Name: Noughts & Ones
Address: 15-16 Brunswick Square, Bristol, England, BS2 8NX, GB
Telephone: 07837627260
Price range: $100 - $149
Rating: 5.0

Conscious e-commerce. Built on purpose.

Noughts & Ones is an award-winning Shopify agency that helps e-commerce brands increase revenue with beautiful Shopify stores and highly effective Klaviyo campaigns. From theme customisations, platform migrations and theme customisations to ongoing growth and support, we've got you covered.

Min project size
$5,000+
Hourly rate
$100 - $149 / hr
Employees
2 - 9
Locations
Bristol, England
Year founded
Founded 2018

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Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $100 - $149 /hr

Rating for cost 4.8 /5

What Clients Have Said

Noughts & Ones offers competitive pricing, with project costs ranging from £5,000 to over £50,000. Clients appreciate the value for cost, noting timely delivery and high-quality work, aligning well with their sustainability values.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 13 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

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E-Commerce Dev Packages

starting at $1,400/month

Noughts & Ones Review Insights

Overall Review Rating

5.0

Quality 4.9
Schedule 4.9
Cost 4.8
Willing to Refer 5.0

Top Mentions

Review Highlights

Proactive Problem Solving

The team was recognized for their proactive approach to solving challenges, often going above and beyond to find solutions that fit client needs, even in complex or unique projects.
High Client Satisfaction

Clients frequently expressed satisfaction with the final products, praising the user-friendly, visually appealing designs that met or exceeded expectations. Positive outcomes such as increased conversion rates were common.
Effective Communication

Noughts & Ones maintained excellent communication throughout projects, ensuring clients were informed and involved. Their ability to listen and adapt to feedback was highly valued.
Occasional Scope Misalignment

A few clients noted challenges with scope alignment, where additional features or adjustments were needed post-proposal. However, these were usually resolved satisfactorily.
High-Quality Deliverables

Clients consistently received high-quality deliverables that met their strategic and functional goals, with many noting the agency's ability to meet tight deadlines without sacrificing quality.
Values-Driven Approach

Their commitment to sustainability and alignment with client values stood out. Clients felt a shared vision and appreciated their dedication to eco-friendly practices, which enhanced the collaboration.

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Noughts & Ones Reviews

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E-Commerce Development
$10,000 to $49,999
Apr. - July 2020

5.0

Quality: 4.5

Schedule: 4.0

Cost: 5.0

Willing to Refer: 5.0

"They showed genuine interest in what we were doing and contributed great ideas. "

Aug 11, 2020

Founder, Zested

Nic Richards

Other industries
London, England
1-10 Employees
Phone Interview
Verified

Noughts & Ones provided development support for the Shopify website of a box delivery service, addressing a specific challenge in checkout and drawing up wireframes before building and integrating the solution.

Although the website has not yet launched, the client is completely satisfied with the quality of the work delivered by Noughts & Ones, which satisfies all of the original requirements for the project. Their team was dedicated to the process, going above and beyond in their effort at all times.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Zested. It’s a recipe box delivery service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noughts & Ones?

I needed help with the checkout part of building an ecommerce website.

SOLUTION

What was the scope of their involvement?

I explained the challenges we were facing, and they provided mockups, and solutions, to help streamline the checkout process. They helped identify the right apps for the process, as well, using Shopify apps and code.

What is the team composition?

I worked with Adam (Frontend Developer), Tom (CEO) most of the time. There were other people I interacted with occasionally.

How did you come to work with Noughts & Ones?

I found them organically. I reached out to several agencies. I appreciated that they understood we were working with a limited budget, and I felt confident they could deliver what I wanted.

How much have you invested with them?

£9,000 (approximately $11,000).

What is the status of this engagement?

We worked together from April 2020 – July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website hasn’t launched yet. We have tested it, and all seems good. It looks great, and checks all the boxes of what I wanted. It doesn’t have all the bells and whistles but is functional for our customers, so I’m quite happy with their work.

How did Noughts & Ones perform from a project management standpoint?

They were clear about deliverables and were receptive to feedback during the process. There was some confusion toward the end of the project, but it didn't cause us any major problems. For the most part, we communicated via Slack.

What did you find most impressive about them?

They showed genuine interest in what we were doing and contributed great ideas. They didn’t try to scrape by with bare minimum effort. I was happy with their ability to identify the problems we needed to address, and provide appropriate solutions.

Are there any areas they could improve?

I would’ve liked for them to hand off the website as soon as it was built so I could have a cooling down period to learn and work through it, and perhaps make changes. Most people want a fully finished website, as an end product, but I wanted a bit more autonomy with it.

Do you have any advice for potential customers?

Stay in close contact throughout the project. Transparency is important. Deal with issues immediately, and be honest about your opinion on their work.

RATINGS

5.0

Web Development
Less than $10,000
Nov. - Dec. 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their work has always been quick and impressive."

Jul 16, 2020

CEO & Co-Founder, Novel Wines

Ben Franks FRSA

Other industries
Bath, England
1-10 Employees
Phone Interview
Verified

With the aim of increasing the conversion rate, Noughts & Ones redeveloped a Shopify website using Liquid. They worked in stages, revamping the UX of the platform and redoing the layout of many product pages.

Thanks to Noughts & Ones' efforts, the business achieved its goal of increasing the conversion rate, going from 1.2% to 2.3%. The results they delivered, along with their project management, met expectations. The team’s Shopify knowledge and willingness to address any issues were also valuable.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of Novel Wines, a specialist retailer and wine merchant. We important different wines mainly from Central and Eastern Europe, with the idea of encouraging people to drink wine from lesser-known regions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noughts & Ones?

I built my website from scratch using Shopify, but I’m limited in my knowledge. I needed a developer to build a new website. Our conversion rate was fairly low at about 1.4% and I needed to reach my conversion goals of 2.5%.

SOLUTION

What was the scope of their involvement?

Noughts & Ones changed the UX of the website and the layout of 280 product pages. They also made some of the Shopify app integrations a little more seamless so that the pages could load faster on mobile. The team worked in stages and did test runs on each one.

What is the team composition?

I chatted with Tom (Founding Director), but Adam (Senior Frontend Developer) did most of the work.

How did you come to work with Noughts & Ones?

Noughts & Ones were recommended by a friend. I’d also seen some of the work they’d done, so I decided to give them go.

How much have you invested with them?

We spent £5,000 (approximately $6,300 USD).

What is the status of this engagement?

We worked together for three weeks, from November–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate is regularly at about 2.3%, which is great. Additionally, the work they did to smooth out the experience for the user really helped. At the end of the engagement, I was very satisfied.

How did Noughts & Ones perform from a project management standpoint?

Their project management was great. We had a face-to-face brief to begin with and Tom sent us a schedule. Adam was great. When we discovered minute issues a month after going live, he would always jump back in and fix them at no extra charge, which was brilliant.

What did you find most impressive about them?

Noughts & Ones knew Shopify. I had no idea how to code liquid, so even though I could do the majority of the changes, any changes I did make were clunky. The team was able to jump straight into the liquid so that it worked seamlessly in the Shopify template.

Are there any areas they could improve?

No, not that I can think of. Their work has always been quick and impressive.

Do you have any advice for potential customers?

Be completely open and have a face-to-face conversation with Tom. He will take everything you say you want to achieve and put it down into practical elements that they can implement.

RATINGS

5.0

Web Design
$10,000 to $49,999
Nov. 2019 - May 2020

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"Every time we wanted to change something, they accommodated us and provided great customer service throughout."

Jun 5, 2020

Head of Marketing, Amber Energy

Jenny Clarke

Utilities
Cardiff, Wales
51-200 Employees
Phone Interview
Verified

Working with provided copy and visuals from the in-house design team, Noughts & Ones collaborated with an energy management company to revamp an existing website. They focused on streamlining the UX.

The delivered site is navigable and intuitive, allowing users to easily find information and services. The team's unique design work makes the company stand out from its competition. Their strong organizational skills and effective use of Asana bolstered the strength of the relationship.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re an energy management consultancy that helps businesses procure the best energy for them, preferably green, renewable energy. We also help control consumption by measuring usage as well as undertaking sustainability projects. I’m the head of marketing here.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noughts & Ones?

We needed a new website.

SOLUTION

What was the scope of their involvement?

We already had a website in place, but we were looking to revamp it. It didn’t need to offer new functionality, but we were hoping for a more streamlined, user-friendly interface through design templates. We have an in-house design team, so they worked collaboratively with the team to optimize our Squarespace site for design and functionality.

From there, they built the website out for us. We provided the copy and imagery, but they undertook the technical implementation.

What is the team composition?

We had a project manager and a few other resources working on the project.

How did you come to work with Noughts & Ones?

The project was handed off to me by my predecessor. However, our company typically searches for local companies with a strong portfolio. We also take recommendations into account.

How much have you invested with them?

We spent about £13,800 (approximately $17,400 USD).

What is the status of this engagement?

We started with them in November 2019, and they wrapped up the site project in May 2020. They’re going to be employed for future work here, though.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We did an internal feedback survey, and it received almost entirely positive reviews. It makes us stand out against our competitors while being fresh and easy to use.

How did Noughts & Ones perform from a project management standpoint?

They have the patience of saints, putting up with plenty of chopping and changing from us. Every time we wanted to change something, they accommodated us and provided great customer service throughout.

What did you find most impressive about them?

They have the patience of saints, putting up with plenty of chopping and changing from us. Every time we wanted to change something, they accommodate us while making sure we didn’t fall behind.

Are there any areas they could improve?

There were a few mistakes that could’ve been addressed before they were presented to us.

Do you have any advice for potential customers?

Have a clear plan for what you want your deliverables to look like at the start of the project. However, they are capable of collaborating to ensure you get your desired end result.

RATINGS

5.0

UX/UI Design
Less than $10,000
Jan. - July 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"Feedback from users has been fantastic."

Feb 18, 2020

Director, Sporting Goods Company

Anonymous

Other industries
United Kingdom
11-50 Employees
Phone Interview
Verified

Noughts & Ones improved a sporting goods website. Working on their Shopify site, they made valuable suggestions and implemented new features like a site finder tool.

User feedback has been terrific so far. Noughts & Ones is incredibly communicative, taking the time to sit down with the sporting goods vendor and explain their work. Their knowledge was incredibly helpful and there were no issues during the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of e-commerce for a sporting goods company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noughts & Ones?

We needed various improvements done to the website to make it clearer as well as a UX report.

SOLUTION

What was the scope of their involvement?

We approached Noughts & Ones following on from a referral. They sat down with us and listened to what we were trying to achieve. We went through the current website and they made suggestions. They put the reports together. Work was broken it into projects, with each one costed ahead of approval. They were very helpful and fixing little bugs along the way at no extra cost.

One of the features that they built was our size finder tool.

What is the team composition?

Tom (Founding Director, Noughts & Ones) was the main point of contact. We also worked closely with Adam (Frontend Developer, Noughts & Ones) and another developer.

How did you come to work with Noughts & Ones?

They were recommended by another agency contact who use them for Shopify specialist work. They were very approachable and showed us some things that they’d done previously. We chose them because they took the time to sit with us and go through what they had done in the past and gave us recommendations.

How much have you invested with them?

We’ve invested £6,000 (approximately $7,800 USD)

What is the status of this engagement?

We started working together in February 2019 and finished up in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Feedback from users has been fantastic.

How did Noughts & Ones perform from a project management standpoint?

We used Slack, screen calls, face-to-face meetings, and Asana to manage the process. We had constant screenshots being sent between us and gave reviews, feedback, and updates prior to going live. They were very responsive and there were no issues with project management.

What did you find most impressive about them?

They came and took the time to sit down with us. They were very helpful with their Shopify knowledge.

Are there any areas they could improve?

No, they were very good.

Do you have any advice for potential customers?

They were very open and approachable so take advantage of that.

RATINGS

5.0

Web Development
Less than $10,000
Aug. - Dec. 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The way they pushed the limits with the platform was impressive—they were completely open to new things."

Feb 7, 2020

Designer, Dust Collective

Ashleigh Armitage

Advertising & marketing
United Kingdom
1-10 Employees
Phone Interview
Verified

As a third party, Noughts & Ones developed a Squarespace website. Using a rough outline of designs and the client’s requirements, they produced the platform with the necessary navigation features.

The new site blew away the client's expectations—Noughts & Ones demonstrated a great ability to balance their expertise with the needs of the project. Bringing their communicative nature and straightforward approach to the work, everything flowed seamlessly throughout the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the designer at Dust Collective.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noughts & Ones?

We build a lot of websites for clients, but for a particular site, it needed to be in Squarespace and we hadn’t worked with that CMS before.

SOLUTION

What was the scope of their involvement?

We supplied the initial design and the N&O helped us refine it fir Squarespace. From there, they developed the website using Squarespace, which was a straightforward process. Even though navigation is native to Squarespace, they worked with our client’s specific requirements to fulfill those needs.

What is the team composition?

We worked closely with Adam (Senior Frontend Developer, Noughts & Ones).

How did you come to work with Noughts & Ones?

We found them through an online search. We had an initial consultation with Tom (Founding Director, Noughts & Ones) over the phone and everything was super professional. We decided they were a great match for us to work with and our client agreed.

How much have you invested with them?

We spent £6,000 (approximately $7,800 USD).

What is the status of this engagement?

We worked together from August–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Noughts & Ones did a great job. Even though our client had experience with Squarespace, they had never seen a site quite like this one before. They had a great experience.

How did Noughts & Ones perform from a project management standpoint?

Their communication was good. We used Slack and Google Hangouts a few times. Everything went very smoothly. Adam made everything really simple and straightforward for us and the client as well.

What did you find most impressive about them?

The way they pushed the limits with the platform was impressive—they were completely open to new things.

Are there any areas they could improve?

No, it was a great process.

Do you have any advice for potential customers?

Be completely open and honest from the start. Don’t hold anything back.

RATINGS

5.0

E-Commerce Development Web Design Web Development
Confidential
July - Nov. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Noughts & Ones' project management is fantastic."

Nov 24, 2023

Head of Marketing, Wiper and True

Alice Howells

Food & Beverage
United Kingdom
11-50 Employees
Online Review
Verified

Noughts & Ones designed and developed a website for a brewing company. The team implemented a purchase system, an offering advertising display, integrated reviews, and loyalty programs on the site.

Noughts & Ones delivered a functional website on time, including all the agreed-upon features, pages, sections, and apps. The team managed the project excellently, worked ahead of schedule, and communicated promptly and transparently. The team was impressively efficient and responsive.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Wiper and True

Describe what your company does in a single sentence.

Craft brewery making Beautiful Beer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Noughts & Ones to accomplish?

Design and build a new website

SOLUTION

How did you find Noughts & Ones?

We have worked with Noughts & Ones in the past

Why did you select Noughts & Ones over others?

High ratings
Close to my geographic location
Company values aligned
Attentive and good listeners

How many teammates from Noughts & Ones were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Noughts & Ones to create a new website that:

Showcases the Wiper and True product range and drives sales
Highlights the business’ sustainability credentials
Advertises offerings - events,venues, training etc.
Trade functionality with password protect option
Enables easier day to day content management

The primary goals of the project were:

Easy content management - not reliant on developers for minor amendments
To build an easily searchable and navigable site
To provide a clear and frictionless purchase journey
To drive customer acquisition and promote social proof via integrated reviews and loyalty programme
To encapsulate and celebrate the Wiper and True brand online

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website delivered on time and on budget, with all agreed pages/sections/apps installed and working.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Noughts & Ones' project management is fantastic. Excellent, clear and timely communication. If anything we felt we needed to slow down the project at points in the design process because the team were so efficient and we needed a little longer to discuss and calibrate internally.

What was your primary form of communication with Noughts & Ones?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Brilliant communications and really speedy, timely responses to all questions/issues.

Are there any areas for improvement or something Noughts & Ones could have done differently?

This is likely highly client-dependent, but we found that we needed to slow the design process down a little to give us time to explore/consider the creative thoroughly.

RATINGS

5.0

E-Commerce Development Web Design Web Development
$10,000 to $49,999
Apr. - June 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They went above and beyond with communication, keeping us in the loop at every stage of the journey."

Oct 13, 2023

Co-Founder, Edmunds Cocktails

Tom Mayes

Other industries
United Kingdom
1-10 Employees
Online Review
Verified

Noughts & Ones provided e-commerce development for a bottled cocktail retailer. The team migrated the client's website to Shopify and implemented a subscription model.

Noughts & Ones completed the work ahead of schedule and maintained exceptional communication throughout the project, ensuring the client was informed at every stage. They communicated frequently and promptly via email and virtual meetings, ensuring an effective workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Edmunds Cocktails

Describe what your company does in a single sentence.

We produce premium bottled cocktails.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Noughts & Ones to accomplish?

Migrate from Squarespace to Shopify
Setup a subscription model

SOLUTION

How did you find Noughts & Ones?

Online Search
Referral

Why did you select Noughts & Ones over others?

High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned

How many teammates from Noughts & Ones were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

N&O helped us migrate our store from Squarespace to Shopify and build a best in class subscription model and custom 'build a box' product in a short time frame.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Design and functionality of the website was the key deliverable, followed by a short time frame.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They went above and beyond with communication, keeping us in the loop at every stage of the journey. Pleased to say they were ahead of schedule even after we gave them a very short amount of time to complete the work.

What was your primary form of communication with Noughts & Ones?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their focus on sustainability and building a website that was bespoke to our needs, not full of excess code etc.

Are there any areas for improvement or something Noughts & Ones could have done differently?

Not that I can think of

RATINGS

5.0

Showing 11-17 of 17 Reviews

Locations (1)

15-16 Brunswick Square Bristol, England BS2 8NX

6 - 9

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Noughts & Ones

Conscious e-commerce. Built on purpose.

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What Clients Have Said

Most Common Project Size

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Noughts & Ones Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Proactive Problem Solving

High Client Satisfaction

Effective Communication

Occasional Scope Misalignment

High-Quality Deliverables

Values-Driven Approach

Reviews mentioning:

Noughts & Ones Reviews

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RESULTS & FEEDBACK

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Revamped Web Design for Energy Management Consultancy

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RESULTS & FEEDBACK

RATINGS

UX Research & eCommerce Updates for Sporting Goods Retailer

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SOLUTION

RESULTS & FEEDBACK

RATINGS

Squarespace Dev for Design Agency Client

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SOLUTION

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Web Desing & Development for Brewing Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

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E-Commerce Dev for Bottled Cocktail Retailer

BACKGROUND

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SOLUTION

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RATINGS

Portfolio & Awards

Location

Locations (1)

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Connections

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