One Egg Digital

BACKGROUND

Please describe your company and your position there. 

I’m the founder and owner of Data Studio Templates, which operates datastudiotemplates.com. We’re a producer and seller of templates for Data Studio.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Egg Digital?

We hired them to do analytics and search marketing to support our site launch. 

What were your goals for this project? 

Our goal was to launch an SEO-optimized website, set up tracking on our templates, and build a reputation online with backlinks.

SOLUTION

How did you select this vendor?

I found them through a Google search. 

Describe the scope of their work in detail. 

One Egg Digital provided recommended content for pages and technical optimizations. They also helped conduct outreach and set up tracking tags.

What was the team composition?

I worked directly with the account manager who oversaw a team internally.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site was successfully launched on time, and organic traffic increased weekly postlaunch, leading to a sale per week. 

How effective was the workflow between your team and theirs? 

The workflow was straightforward, which proved to be effective.

What did you find most impressive about this company? 

I was impressed by their ability to get things done quickly; there was no waiting around. 

Are there any areas for improvement? 

No, not that I can think of. One Egg Digital works to improve constantly, and I'm happy with the outcome.

BACKGROUND

Please describe your company and your position there.

I’m a digital content producer at The Fred Hollows Foundation. We’re a development organization that trains and empowers local eye doctors, nurses, and health workers to create a sustainable system of care in the communities that need it most. The work we do has a very clear purpose: to make sure everyone, whether they’re rich or poor, has access to high quality, affordable eye care.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Egg Digital?

We brought One Egg Digital on to do research and SEO and advise us on best practices in the international NGO space.

What were your goals for this project?

We wanted to improve our organic traffic and UX while minimizing ad spend. These efforts were part of a campaign to expand our organization’s overall digital capacity.

SOLUTION

How did you select this vendor?

They were recommended to us. We chose them from among several other options.

Describe the scope of their work in detail.

One Egg monitors our SEO performance and provides in-depth reports detailing crawl errors, misconfigured website settings, and redirection errors. Their consulting advice revolves around content amplification and seeding, competitor analyses, link building and reclamation, and citation listings.

Beyond providing simple statistics, they help us understand the results in context: what's working and what's not working. They also assist us with content production including in-depth keyword research and strategic planning. Finally, they prepare periodic training sessions for marketing and communications staff members to increase our digital capacity organization-wide.

What was the team composition?

I don't know how many people are involved from One Egg Digital, but Ilan (SEO and PPC Consultant, One Egg Digital) is our primary contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I don’t have specific numbers, but they’ve been able to connect us with other specialists in the industry for various digital projects.

How effective was the workflow between your team and theirs?

Ilan is professional and promptly replies to communications. He works according to our timelines and manages expectations clearly. He’s attentive to our needs and flexible enough to change processes if needed.

What did you find most impressive about this company?

One Egg’s wide-reaching SEO expertise and access to the best tools available are outstanding. I’ve greatly enjoyed their friendliness and proactivity.  

Are there any areas for improvement?

At this stage in our work together, no. But we'll definitely communicate dissatisfaction if it comes to that.

BACKGROUND

Introduce your business and what you do there.

I'm the director of digital marketing at Pyramid Analytics, an enterprise analytics and business intelligence platform. We deliver a full end-to-end solution that pulls in and matches up data to analyze and display in reports that update automatically. Natural language processing queries and collaboration on different points of reports and charts improve communication among employees. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One Egg Digital?

We wanted to increase organic traffic to our website. Our end goal was to achieve a higher volume of conversions. The conversions we were measuring were the number of downloads for our app. We also tracked the volume of inquiries either for more information about a demo or for webinars and white papers. 

SOLUTION

What was the scope of their involvement?

One Egg Digital conducted an in-depth analysis of our website and keywords that are relevant to competitors in our industry. They located issues on the site and how we could improve components like meta tags, keywords, titles, and descriptions. We needed to make sure the entire website was targeting the most important keywords we identified for our organization. To improve the site’s SEO, we build backlinks to the content we either place or find on other companies’ websites.

One Egg Digital has helped us craft and guide our content. They provided strategic points to optimize the content we create internally for SEO with the right wording. We apply these best practices not only on the backend, but also within the content we know Google will be searching for. 

A specialist from the team leads the digital marketing efforts. They help us post our display ads, Google Ads, and ads on LinkedIn. We strategically ensure we're pairing the content from our ads with the content we're pushing online. He makes sure all the landing pages work well together and focus on the same keywords.

What is the team composition? 

I work with three key individuals from One Egg Digital. Ilan (Senior SEO and PPC Consultant, One Egg Digital) helps us on the SEO front with strategy. He provides tips, tricks, and recommendations to maintain and improve the position we're targeting. Mark (Co-Founder, One Egg Digital) manages our digital advertising. 

Callum (Amazon Marketplace Specialist, One Egg Digital) works towards the backend on the management side. As our project manager, he makes sure we stay on schedule and keep up with and completing all our tasks, especially for link building.

How did you come to work with One Egg Digital?

One Egg Digital is based in Australia, where our internal IT employee lives. He had heard of their organization before and presented them as an option for our team. The American dollar is currently stronger than the Australian dollar, which was also an incentive to hire them. We could receive more high-quality work, dedication, and support than we could from an American company at an excellent price point. 

How much have you invested with them?

So far, we've spent between $50,000–$70,000 USD. 

What is the status of this engagement?

When I came on board in July 2018, our company had already identified One Egg Digital as a possible candidate. I handled the final evaluation and approval. We have them on a monthly retainer and are coming to the end of our initial six-month agreement. Right now, we're identifying the best option moving forward. We will either extend the original contract on a monthly basis or use a retainer. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our work with One Egg Digital has definitely seen our page rankings improve across at least the top ten keywords we've been targeting. Among the top five keywords, we've seen much more organic traffic come through from backlinks. 

Since working together, we’ve also had a continuous, steady rise in the number of app downloads from our website. The volume of organic and paid traffic to our site have both increased. Most importantly, our cost per click (CPC) rates have gone down. That trend didn't start until One Egg Digital came on board. 

How did One Egg Digital perform from a project management standpoint?

One Egg Digital is very good at keeping on top of the project. Usually, they contact me via Skype and email. They also invited us to an Asana dashboard. We use it as a resource to manage some of our projects together. 

Through a system we set up via Google, they tag me for specific tasks and activities and notify me when they make changes to documents. It keeps us all aware of our respective efforts and requirements, and what completing them requires. 

What did you find most impressive about them?

One Egg Digital is a very dedicated team. They are by far the smartest one I’ve seen about SEO, SEM, and digital marketing. I've worked with agencies large and small from across America. One Egg Digital has delivered more value and benefit than any other agency I've worked with in the past 20 years. 

Are there any areas they could improve?

I don't have any recommendations at the moment. The dashboard we use to collaborate had some issues, but I think they were caused by Google rather than One Egg Digital. I plan to continue their contract for as long as the company is in business. 

Do you have any advice for potential customers?

Customers should dedicate a teammate to ensure One Egg Digital's recommendations are implemented. Otherwise, find room in the budget for One Egg Digital to find the resources to make those things happen. 

BACKGROUND

Please describe your company and your position there.

I’m the director of The Hire Group. We oversee three brands—Hire a Mover, Hire a Box, and Hire a Packer—that provide relocation services nationwide in Australia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Egg Digital?

We engaged One Egg Digital to help us develop SEO strategy. We also employed them for other services such as technical SEO audits, content marketing, link building, and SEO training.

What were your goals for this project?

We wanted to increase our organic presence in four primary states as well as our overall organic leads.

SOLUTION

How did you select this vendor?

One Egg Digital came highly recommended by one of my colleagues. We considered four other agencies, but One Egg Digital offered the most insightful proposal with a clear action plan.

Describe the scope of their work in detail.

One Egg Digital researched and map keywords on our site to improve its architecture and internal linking. The team provided a technical SEO audit to find internal site issues and then solved them with our developer. They built a dashboard to view our CRM and analytics data. One Egg Digital also provides link-building services, offers suggestions to improve on-page SEO, and helps us plan future site content such as blog posts and landing pages.

What was the team composition?

We work with Ilan (Co-Founder, Head of SEO, One Egg Digital) and two specialists from his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Organic traffic has grown by 83%, and leads have increased by 37%. We also have achieved first-page ranking for over 45 target keywords in search engine results.

How effective was the workflow between your team and theirs?

One Egg Digital has an incredibly responsive team. They communicate reliably and keep their updates to the point. They have also helped train our staff to write content and build links.

What did you find most impressive about this company?

The team consistently delivers high-quality results and invests in our business’s success. They also teach us new skills and offer us ideas on how to reach out through other digital channels.

Are there any areas for improvement?

Any issues that arose on their side were addressed quickly. We’re highly satisfied with their work and hope they maintain the quality of customer service they already provide.

BACKGROUND

Please describe your company and position.

I am a Manager at b clinic

Describe what your company does in a single sentence.

A medical cosmetic clinic that offers cosmetic injectable and non-surgical aesthetic skin treatments

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One Egg Digital to accomplish?

• Acquiring new patients
• Improve lead quality
• Brand awareness

SOLUTION

How did you find One Egg Digital?

Online Search

Why did you select One Egg Digital over others?

High ratings

How many teammates from One Egg Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Strategy Ensured HTTPS protocol was used at all times Created user-oriented text copy on menu pages Created location landing pages for each of our 7 clinic locations Page speed optimisation for site and business listings 

• Deep SEO Audit & Competitor Analysis 
• SEO Strategy (content, technical, links) 
• Content copywriting production (x2 per month) 
• On-page reporting 
• Link Building & Outreach (3-5) 
• Citations & branded profiles per month (x5) 
• Reporting & Dashboard 
• Monthly Deep Dive SEM Management Created Google and Facebook Increased reach and impressions across both Established traction in the market 
• Reporting & Dashboard 
• Monthly Deep Dive

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in organic traffic and higher conversion rates

What was your primary form of communication with One Egg Digital?

Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team were always super friendly and quick to respond to our site needs and any questions. They offered current strategic advice and fulfilled it on time.

What did you find most impressive or unique about this company?

The team was excellent at simplifying and explaining the reporting data to me in easy-to-understand terms. They were prompt in answering my questions and addressing any issues with the website. They provided effective techniques for enhancing our brand's online visibility, increasing our reach and monitoring the progress of our campaigns through monthly reports and suggestions.

Are there any areas for improvement or something One Egg Digital could have done differently?

Not that I can think of right now

BACKGROUND

Please describe your company and your position there.

Tzu and Co is a digital strategy and consulting firm, which provides advisory and implementation services primarily for enterprise, slow moving or b2b organsiations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Egg Digital?

We leveraged One Eggs PPC/SEO capabilities to assist us in part of our advertising audit on behalf of a client. Our specialists were at capacity and One Egg was able to accomodate.

What were your goals for this project?

To identify gaps and opportunities on behalf of our clients marketing efforts.

SOLUTION

How did you select this vendor?

We spoke to several freelancers and smaller agencies who came highly recommended. One Egg was selected on merit of both value and effort they applied to our request.

Describe the project in detail.

The project required an audit of the organic and paid search efforts of our. client.

What was the team composition?

Two; a lead Paid Search manager and lead Organic Search

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

No

How effective was the workflow between your team and theirs?

We spoke frequently and the team we very responsive.

What did you find most impressive about this company?

The effort they place into the work, and their responsiveness.

Are there any areas for improvement?

In some areas there's need for attention to detail, however, nothing major worth publishing.

BACKGROUND

Please describe your company and your position there.

I’m the head of marketing at LegalVision, which is a market disruptor in the commercial legal services industry. Our innovative business model and custom-built technology allow our lawyers to provide a faster, better quality, and more cost-effective client experience. We’re a leader in delivering legal services in Australia and have assisted more than 50,000 businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Egg?

We needed PPC strategic guidance as well as campaign implementation across our paid portfolio.

What were your goals for this project?

We wanted to improve our lead volume by 5% month over month while decreasing our cost per lead (CPL).

SOLUTION

How did you select this vendor?

We were referred to One Egg by an existing relationship.

Describe the project in detail.

One Egg is tasked with implementing optimization strategies across our Google Ads, Bing, Facebook, Quora, LinkedIn, and Twitter platforms. We provided keywords, landing pages, and an overview of our product and service lines. One Egg implements the ads and campaign structure an on an ongoing basis.

What was the team composition?

We’ve worked closely with their head of paid search for the past four years.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our CPL has improved by 60% over four years while lead volume has doubled. We now hold a search impression of over 80%.

How did the One Egg perform from a project management standpoint?

We communicate regularly via email and hold weekly in-person meetings.

What impresses you about the One Egg?

Their ability to execute campaigns with little direction and also suggest new ideas proactively are outstanding.

Are there any areas for improvement?

They need to continue to suggest more optimization strategies.