Outsmart Labs

BACKGROUND

Please describe your company and your position there.

I'm the co-founder and art director at MamboMambo a brand-driven studio based in Québec City, The company has seven employees, and we take organizations through the process of rebranding or creating a digital product/platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

We worked together on a marketing landing page for Make Up For Ever dedicated to generating more foot traffic in-store.

What were your goals for this project?

For a specific time, the marketing strategy and the website for Make Up For Ever were able to reach the client's goals which were to book more appointment and generate foot traffic in-store via special offers.

SOLUTION

How did you select this vendor?

The quality of the first proposal and the ideas they shared even before being selected for the project made OutSmart Labs the marketing agency we were looking for.

Describe the project in detail.

The main goals and objectives we discussed as part of our first, and within two weeks, we had the first formal proposal and web design. A month later, the website and the marketing strategy was in place. Afterwards, they helped provide information and new strategies to improve the ideas already in place.

What was the team composition?

We were assigned with two project manager, one web developer, one web designer and 1 QA specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The client more than doubled the number of appointments and generated a ton of foot traffic in-store through special offers.

How effective was the workflow between your team and theirs?

The frequent updates and many follow-up emails helped keep the project in progress mode.

What did you find most impressive about this company?

Our team was blown away by the many ideas provided throughout the projects.

Are there any areas for improvement?

Nothing could've been smoother throughout the project, and they handled everything perfectly.

BACKGROUND

Please describe your company and your position there.

Founding & Managing Partner at Effective Capital. Investment banker, advising Large & SME companies in their expansion in the US market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

Our clients are successful businesses in their respective countries and are turning to digital marketing as a way to penetrate a new market quickly.

What were your goals for this project?

My clients are looking for ROI driven, forward thinking, quickly scalable digital strategies in order to gain brand awareness and sales. Our goal was to use a company that knew the US market while still understanding the business questions someone coming from oversea can have when entering a new market.

SOLUTION

How did you select this vendor?

I was put in contact with the owner of the agency by a current client of Outsmart Labs who told me about his success he was having with Outsmart Labs. I had been following his growth and constant success and decided to meet with them. During the first meeting the CEO had a full analysis of one of my client ready with different ways he was suggesting to tackle the market. Over my career, I heard a lot of digital marketing presentation, but that one was different as I heard about new technologies and emerging channels that I had never heard about before. I was convinced leaving the meeting and glad I made that choice.

Describe the scope of their work in detail.

It varies. Depending on my clients needs OSL creates a tailored made proposal that matches the needs. Starting with general digital strategy, content marketing, social media marketing, Local SEO/ SEO, PPC, Programmatic, Tiktok, etc

What was the team composition?

I deal primarily with the owner but they have a project manager that ensures everything runs smoothly and have an expert per channel we use.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Every company that I represent that hired Outsmart Labs over the years is still present in the US, growing and current client of the agency. From driving e-commerce sales to more than $1M a month, to increasing foot traffic to physical stores, to growing online communities it has been a great success.

How effective was the workflow between your team and theirs?

Workflow is always great. The team responds at all time and works long hours if needed. They constantly propose innovative strategies and ways to improve. The CEO is the main figure of the agency but the teams I’ve dealt with over the years has changed very little and is extremely skilled.

What did you find most impressive about this company?

How they are constantly on the forefront of emerging technologies and platforms. They constantly try to improve themselves and they are always looking for something better (at least that’s the impression I get). They are always true to their words and explain the process very accurately so there are very few surprise along the way.

Are there any areas for improvement?

I wish they reopened an agency in Europe to help US companies enter the French, UK, Russia, Israel or other markets.

BACKGROUND

Please describe your company and your position there.

French American Chamber of Commerce of Florida. The French-American Chamber of Commerce of Florida is a not-for-profit organization which mission is to foster business relationships between France and the United States. Its goals are: • To provide high quality services to its members through business orientation, networking opportunities, education and training activities and employment services. • To promote economic, financial and commercial relationships between France and the United States. • To support French companies willing to set up their activity in Florida. • To facilitate the development of trade relations between French and American companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

Looking to get new French and American businesses in Florida to join the Chamber of Commerce. To clean our database. To reduce lead acquisition cost by 50% To grow email list to 13,000 prospects

What were your goals for this project?

To get new French and American businesses in Florida to join the Chamber of Commerce. To clean our database. To reduce lead acquisition cost by 50% To grow email list to 13,000 prospects

SOLUTION

How did you select this vendor?

I attended to a round table where David Azar was presenting his expertise and was convicted that the agency could be a good fit. What a great team !

Describe the scope of their work in detail.

Social media adds Google adds

What was the team composition?

Project manager Expert for social media adds Expert google adds

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Reduced lead acquisition cost by 50% Grew email list to 13,000 prospects

How effective was the workflow between your team and theirs?

Flawless.

What did you find most impressive about this company?

Their availability, reactivity, and out-of-the-box thinking stand out. Flawless execution.

Are there any areas for improvement?

Not that I witnessed during our partnership.

BACKGROUND

Please describe your company and your position there.

Sandra Debuire is one of the Top Real Estate Agent of COLDWELL BANKER REALTY

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

Social Medias Ads, Google Ad Words and YouTube Ads

What were your goals for this project?

Increase my visibility on Social Medias to acquire potential qualified buyers or sellers.

SOLUTION

How did you select this vendor?

I attended a presentation of his President, David Azar at a Ernst & Young round table and I was impressed by his expertise and achievements for his clients. I contracted within a week and I don't regret it as he and his team helped me a lot.

Describe the scope of their work in detail.

Facebook Ads Instagram Ads Google Ads Words You Tube Ads Landing pages And David Azar just pushed me to start developing TikTok ads and I am happy to follow his guidance

What was the team composition?

One project Manager One Expert for each channels And the constant follow up of the President

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to Outsmart Labs, I increased my presence 10 times and it reduced my Lead Acquisitions cost by 30%.

How effective was the workflow between your team and theirs?

Very easy to communicate each time it was needed and I receive regular reports on the different activities

What did you find most impressive about this company?

Their expertise, flexibility, reliability, and the amazing results they achieve set them apart.

Are there any areas for improvement?

This company improves before I feel the need for.

BACKGROUND

Please describe your company and your position there.

I am a senior associate and manage digital marketing for an insurance broker headquartered in Miami, FL with 80 employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

We hired Outsmart labs to generate personal insurance leads through various digital marketing channels.

What were your goals for this project?

To build a new sales/revenue channel for the firm.

SOLUTION

How did you select this vendor?

We interviewed five different firms. They proved to be the best choice by far - their team was far more creative, flexible, and knowledgable.

Describe the scope of their work in detail.

Digital strategy, building digital assets, paid advertising, SEO, Local SEO, and various other methods designed to generate leads.

What was the team composition?

We work closely with the CEO and several account managers who specialize in different areas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Significant increase in online leads.

How effective was the workflow between your team and theirs?

They are always available to us via email, phone, text, etc.

What did you find most impressive about this company?

Their ability to find unique and creative solutions to complex problems impressed us.

Are there any areas for improvement?

So far so good!

BACKGROUND

Please describe your company and your position there.

I am the Ceo of my company and a franchisee owner. We teach survival skills and learn to swim lessons to the babies, children and also kids. I have 12 employees and we are present in Miami, Doral, Hialeah, Coral Gables. We rent our pools but we are going also at home.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

We hire Outsmart LAbs in order to increase our visibility on Social Media. They monitors also our publications and tell us what it works and what it doesn't. They help us to identify the business which can have the same targets than us.

What were your goals for this project?

Increase our customers, our calls and our reputation.

SOLUTION

How did you select this vendor?

We assist at a presentation and we have been interested in what they was offering.

Describe the scope of their work in detail.

We had a series a meeting in order to explain what we are doing and what kind of customers we can have. They looked at our website in oder to see if we can do so improvment. They tracked during a couple of weeks the key words people used to find us. The first month was dedicated to the observation and then they started to establish a strategy in order to attract more customers.

What was the team composition?

I was in contact with the responsible of the company and also with one of his collaborator. Until now, I have always the same contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Until now, my numbers of followers have increased and I have got more views on Social Media.

How effective was the workflow between your team and theirs?

We have a monthly physical meeting with the persons they was working on my business. The rest of the time we exchange by email or by phone. They are fexible and profesional

What did you find most impressive about this company?

The company knows what they are doing. They have been very helpful, professional and they don't impose anything they advise you and they give some ways of improvment. They proposed also advanced marketing tools. For some tools, they propose you new tools before anyone esle.

Are there any areas for improvement?

Everything can be done faster but the quality takes times. I don't see any areas of improvement for the moment.

BACKGROUND

Please describe your company and your position there.

I am CEO and co-founder at S4M.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

Outsmart Labs helped us and is still helping us to better understand the value and the operational process of getting Local SEO.

What were your goals for this project?

To be able to provide the right strategy to our clients, and to better position S4M as a Drive-to-Store Platform

SOLUTION

How did you select this vendor?

Outsmart Labs has been recommended to me by two different people, we wanted to test their service on a first campaign, then we decided to continue with a monthly mission for several clients.

Describe the scope of their work in detail.

They are in charge of providing the right content and the right information for our clients at a local level. While they provide this service at scale, the whole point is to ensure and optimize a local presence on every Local Search Engine available to increase the traffic in stores, retails, dealership and restaurants.

What was the team composition?

I've worked closely with their CEO to design the offer, then we have an account manager for each of our campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It varies on the verticals and the stores' footprint but all of our clients decided to continue the service after observing an increase of their traffic and satisfaction from their customers.

How effective was the workflow between your team and theirs?

After a test phase of 1 month, we understood how to scale the business an make it easy for everyone.

What did you find most impressive about this company?

They are very pragmatic about the business. Reactivity is a must-have to work with us and they crush it! Kindness is truly in the culture of this company.

Are there any areas for improvement?

Their results match our expectations.

BACKGROUND

Please describe your company and your position there.

CEO/Founder of Sana. Sana is a skin studio made for you. We offer a new kind of skincare experience that aims to change your relationship with your skin and your products through goal-driven facials, real guidance, and curated clean skincare. We’re a movement built on trust, transparency and beauty without compromises. We believe in a beauty industry that supports our health and wellbeing and in products that are ethically made and beautifully effective.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

Digital Marketing, Ad Placement, Marketing Strategy

What were your goals for this project?

Increase awareness for our newly launched brand with strategic ad placement to the right target market.

SOLUTION

How did you select this vendor?

We searched for the best agencies locally We talked to 7 agencies and received 4 proposals that we considered. Outsmart Labs was by far the best option for us. Sana is off to great start and we owe a lot of this initial success to Outsmart Labs.

Describe the scope of their work in detail.

Digital Marketing including but not limited to ad placement, social media ad management, ongoing local SEO, review generation

What was the team composition?

I've worked closely with Rachel, our project leads, who's been incredible since Day 1. She is always proactively looking for the best digital solutions for Sana and has been very flexible working hand in hand with our in house creative team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our brand awareness has grown exponentially since we started working with Outsmart Labs. Our sales are up 30% and growing. We're thrilled by the results!

How effective was the workflow between your team and theirs?

This is one of our favorite things about Outsmart Labs. They're extremely proactive, professional, and timely. Our workflow is amazing and we always get the most out of each meeting with Rachel and David.

What did you find most impressive about this company?

Outsmart Labs go the extra mile for their clients. They care about their clients and make each dollar count. They offer truly personalized services based on your needs and really dig deep into your industry to understand what will and won't work for you.

Are there any areas for improvement?

None to this day. We are extremely satisfied.

BACKGROUND

Please describe your company and position.

 I am the CEO of an ecommerce company 

Describe what your company does in a single sentence.

Sells e-commerce products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outsmart Labs to accomplish?

• Higher traffic to our website
• Better content

SOLUTION

How did you find Outsmart Labs?

Online Search

Why did you select Outsmart Labs over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Outsmart Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO and content marketing: improve our websites visits and boost our search engine rankings as well as increase engagement in our content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant boost in search engine rankings and higher quality content

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Services were delivered in a timely manner, ofetn times, earlier than anticipated. The team was responsive and attentive during the entire project.

What was your primary form of communication with Outsmart Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The professionalism as well as the efficiency to work 

Are there any areas for improvement or something Outsmart Labs could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Marketing VP of The Barkers

Describe what your company does in a single sentence.

Sell luxury apparel for dogs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outsmart Labs to accomplish?

• Expand reach
• Drive engagement

SOLUTION

How did you find Outsmart Labs?

Referral

Why did you select Outsmart Labs over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Outsmart Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They created product assets and a posting calendar. Worked in collaboration with relevant local influencers. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Saw a 20% increase in traffic after the first month. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, very proactive, very collaborative and creative—exactly what I was looking for in a partner. 

What was your primary form of communication with Outsmart Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

Their constant communication and understanding of the brand voice were impressive. I felt like it didn't have to micro manage at all. 

Are there any areas for improvement or something Outsmart Labs could have done differently?

Open another office in palm beach!