LUMINA

BACKGROUND

Please describe your company and position.

I am a Director of Zmilelee

Describe what your company does in a single sentence.

Zmilelee is a private labeled luxury women clothing brand that sells online on www.zmilelee.com and offline through our boutiques. Zmilelee offers a large variety of suits, short and long dresses which cater to casual and corporate events as well as weddings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LUMINA to accomplish?

• E-commerce website development
• Paid social advertising on Facebook and Instagram
• Increase online sales

SOLUTION

How did you find LUMINA?

Referral

Why did you select LUMINA over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from LUMINA were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Developed E-commerce Website 
  • Customized Customer Journey: Created an intuitive and seamless customer journey experience to increase user engagement and reduce cart abandonment rates. 
  • Advanced Filtering Systems: Implemented an intricate filtering mechanism with color swatches to facilitate a simplified product search for customers. 
  • High-Converting Product Pages: Designed product pages with conversion-optimized features such as persuasive CTAs, customer reviews, and FAQ sections. 
  • Modern Design Aesthetics: Leveraged the latest design trends to offer a visually appealing and user-friendly interface. 
  • Website Optimization: Employed best practices for speed, responsiveness, and browser compatibility to offer a streamlined user experience. 
• E-commerce Consultation 
  • Strategic Planning: Developed a comprehensive e-commerce strategy aimed at achieving specific business goals. 
  • ROI Assessment: Provided tools and methodologies for tracking ROI and KPIs. 
  • Market Analysis: Conducted in-depth market research to identify opportunities and threats. 
  • Competitive Benchmarking: Analyzed competitors to identify areas for improvement and differentiation. 
  • Performance Audits: Conducted regular audits to assess the effectiveness of the e-commerce strategies employed. 
• Search Engine Optimization (SEO)
  • SEO-Friendly Web Design: Crafted a website architecture that adheres to SEO best practices. 
• Paid Social Advertising 
  • Geo-Targeted Campaigns: Developed and managed advertising campaigns targeting multiple countries to expand market reach. 
  • Audience Segmentation and Building: Utilized data analytics to build and refine target audiences for higher ROI. 
  • Retargeting Strategies: Implemented retargeting campaigns to re-engage previous visitors and convert them into customers. 
  • Sales Achievement: Successfully achieved predetermined online sales goals through optimized advertising. 
  • Campaign Funnel Management: Created campaign funnels designed to guide the client through different stages of the buyer's journey. 
• Email Marketing 
  • Targeted Messaging: Created campaigns centered around specific messages to appeal to various customer segments. 
  • Automated Flows: Implemented automated email flows triggered by distinct website events like cart abandonment, new subscriptions, and product browsing. 
  • Performance Tracking: Monitored key metrics like open rates, CTRs, and conversions to continuously improve email strategies. 
  • Content Optimization: Utilized A/B testing to identify the most effective email content and design elements. 
  • Subscriber Management: Maintained an up-to-date and segmented email list for targeted communications.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Achieved increase in new customer accounts within post-implementation. 
• Increased conversions 
• New customers sourced through Paid Social Advertising efforts. 
• Increase in customer lifetime value 
• Increase in rate of repurchase 
• Achieved customer retention 
• Website pages load very fast, contributing to improved user experience and SEO ranking. 
• Positive feedback received from user experience surveys focusing on website design. 
• Excellent website functionality tests across multiple platforms and devices.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Lumina team is very professional, they have appointed multiple team members on Zmilelee’s project. Garen, the founder, is always in the loop and on top of everything.Their project management style really impresses us and everything is always delivered on time. The team members always respond to our inquiries promptly.

What was your primary form of communication with LUMINA?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The founder always has new ideas and strategies to reach our goals. The team members are very involved in our project and always hands-on when it comes to business growth.

Are there any areas for improvement or something LUMINA could have done differently?

To be honest, we started working with Lumina in 2019 and because of how satisfied we have been, we still continue to work with them till this day and recommend to any business looking for an e-commerce website and digital growth.

BACKGROUND

Please describe your company and position.

I am the Owner of a trading company

Describe what your company does in a single sentence.

Trading company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LUMINA to accomplish?

• Create visually pleasing website

SOLUTION

How did you find LUMINA?

Online Search

Why did you select LUMINA over others?

• High ratings
• Good value for cost

How many teammates from LUMINA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a platform, visually clean and easy to browse.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

No measureable outcomes, but managed to build the platform on time with my timeline. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered everything on time. Required all my needs. 

What was your primary form of communication with LUMINA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their transparency and communication were impressive.

Are there any areas for improvement or something LUMINA could have done differently?

Nothing so far

BACKGROUND

Please describe your company and position.

I am a manager at Refriango

Describe what your company does in a single sentence.

Refriango is a company specialized in the production and distribution of soft drinks, juices, waters, energy drinks and alcoholic beverages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LUMINA to accomplish?

• Website Design
• Website Development

SOLUTION

How did you find LUMINA?

Online Search

Why did you select LUMINA over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking for a brand new website for our company with a great user experience

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great delivery. All our key-points have been had in the process and they delivered more than that

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on-time and they have answered all our need accordingly. Even anteccipate some other so we dont have a problem in the future

What was your primary form of communication with LUMINA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The way they can design a website is most impressive.

Are there any areas for improvement or something LUMINA could have done differently?

I believe not

BACKGROUND

Please describe your company and position.

I am the Operations Manager

Describe what your company does in a single sentence.

Keto Bakery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LUMINA to accomplish?

• Website and SEO

SOLUTION

How did you find LUMINA?

Online Search

Why did you select LUMINA over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from LUMINA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Created an e commerce website, with selection of products. As well as optimized the SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivering on creating an E commerce Website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had amazing communication, going back and forth between teams. They delivered everything on the agreed deadlines. 

What was your primary form of communication with LUMINA?

Virtual Meeting

What did you find most impressive or unique about this company?

Their outstanding communication in order to

achiebe full satisfaction to meet our requirments. 

Are there any areas for improvement or something LUMINA could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Creative Director of an online clothing brand

Describe what your company does in a single sentence.

We are a clothing brand. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LUMINA to accomplish?

• Create our website
• Integrate it with our third party logistics partner

SOLUTION

How did you find LUMINA?

Shopify partner

Why did you select LUMINA over others?

High ratings

How many teammates from LUMINA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LUMINA delivered a fully integrated and functional website designed exactly as per our brief. Brand guidelines were followed thoroughly and the outcome was great. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Timeline adherence and reaching milestones on schedule.
2. quality of deliverable was met and exceeded. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LUMINA is quite hands on and very responsive. All our requests were done very quickly and in the best way possible. LUMINAis always eager to also make suggestions as to how we can continue to improve our website. 

What was your primary form of communication with LUMINA?

Email or Messaging App

What did you find most impressive or unique about this company?

LUMINA has extensive knowledge about all the questions raised and eagerness to deliver the best solutions quickly. 

Are there any areas for improvement or something LUMINA could have done differently?

Happy with everything. 

BACKGROUND

Please describe your company and position.

I am the CO of a food & beverage company 

Describe what your company does in a single sentence.

Fish sell

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LUMINA to accomplish?

• To criate the website

SOLUTION

How did you find LUMINA?

Friend

Why did you select LUMINA over others?

Friend

How many teammates from LUMINA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I dont have in the moment here with me

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, on time

What was your primary form of communication with LUMINA?

Email or Messaging App

What did you find most impressive or unique about this company?

They are unique

Are there any areas for improvement or something LUMINA could have done differently?

They were good.

BACKGROUND

Please describe your company and position.

I am the General Manager of MASOTRA DMCC

Describe what your company does in a single sentence.

MASOTRA is an international cosmetics trade and development company headquartered in Dubai, UAE, with operations spanning the globe in countries such as: Angola, South Africa, Mozambique, Brazil, Lebanon, the UAE and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LUMINA to accomplish?

• Digital Marketing
• Increasing online sales and traffic
• Website and app development

SOLUTION

How did you find LUMINA?

Referral

Why did you select LUMINA over others?

Referred to me

How many teammates from LUMINA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital ads and strategy setup + management , website creation through Shopify, mobile application creation, traffic generation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

through our digital marketing efforts with Lumina, we were able to gain a high level of brand awareness in less than a year, resulting in everyone seeing our brand all across their screens. albeit this is in an African country where not many people have access to social media, however this is a testament to Lumina’s abilities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time. They are very responsive.

What was your primary form of communication with LUMINA?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive is the fact that LUMINA is a company with very specific targets and goals and techniques. They don’t go too broad and offer anything you can think of. Let’s call it a classic, no BS approach.

Are there any areas for improvement or something LUMINA could have done differently?

I believe LUMINA can create their own application where a client’s need and the relationship are all handled through that app. It can be something similar to an app, like a dashboard where one can view the progress and updates on everything.

BACKGROUND

Please describe your company and position.

I am an executive at Juliette Rose

Describe what your company does in a single sentence.

We design and produce luxury table linen, tableware, table accesories and also plan weddings

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LUMINA to accomplish?

• Website development
• Digital marketing
• Consultation

SOLUTION

How did you find LUMINA?

Referral

Why did you select LUMINA over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from LUMINA were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop website on Shopify to showcase our products and services. Also to show previous weddings we have planned. We also needed digital marketing campaigns to increase awareness and customer acquisition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Beautiful website which gave us an online presence and people to see our work and products. Also the advertising they did got us alot of awareness and new customers to work with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very quick, and all team members are quick to answer and very nice to work with

What was your primary form of communication with LUMINA?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The founder Garen has excellent strategies and always provides the ideas to grow the business and move it forward.

Are there any areas for improvement or something LUMINA could have done differently?

No

BACKGROUND

Please describe your company and position.
I am an executive at Miss Estilosa
Describe what your company does in a single sentence.
A MissEstilosa operates as an online platform for new and second hand luxury articles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LUMINA to accomplish?

• Build a website

SOLUTION

How did you find LUMINA?
Online Search
Why did you select LUMINA over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from LUMINA were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.

• E-commerce Website:
  • Domain setup with online platform 
  • Ecommerce Modern Design 
  • Mobile Friendly 
  • Fully Optimized 
  • Modern User Experience & User Interface 
  • Ecommerce Functionality, product pages, filtering Pages, sub pages and product fields 
  • Related products and items in product pages 
  • Payment Gateway setup and integration to Shopify 
  • 20 SKUS added by Lumina + guide and tutorial for client’s team to learn how to add all products 
  • Size Guide function on product pages Integrate SM Channels with Website 
  • Implementing Supporting Visual Elements as Branding Guidelines (ALL To be Provided by Client) 
  • Quality Assurance & testing 
  • Communication channel integration 
  • Creation of smart collections and tags 
  • Design and filter creation 
  • Order confirmation, cancellation, refund etc.. Automated emails 
• Digital Marketing: 
  • Theme Based Ecommerce web development with customer journey experience 
• Branding: 
  • Logo Design – 3 Options 
  • 8 branded creatives for website use 
  • Brand Guidelines: 
    • Color Palette 
    • Logo Sizes 
    • Usage Guide 
    • Fonts & Typography 
    • Implementation of logo on images 
    • Type Settings 
    • Grid Placement 
    • Clear Spaces

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?
I haven't been able to quantify it yet because I haven't started operationalizing it.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They had impeccable management. When we started the project, I was pregnant and located in a country with a 7-hour time difference, yet they were always available to accommodate my schedule and promptly address my needs.
What was your primary form of communication with LUMINA?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?
knowledge of the Angolan market.
Are there any areas for improvement or something LUMINA could have done differently?
Not an issue of improvement, but rather a business opportunity to have a team in Angola that speaks the language and understands the country's culture.