MacRAE’S is an established Digital Marketing Agency with customers and employees across North America. Our customers range from large corporates, SME’s and family owned businesses to emerging industry leaders. Our deep capabilities help our clients improve their digital marketing. Our team of experts provide exceptional digital marketing services to businesses across Canada and USA.
We don’t over-promise and under-deliver. Quite the opposite. We provide expert advice and service that solves complex digital marketing challenges on time and on budget. You can also rely on MacRAE'S for a variety of other services to improve your digital reach.
Specializing in Search Engine Optimization (SEO), Inbound marketing, Website Design & Development and Targeted Display/Programmatic Ads. We can help your business show up higher in online searches with our SEO services through UX/UI enhancements and various on-page & off-page activities. Our unique content strategy ensures keyword-rich content that will help attract the audience you're looking for, while providing additional value to the customer through informative blogs, articles and social posts.
MacRAE’S has been a leading expert in B2B marketing and information services for over a century, and we’ve been helping B2B and B2C businesses with their online presence and lead generation for over 20 years. We’ve had hundreds of millions of visits to our web properties and helped tens of thousands of businesses with their online presence.
As well as being a provider of outsourced digital marketing services, we also own and operate a selection of leading business directories and data services providers including MacRAE’S Blue Book, one of the most recognized industrial information brands in the US and Scott’s Directories, Canada’s most respected business information database.
Our head office is near Toronto, Canada, which means that our CEO is a hockey fan! We’d love to help you use the Internet to grow your business.
$1,000+
$50 - $99 / hr
50 - 249
Mississauga, Canada
Founded 1999
1 Locations
Mississauga , Canada
Focus
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Pricing Snapshot
Min. project size
$1,000+
Avg. hourly rate
$50 - $99
/hr
Rating for cost
4.7
/5
What Clients Have Said
MacRAE'S offers cost-effective digital marketing services, with clients noting significant ROI and timely deliverables. Specific project costs were not disclosed, but multiple clients praised their pricing flexibility and the value derived from improvements in SEO and web presence.
Clients appreciated MacRAE'S’s use of various SEO tools and techniques such as keyword research, on-page and off-page SEO, and backlinking, which contributed to their improved search engine rankings.
Successful Ad Campaigns
Clients noted significant improvements in their ad campaigns, including increased conversions and reduced cost-per-click (CPC), thanks to MacRAE'S’s strategic approach.
Customized Solutions and Flexibility
MacRAE'S is commended for providing customized solutions tailored to clients' specific needs. Their willingness to adjust strategies and offer flexible service plans was highly valued.
Consistent Performance and Results
Clients consistently reported positive results and performance from MacRAE'S, with many noting sustained improvements in their online metrics over time.
Proactive SEO and Content Management
MacRAE'S’s proactive approach to SEO and content management, including regular audits and updates, helped clients stay ahead of industry trends and maintain strong online visibility.
Areas for Improvement: Content Quality
While most feedback was positive, some clients mentioned the need for improvement in content creation, specifically in hiring better content writers to enhance the quality of blog posts and website content.
Website & SEO Management for Chemical Innovations Company
Featured Review
Less than $10,000
Jan. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They know exactly how to speak to the internet to get us results."
Feb 15, 2023
Administrative Systems Engineer, Wilson Chemical Innovations
Cassandra Lea Wilson
Chemicals & Biotechnology
London, Ontario
1-10 Employees
Online Review
MacRAE's manages the website and marketing campaigns of a chemical innovations company. The team makes adjustments to the client's website, creates marketing blogs, and handles their SEO efforts.
The company is happy with MacRAE's work. The team delivers results, and their workflow has been excellent. Their resources always respond on time to the client. More importantly, they use effective SEO techniques and leverage their expertise to meet expectations. Overall, the project is a success.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Wilson Chemical Innovations Inc. is a chemical innovations company. We create custom products for our esteemed clientele. I am a systems engineer.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S?
We hired MacRAE's for website management and marketing.
SOLUTION
How did you select this vendor and what were the deciding factors?
We found them online through their superb SEO!
Describe the project in detail and walk through their service package.
They work with us as a team player in making adjustments to our website, creating and marketing blogs and handling our SEO. We are very impressed with the results we have been achieving!
How many resources from the vendor's team worked with you, and what were their positions?
Their chief CTO is always available and responds in a timely fashion. This helps our process and changes move forward at a good pace. We also work with another member of the team for blogs.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
It's like a good game of tennis. We always keep the ball in the air and the shots back and forth are measured and timely. Its a nice game! When we are focused on other projects, the SEO and website do their jobs quietly in the background and continue to bring in new leads.
How effective was the workflow between your team and theirs?
Excellent work flow! It's like we are working in the same office.
What did you find most impressive or unique about this company?
Their ability to master and apply effective techniques for SEO really impresses us! They know exactly how to speak to the internet to get us results.
Are there any areas for improvement or something they could have done differently?
When we work with someone new, it would be great to get a small introduction by email stating what the person's title is and which roles they are responsible for, so that I am sending emails to the correct contact.
RATINGS
5.0
"5 stars from me!"
Quality
5.0
Service & Deliverables
"We are very happy to let them handle our SEO and website management!"
Schedule
5.0
On time / deadlines
"They are always flexible."
Cost
5.0
Value / within estimates
"Great!"
Willing to Refer
5.0
NPS
"Very likely! I would recommend them without a doubt.
Web Design, Dev & SEO for Metal Fabrication Company
"The most impressive thing we saw while working with MacRAE'S was how quickly we saw the results of their front- and backend work on our campaigns."
Feb 23, 2024
Administration & HR Manager, Metal Fabrication Company
Seemi N.
Manufacturing
Ontario, Canada
11-50 Employees
Online Review
Verified
MacRAE'S designed and developed a website for a metal fabrication company. They also handled the client's SEO initiatives, managed their site content, and created optimized content for their blog.
Thanks to MacRAE'S' steadfast support, the client enjoyed an increase in their sales calls and requests for quotes through their website. Working efficiently, the professional team delivered everything on time. Their ability to craft robust strategies that yield exceptional results stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I work at a sheet metal fabrication company with its manufacturing facility-Weldflow Metal Products, located in Canada with offices in USA as a Commercial Manager.
Describe what your company does in a single sentence.
Weldflow Metal Products is a precision sheet metal fabrication facility recognized widely for its engineering capabilities.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire MacRAE'S to accomplish?
We hired MacRaes to develop out website
They were hired to help is with our SEO
And to help with our content management and blogs
SOLUTION
How did you find MacRAE'S?
Online Search
Why did you select MacRAE'S over others?
High ratings
How many teammates from MacRAE'S were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
I have worked with Macraes for several years for our digital marketing support, a manufacturing company with offices in Canada and the USA. They have developed our website & provide SEO services. Their staff is dedicated & extremely responsive in giving us suggestions to improve our online presence. They have worked with our company with a high degree of professionalism, diligence, and dedication, effectively helping us to improve our online presence & ranking.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
I was juggling with my work and optimizing campaigns on social media platforms when they came like a breath of fresh air. After we partnered, I can concentrate on my work with the assurance that we are in good hands. Within a short period we saw increase in sales calls, request for quotes through our website and our improved ranking on Google.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They turned around each and every project we worked on like Pros some times even before it wad due. Kudos to their team for efficiency and professionalism..
What was your primary form of communication with MacRAE'S?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The most impressive thing we saw while working with MacRAE'S was how quickly we saw the results of their front- and backend work on our campaigns.
Are there any areas for improvement or something MacRAE'S could have done differently?
We think they are masters of what they do .All we can suggest is to keep up the good work.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Website Management for Blow Molding Machine Manufacturer
Other IT Consulting and SI
Less than $10,000
July 2022
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"Their willingness to go above and beyond to make their customers want to come back was impressive."
Jul 22, 2022
Director of Marketing & Advertising, Pet All Manufacturing
Ottmar Brandau
Manufacturing
Toronto, Ontario
1-10 Employees
Online Review
Verified
MacRAE's handled many projects for a blow molding machine manufacturing company. These projects included website design and SEO performance enhancement. They also helped fix the website after a shutdown.
The MacRAE's team managed to get the website working to its full potential, impressing the client deeply. The team's workflow was extremely effective, and their resources went above and beyond to meet the company's requirements. The firm also cited no area of improvement in their outputs.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Pet All Manufacturing is a manufacturer of Blow Molding machines. I handle all Marketing and Advertising and everything website related.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S?
Many projects for: website design, SEO performance, website management consulting, website training, domain training etc. etc.
SOLUTION
How did you select this vendor and what were the deciding factors?
At first price was our biggest concern, but their quick and friendly performance was our overall reason.
Describe the project in detail and walk through the stages of the project.
Our website was down and we could not figure out why. We use several different vendors for our domains, hosting, email accounts, etc. McRae's was able to pin point the problem (caused by another vendor), through their diligent research. Once they figured out why our website was down and who was responsible. McRae's took the responsibility into their own hands to get our website back up and running immediately. Saving us thousands.
How many resources from the vendor's team worked with you, and what were their positions?
I always work with Sakshi Bedi (Director of Digital Marketing), and she is a wonderful person to work with. She is easy to explain my concerns to, easy to learn from, and she is also very patient with my A type personality.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
She got our website working to its full potential again in a very quick and calm manner- Mission Complete
How effective was the workflow between your team and theirs?
Very Effective
What did you find most impressive or unique about this company?
Their willingness to go above and beyond to make their customers want to come back was impressive.
Are there any areas for improvement or something they could have done differently?
NO
RATINGS
5.0
Quality
5.0
Service & Deliverables
"Anyone that has patience for me is perfect"
Schedule
5.0
On time / deadlines
"Always there when I need them"
Cost
4.0
Value / within estimates
"Everyone is always looking for a better deal to save money, especially in these times. :)"
Willing to Refer
5.0
NPS
"Without a doubt
Website Development for Manufacturing Company
Web Development
Less than $10,000
Jan. 2016 - May 2022
5.0
Quality
4.5
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
"They knew their business and delivered on their commitments."
Jun 1, 2022
President, Comptus
Andrew White
Manufacturing
Thornton, New Hampshire
1-10 Employees
Online Review
Verified
MacRAE'S developed a manufacturing company’s website. They first audited the client’s old website and researched similar platforms from competitors before designing the new site.
MacRAE'S’ successfully delivered a functional website that experienced growth in all KPIs, meeting expectations. They performed effective project management with an organized, responsive, and communicative approach. Beyond their top-notch customer support, their technical expertise was impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Comptus is a manufacturer of outdoor environmental sensors designed for use with automation systems and controls. We the building automation, renewable energy, environmental research, municipal infrastructure and material handling markets worldwide.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
We knew our existing website was quickly becoming obsolete, and we needed a provider that would build a new site, then provide ongoing support to ensure it remained relevant in the marketplace. We wanted a flexible service relationship that could shift as our needs changed.
SOLUTION
How did you select this vendor and what were the deciding factors?
MacRAE's had been providing SEO work for us. Their knowledge of the type of platform we wanted to build our site on, as well as flexible pricing to provide only the services we wanted, and needed on a go forward basis.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
MacRAE's first conducted a full website audit, and identified areas for development. They researched similar companies, and met with us to show examples of designs they recommended.
How many resources from the vendor's team worked with you, and what were their positions?
We had a Sales contact, project manager as our primary contacts. Tasks were completed by a support team that we only interacted with if there were clarifications required.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The website was completed, and we have ongoing support that continues to adjust our site to stay current with the trends set by search engines. Our site has seen significant growth with all key metrics exceeding 100% growth.
How effective was the workflow between your team and theirs?
During the initial phase we had recurring mettings. Ongoing we meet quarterly, and as needed. The MacRAE's team cearly uses a workflow program because tasks are assigned and acted on in a logical fashion; step 2 does not start until step 1 is completed.
What did you find most impressive or unique about this company?
They stayed current with the technology and continually monitored our program against changes in the industry.
Are there any areas for improvement or something they could have done differently?
They use a back end team that prioritizes thechnical key word optimization over grammar, so as an end user it is important to us that all final text be edited for grammar prior to publication.
RATINGS
5.0
"They knew their business and delivered on their commitments. And their pricing is very competitive."
Quality
4.5
Service & Deliverables
"MacRAE's knows their service, and delivers on their promises."
Schedule
4.0
On time / deadlines
"They always respond within a reasonable time frame, and can ususally schedule ameeting within one week of the request."
Cost
5.0
Value / within estimates
"Their pricing is very reasonable for the level of work they provide."
Willing to Refer
5.0
NPS
"Very likely. They provide a high level of service for a reasonable price.
SEO & Content Marketing for Industrial Products Company
Content MarketingSearch Engine Optimization
$50,000 to $199,999
Jan. 2020 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They do a great job of keeping me updated and every task on track."
Feb 23, 2022
Web Dev & Digital Marketing Head, TurnUp Local
Drew Barnes
Advertising & marketing
Houston, Texas
11-50 Employees
Online Review
Verified
MacRAE'S provides SEO services for an industrial products company — specifically, they work on backlinking efforts, on- and off-page SEO, keyword research, and more. They also create blogs and web content.
So far, all deliverables have been completed in a timely manner. MacRAE'S works closely with the client, providing updates and feedback to make sure the client is always updated. They've also done a great job of managing and tracking tasks to avoid any unwanted delays.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the owner of TurnUp Local and represent my client Murphy Industrial Products Inc. as their Head of Marketing & Web Design.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
To help us with our SEO content creation and deployment.
SOLUTION
How did you select this vendor and what were the deciding factors?
We had used Macreas in the past as one of our listings to expand our reach and liked the platform they offered they knew our background as an industrial supplier it made sense.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Their team is responsible for researching keywords, creating backlinks, On-Page SEO terms, Off-Page SEO postings, Social posting, Creating blog posts and web page content.
How many people from the vendor's team worked with you, and what were their positions?
A project manager and SEO specialist as well as a team of writers.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The team is on time with deliverables every month and generates an SEO report to track results.
Describe their project management style, including communication tools and timeliness.
All content is reviewed and approved before publishing. They do a great job of keeping me updated and every task on track.
Their patients with me because I get behind on approving content. They constantly communicate with me. The team was hired to help and they do a great job of keeping us on track.
Are there any areas for improvement or something they could have done differently?
Not really it's a long game SEO you need to be consistent and if you do not and do nothing you will fall behind they do a good job of keep our content fresh.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
SEO & Social Media Marketing for Manufacturing Company
Search Engine OptimizationSocial Media MarketingWeb Development
$10,000 to $49,999
Dec. 2016 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"It's so nice to be understood and see the project come to life exactly the way I envisioned."
Feb 16, 2022
Director of Marketing, Manufacturing Company
Christine McAniff
Engineering
Homestead, Florida
11-50 Employees
Online Review
Verified
MacRAE'S has been maintaining a manufacturing company's SEO and social media optimization since 2016. They were initially hired for their quick understanding of their vision and how easy they are to work with.
MacRAE'S has effectively been increasing the client's SEO. They are very organized with an amazing communication process. Timelines are always met. Overall, they've done a good job so far.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Director of Marketing at Chemical Engineering and Manufacturing Company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
We needed a new and modern website that was user friendly. We also wanted to maintain SEO and Social Media Optimization. It was important that we show up in the best form possible on the internet.
SOLUTION
How did you select this vendor and what were the deciding factors?
We had found MacRae's and developed a great working relationship with them. Our account manager was amazing and easy to work with. Communication was top-notch. I felt that they really were able to understand my vision and transform it.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a meeting to go over the vision and then it took off from there. My account manager was able to go over ideas with me that came to life. It was really exciting to see the project come together.
How many people from the vendor's team worked with you, and what were their positions?
We had one main account manager who is still with us. It has been over five years of great account management with the same person. Other people work on our SEO and Social Media Optimization, however my main point of contact remains the same.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launching the site, our visibility increased with SEO. We realized that more people were reaching out to us and referencing the website.
Describe their project management style, including communication tools and timeliness.
I feel that the team that worked on our project was very organized. We had amazing communication with our account manager and team. Communication was top notch and timelines were always met.
What did you find most impressive or unique about this company?
I found that the ease of working with this company was great. It's so nice to be understood and see the project come to life exactly the way I envisioned.
Are there any areas for improvement or something they could have done differently?
No, I think that they did a very good job.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"The quality of the website was great, the site turned out amazing."
Schedule
5.0
On time / deadlines
"Always on time with deliverables."
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Junk Removing Company
Other Digital Marketing
Less than $10,000
Nov. 2016 - Ongoing
4.5
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They have made it easy for me to understand what is going on with our site and our SEO needs."
Jan 27, 2022
Owner, 1-800 RID-OF-IT
Rick Crawford
Transportation
Toronto, Ontario
1-10 Employees
Online Review
Verified
A junk removal company hired MacRAE'S for digital marketing services. The team is in charge of launching the client's website, writing their blogs, and handling SEO needs and online ordering systems.
MacRAE'S has successfully created a result-driven ad word campaign, which has improved conversions and page ranking, and decreased CPC. Moreover, the client's search keywords have significantly grown on Google's first page. The team is communicative, responsive, and organized.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We are a local junk removal company servicing both residential and commercial clients with their junk removal needs through out the GTA.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
They were originally hired to launch our new web site and since then they have looked after writing our blogs and our SEO needs and dealing with our online ordering systems.
SOLUTION
How did you select MacRAE'S and what were the deciding factors?
They were recommended to me through a third party who had used their services previously.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
First we went through a discovery phase where we needed to educate them on what we do and how we were looking to position ourselves in the the market place. We then entered the design phase of the website relying on them for much of the writing and coding.
After website was complete we began working on key word development and SEO strategies. Implementation of our online booking systems and development of online inquiry tools were also created. Wok also began our the writing and posting of blogs and our adword campaign was completely redone. These efforts continue to this day.
How many resources from MacRAE'S team worked with you, and what were their positions?
We worked with an account manager, sales team, creative staff and a designer.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The ad word campaign has been very successful with a dramatic increase in conversations and a massive decrease in cpc. Our natural ranking is very high and has stayed there throughout many changes in our industry. We have grown the number of key words on the first page of google to include 36 on the first page and 11 on the second.
Our website and online booking tools continue to work effectively on all devices.
How effective was the workflow between your team and theirs?
We had several in person meetings and numerous correspondences by email and telephone. The line of communication is always open I receive detailed monthly reports and we review them with the project manager.
What did you find most impressive or unique about this company?
I found them very easy to communicate with and for somebody like my self with little to no experience in this field, they have made it easy for me to understand what is going on with our site and our SEO needs.
The support and direction has been reliable allowing me to feel comfortable that our budget is being utilized the best way possible and that they are always monitoring moves by google to ensure our site remains at the top of google and that our cpc arfe kept as low as possible.
Are there any areas for improvement or something they could have done differently?
It would have been helpful in the beginning if they were more knowledgeable about our industry and how it works. However the original team has moved on and the current writers are much better.
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for Digital Marketing Agency's Clients
Search Engine Optimization
$10,000 to $49,999
Jan. 2015 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their project management style is quite professional."
Oct 25, 2021
President, Brand Orbit
Sharon Bailey Beckett
Advertising & marketing
Los Angeles, California
11-50 Employees
Online Review
Verified
MacRAE'S provides ongoing SEO services for the clients of a digital marketing agency. The goal is to improve keyword rankings and generate more leads through each client's website.
Thanks to the MacRAE'S team's help, end clients have dramatically improved their keyword rankings — all are within the top 10 of search results. In terms of project management, they've been very professional. The client also commends them for their thoroughness and punctuality in delivering outputs.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the owner of a boutique marketing agency, in business for over 50 years and we specialize in promoting B2B manufacturers.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
We recommended MacRAE's to our manufacturer clients to improve their rankings on Google and improve numbers of leads to clients' websites.
SOLUTION
How did you select this vendor and what were the deciding factors?
We compared MacRAE's with three other similarly priced SEO services and chose them based on their outstanding presentation and the smart information delivery of their managers.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
MacRAE's offered a similar scope of work to other SEO firms, but they differentiated themselves based on excellent levels of execution.
How many people from the vendor's team worked with you, and what were their positions?
In the beginning of working with MacRAE's, we worked with a single manager, but over the years, we now work with 3 persons--the manager and her two support staff.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our clients have many terms that are ranked in 1st place on Google or in the top 3 places or at least in the top 10. We are satisfied, as are our customers.
Describe their project management style, including communication tools and timeliness.
Their project management style is quite professional. Sakshi (Account Manager) is amazingly smart and answers hundreds of questions with patience and kindness. She is nearly always timely.
What did you find most impressive or unique about this company?
Are there any areas for improvement or something they could have done differently?
The younger support staff will eventually learn how to be as kind as Sakshi.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for SaaS EdTech Company
Pay Per ClickSearch Engine Optimization
$10,000 to $49,999
Jan. 2020 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"I wouldn't hesitate to recommend MacRAE'S to any company looking to drive more qualified traffic to their site."
Oct 17, 2021
President, SaaS EdTech Company
Anonymous
Software
Aurora, Ontario
1-10 Employees
Online Review
Verified
MacRAE'S helps a SaaS educational technology firm optimize their website to improve its Google search rank. This involves conducting a website audit, creating social posts, crafting monthly blogs, and more.
So far, the client's been pleased with the results of the engagement. They commend MacRAE'S for their commitment to producing quality services on time. The team sends detailed monthly reports to provide updates, and they always put in the work on a consistent basis, showcasing their dedication.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the managing partner at our company, where we develop educational software solutions for schools.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
We wanted to optimize our site for Google, but we do not have the time and resources internally.
SOLUTION
How did you select this vendor and what were the deciding factors?
I learned about MacRAE'S through their sister company Scott’s Directories. I initially reached out to Scott’s Directories and somehow ended up signing up for a 60-day SEO package through MacRAE'S. This was a good way for us to check out their services without having to make a larger commitment.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The on-boarding process was pretty simple and we had a dedicated account manager that worked closely with use through the entire process. Our 60-day SEO package included monthly blog and social posts, classified listings, and a detailed site analysis with recommendations.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We started working with MacRAE'S almost two years ago now and we are really happy with the results they have been able to produce for us. They're committed to producing results for their clients, and this is what has kept us working with them all this time. We know they're working hard to show us results and we see evidence of their commitment on an ongoing basis.
Describe their project management style, including communication tools and timeliness.
We receive detailed monthly reports and they are always happy to discuss them with us.
What did you find most impressive or unique about this company?
I wouldn't hesitate to recommend MacRAE'S to any company looking to drive more qualified traffic to their site.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev & Digital Marketing for Digital Marketing Agency
Other Digital Marketing
$10,000 to $49,999
Jan. 2012 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They do not use a one size fits all model as our business is unique in its own way."
Sep 22, 2021
Owner, The Dunford Group
Robert Dunford
Business services
Toronto, Ontario
1-10 Employees
Online Review
Verified
MacRAE'S was tasked with creating, managing, and optimizing a digital marketing agency's website. The vendor now offers digital marketing campaigns for them.
The client had achieved their primary goal within their first year with MacRAE'S. The vendor offered a lower rate than sub-contracting while obtaining opportunities to sell their services directly to their end user. The client commends the vendor for customizing their services to their needs.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the owner of a sales organization that offers a wide range of marketing services.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
We hired MacRAE's Marketing to create, manage and optimize our website. We then asked them to use digital marketing to generate real opportunities for my sales group.
SOLUTION
How did you select this vendor and what were the deciding factors?
We had a clear idea of what we were looking for and interviewed three suppliers for the best chance of success. We selected MacRAE's because they asked us the right questions that showed they had a ton of experience (already in 2012) and they demonstrated that they understood what was needed for us to be successful.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Before the SOW, MacRAE's interviewed us to determine where we were in our company evolution, what our key goals were in this investment and asked allot about our competitors, target clients and budget. MacRAE's then had their team look at our marketplace circumstances (competitors, keywords we should be considering, how much time would be needed to complete) to guide us toward our key deliverables which for us are direct sales opportunities with end user clients instead of the subcontracting work we had been doing prior to our digital marketing investment. MacRAE's monthly report and call ensures we stay focused on our KPI's and allows our team to see what is working and what is not working so we can make changes to our approach as needed.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with our digital account manager as our primary day-to-day contact for all communications. On our monthly calls we would be joined by the content manager as well as our account managers assistant.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The biggest measurable outcome was achieving our primary goal within the first year which was to obtain opportunities to sell our services directly to the end user and not work on sub-contracting work at a much lower rate. Once we met that challenge, we set our KPI's to growing the business so we could expand our service area and service more clients.
How effective was the workflow between your team and theirs?
We had in person meetings frequently, at first, as we needed more touch points while we started the project. As we have moved forward, we have been meeting monthly and as needed to keep the work flowing.
What did you find most impressive or unique about this company?
Everything they did for us was customized to our needs. They do not use a one size fits all model as our business is unique in its own way.
Are there any areas for improvement or something they could have done differently?
It would be great if they offered social media management services on top of their SEO digital marketing however they referred me to an excellent supplier and they work well within the team.
RATINGS
5.0
"They met or exceeded my expectations at every steps of the process and ultimately helped me and my team achieve our business and personal objectives."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Mktg for Packaging Distributor
Content MarketingSearch Engine OptimizationSocial Media Marketing
$10,000 to $49,999
July 2020 - Aug. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their managers were extremely knowledgeable, professional, and responsive."
Sep 20, 2021
Director of Business Operations, Distinctive Solutions Inc.
Anonymous
Logistics & Supply Chain
Canada
1-10 Employees
Online Review
Verified
MacRAE'S provided digital marketing services to a packaging distributor to enhance their digital presence. They implemented SEO strategies, published blogs, and managed their social media platforms.
The MacRAE'S team successfully increased the client's traffic and conversions and dramatically improved their keyword rankings. Their detailed monthly reports showed the positive results they were doing for the company. Their timeliness, helpfulness, and flexibility made for a fruitful partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and your position
We are a family owned packaging distributor. Our experienced consultants work with our clients in customize packaging solutions that mazimize their specific shipping needs. I am the Director of Business Operations and co-owner .
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire MacRAE'S, and what were your goals?
Our goal was to improve overall traffic ,conversions and keyword rankings and SEO.
SOLUTION
How did you select this vendor and what were the deciding factors?
We selected them because we felt confident that their team was very knowledgeable, professional and understood our vision and would provide us with excellent digital marketing support
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used
Our service includes monthly webmaster health checks and performance reporting. Regular monitoring of the KPIs. Monthly publishing of blogs, social snippets on GMB, Facebook, LinkedIn, Twitter and Instagram. And more
They worked with us to make adjustments to our website and social media presence. Narrowed our keywords and within just a few months of them managing our digital campaign, we save immediate increases in rankings across multiple search engines
How many resources from the vendor's team worked with you, and what were their positions?
We have worked with 4 team members directly and many indirectly. Two from Digital Marketing Business Developement to two Digital Account Managers and indirectly with blog content / blog writers
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Increases in traffic in all categories( organic, direct, referral, and GMB) plus increases in conversations. Significant increase in keyword rankings. Our detailed monthly performance report/ meetings highlighted the excellent results of what their team was doing to drive/improve our web presence
How effective was the workflow between your team and theirs?
The workflow between their team and ours is seamless. Excellent communication throughout the duration of our partnership.
What did you find most impressive or unique about this company?
Their managers were extremely knowledgeable, professional, and responsive. They are also very patient, taking the time to explain the importance of different aspects of a digital campaign, which was a huge help to our team members that were not very technical or involved in social media.
Are there any areas for improvement or something they could have done differently?
Nothing that I could think of at this moment.
RATINGS
5.0
"They are an excellent company to work with and I highly recommend them"
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
"The team met all of our deadlines and were very flexible with rescheduling to accommodate our schedules which could change at the last minute"
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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