Passionfruit

Passionfruit is an SEO and GEO (Generative Engine Optimization) agency getting brands discovered on Google & AI platforms like ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. We combine our intelligence with an in-house team of experts who deliver an end-to-end managed service.

Trusted by 200+ brands, including Quince, GUESS, G FUEL, L’AGENCE, Solawave, Turtle Beach, Unilever and HP.

How we work:

1. Intelligence Layer: In-house built tool that tracks rankings, AI citations, competitors, content gaps, trends and technical issues every day, and ties revenue to the exact search queries that drive it.

2. Execution Layer: Our team ships the work across every search surface. Every action is logged against results, so the system keeps learning what works for your brand.

What we cover:

- Content: guides, comparisons and answers for every stage of the buyer journey

- PDP optimization: product pages and attributes built for search and AI

- On-page copy: category and landing pages that rank and convert

- Programmatic pages: long-tail, product-led pages at scale

- Technical: indexability, site speed, schema and AI crawler access

- Organic shopping: Merchant Center feeds and listings for Google and ChatGPT

- Community: Reddit, Quora and Medium presence that AI platforms cite

- Reporting: visibility and revenue across the full funnel

What we measure (branded and non-branded, separately):

1. Top of funnel: traffic, rankings, impressions, AI share of voice, citation frequency, sentiment

2. Middle of funnel: engagement and drop-off rates

3. Bottom of funnel: key events, organic revenue by channel, revenue by keyword

Why Passionfruit:

- Kickoff to execution in 3 days

- Revenue attribution down to each search query

- Fully managed, with a shared Slack channel, biweekly calls and monthly reporting

- Partnered with Google, OpenAI, Anthropic, Perplexity and Shopify; backed by the investors of Lyft, Twitch and X