resourcefulness were most impressive. Also, the professionalism that Maya carried during the tight timeline to shoot a quality video was incredible.

Are there any areas for improvement or something Pinch Marketing could have done differently?

Nothing comes to mind at this time.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing and Communications of Digital Transformation Company

Describe what your company does in a single sentence.

We help other companies digitally transform to modernize and optimize with cloud solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pinch Marketing to accomplish?

• Marketing Campaign
• Deliver over 100 qualified leads
• Build a marketing list as well as our marketing assets

SOLUTION

How did you find Pinch Marketing?

Referral

Why did you select Pinch Marketing over others?

• Pricing fit our budget
• Referred to me
• expertise

How many teammates from Pinch Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pinch helped with the creation and delivery of an integrated campaign, involving target lists, blogs, infographic, social posts, eblasts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered ~40 nurtured leads per month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was on time and very customized to align with our goals

What was your primary form of communication with Pinch Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They were great to work with. Understood our industry and made efforts to align with our target market

Are there any areas for improvement or something Pinch Marketing could have done differently?

none