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Metric Theory is a performance digital marketing agency with offices in San Francisco, New York City, Denver, Orange County, and Salt Lake City.

  • Min project size
    $5,000+
  • Hourly rate
    Undisclosed
  • Employees
    50 - 249
  • Locations
    San Francisco, CA
  • Year founded
    Founded 2012

4 Locations

  • San Francisco , CA
  • Denver , CO
  • New York , NY
  • Irvine , CA
No have been added yet...

    Pricing Snapshot

    Min. project size $5,000+
    Avg. hourly rate Undisclosed
    Rating for cost 4.5 /5

    What Clients Have Said

    Metric Theory typically charges a percentage of ad spend, ranging from 10% to 25%. Clients report spending between $50,000 to $2,000,000 annually. Overall, clients express high satisfaction with value for cost, citing effective strategies and strong returns on investment.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $50,000 - $199,999 based on 9 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Metric Theory Review Insights

    Overall Review Rating

    4.9
    • Quality 4.7
    • Schedule 4.8
    • Cost 4.5
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Room for More Long-Term Planning

      Some clients suggest that Metric Theory could improve by engaging in more long-term planning and proactive idea generation. This would better align with clients' business planning and strategy development.

    • Customized and Specialized Service

      Clients appreciate the specialized and customized service provided by Metric Theory. The assignment of experts for each digital channel ensures that all aspects of the campaign are managed effectively and professionally.

    • High Client Satisfaction

      Overall, clients express high satisfaction with Metric Theory's services. The combination of innovative strategies, strong project management, and effective communication has led to successful engagements and long-term partnerships.

    • Proactive Problem-Solving

      Metric Theory is known for its proactive problem-solving approach. They quickly address issues, conduct thorough research, and provide effective solutions, ensuring that campaigns run smoothly and efficiently.

    • Strong Project Management

      Clients often commend Metric Theory for their excellent project management skills, timely follow-ups, and structured weekly performance reviews. They maintain effective communication through various channels, ensuring smooth project execution.

    • High-Quality Leads and Efficient Spend

      Clients report that Metric Theory has been effective in increasing the quality of leads and making smarter use of ad budgets. Their focus on refining target audiences and optimizing ad spend has led to more qualified leads and better CPL.

    Metric Theory Reviews

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    All Filters

    Digital Strategy for 3D Art Company

    • Digital Strategy
    • $50,000 to $199,999
    • June 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Their service is phenomenal."

    VP of E-Commerce, 3D Art Company
    Anonymous
    • Design
    • Salt Lake City, Utah
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Metric Theory leads advertising strategy efforts, focusing on Google Ads. Their work involves running and testing search, display, discovery, YouTube, and Gmail ads, and then making relevant modifications.

    SEM Campaign Management for Beauty E-Commerce Startup

    • Other Digital Marketing
    • $50,000 to $199,999
    • Sep. 2019 - Mar. 2020
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "The entire team had very strong strategic and tactical knowledge of the google channels."

    Employee, Beauty E-Commerce Startup
    Anonymous
    • Consumer Products
    • Los Angeles, California
    • 51-200 Employees
    • Online Review 
    • Verified

    Metric Theory managed digital marketing efforts for an e-commerce shop, which involved performing a paid search account review, restructuring the account, testing creative assets, and providing weekly reports.

    Digital Marketing Services for Children's Products Company

    • Other Digital Marketing
    • $200,000 to $999,999
    • July 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    4.5
    Willing to Refer
    5.0

    “They’re on the forefront of innovation and always know what’s coming next.”

    Marketing and Analytics Manager, Maisonette
    David Greenberg
    • Consumer Products
    • New York City, New York
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Metric Theory provides digital marketing services to a children’s products company. They manage paid search and social campaigns on various platforms. The team also helps with targeting, creative, and copy.

    SEM & SMM for Sunglass Brand

    • Social Media Marketing
    • $1,000,000 to $9,999,999
    • Sep. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their diverse knowledge of the market enriches our partnership."

    VP of Direct-to-Consumer, Costa Del Mar
    John Tegner
    • Retail
    • Daytona Beach, Florida
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Metric Theory functions as an SMM and SEM partner for a sunglass brand, focusing their efforts on audience retention and acquisition. They center their marketing efforts around the brand's e-commerce site.

    Social Media Marketing for Pin Retail Store

    • Social Media Marketing
    • $50,000 to $199,999
    • June 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "The team at Metric Theory continues delivering an excellent performance."

    Owner, Dissent Pins
    Nick Jehlen
    • Consumer Products
    • New York City, New York
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Metric Theory was hired when an online retailer’s Facebook ad campaigns started failing. The team worked with crafting content and testing materials within the paid ad campaigns.

    SEM and Paid Social for Food Thermometer Retailer

    • Other Digital Marketing
    • Less than $10,000
    • Apr. 2017 - Ongoing
    4.5
    Quality
    4.0
    Schedule
    4.5
    Cost
    4.0
    Willing to Refer
    5.0

    "They've done a great job."

    Digital Marketing Director, Food Thermometer Retailer
    Anonymous
    • Consumer Products
    • American Fork, Utah
    • 51-200 Employees
    • Online Review 
    • Verified

    Metric Theory did SEM and paid social to optimize ROAS.

    SEM & Paid Social Advertising for Software Company

    • Pay Per Click Search Engine Optimization
    • $10,000 to $49,999
    • Oct. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I appreciate that everyone is an expert in their own lane, but they can all see the bigger picture together."

    Director of Growth Marketing, Periscope Data
    Brianne Farrar
    • Information technology
    • San Francisco, California
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Metric Theory coordinates ongoing search engine marketing and paid social advertising campaigns for a software company. They’ve identified new target audiences and more efficient ways to operate.

    PPC for Financial Services Firm

    • Pay Per Click
    • $50,000 to $199,999
    • July - Dec. 2018
    4.5
    Quality
    4.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    4.5

    "I wouldn’t call myself an easy client, and I couldn’t be happier with the service we received."

    Senior Director of Marketing, One Park Financial
    Jose Vera
    • Financial services
    • Miami, Florida
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Metric Theory organized PPC campaigns for a financial services firm. They took the reins of existing programs and sought to increase spend and promote scaling.

    Paid Advertising for Sports Group Management App

    • Pay Per Click Search Engine Optimization
    • Confidential
    • Mar. 2016 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    4.5
    Cost
    3.5
    Willing to Refer
    5.0

    “They approach our analytics needs proactively, exemplifying their willingness to partner with us.”

    Chief Growth Officer, TeamSnap
    Ken McDonald
    • Information technology
    • Colorado, United States
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Metric Theory determines advertising strategy and monitors the return on ad spend. However, the team focuses heavily on analytics to create crossover campaigns for a customer and a business audience.

    SEM for Software Company

    • Pay Per Click Search Engine Optimization
    • Confidential
    • May 2016 - Ongoing
    4.5
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They're constantly coming up with ideas for new keywords and new campaigns."

    Senior Director of Digital Marketing and Operations, SaaS Company
    Anonymous
    • Software
    • San Francisco, California
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Metric Theory improves SEM for a software company. The team identifies keywords for targeting in various languages to generate more and higher-quality leads to the website. 

    Locations (4)

    41 - 49

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