What was the scope of their involvement?
One Egg Digital conducted an in-depth analysis of our website and keywords that are relevant to competitors in our industry. They located issues on the site and how we could improve components like meta tags, keywords, titles, and descriptions. We needed to make sure the entire website was targeting the most important keywords we identified for our organization. To improve the site’s SEO, we build backlinks to the content we either place or find on other companies’ websites.
One Egg Digital has helped us craft and guide our content. They provided strategic points to optimize the content we create internally for SEO with the right wording. We apply these best practices not only on the backend, but also within the content we know Google will be searching for.
A specialist from the team leads the digital marketing efforts. They help us post our display ads, Google Ads, and ads on LinkedIn. We strategically ensure we're pairing the content from our ads with the content we're pushing online. He makes sure all the landing pages work well together and focus on the same keywords.
What is the team composition?
I work with three key individuals from One Egg Digital. Ilan (Senior SEO and PPC Consultant, One Egg Digital) helps us on the SEO front with strategy. He provides tips, tricks, and recommendations to maintain and improve the position we're targeting. Mark (Co-Founder, One Egg Digital) manages our digital advertising.
Callum (Amazon Marketplace Specialist, One Egg Digital) works towards the backend on the management side. As our project manager, he makes sure we stay on schedule and keep up with and completing all our tasks, especially for link building.
How did you come to work with One Egg Digital?
One Egg Digital is based in Australia, where our internal IT employee lives. He had heard of their organization before and presented them as an option for our team. The American dollar is currently stronger than the Australian dollar, which was also an incentive to hire them. We could receive more high-quality work, dedication, and support than we could from an American company at an excellent price point.
How much have you invested with them?
So far, we've spent between $50,000–$70,000 USD.
What is the status of this engagement?
When I came on board in July 2018, our company had already identified One Egg Digital as a possible candidate. I handled the final evaluation and approval. We have them on a monthly retainer and are coming to the end of our initial six-month agreement. Right now, we're identifying the best option moving forward. We will either extend the original contract on a monthly basis or use a retainer.