Liquid Lemon

BACKGROUND

Please describe your company and your position there.

Our company manufactures and sells high quality, healthy treats, chews and accessories for Dogs and Cats.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Baby Films, and what were your goals?

We contracted big baby films to help with a viral marketing campaign around some new product launches. Our goal was to drive traffic and conversions through Amazon and our own website. We were also happy to see they offered video production services which was a major help in helping to show the functionality and generate excitement around our products.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Big Baby Films through a personal recommendation. After interviewing them, it became clear that the team was very driven and dedicated to helping us improve awareness of our products and brand. I liked the fact that the agency had some sharp younger minds that would help us get more in tune with a younger demographic of consumers, who are the future of our company.

This also felt like a perfect fit for social media/viral marketing. We were also very impressive with their portfolio of work in the UX and video production space.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Big Baby Films brought a professional approach with proposals and SOW before initiating each project. They had an idea generation phase and ultimately we were consulted on these ideas, providing our feedback and approval. It was nice to have a collaborative process but also know that the agency was still able to work independently and move the needle without us having to weigh in on every single piece.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a primary account manager. IT was a more streamlined simple process to have a single point of communication with a team behind him in the background helping to make it all happen.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Confidential, but we were very pleased with the results.

How effective was the workflow between your team and theirs?

We had regular calls and check-ins. Our primary account manager was very communicative with us and we were able to reach out to him any time via Email, Text, or Phone.

What did you find most impressive or unique about this company?

They have so many capabilities and such a unique creative mindset. I feel like it is rare to see an agency that is so good at design/video production but is also strong in idea generation.

Are there any areas for improvement or something they could have done differently?

Very pleased with their work overall!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a LED lighting manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Luv Productions?

We were trying to communicate what we do as a company through videography. We’ve also met many of our new clients during the COVID-19 pandemic, so we wanted to give them a tour of our building without having in-person meetings.

SOLUTION

What was the scope of their involvement?

Luv productions have been doing video production for us, including a welcome video, a 10th-anniversary clip where people can see our facilities, and a video to show our new products that we’re launching next year. We started with meetings to plan the production, which has ended up being content creation on the spot and organic and unscripted work — just them and their video camera equipment.

Once they finished capturing the material, they immediately started working on the editing to finish the job.

We’ve been working on several projects, and we’ll continue to use them in the foreseeable future.

What is the team composition?

We’ve been working with two members of their team, including Nick (President) and John (Videographer).

How did you come to work with Luv Productions?

I found them through online advertising. We decided to work with them because we had a great initial Zoom meeting and had a positive attitude, so I wanted to give them a shot to see what they’re capable of doing.

How much have you invested with them?

We’ve spent $15,000–$20,000 with them so far.

What is the status of this engagement?

We started working with them in February 2021, and the engagement is ongoing — I’m considering using them for bigger projects now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been working hard, focused, and engaged from the beginning. They’re also prompt and follow through in a timely way. In terms of the work they’ve done for us, customer retention is vital for us, and many clients have reached out to us because they saw the videos online — we’ve gotten excellent feedback from our clientele, and they even congratulate us.

Numbers-wise, we have over 62,000 people reached, which led to around 1,000 clicks to our website — the content they create for us is the first one that has had 100% positive feedback. Also, our Shopify reports say that our sales have gone up by 95%, and the engagement rate is 67% —that’s above the industry average.

How did Luv Productions perform from a project management standpoint?

They’re great; they take criticism constructively and positively and have a great attitude. They’re also easy to work with and do whatever it takes to make us happy with the project’s outcome, which distinguishes them from other providers — I actually proactively gave them a monetary bonus on the last project because I appreciated their work on that.

In terms of communication, they provide constant updates on the project to ensure that everything’s running smoothly.

What did you find most impressive about them? 

They’re more concerned about getting us as much money as they can, rather than their own nickel and dime — they’re committed to our satisfaction, and working with them is a unique experience.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’ve quickly resolved every issue that has been presented with a positive attitude.

Any advice for potential customers?

Give them a chance; they’re a small company, but they’ve proven themselves, and you’ll be happy with the results.

BACKGROUND

Please describe your company and your position there.

Vice President of Marketing & Advertising

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire THE BIG BABY GROUP, and what were your goals?

We hired Big Baby as a full-service production company to direct, film, and edit an advertisement we had with an MLB superstar.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were impressed with their preparation during our initial Zoom call. They seemed excited for the project, and they had a great portfolio.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an initial zoom call, and we gave them our budget. They came back to us with an itemized bid. After, we met in New York City with their crew to discuss the shoot. After that meeting, we decided to go with Big Baby. Their preparation was very impressive. During the day of the shoot, it went flawlessly.

Who did you work with and what was the feedback process like?

The point of contacts were Nick and Brennan. The feedback process was we received. We had open floor conversations from the start to the end. They're open-minded, but also have very creative ideas of their own.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome of the project was great. When we rolled the advertisement, sales increased 35%.

Describe their project management style, including communication tools and timeliness.

Nick is a great project manager/executive producer. He communicates immediately, and updated us on progress throughout. He makes the process less stressful by the way he openly communicates and responds.

What did you find most impressive or unique about this company?

They're a young team that executes at a high level. Their vibe is great, and we can actually go out with them to dinner and have a great time (:

Are there any areas for improvement or something they could have done differently?

Nope, they have a great team, they communicate well, and they perform.

BACKGROUND

Please describe your company and your position there.

I'm a marketing director at Rolling Loud. In my role, I'm responsible for generating ticket sales, aligning social media objectives and making sure we have brand awareness on all social platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire THE BIG BABY GROUP, and what were your goals?

We hired Big Baby to film our Rolling Loud Music Festival in Miami and New York City for promotional and recap purposes.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Big Baby because they offered to film our event for free if we paid for travel accommodations. They were a new company at the time, and they were very motivated to show us what they could do. They executed well and we used them a couple more times.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Live event video production is straight forward. We wanted our videos edited like a music video and they executed extremely well.

Who did you work with and what was the feedback process like?

The feedback process was easy. We worked with Nick, and he sent several versions. We selected a few and then we asked him to create another one for promotional purposes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a success the campaigns generated between 50,000-100,000 views on YouTube alone.

Describe their project management style, including communication tools and timeliness.

Project management style is very comforting. They communicate quickly and when they tell you something, you can trust them.

What did you find most impressive or unique about this company?

Big Baby's youthfulness is a huge advantage. They move differently than big video production companies. They're an agile team that can adapt to situations.

Are there any areas for improvement or something they could have done differently?

Nothing!

BACKGROUND

Please describe your company and your position there.

I'm a Marketing Director at RBC Bank. My work consist of working on campaigns that drives awareness of RBC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Baby Films, and what were your goals?

We hired Big Baby Films for post production of a promotional advertisement annoucing our partnership with OVO (Drake's label) and Oliver El-Khatib.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected the vendor after we received a proposal from them. They were engaged and excited from the start.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We sent them all of the clips and audio. They then selected all of the clips, and pieced together the final video themselves.

Who did you work with and what was the feedback process like?

We worked with Nick mostly - the president of Big Baby. We enjoyed how they had edit sessions on Zoom so we could quickly change a couple of things.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was a success. We received great feedback from the video, and people said they were engaged with the video from start to finish. On Youtube, 95% of viewers finished the video which is way above industry standards.

Describe their project management style, including communication tools and timeliness.

Project management is definitely one of their strongest attributes. When you work with an outside vendor, you want them to be responsive and communicative. They are solid in both aspects.

What did you find most impressive or unique about this company?

Their ability to deliver us exactly what we wanted was impressive. They are a very laidback team, but they executed extremely well. They were able to deliver the final video within two weeks.

Are there any areas for improvement or something they could have done differently?

I wish we could've met them in person, but they're based in NYC and I believe Miami as well. If they were based in Toronto, we would use them a lot more.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder and designer of Triangl (www.triangl.com). We're one of the largest direct-to-consumer bikini brands. During my time here, I deal with product design, marketing, and I take part in decision making.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Baby Films, and what were your goals?

We've worked closely with Big Baby since 2016/2017. We were looking for a partner to run our Shopify Store. We decided to take a chance on Nick (President of Big Baby). He was a young and hungry teenager at the time, and we took a liken to his energy. Under Nick's management of Triangl's eCommerce store, online sales have grown to 8 figures in revenue. Big Baby has ran our entire digital marketing team for five years.

From my understanding, Big Baby doesn't advertise their marketing services, but will take on a new client on a case to case basis. This service runs up to USD 10,000 - USD 15,000 per month that doesn't include a promotional budget (ads). Big Baby has grown into a full video production agency, and we've used them for product videos, and photography. Their work is always high quality.

SOLUTION

How did you select this vendor and what were the deciding factors?

We're based in Australia, and we were looking for a US based company to partner with. Big Baby reached out and offered to give us a one month free trial with them. After they executed within that month, we decided to go with them and hire them on retainer.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We were one of Big Baby's first clients. Within the past couple years they turned into a full service video production agency. However, we first partnered with them as a digital marketing agency. It made great sense for them to create content for us since they were already managing our digital presence. We've had several content shoots with them in Miami. They're fast, diligent, and creative. Their editing style is what separates them from other video production companies.

Who did you work with and what was the feedback process like?

We've worked with Nick, John, Matt and Erick. The feedback process is always easy with them. They take criticism well, and they easily find a solution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

From Ecommerce, our sales have grown 18% annually with them. They know how to scale Facebook, TikTok, and use instagram ads really well. Video production, is always high quality work. We receive tons of great feedback from their work. They understand our brand guidelines very well.

Describe their project management style, including communication tools and timeliness.

Their project management style is very hands on. They communicate back almost instantly even with the time difference.

What did you find most impressive or unique about this company?

Their ability to execute whatever is asked of them has been impressive.

Are there any areas for improvement or something they could have done differently?

They're great (:

BACKGROUND

Please describe your company and your position there.

I'm the President of a construction company based in NYC. We provide real estate development, contracting, HVAC and much more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Baby Films, and what were your goals?

We hired Big Baby Films to film corporate about videos for us over the past year. Our goal was to show our customers a new side of us and communicate our brand/story.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a great zoom call with the president Nick, and then we met in person. Big Baby doesn't try to oversell their services. They come in, say what they can do, and they're very transparent throughout the process. They communicate very effectively.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

After our initial Zoom call, they sent us a proposal within 24hrs. After the proposal was sent. we agreed to meet in person (NYC). After that meeting, we agreed to terms. They worked on a treatment and production schedule. They came in to shoot the videos and the turn around time was two weeks (post production).

Who did you work with and what was the feedback process like?

The feedback process was very easy and simple. They're open to additional edits and revisions. However, they do such a great job on their initial version there's not too much to revise. They even hopped on a Zoom call with their team to have a revision review, and they edited everything on that call in real time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Almost all of our clients engaged with the videos and told us how much they loved them. Our engagement on Facebook increased by 87%.

Describe their project management style, including communication tools and timeliness.

They communicate usually within an hour. A lot of our work with them are high budgeted productions. We appreciate how quickly they respond because that eases the pressure and stress of working with an external team. They also are very transparent throughout the process and want my company to feel at ease. They use email and phone to communicate with me. But they asked me how I would prefer communication.

What did you find most impressive or unique about this company?

They're a young and agile team. As an entrepreneur, I respect their industrious work ethic. I emailed them at 2am in the morning, and they responded back with a detailed response. I love their editing style and versatility — they can make a boring concept into a highly engaging video.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of.