OBA PR

BACKGROUND

Please describe your company and position.

I am the Managing Director of The Brand Edge

Describe what your company does in a single sentence.

We specialize in marketing and brand development services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?
We hired OBA PR to boost our visibility in the MENA region by securing placements in leading publications and enhancing our brand’s credibility.

SOLUTION

How did you find OBA PR?

Referral

Why did you select OBA PR over others?

• Great culture fit
• Company values aligned
• MENA market

How many teammates from OBA PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR was responsible for creating PR content, securing high-quality placements in MENA publications, and managing media outreach. Key deliverables included press releases and ensuring coverage in top-tier media outlets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved significant media coverage in top MENA publications, increased brand recognition, and notable engagement from our target audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They delivered everything on time and were very responsive to our needs throughout the process.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Their in-depth knowledge of the MENA market and adaptability to our needs were the most impressive aspects.

Are there any areas for improvement or something OBA PR could have done differently?

Honestly, we were highly impressed with the overall experience. If anything, providing even more detailed insights into the long-term results of the campaign could be an added bonus, but they exceeded our expectations in every other aspect.

BACKGROUND

Please describe your company and position.

I am the Head of Operations of NetZexpertise

Describe what your company does in a single sentence.

We are selling high quality watches to the people them.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• We hired this provider to run our marketing campaign.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with OBA PR, appeared to be quite good, and I must admit that their work plan was broad and their key deliverables are in sync with my expectation. Their team is professional, experienced and that can commit to the breadth of PR services for their clients. Their domain of work consisted in media relations, marketing to key opinion leaders, and social media management services, among others. 

Specially the firm carried out media relationship, media list, and media monitoring; also they handled press conference, TV interview, radio interview, press release, press kit, press conference, and press statement, managed social media strategy, which was content creation and community management. 

Another thing that I loved about their firm was that their team was highly knowledgeable about the changing digital dynamics, and also helped me remain updated on the latest trends and techs that had a bearing on my business. The remarkable deliverables that caught my attention were the type and amount of media coverage that were secured for my business, the level of social media engagement that was achieved within that span, and the overall positive impact that was generated to my business. 

How they used their team, who was really good at what they were doing, and how they created a very valuable and useful PR package which was exactly what I was looking for.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It is with great pleasure that I write to say that the OBA PR was an incredible gig, and the outcome cannot be denied by virtue of the fact that their efforts have delivered both measurable progress and success. Consequently, the PR campaign developed by OBA-PR transformed the brand into a major traffic hub, which resulted in greater brand awareness and an increase in social media shares. 

Thanks to the OBA PR's team, our brand was mentioned several times in leading publications including leading to a doubled amount of website traffic; the result came as a result of their impressive media relations and comprehensive media strategy Besides, their effort in influencer outreach resulted in many of our products and brand being recommended by others and mentioned positively in numerous reviews, which in turn transformed into a huge increase in sales. 

Our social media engagement levels also flew up, and we got a great number of both fans and shares of our digital content that brought a 20% rise in our online sales figures. Additionally, they had analytics and reporting, which we used to come up with the relevant insights and data that could be used to decide which of our strategies needed a change. As a whole, the synergy effect of OBA PR firm, innovation, and professionality propelled us to attain maximum success. 

If you need a capable strategic PR partner that can deliver quantifiable results and clear-cut business goals, OBA PR will be an excellent choice.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I cannot find right words to describe the spectacular skills of OBA PR in the project management. Their team has proved to be excellent communicators, prompt to respond, and display attention to detail from the very beginning of our project. They mapped out for us a very clear project schedule and kept us updated on their progress at any given time. They always shipped all things on time and often even exceeded our expectations concerning their excellence. 

Moreover, our partnership with them proved to be timely, efficient, and also flexible enough to take on any changes made along the way. The OBA PR team was available anytime in case we have any questions or issues; anything ranging from a big to a small query was attended to. They expected us to notify them regularly and update them on the progress of our project, informing us on any changes or new information that they had. 

They were the best we have seen, working together with their highest level of collaboration. Our utmost satisfaction was their primary goal. Overall I was very pleased with OBA PR's ability to manage the projects effectively whilst delivering nothing but the best quality work that comes in on time and on budget. 

Their customer service was superb, I couldn't have asked for more, and I knew they wanted the best for me. I can certainly say that their PR services are first-class, so don’t hesitate to contact them if you need a professional and reliable partner.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

The firm OBA PR's distinguishing feature is their unique technique and methodology. Their team is imaginative, very innovative, and smart, and they treat every task separately, using a particular approach suited to it. What impressed me most about their company is that they traverse and also capture the heart of our brand’s messages, values, and goals, which is no cake walk. 

They spent time to listen, learn and embrace our business, so eventually they came up with a comprehensive PR brand package that matched our brand and also worked. They are hands-on, proactive and results-oriented firm whose strategies are set aside to the competition. They are conversant with the fact that every client has varying needs, and therefore they readily accept to do more just to make sure that they are felt. 

Their collective forces never fell short of a radical approach and were ready to be risky to gain exceptional outcomes. All in all, OBA PR's different perspective, professionalism, and hard work for their clients provided me a perspective that I highly enjoyed. Searching for a PR team that will offer you customized and innovative solutions, then OPB PR is the right one to talk to.

Are there any areas for improvement or something OBA PR could have done differently?

My overall experience at OBA PR was positive; however, I would advise them to work on their report generation, and analytics tools. Although their campaign results were undensible, it would still be nice to be updated on their progress in achieving these goals, more frequently and that in more details. Plus, I would like to see them use more advanced communication methods such as face-to-face communication. 

Emails also played a role but we all could have used a call or a quick chat instead of e-mails for time-to-time. These are just a couple of points to illustrate that even though the overall quality was very high, their work still had some minor shortcomings. Nevertheless, I think these areas should be considered as the focus points for improvement for OBA PR, and then they could better serve their clients.

UPDATED REVIEW

This review was published on 2/22/2024.

Kevin Hauk

Relations Manager, Cosmetics Company

Beauty & Cosmetics

1,001-5,000 Employees

New York City, New York, United States (26002)

Less than $10,000

Jan 2024 - Feb 2024

Project summary

OBA PR developed an online reputation management strategy for a cosmetics company. Tasks included online reputation assessment, crafting and publishing favorable articles and press releases, and monitoring.

Feedback summary

Thanks to OBA PR's efforts, negative content about the client got buried in Google searches in favor of good news, and site traffic increased. OBA PR delivered on time, communicated effectively, and adapted their strategies as needed. They handled challenges well, focusing on making good news shine.

BACKGROUND

Please describe your company and position.

I am the Relations Manager of a beauty and cosmetics company

Describe what your company does in a single sentence.

Providing high quality cosmetics for consumers around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• We hired OBA PR to help us clean up our online look.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

For this project, OBA PR was tasked with enhancing our digital presence through a comprehensive reputation management strategy. Their scope of work included several key deliverables: 

1. Online reputation assessment: Initially, they conducted a thorough evaluation of our current online image, identifying negative articles and content affecting our reputation.
2. Positive content promotion: Alongside suppression efforts, they focused on amplifying positive narratives about our company. This included crafting and publishing favorable articles and press releases across various platforms to improve our online image. 
3. Monitoring and reporting: Continuous monitoring of our online reputation was carried out to track the progress of the suppression and promotion strategies. Regular reports were provided, detailing shifts in our online presence and the effectiveness of their efforts. 

The combination of these efforts aimed to reshape our online narrative, ensuring that anyone searching for our company would encounter positive information, thereby enhancing our overall brand perception.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw some real wins from the project: 

• Negative stuff about us got buried deep in Google searches, while the good news started showing up front and center. 
• Traffic to our site went up, and so did the positive buzz around our brand. 
• Basically, we looked a lot better online, and the numbers proved it

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OBA PR showcased exemplary project management, delivering all items on schedule and maintaining open communication throughout. They were highly responsive to our needs, adapting strategies as required, and ensuring that our reputation management efforts progressed smoothly. Their proactive approach and guidance significantly contributed to the project's success.

What was your primary form of communication with OBA PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out about OBA PR was how they handled the tough stuff with style. They didn't just push down the bad news; they made our good news shine brighter. Plus, their team felt more like partners than just another service provider. They really threw themselves into understanding our brand and goals, which made all the difference.

Are there any areas for improvement or something OBA PR could have done differently?

OBA PR was almost spot-on with everything they did. If there's one thing they could maybe do differently, it would be to involve us a bit more in the brainstorming sessions. Getting more insight into their creative process could have been a cool opportunity for collaboration. But really, that's just looking for ways to enhance an already strong partnership.
STAR RATINGS:
Overall rating:    5

Quality:    5

Cost:    4.5

Schedule:    5

Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Marketing manager of a consulting company

Describe what your company does in a single sentence.

Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Raise Brand Awareness

SOLUTION

How did you find OBA PR?

• Online Search
• Referral

Why did you select OBA PR over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from OBA PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a startup and were looking for a reliable partner who can raise brand awareness of our company and the services we provide. First and foremost, we want to demonstrate our ambitious and long-term goals and highlight the value our company can bring to our clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We noticed an increase in website traffic, and we also added links to the articles published on our social media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We referred to the company and were sure about the results they delivered. Also, they were very communicative and kept us in the loop with every step they took

What was your primary form of communication with OBA PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by the fast turnaround time.

Are there any areas for improvement or something OBA PR could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Editor of a consulting company

Describe what your company does in a single sentence.

A leading scientific consulting firm in Eastern Europe and Central Asia, boasting a global client base from over 45 countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BA Content & PR to accomplish?

• Raise brand awareness about the company

SOLUTION

How did you find BA Content & PR?

Clutch Site

Why did you select BA Content & PR over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from BA Content & PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BA Content created a series of articles about our company and placed them in well-known media outlets. We sought coverage not only in the scientific press but also in the business sector, and BA delivered excellently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Articles that appear on the 1st page of Google search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vicky provided excellent management, being available 24/7, even during the weekend.

What was your primary form of communication with BA Content & PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep research and thorough understanding of the brand's needs impressed us.

Are there any areas for improvement or something BA Content & PR could have done differently?

No

BACKGROUND

Please describe your company and position.

I am a Manager of an advertising & marketing company

Describe what your company does in a single sentence.

UK's top Crisis Management & Reputation Management agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BA Content & PR to accomplish?

• Reputation Management
• Removal of negative links from Google search results

SOLUTION

How did you find BA Content & PR?

• Online Search

Why did you select BA Content & PR over others?

• High ratings
• Good value for cost

How many teammates from BA Content & PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company successfully assisted in removing a number of negative links and strategically presented favorable articles on the first page of Google search results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The removal of negative links from Google search results helped to minimize the visibility and impact of unfavorable content associated with the brand. This reduction in negative exposure allowed for a more positive and accurate representation of the image online.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their proactive approach and effective communication made the reputation management process smooth and successful.

What was your primary form of communication with BA Content & PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique combination of technical skills and personalized approach set them apart from others in the industry.

Are there any areas for improvement or something BA Content & PR could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the SERVICES PROVIDER of Happy Family

Describe what your company does in a single sentence.

Leading engineering, inspection, calibration company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BA Content & PR to accomplish?

• We hired BA Content & PR with the specific goal of achieving high-quality press coverage as part of our preparation for our upcoming IPO.
• Build a strong reputation with the public and investors

SOLUTION

How did you find BA Content & PR?

• Clutch Site

Why did you select BA Content & PR over others?

• Good value for cost

What was the size of BA Content & PR’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The primary goal of hiring BA Content & PR was to enhance our brand's visibility. The key deliverables of the project included high-quality press releases, video interviews and other content that aligned with our brand messaging and business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in media coverage and mentions of the brand in relevant publications

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had a well-organized project management system in place, which allowed them to stay on track and meet all the deadlines.

What was your primary form of communication with BA Content & PR?

• Virtual Meeting

What did you find most impressive or unique about this company?

They have a unique and creative approach to developing content and messaging.

Are there any areas for improvement or something BA Content & PR could have done differently?

Everything was fine.

BACKGROUND

Please describe your company and position.

I am the Founder 

Describe what your company does in a single sentence.

I am the owner of a website design company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BA Content & PR to accomplish?

• To bring more exposure to our company. Basically wanted to grow the company.
• Help to maintain old clients and bring in new clients. Basically wanted to grow the company.

SOLUTION

How did you find BA Content & PR?

Referral

Why did you select BA Content & PR over others?

• Good value for cost
• Company values aligned

What was the size of BA Content & PR’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with a deep dive that allowed us to all understand what the project's scope would look like. We researched our primary competitors, and we were able to source keywords to use in our campaigns. Then we started the reach out through press releases and social media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We've seen growth in our business - inbound clients are up roughly 20% and increasing each month as we refine.
• Our overall average revenue per customer is also up because of their work by nearly 40%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We feel that there is excellent communication and involvement between our companies. We hold bi-weekly meetings to review and catch up in addition to regular calls and emails.

What was your primary form of communication with BA Content & PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're very client-oriented and forthcoming with support on all fronts. Spoke with the CEO and was very impressed with the speed of action and professionalism.

Are there any areas for improvement or something BA Content & PR could have done differently?

We all have areas of improvement, but overall we were satisfied and came to expect high standards to which they delivered. I'd be happy to recommend this agency for any projects around link building, PR and SEO content production.

BACKGROUND

Please describe your company and position.

I am the Director of Mestastop Solutions

Describe what your company does in a single sentence.

Biopharma working on cancer metastasis.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BA Content & PR to accomplish?

• Brand Awareness
• Reachout

SOLUTION

How did you find BA Content & PR?

Other

Why did you select BA Content & PR over others?

Referred to me

What was your primary form of communication with BA Content & PR?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

The objective was to have a press release show casing the company and its scientific capability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More clicks on the website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They created an excellent write-up and delivered their work in a timely manner.

What did you find most impressive or unique about this company?

Communication and follow up

Are there any areas for improvement or something BA Content & PR could have done differently?

The price is a bit on the higher side, even though they gave me a good discount.

BACKGROUND

Please describe your company and your position there.

executive at an immigration law firm in the Middle East.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BA Content & PR , and what were your goals?

We retained BA Content to assist us with a wide range of strategic communications and public relations projects.

SOLUTION

How did you select this vendor?

We were referred to BA Content by personal and professional contacts of mine, who spoke highly of the founder Ben Artzi’s work ethic and abilities.

Describe the scope of their work in detail, including any steps and the final deliverables.

They helped us connect with a range of target audiences and introduce international audiences to our services.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with three different people at the firm, including the founder, an account executive and a senior account executive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They actually brought us more opportunities for the press than we were able to execute upon ourselves. So many of our attorneys are incredibly busy during the course of a day.

Describe their project management style, including communication tools and timeliness.

The style of the agency is the style of its Founder, which is very professional. You can tell that he spent many years in Harvard and working with many leaders.

What did you find most impressive or unique about this company?

The founder is a driving force, but what is most impressive is that he has built a culture of excellence. The team members bring a sense of dedication and commitment that is sorely lacking in the marketplace today. They set a high standard that any other PR firm couldn't replicate, let alone other vendors with whom we had worked.

Are there any areas for improvement or something they could have done differently?

I just want to work with them on more projects and look forward to the opportunity to engage them again. I would change nothing in terms of the business process.

BACKGROUND

Please describe your company and your position there.

I am the Co-founder & Chief Commercial Officer of a Logistics Tech Start-up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BA Content & PR , and what were your goals?

We hired BA Content to assist with our PR and Marketing to amplify the voice of our company.

SOLUTION

How did you select this vendor?

We reviewed a number of different vendors, but selected BA Content based on their cost-effective approach, but at the same time still being able to guarantee PR spots in global leading publications.

Describe the scope of their work in detail, including any steps and the final deliverables.

BA Content has acted as a fundamental part of our marketing and outreach strategy and we value their regular strategic advice. Over this period, they have helped us to create content for media publications, such as press releases, blogs and features.

They also generate graphics and copy for social media to help grow impressions and engagement, etc. Alongside coordinating with the press and spotting any opportunities that may arise, they have ensured that our networks are engaged.

How many people from the vendor's team worked with you, and what were their positions?

3 people were working with us from BA Content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have been very good. We continue to use them as our sole source for all things related to PR. We have noticed a boost in our reach due to invaluable marketing strategies suggested by team BA Content.

Describe their project management style, including communication tools and timeliness.

BA Content has been very effective in terms of managing workflow between our team and theirs. Weekly meetings have been a critical part of that. I am always able to reach out with questions and Ben (CEO) and the rest of his team get back to me right away.

What did you find most impressive or unique about this company?

They helped us maximize the campaign's reach and were quick to create communications based on the latest developments. Most of all, Ben and Vicky were supportive throughout and it was easy to depend on them in terms of both strategy and delivery. They communicate with me a lot and they got traction from their press releases when others couldn't.

Are there any areas for improvement or something they could have done differently?

No, I’m very pleased with them at the moment. We’ve only worked together for five months, but they’re so much better than what I had before. I like that they communicate with me at a clearly agreed time.