Bigger Brands. Bigger Sales
We are a branding & communication agency based in Bucharest, Romania. Our clients are multinational and entrepreneurial companies.
- Brand Strategy
- Logo Design
- Brand Book Design
- Package Design
- Web Design
- Online Communiction
Unilever, Prisum, Milupa, Danone, European Food, Melissimo, Nixodor
Nixodor is an international brand sold both in veterinary offices and on the largest online marketing platforms. The name was thoughtfully descriptive to capture one of the most important functional benefits of the product: odor reduction.
For this reason, it is composed of the root of the two words: Nix + Odeur, which have a phonetic resonance in several of the markets in which the product will be marketed.
Founded in 1994, Prisum is a pharma company like not many.
At the heart of Prisum's business model are humans. Humans, with their perfect imperfections, with their ideals and meanings. Prisum needed a new visual identity. An identity that would better reflect the values they believed in.
From the logo, slogan, brand book, stationery design and to the redecoration of the headquarters, we were with Prisum in this journey.
We built for Carniva a natural and strong positioning, especially through the chosen color - clean, intense red.
Whether we are talking about the bag, the casserole, or the SKIN, the packaging design is coherent and well developed. We have intense red that will immediately attract the consumer's eye and a simple animal silhouette.
The last element complements the logo, it is simple, clean, and has a practical function - shows the consumer what kind of meat they buy. In addition, for mixed meat packaging, these animal silhouettes can be combined on the packaging without loading it.
In addition to strategy, naming and packaging, I also worked on POSMs - more precisely labels, wobblers, stickers, and posters. And the red cherry on the cake was a well-structured presentation site, with an easy-to-navigate UX and a fresh, clean UI, just like the Carniva brand.
The main challenge was to promote a new product, the first of its kind in Romania - a natural juice, made from only three ingredients that once combined, give you a boost of vitamin C and essential minerals. Pan-here, all good and beautiful. Only that the juice is sold at a premium price.
And how do you sell something at a premium price to a customer who has never heard of it before? Focusing on the benefits, of course! Melissimo is a natural drink, made from only three ingredients - alkaline water, pure honey, and fresh sea buckthorn.
Cita's story began, like all good stories, with a monkey who wanted to be an aviator. Translated into marketing language, we started from the need in the market to have a product for breakfast that is both healthy and well made in terms of branding.
Cita monkey was originally a concept with which I went to the petit. It seems that the story had enough power of seduction to convince the Oradea producer European Food to blow magic over Cita. As in the stories, Cita came to life overnight and became a real brand, present on the shelves and in the homes of many children in Romania, Italy, Spain, or Germany.
ProHumano means for people. Adding the graphic symbol + to this resonant name, the textual representation of the idea behind the brand was born immediately: Everything for people. And something extra.
We chose for the development of the logo a geometric font, regular, rounded at the corners and symmetrical, which offers confidence and support, which is legible and integrable: Nexa Bold.
The letter "o" is a perfect circle, a detail that we found relevant in choosing this font. In fact, the perfection of the circle was incorporated even more in the finalization of the logo: we added to the writing a series of concentric circles, in gradients, which expand from the very last "o" of the brand name.