O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a software development company

Describe what your company does in a single sentence.

Software development company 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies to accomplish?

• As our company grew, we realized our external positioning was inconsistent. We had reviews and profiles spread across different platforms, but there was no unified strategy behind how we presented credibility online. We also wanted to improve visibility in more relevant categories and create a more sustainable long-term reputation process.

SOLUTION

How did you find O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Referral
• Clutch Site
• Recommendations

Why did you select O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

O-CMO audited our existing positioning across multiple platforms and identified areas where our visibility and credibility could be improved. They helped refine our messaging, reviewed our category placement strategy, advised us on reviewer communication processes, and provided recommendations on how to strengthen trust signals across our public-facing profiles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest improvement was having a much more structured reputation strategy overall. Our profiles became more consistent, our positioning clearer, and we started seeing better-quality inbound conversations from prospects. We also improved the way we internally manage client feedback and reputation-related workflows.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration was organized and straightforward. Communication was consistent, timelines were clear, and they were responsive whenever we needed clarification or strategic input.

What was your primary form of communication with O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and strategic thinking stood out. They looked beyond surface-level metrics and focused on how potential clients actually evaluate trust and credibility during vendor research. A lot of their recommendations were operational and practical, not just marketing-focused.

Are there any areas for improvement or something O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies could have done differently?

Nothing major comes to mind.

BACKGROUND

Please describe your company and position.

I am the co-founder of Ambi Studio

Describe what your company does in a single sentence.

Websites for High-Growth & SEO Focused Teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies to accomplish?

• We hired O-CMO to clarify our agency positioning, define a strong go-to-market strategy, and build a structured marketing system instead of relying mainly on referrals. Our goal was to attract better-fit Webflow projects and make our sales process more predictable.

SOLUTION

How did you find O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Online Search
• Referral

Why did you select O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

O-CMO handled our positioning, ICP definition, messaging framework, website and funnel review, outbound and content strategy, and alignment between marketing and sales processes. They also helped us structure internal workflows and tracking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first three months, we saw clear improvements in both lead quality and internal efficiency. The share of inbound inquiries that matched our ideal client profile increased by approximately 35-40%, which significantly reduced time spent on unqualified sales calls. Our website conversion rate improved by around 20% after messaging and positioning updates recommended by O-CMO.

Outbound efforts also became more effective. Response rates on LinkedIn outreach increased from under 5% to 10-12%, largely due to clearer targeting and more relevant messaging. As a result, the average sales cycle was shortened by roughly 15-20%, since prospects had a much better understanding of our services before entering discussions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was clear, expectations were set upfront, and progress was tracked regularly. O-CMO felt like an extension of our internal team rather than an external vendor.

What was your primary form of communication with O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability of O-CMO to translate strategy into practical actions for an agency environment. Everything they recommend is realistic, measurable, and tied to business impact, not marketing theory.

Are there any areas for improvement or something O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies could have done differently?

We cannot mention anything.

BACKGROUND

Please describe your company and position.

I am the COO of CodePhusion

Describe what your company does in a single sentence.

CodePhusion builds custom B2B software for biotech and life sciences companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies to accomplish?

• We needed a go-to-market direction. Our plan was to shift from selling everything to everyone and to position ourselves firmly within biotech and life sciences. So we brought O-CMO fractional leadership to help us define that path and guide the move.

SOLUTION

How did you find O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Online Search
• Referral
• Clutch Site

Why did you select O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The go-to-market work was completed in 4 weeks, which helped us test their approach quickly and start acting on the insights. We were assigned a Fractional CMO who began with a full audit of our CRM, ran several customer development interviews, and carried out market research. The findings helped us shape an offer that matched what biotech buyers actually wanted, while staying true to what we do best.

From there we gained clear positioning, value propositions, ICPs, and a structured go-to-market roadmap. For the first time, we knew exactly what we needed to do to get to the next stage and win more clients.

Over the past few months we’ve been running experiments across different segments and offers while keeping consistent direction.

They also supported us with team gaps. We struggled to find strong copywriters and needed a better outreach setup, so they brought in the right people. 

We still rely on them for ad-hoc sessions; for example, we got support to improve our Upwork lead generation, which helped us get more out of that channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The first month alone brought clarity, which was valuable by itself. With testing underway, we now have a steady stream of qualified leads, usually five to seven strong MQLs or SQLs each month. Our pipeline stands at roughly $500k. Given the complexity of the niche and the high deal sizes, the momentum feels solid.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been smooth. We both use Notion, so everything sits in one place and stays current. Timelines were respected, updates were punctual, responses came quickly whenever we needed guidance. The communication felt reliable throughout.

What was your primary form of communication with O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their proactive nature stood out. They often spotted issues before they fully formed and brought solutions right away. They also helped our internal team work in a far more coordinated way. The collaboration created a sense of unity across departments, which we had been missing for a while.

Are there any areas for improvement or something O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies could have done differently?

Everything has met or exceeded expectations from my side.

BACKGROUND

Please describe your company and position.

I am the CEO of onPoint

Describe what your company does in a single sentence.

onPoint is a web development studio that helps businesses with their digital assets by creating quick loading, mobile-first, and eye-catching websites, API integrations, IT support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies to accomplish?

• We reached out to O-CMO because we needed clarity and direction in our marketing efforts. As a web development studio, we had a solid portfolio and a strong technical team, but we lacked a structured marketing strategy to support our growth. Our goal was to identify the right audience, refine our positioning, and find the channels that would actually convert. We didn’t want generic advice, we wanted a partner who could help us build a clear roadmap and guide us through its implementation.

SOLUTION

How did you find O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Online Search
• Referral

Why did you select O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

O-CMO started by auditing our current marketing activities and website positioning, and then led us through a series of working sessions to better define our strengths, voice, and differentiators in the market. From there, they developed a full marketing strategy for us.

O-CMO’s work covered everything from refining our ICPs and value proposition to choosing the most relevant acquisition channels for our specific niche. They also built out a channel mix plan, proposed content directions, and gave us a structured execution plan we could follow even after the engagement ended.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the most tangible results was the increased clarity within our team. After implementing parts of the strategy, we saw more consistent messaging, more relevant inbound leads, and more engagement from the types of clients we actually wanted to work with. It was about improving quality. Our team also felt more aligned on who we are and how we should talk about our work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From a delivery standpoint, O-CMO stayed on top of everything. Milestones were hit, calls were efficient, and they were quick to answer questions or provide additional insight when we hit roadblocks.

What was your primary form of communication with O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I appreciated most was how personal the process felt. Nothing was cookie-cutter. O-CMO asked tough questions, challenged some of our assumptions, and helped us sharpen things we hadn’t realized were a little blurry. It was exactly what we needed. If you’re trying to grow and want a smarter, more grounded approach to marketing - O-CMO’s the team you want in your corner.

Are there any areas for improvement or something O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies could have done differently?

No complaints here. The process was clear, collaborative, and valuable all the way through.

BACKGROUND

Please describe your company and position.

I am an executive at CORE Team

Describe what your company does in a single sentence.

CORE Team is a recruitment partner exclusively for defense tech companies and startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies to accomplish?

• Development of a marketing strategy.
• Definition of the tone of voice.
• Creation of the website.

SOLUTION

How did you find O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

Referral

Why did you select O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a full audit of our existing marketing efforts, followed by the development of a comprehensive marketing strategy tailored to our goals and audience. The team defined our brand’s tone of voice and messaging framework to ensure consistency across channels.

Key deliverables included:
– Marketing strategy document
– Brand tone of voice guidelines
– Website structure and copy
– Support in visual direction and UX recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project led to several measurable outcomes that demonstrated clear progress:

– A fully developed and aligned marketing strategy, ready for execution
– A unified brand voice that improved consistency across our communications
– A new website structure and content that better reflects our value proposition
– Increased clarity and confidence within the team on how to communicate our brand
– Positive feedback from partners and stakeholders on the refreshed messaging and positioning

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly organized and responsive. They delivered all key items on time and kept us updated throughout the process with clear timelines and regular check-ins.

They were attentive to our feedback, quick to adapt when priorities shifted, and proactive in offering solutions. Overall, the collaboration felt smooth and well-structured.

What was your primary form of communication with O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to quickly grasp our niche and translate complex ideas into clear, compelling messaging.

Their strategic thinking, combined with creativity and attention to detail, made a real difference. We also appreciated how seamlessly they integrated with our team — it felt like working with true partners, not just external consultants.

Are there any areas for improvement or something O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies could have done differently?

Honestly, everything was at a high level, and we don’t see any clear areas for improvement. The team was focused, flexible, and detail-oriented — exactly what you’d want in a productive collaboration.

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of Daiquiri Team

Describe what your company does in a single sentence.

We make tailor-made software that solves your business problems. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies to accomplish?

• Marketing strategy development
• Marketing strategy execution

SOLUTION

How did you find O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

LinkedIn

Why did you select O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we began collaborating, we had no equivalent to a CMO role in our company, and it was hard to imagine we can have one—all we've got was a lead generation partner. So the primary task was to develop a strategy and then start executing it. The plan was highly practical and more than justified for both the short- and long-term. The same goes for its execution:

• Social selling on LinkedIn was launched within a few days. Four months later, all goals were met.
• Our LinkedIn outreach became much more effective—now we have a proper pipeline, not just a few cases.
• The website rework is still in progress, though that’s mostly on us—we want it to be perfect 🙃

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Dozens of MQLs.
• >0 SQLs. 
• Some vanity metrics like LinkedIn impressions count look really good for us. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• O-CMO use Notion like us, we have pretty much the same automation tools. 
• Everything's up to date, no significant delays. 

What was your primary form of communication with O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They care, they really care. 

Are there any areas for improvement or something O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies could have done differently?

I don't think anything really needs improving. Yes, I'd love more in-depth collaboration, but that's hard to imagine since we're using a fractional CMO service.

BACKGROUND

Please describe your company and position.

I am the CEO of Code2day

Describe what your company does in a single sentence.

Code2day is an international tech outstaffing service provider specializing in software development for diverse industries, offering recruitment, payroll, benefits, and support for a global talent pool of 10,000+ professionals across countries like Ukraine, Georgia, Azerbaijan, Egypt, Turkey, Portugal, India, Brazil, Mexico, and Poland. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies to accomplish?

• We engaged O-CMO to help us evaluate and define a new business direction that would allow us to transition from a traditional staffing agency to a more product-oriented service. Our initial idea was to position ourselves as Salesforce integrators, building a dedicated in-house team to work on implementation projects. However, through a series of strategic brainstorming sessions with O-CMO, we realized that our existing expertise was stronger in Odoo rather than Salesforce. This insight shifted our focus, helping us refine our positioning and identify more viable business opportunities.

SOLUTION

How did you find O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Online Search
• Referral

Why did you select O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement was structured as a series of brainstorming sessions rather than a traditional consulting project. O-CMO led us through a deep evaluation of our internal capabilities, market potential, and business model. Their research covered companies using Odoo, competitors offering similar services, and potential ways to package our expertise into a scalable offering. They also conducted user interviews with a previous Odoo client, which gave us valuable insights into what businesses were looking for in an integration partner.

Beyond strategy, O-CMO developed a list of potential marketing experiments. Given the niche nature of our audience, outreach was the most effective channel for acquiring clients, and they outlined a clear path forward. Ultimately, we decided to execute this internally, as one of our sales team members had recently taken on a leadership role in this area.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although our collaboration lasted about a month, the impact was significant. O-CMO helped us make sense of the various paths available, providing a framework for evaluating new business opportunities. Instead of starting from scratch, we learned how to leverage our existing strengths to position ourselves more effectively. Their insights gave us a clearer understanding of where we fit in the market and what steps we needed to take next.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire process was handled efficiently, with all deliverables arriving on time. Communication was seamless, and O-CMO remained flexible and responsive throughout.

What was your primary form of communication with O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about O-CMO was their ability to offer real, actionable advice rather than broad, theoretical recommendations. They didn’t try to fit us into a pre-existing model but instead worked with us to find the right approach based on our strengths.

Are there any areas for improvement or something O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies could have done differently?

There’s nothing we would have changed about our experience with O-CMO.

BACKGROUND

Please describe your company and position.

I am the Founder of Equal

Describe what your company does in a single sentence.

We engaged in O-CMO to help us create a structured, strategic approach to marketing and lead generation. Our goal was to move beyond scattered efforts and build a system that would consistently attract high-quality leads while positioning our brand more effectively. We needed a team that could not only develop a clear marketing strategy but also execute it in a way that delivered measurable results.
O-CMO provided a range of services throughout the project. They began by analyzing our current business state, marketing activities, and client acquisition systems. This thorough assessment allowed them to identify gaps and opportunities. They then worked closely with us to define a go-to-market (GTM) strategy and determine the optimal mix of marketing channels. This strategic planning phase was completed in the first month. Following this, they executed the strategic plan, managing and optimizing various marketing channels to ensure alignment with our business objectives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies to accomplish?

• was to move beyond scattered efforts and build a system that would consistently attract high-quality leads

SOLUTION

How did you find O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Online Search
• Referral
• Clutch Site

Why did you select O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In the initial phase, O-CMO's fractional marketing leader conducted an in-depth analysis of our existing marketing efforts and business positioning. They facilitated workshops and discussions to align our vision and goals. The key deliverable from this phase was a comprehensive GTM strategy document, outlining target markets, value propositions, and a prioritized marketing channel mix. In the subsequent phase, they took charge of implementing the strategy. This involved creating and managing campaigns across selected channels, developing content, and setting up systems to track performance metrics. Regular reports and meetings ensured we were kept informed of progress and results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of the project were clear and backed by measurable data. Over the course of our collaboration, we saw a 35% increase in inbound leads and a 20% improvement in conversion rates from marketing-qualified leads to sales opportunities. Our engagement metrics also improved significantly—organic website traffic grew by 45%, and LinkedIn post impressions doubled, leading to higher brand visibility and stronger positioning in the market.

Paid campaigns showed a 27% decrease in cost per acquisition (CPA) compared to our previous efforts, demonstrating better budget efficiency. Additionally, email outreach campaigns, which were refined as part of the strategy, achieved a 40% higher response rate, ensuring better engagement with our target audience.

The structured marketing approach implemented by O-CMO created a scalable system that continues to deliver results beyond the initial engagement. With clearer messaging, refined positioning, and optimized marketing channels, we established a strong foundation for long-term growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

O-CMO handled the entire process with professionalism and precision. Every deliverable arrived on time, and they maintained clear and proactive communication throughout.

What was your primary form of communication with O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was O-CMO’s ability to connect high-level strategy with real, actionable results. They didn’t just provide recommendations — they built a marketing engine that worked. Their expertise, strategic thinking, and execution capabilities make them an invaluable partner.

Are there any areas for improvement or something O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies could have done differently?

There’s nothing I would have changed about this collaboration.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Pibox

Describe what your company does in a single sentence.

Helps to scale remote audio collaboration across teams, used by companies like Universal, Epidemic Sound and many others.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire O-CMO to accomplish?

• We approached O-CMO with a clear challenge: we needed a marketing strategy that would drive significant growth and set the stage for our next investment round. Our objective was to boost our Monthly Recurring Revenue (MRR) from $15,000 to $50,000 or more, while focusing on reaching larger, high-value clients in the audio industry. It was a crucial moment for us, and we needed a team that could not only strategize but also execute effectively.

SOLUTION

How did you find O-CMO?

• Online Search
• Referral

Why did you select O-CMO over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from O-CMO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The partnership with O-CMO proved to be an essential part of this journey. Their expertise in marketing and their hands-on approach made an immediate impact. They started by crafting a detailed marketing strategy designed specifically for our product, which catered to sound designers, engineers, and studios. From there, they implemented a LinkedIn-focused approach, leveraging the personal profile of our founder and the company’s page to build authority and engagement in our niche.

Their involvement extended beyond strategy. O-CMO worked directly with our founder, conducting regular interviews to shape authentic and relatable content for LinkedIn. They managed a consistent posting schedule, creating personal stories, polls, and industry-specific posts that engaged our target audience. At the same time, they handled lead nurturing, identifying and engaging with potential clients to build meaningful connections. Their efforts didn’t stop at content creation; they also ensured that our messaging resonated with the audience by tailoring posts to our unique industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were striking. In just two months, our Social Selling Index (SSI) rose by 11 points, climbing from 56 to 67. Engagement levels on LinkedIn skyrocketed, with posts often reaching tens of thousands of impressions. Polls became a key tool, generating hundreds of responses and opening opportunities for direct conversations with potential leads. By the end of the second month, their work had already delivered several strong leads, including two that advanced to sales opportunities. On top of that, their efforts led to new PR opportunities, such as podcast invitations and collaborations within our industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

O-CMO project management was seamless and professional. They met every deadline and maintained clear communication throughout the project. Regular check-ins ensured that we remained aligned, and they were highly responsive to feedback.

What was your primary form of communication with O-CMO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about O-CMO was their ability to deeply understand our unique audience. They didn’t approach this as just another marketing project. Instead, they immersed themselves in the creative world of sound designers and studios, tailoring content and strategies that resonated authentically with our target audience.  They brought clarity, creativity, and results to our project, leaving a lasting impact on our business. Their work not only helped us achieve immediate goals but also laid the groundwork for long-term growth.

Are there any areas for improvement or something O-CMO could have done differently?

Looking back, there’s nothing we’d change.

BACKGROUND

Please describe your company and position.

I am the CEO of Leadtower

Describe what your company does in a single sentence.

We hired O-CMO with the goal of developing a comprehensive marketing strategy and supporting the launch of our LinkedIn-based lead generation platform. At the time, we needed a clear plan for building awareness and educating our audience about the platform's unique capabilities. Our focus was on creating a robust Help Center and a content-rich blog to both support existing users and attract new ones through SEO efforts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire O-CMO to accomplish?

• They helped me to launch a successful blog content, together with helpcenter. Also helped with the strategy overal

SOLUTION

How did you find O-CMO?

• Online Search
• Referral
• Fractional CMO Services

Why did you select O-CMO over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from O-CMO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

O-CMO provided end-to-end support throughout the project. They created the Help Center, developed detailed tutorials and how-to articles, and crafted SEO-optimized blog posts to capture top-of-funnel traffic. They also took on publication responsibilities, which included mastering two specialized tools: Intercom for the Help Center and a modern blogging platform requested by us. Additionally, their team conducted extensive competitive research, analyzed industry standards, and incorporated insights from our product designs in Figma to structure and refine the content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Help Center became a centralized knowledge base for our platform, offering clear and actionable guides. The blog provided consistent SEO content, helping position our brand as a thought leader in the industry. While the project faced challenges with metrics due to delays in our website launch and analytics setup, O-CMO delivered all content as promised, on time and with a focus on quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

O-CMO's project management was highly efficient. Regular monthly calls ensured alignment, and they were responsive to feedback and adaptable to our needs. Despite working with evolving product designs and tight deadlines, they handled everything with professionalism.

What was your primary form of communication with O-CMO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was O-CMO’s ability to combine technical understanding with creativity. They brought a strategic perspective, helping us see opportunities we hadn’t considered. O-CMO delivered exceptional work, even when unexpected challenges arose. We would highly recommend O-CMO. Their expertise, dedication, and innovative approach make them an invaluable partner for any marketing initiative.

Are there any areas for improvement or something O-CMO could have done differently?

We have no suggestions for improvement.