MacRAE’S is an established Digital Marketing Agency with customers and employees across North America. Our customers range from large corporates, SME’s and family owned businesses to emerging industry leaders. Our deep capabilities help our clients improve their digital marketing. Our team of experts provide exceptional digital marketing services to businesses across Canada and USA.
We don’t over-promise and under-deliver. Quite the opposite. We provide expert advice and service that solves complex digital marketing challenges on time and on budget. You can also rely on MacRAE'S for a variety of other services to improve your digital reach.
Specializing in Search Engine Optimization (SEO), Inbound marketing, Website Design & Development and Targeted Display/Programmatic Ads. We can help your business show up higher in online searches with our SEO services through UX/UI enhancements and various on-page & off-page activities. Our unique content strategy ensures keyword-rich content that will help attract the audience you're looking for, while providing additional value to the customer through informative blogs, articles and social posts.
MacRAE’S has been a leading expert in B2B marketing and information services for over a century, and we’ve been helping B2B and B2C businesses with their online presence and lead generation for over 20 years. We’ve had hundreds of millions of visits to our web properties and helped tens of thousands of businesses with their online presence.
As well as being a provider of outsourced digital marketing services, we also own and operate a selection of leading business directories and data services providers including MacRAE’S Blue Book, one of the most recognized industrial information brands in the US and Scott’s Directories, Canada’s most respected business information database.
Our head office is near Toronto, Canada, which means that our CEO is a hockey fan! We’d love to help you use the Internet to grow your business.
Min project size
$1,000+
Hourly rate
$50 - $99 / hr
Employees
50 - 249
Locations
Mississauga, Canada
Year founded
Founded 1999
1 Locations
Mississauga , Canada
No have been added yet...
Pricing Snapshot
Min. project size
$1,000+
Avg. hourly rate
$50 - $99
/hr
Rating for cost
4.7
/5
What Clients Have Said
MacRAE'S offers cost-effective digital marketing services, with clients noting significant ROI and timely deliverables. Specific project costs were not disclosed, but multiple clients praised their pricing flexibility and the value derived from improvements in SEO and web presence.
Clients noted significant improvements in their ad campaigns, including increased conversions and reduced cost-per-click (CPC), thanks to MacRAE'S’s strategic approach.
Expertise in Various Industries
MacRAE'S has demonstrated expertise in a range of industries, including manufacturing, healthcare, and logistics, providing specialized solutions to meet diverse client needs.
Strong Communication and Project Management
Clients consistently noted MacRAE'S’s effective communication and project management. Regular updates, detailed reports, and responsive project managers contributed to seamless workflows and timely deliveries.
Dedicated and Professional Team
The team at MacRAE'S is often described as dedicated, professional, and responsive. Clients appreciated their knowledge, flexibility, and willingness to go above and beyond to meet project goals.
Areas for Improvement: Content Quality
While most feedback was positive, some clients mentioned the need for improvement in content creation, specifically in hiring better content writers to enhance the quality of blog posts and website content.
Personalized Client Relationships
The personal relationships and dedicated support provided by MacRAE'S’s team were highly valued by clients, fostering trust and effective collaboration.
Website & SEO Management for Chemical Innovations Company
Featured Review
Less than $10,000
Jan. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They know exactly how to speak to the internet to get us results."
Feb 15, 2023
Administrative Systems Engineer, Wilson Chemical Innovations
Cassandra Lea Wilson
Chemicals & Biotechnology
London, Ontario
1-10 Employees
Online Review
MacRAE's manages the website and marketing campaigns of a chemical innovations company. The team makes adjustments to the client's website, creates marketing blogs, and handles their SEO efforts.
The company is happy with MacRAE's work. The team delivers results, and their workflow has been excellent. Their resources always respond on time to the client. More importantly, they use effective SEO techniques and leverage their expertise to meet expectations. Overall, the project is a success.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Wilson Chemical Innovations Inc. is a chemical innovations company. We create custom products for our esteemed clientele. I am a systems engineer.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S?
We hired MacRAE's for website management and marketing.
SOLUTION
How did you select this vendor and what were the deciding factors?
We found them online through their superb SEO!
Describe the project in detail and walk through their service package.
They work with us as a team player in making adjustments to our website, creating and marketing blogs and handling our SEO. We are very impressed with the results we have been achieving!
How many resources from the vendor's team worked with you, and what were their positions?
Their chief CTO is always available and responds in a timely fashion. This helps our process and changes move forward at a good pace. We also work with another member of the team for blogs.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
It's like a good game of tennis. We always keep the ball in the air and the shots back and forth are measured and timely. Its a nice game! When we are focused on other projects, the SEO and website do their jobs quietly in the background and continue to bring in new leads.
How effective was the workflow between your team and theirs?
Excellent work flow! It's like we are working in the same office.
What did you find most impressive or unique about this company?
Their ability to master and apply effective techniques for SEO really impresses us! They know exactly how to speak to the internet to get us results.
Are there any areas for improvement or something they could have done differently?
When we work with someone new, it would be great to get a small introduction by email stating what the person's title is and which roles they are responsible for, so that I am sending emails to the correct contact.
RATINGS
5.0
"5 stars from me!"
Quality
5.0
Service & Deliverables
"We are very happy to let them handle our SEO and website management!"
Schedule
5.0
On time / deadlines
"They are always flexible."
Cost
5.0
Value / within estimates
"Great!"
Willing to Refer
5.0
NPS
"Very likely! I would recommend them without a doubt.
SEO & PPC for IT Services Provider
Pay Per Click
Less than $10,000
Feb. 2020 - Ongoing
4.5
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
4.5
"They understood our requirements well."
Sep 16, 2021
Marketing Specialist, Pathway Communications
Parthavi Patel
IT Services
Markham, Ontario
51-200 Employees
Online Review
Verified
In efforts to increase traffic and generate new leads, an IT services provider hired MacRAE'S to optimize their website and run PPC campaigns.
The engagement led to a 47% increase in website traffic along with top-page rankings for multiple keywords. MacRAE'S held monthly meetings to provide updates and feedback, and they responded quickly. The team also had a thorough understanding of the project, helping them produce quality results.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Pathway Communications is a Managed IT services provider based in Markham, Canada. I am the Marketing Specialist here and responsible for all things digital when it comes to our company's online presence- from social media campaigns to website maintenance or traditional marketing.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
Our company website was not optimized for search engines and so we wanted an agency to help us with SEO. Our goal was to increase traffic on our site through organic searches, generate good leads through PPC campaigns, and get more customers visiting from top positions in search engine results pages.
SOLUTION
How did you select this vendor and what were the deciding factors?
We received quotes from various marketing agencies across Toronto. We selected MacRAE's because their package was cost-effective and they presented an actionable plan of what to do next, along with great confidence in meeting our goals for the upcoming 6 months.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The MacRAE's team spent the first month studying our website in detail and defining goals. They put together a monthly task list that would help us rank better for certain keywords related to our services, including on-page SEO, off-page seo, technical SEO, optimization of social media presence, and content creation. With tools like HubSpot used alongside other tools like Google Adwords & Google Analytics results could be tracked easily so they knew what worked best from week one.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with two people most of the time. The Director of Digital Marketing & Content Strategist.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have seen an excellent improvement in our website ranking. Most of the keywords are ranked on page 1 of Google. The traffic has increased by 47% from when we started.
How effective was the workflow between your team and theirs?
We had monthly meetings to review the SEO performance and used Outlook to communicate. We typically received a response on the same day.
What did you find most impressive or unique about this company?
They understood our requirements well. Also, they suggested we not invest money in something that didn't work for us in spite of the fact that they will lose revenue.
Are there any areas for improvement or something they could have done differently?
They could hire better content writers for content creation. Otherwise, everything else was more than effective.
RATINGS
4.5
Quality
4.5
Service & Deliverables
"Content Writing can Improve."
Schedule
4.5
On time / deadlines
"Pretty Good"
Cost
5.0
Value / within estimates
"Value for Money"
Willing to Refer
4.5
NPS
Website Revamp for International Logistics Company
Web Development
Less than $10,000
Apr. - July 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The end result exceeded our expectations."
Sep 14, 2021
Director of Marketing, MGA International Logistics
Michael Grimes
Transportation
Toronto, Ontario
1-10 Employees
Online Review
Verified
An international logistics company hired MacRAE'S tooverhaul their current website. The client wanted to improve their site's performance and overall look with the goal of strengthening their online footprint.
As a result of this collaboration, the client noticed improvements in their site's speed and Google rankings. MacRAE'S communicated seamlessly through email, listened actively to feedback, and accommodated any questions or concerns. Overall, they were the best partner for the job.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Director of Marketing at MGA International...a highly-regarded 3PL international logistics company based in Toronto, Canada
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
MacRae's has been our digital partner for a number of years now, however, the time had come to overhaul our existing web presence with better performance and new branding.
SOLUTION
How did you select this vendor and what were the deciding factors?
We have used MacRae's as a digital partner for a number of years and have been extremely pleased with the work they have done for us. It was an easy decision to continue our existing partnership.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We placed some very high demands on MacRae's which involved a lot of back and forth until we were able to nail down the look and feel we wanted. Deepak and his team were extremely accommodating and listened to our feedback. The end result exceeded our expectations. We are very pleased with the final result.
How many people from the vendor's team worked with you, and what were their positions?
Deepak (our digital account manager) was our main point of contact.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
While the revamped web presence is relatively new, we have seen increased speed which should help improve our Google rankings.
Describe their project management style, including communication tools and timeliness.
The team at MacRae's was very responsive and accommodating. We communicated predominantly via email with no issues.
What did you find most impressive or unique about this company?
Deepak is always a pleasure to deal with and is happy to answer any questions or concerns that we may have.
Are there any areas for improvement or something they could have done differently?
We had a few minor issues with responsive design issues on some devices, however, these were to be expected with a project of this magnitude. Deepak and his team were quick to resolve them.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Business Leads & Data Solutions Firm
Pay Per ClickSearch Engine OptimizationWeb Development
$50,000 to $199,999
Apr. 2017 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are very much results-driven and we have seen that throughout our entire relationship."
Aug 25, 2021
VP Sales & Marketing, Scott's Directories
Lori Meloche
Business services
Mississauga, Ontario
11-50 Employees
Online Review
Verified
MacRAE'S Marketing provides digital marketing services for a business leads and data solutions firm. Their services include WordPress redesign, SEO, and PPC.
Majority of the client's incoming clients used Google searches to find their services. MacRAE Marketing effectively increased the client's lead conversions by 40% within their first year and had decreased their bounce rates to 60%. The client truly feels as if they are listened to.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the VP of Sales and Marketing for Scott's. Canada's best source for Business Leads and Data.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S Marketing, and what were your goals?
We wanted to start with a redesign of our website and then proceeded with a monthly SEO program to grow traffic and grow our inbound lead funnel.
SOLUTION
How did you select this vendor and what were the deciding factors?
We were very happy with their over 85% retention rate year over year, and after speaking with some of the clients, were very happy with the results MacRAE'S were getting for them.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We started with an onboarding call to meet the team. We thoroughly went through our business, current marketing process, our ideal client persona, our marketing goals and what we would like MacRAE'S to help us achieve. We started with a redesign of our website in WordPress, and then started our monthly SEO and PPC program.
They started with extensive competitor analysis, as well as keyword research to see how users are currently finding us, and what keywords we should be targeting that have good search results and lower competition. After the keywords were selected, they proceeded with the On-page SEO work, including starting a blog and creating monthly content plans for continuous blog posting and social media posts. The off-page SEO started, with business listings, backlinks and continuous marketing of our blogs as well as a strategic local SEO plan implemented.
UX optimization of the site was continuous, constantly looking at the user experience and lead funnels. We started to see our traffic grow and the number of inbound leads, so we increased the number of hours the team was spending each month and continued to see these number increase.
How many people from the vendor's team worked with you, and what were their positions?
We initially had our Sales Account Manager sell us the program. They were very knowledgeable in the services and answered/or got the answers to all the questions we had while we were evaluating their services. Then once signed, we had a dedicated Digital Account Manager which was our main point of contact. They were the project manager over their whole team of writers, SEO, web developers, social media team etc. It was nice to have 1 person to deal with instead of the dozen that were working on our project on an ongoing basis. We have ongoing communication, and have a 1 hour reporting meeting every month to review the results of the project.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We ask all our new leads and customers how they found us, and the majority are all through google searches. We saw a 40% increase in our lead conversions in just the first year. Traffic improvement of 70%, Pageview improvement of 149% and an improved Bounce Rate of 60%. We now have over 98 keywords on page 1 of google, 30 of which are in the top 3 spots.
Describe their project management style, including communication tools and timeliness.
It is fabulous to work with our project manager. Most of the communication is through email. My review of items to give approvals are sent well in advance of my due date, so I have lots of time to review and get back to them. I'm very happy to have 1 hour reporting meeting every month. It allows me to see and discuss the results with them, and make any strategy changes we want for the following months.
What did you find most impressive or unique about this company?
I feel like they have truly got to know our business, and are dedicated at getting strong results for us. I was worried about signing up with a company for a long contract an then not being happy with the results. But with MacRAE's I'm not in a long contract.. there's a 60 day notice for cancellation. They are very much results-driven and we have seen that throughout our entire relationship. They really care about the success of our business.
Are there any areas for improvement or something they could have done differently?
Sometimes I wish they would be a bit more pushy with me hitting my deadlines for approvals. I get extremely busy and it's easy to push some of the things that are due to the side, but I know it affects them working on my project.
RATINGS
5.0
"Very please with their services."
Quality
5.0
Service & Deliverables
"Excellent, couldn't be more happy with the results we are seeing."
Schedule
5.0
On time / deadlines
"I requested a meeting and the Sales Account Manager got back to me right away. And as a client, they always get back to me very promptly."
Cost
5.0
Value / within estimates
"Very reasonably priced"
Willing to Refer
5.0
NPS
"I have already recommended a few business friends to MacRAE's.
MacRAE’S provides SEO services to an industrial laundry equipment manufacturer. They manage site content, keywords, and blogs.
MacRAE’S delivered high-quality work in a timely manner, allowing the client to remain on the first page of all searches relating to the industry. They were communicative and responsive via email, ensuring an effective workflow.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the IT, Sales and Marketing Manager for a company that manufactures industrial laundry equipment.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
We began working with McRae's for SEO services in 2018. In 2021, as we are extremely happy with their services. we decided to consolidate our webhosting and SEO and redirected our site to their servers.
SOLUTION
How did you select this vendor and what were the deciding factors?
We originally found McRae's through a third party marketing company. We no longer work with the marketing company but have retained McRae's services.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The project is ongoing as they manage our site content, keywords and continuous blogs.
How many people from the vendor's team worked with you, and what were their positions?
Two. A Director, Digital Marketing and IT Services and a Digital Account Representative.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have remained on the first page for all searches relating to our products/industry. Upon their recomendation and assistance we have added a FAQ section to our site.
Describe their project management style, including communication tools and timeliness.
We primarily communicate through email. Content is provided to me for approval and/or feedback for monthly blog content.
What did you find most impressive or unique about this company?
Great results with realistic expectations of my available time for adding content to the website.
Are there any areas for improvement or something they could have done differently?
No.
RATINGS
5.0
"Great Company"
Quality
5.0
Service & Deliverables
"Excelent Results"
Schedule
5.0
On time / deadlines
"Easy"
Cost
5.0
Value / within estimates
"Great Value"
Willing to Refer
5.0
NPS
"Extremely likely
Web Development & SEO Services for Financial Service Company
Web Development
Less than $10,000
Sep. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"We're impressed by their efficiency."
Feb 1, 2022
President, EVCOR
Max Beairsto
Business services
Edmonton, Alberta
1-10 Employees
Online Review
Verified
MacRAE'S has rebuilt a financial service company's website. Now, the vendor continues to provide SEO services for them, as well.
MacRAE'S has immediately increased the client's page rankings. They have an efficient way of communicating, wherein they've given regular updates and weekly share-screen calls as their website continues to develop. The client has also found no need to improve their service.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the president and owner of EVCOR, a boutique M&A and business valuation firm, specializing in healthcare-related businesses.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
We were managing our website in-house, and we were not getting the page ranking we were expecting anymore. We were at a loss at how to optimize our site.
SOLUTION
How did you select this vendor and what were the deciding factors?
We had used MacRAE's for other things in the past and found them to be efficient and professional.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Complete rebuild of website, and ongoing blog work
How many people from the vendor's team worked with you, and what were their positions?
There was one main point of contact after we worked with their sales team.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our page ranking immediately started to increase.
Describe their project management style, including communication tools and timeliness.
The project manager gave us regular updates, and we had weekly share-screen calls as we developed the site. We now have monthly correspondence regarding our SEO rankings.
What did you find most impressive or unique about this company?
We're impressed by their efficiency.
Are there any areas for improvement or something they could have done differently?
No.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Design & Development for Abestos Abatement Company
Web DesignWeb Development
Less than $10,000
January 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"My investment to have MacRaes build and maintain my website pays off in a profit every year."
Jan 27, 2022
President, Air Doctors Inc.
Andre Kern
Other Industry
Pickering, Ontario
1-10 Employees
Online Review
Verified
MacRAE'S has built a website for an abestos abatement company. The vendor continues to maintain the client's website.
MacRAE's service has paid off in profit every year. The team still regularly communicates with the client regarding improvements involved in their development. The vendor has also developed a close relationship with the client. Overall, there are no areas of improvement.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the owner of an asbestos abatement company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
I started my business in 2009 and had no online presence so I hired MacRAE's to build my website and bring people to it.
SOLUTION
How did you select this vendor and what were the deciding factors?
I went to university with one of MacRAE''s employees.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We were one of the first clients in this area for MacRAE's. I am not a technical person so I was elated by the creation of the website and am still happy with MacRAE's awesome efforts to keep my website current.
How many people from the vendor's team worked with you, and what were their positions?
There was a project manager and the person that did the projects
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
My investment to have MacRaes build and maintain my website pays off in a profit every year.
Describe their project management style, including communication tools and timeliness.
The team constantly reviews the performance of my website and regularly communicates with me regarding improvements that have been made.
What did you find most impressive or unique about this company?
The personal relationships with the people that manage my online presence
Are there any areas for improvement or something they could have done differently?
Not that I am aware of
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO & Content Marketing for Medical Device Manufacturer
Content MarketingOther Digital MarketingSearch Engine Optimization
Less than $10,000
June 2021 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
4.5
"Their team is dedicated in every aspect."
Nov 4, 2021
General Manager, Introtek International
Stephen DiDio
Manufacturing
East Setauket, New York
11-50 Employees
Online Review
Verified
In efforts to expand their online presence, a medical device manufacturer has hired MacRAE'S for their SEO services. This also involves creating new content for the client's website and social media channels.
So far, the engagement has led to significant improvements in website traffic and SEO ranking. MacRAE'S delivers quality and timely work while maintaining consistent communication with the client. The team's dedication to the project is notable.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Medical Device Manufacturer. General Manager
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
Expand global image and presence. Improvement with SEO and website results. Create content for blogs, website and social media.
SOLUTION
How did you select this vendor and what were the deciding factors?
Created original Website. Stellar website support and updating service. Dedicated, knowledgeable professionals relating to SEO optimization and creation of blogs and social media content
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Created original Website. Stellar website support and updating service. Dedicated, knowledgeable professionals relating to SEO optimization and creation of blogs and social media content
How many people from the vendor's team worked with you, and what were their positions?
5 team members with various responsibilities and in coordination with achieving goals.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Website and google search results significantly improved. Website activity increased as well
Describe their project management style, including communication tools and timeliness.
Very timely and focused on a weekly basis. Emails and Team calls regularly
What did you find most impressive or unique about this company?
Their team is dedicated in every aspect.
Are there any areas for improvement or something they could have done differently?
Not really.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
SEO Services for Engineering & Manufacturing Services
Other IT Consulting and SI
$10,000 to $49,999
Jan. 2015 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
3.5
Willing to Refer
4.0
"They were flexible and reactive to our needs. They were happy to support in any way possible."
Sep 29, 2021
President, Global Technology Ventures Inc.
Steve Willis
Automotive
Farmington Hills, Michigan
11-50 Employees
Online Review
Verified
MacRAE'S is managing a engineering and manufacturing services company's SEO campaigns. Their ongoing support provides collaboration on content, backend structure, keywords, and web strategies.
MacRAE'S maintained an efficient and effective workflow. They are flexible and reactive, as well. The client also stated that they were happy to support them in any way possible. Overall, they have gained positive results from the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
President of GTV, an engineering and manufacturing services company supporting automotive and other manufacturing customers.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S?
We needed support to manage our website and SEO optimization to reach targeted customers.
SOLUTION
How did you select this vendor and what were the deciding factors?
Developed a plan with their local sales representative which seemed to meet our needs, evaluated a trial program for 1 year, and have continued and evolved the support over time.
Describe the project in detail and walk through the stages of the project.
Ongoing SEO and web support managed through regular communications and collaboration on content, back end structure, key words, and web strategy.
How many resources from the vendor's team worked with you, and what were their positions?
One main point of contact who utilizes multiple technical and marketing resources on his/her end in order to support the overall objective.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Progress is being made incrementally and over time towards meeting our web goals and reach to targeted customers.
How effective was the workflow between your team and theirs?
Communication is efficient and effective between us.
What did you find most impressive or unique about this company?
They were flexible and reactive to our needs. They were happy to support in any way possible.
Very positive in searching out areas as needed.
Are there any areas for improvement or something they could have done differently?
Not sure.
RATINGS
4.5
Quality
4.5
Service & Deliverables
"Good and improving in expertise related to our field as we work together"
Schedule
5.0
On time / deadlines
"Always as per agreement"
Cost
3.5
Value / within estimates
"SEO work is an investment in time and people. Always need to evaluate best value for the $"
Willing to Refer
4.0
NPS
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