Metrix Digital

BACKGROUND

Please describe your company and your position there.

Founder of Omega Language School.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metrix Digital, and what were your goals?

Managing online campaigns in Facebook and Google ads, as well as Social media profiles.

SOLUTION

How did you select this vendor and what were the deciding factors?

Metrix Digital was referred to me from a mutual contact. We held a series of meetings to assure that our efforts are aligned.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

In one of the first meetings, we laid out our goals. Metrix helped us optimize our existing advertising channels, they performed a thorough analysis of the current situation. They manage our performance marketing.

How many people from the vendor's team worked with you, and what were their positions?

We work with a performance marketing specialist, a graphic designer and an account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have significantly improved the amount of queries and students YoY.

Describe their project management style, including communication tools and timeliness.

We always get timely responses.

What did you find most impressive or unique about this company?

Metrix is a young and ambitious team. They are wonderful and inspiring, and for a company like ours, that is really important.

Are there any areas for improvement or something they could have done differently?

I don't have a recommendation on this matter.

BACKGROUND

Please describe your company and your position there.

I am the owner of clothing retailer that sells clothes online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metrix Digital, and what were your goals?

We were launching new project for our brand. For that reason we were need assistance for digital marketing agency to take the lead. They focused on social media and google advertising. By doing this, we hoped to drive sales for our new products and improve convversion rate on our sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for digital marketing agencies in our area. After interviewing them, we chose this company based on their past clients and cost estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase to share our branding materials and go over our goals for the campaign. They then put together a 2-part digital strategy, focusing on facebook and google ads. They also made sure that our instagram ads had clear calls to action.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a project manager, account manager and social media marketer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We achieved an increase of 100% in our sales in 3 months.

How effective was the workflow between your team and theirs?

We have established a very effective and fast communication. They answered all our questions quickly.

What did you find most impressive or unique about this company?

They are a very friendly team. To approach each of our problems as if they were their own and they produce the most effective solution.

Are there any areas for improvement or something they could have done differently?

For now, everything is progressing perfectly on the basis of our project. I am sure that in the future they will definitely make improvements according to the conditions of the day.

BACKGROUND

Please describe your company and your position there.

I’m co-owner of fashion brand DIZI

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metrix Digital, and what were your goals?

We were growing our services and we want to expand. Metrix Digital are helping us with our PPC and developing our brand

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard great feedback for their work and we are more then happy with the results

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

New types of PPC campaigns

How many people from the vendor's team worked with you, and what were their positions?

Two people of their team are working on our project

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We almost doubled our turnover

Describe their project management style, including communication tools and timeliness.

They have been great, very quick and responsive

What did you find most impressive or unique about this company?

Their high level of professionalism, knowledge, and work ethics are outstanding. 

Are there any areas for improvement or something they could have done differently?

There is always way to improve. Keep hustling

BACKGROUND

Please describe your company and your position there.

I am the CEO at bookrtading.bg - Online bookshop in Bulgaria, also we have 11 offline bookshops in Bulgaria. We are one of the biggest bookstore chains and publishing houses in Bulgaria with nearly 20-year history.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metrix Digital?

The main task for us was to build well-known online brand and promote our activities for collaboration with national TV agencies.

We were looking for a reliable partner for our online advertising activities who will be responsible not only for increasing traffic but to create smart collaboration between digital and TV campaigns.

What were your goals for this project?

Full funnel online marketing to reach potential customers and to improve our positions on the market.

SOLUTION

How did you select Metrix Digital?

We were looking for quick and experienced specialists. It was easy to see that they not only understand how digital ads work, but are able to relay information in a way that makes the layman understand it.

I have learnt a lot of new things about digital marketing while working together.

Describe the scope of their work in detail.

Advertising campaigns with Google Search and Display and Facebook Ads. The additional value for us was creation of personalized KPI reports.

What was the team composition?

Project manager, PPC specialist and digital analyst.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After 3 month of working with them we got ROAS (Return On Advertising Spend) more than 2000% with our main campaign.

How effective was the workflow between your team and theirs?

Great communication and support from their side is the main advantage of Metrix. We are communicating once a week by phone or Viber.

What did you find most impressive about this company?

They know the latest tendencies in digital marketing and are open-minded to different tests.

Are there any areas for improvement?

They always suggest the latest best practices for our advertising campaigns.

BACKGROUND

Please describe your company and your position there.

Online corporation group is a company with number of B2C ecommerce websites in Bulgaria. I'm Online specialist and commerce manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metrix Digital?

PPC

What were your goals for this project?

Increase in traffic and sales at most efficient cost of sale

SOLUTION

How did you select Metrix Digital?

We have worked before with Metrix on our previous projects

Describe the scope of their work in detail.

PPC campaigns in Google Ads, Facebook Ads, Criteo. Full funnel advertising for Casiomag.bg

What was the team composition?

Project manager and PPC Specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In our second month, we accomplished 30k in Revenue with 7% Cost of Sale. CPC decreased from 0.11 to 0.09 and the traffic grew by 20%

How effective was the workflow between your team and theirs?

Highly effective. We communicate once a week to compare our KPIs

What did you find most impressive about this company?

We have very clear measuring with Daily updated reports. Every time when I need them they are in touch. I think they are very experienced and a true professionals.

Are there any areas for improvement?

no