Lens That

BACKGROUND

Introduce your business and what you do there.

I’m an account supervisor at Ogilvy, an agency offering strategic, creative, PR, influencer marketing, and social media services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lens That?

I needed the best activation solution for my client on the TikTok platform.

SOLUTION

What was the scope of their involvement?

Lens That came forward with a proposal for several mechanics, showcasing their best features and where we could achieve the best reach. The team was responsible for the core engine and its tailoring to our activation, as well as the graphic design of the entire project. Additionally, they handled its testing and submission to the platform.

What is the team composition?

We worked with 2–5 members of Lens That’s team.

How did you come to work with Lens That?

Someone referred Lens That to me. I chose them because they were a great culture fit and had good value for the cost.

What is the status of this engagement?

We worked together from July to August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lens That’s work had a great total organic and paid reach, which was a key indicator for us of reaching a wide audience. We also saw a high number of impressions, which indicated the activation’s visibility. Additionally, we saw a high number of users who actually used the mechanic, which was direct proof that the activation was attractive and easy to use. We also saw a high number of user-generated videos (UGC) and reactions (likes, comments, shares, and saves) under videos with the activation, which showed how much the content resonated with the audience. Finally, we saw a high conversion/participation rate, which indicated a well-designed mechanic and a strong call to action.

How did Lens That perform from a project management standpoint?

Communication was very efficient, and everything was delivered on time. The team monitored deadlines at each stage, and I felt well-cared for throughout the project. We communicated via virtual meetings, email, and messaging apps.

What did you find most impressive about them?

I was impressed by Lens That’s efficient project management and adaptability to potential variables during project execution. They not only provided the best solutions for our client, showcasing optimal mechanics and reach potential, but also delivered flawlessly on project management. Communication was excellent, deadlines were met, and they expertly adapted.

Are there any areas they could improve?

I can’t think of anything for Lens That to improve.

UPDATED REVIEW

This review was published on October 21, 2024
Account Supervisor, Creative Agency

Advertising & marketing

Warsaw, Poland

11-50

Mar 2024 - Apr 2024

Verified

Project summary
Lens That created a TikTok campaign for a creative agency. The team provided ideas and references for the client's TikTok branded effect campaign to increase UGC and sales.

Feedback summary
Lens That delivered a final product that matched the client's expectations and fulfilled its role in achieving the campaign goals. The team delivered milestones on time, and their project management was fantastic. The team's understanding of the brief, recommendations, and problem-solving stood out.

BACKGROUND

Please describe your company and position.

I am the Account Supervisor of a Creative Agency

Describe what your company does in a single sentence.

Creative Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lens That to accomplish?

• UGCs, sales
• TikTok Branded Effect

SOLUTION

How did you find Lens That?

Referral

Why did you select Lens That over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Lens That provided us with ideas and references which helped us come up with a final concept which was then visualized by Lens That's team. Finally, the campaign was delivered in the form of a Tik Tok Branded Effect for a leading chocolate brand in Poland.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final product matched our expectations and fulfilled its role in achieving the campaign goals, we worked on more similar projects with Lens That afterwards. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time. The project management was fantastic.

What was your primary form of communication with Lens That?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Lens That understood the brief well, responded to my needs, provided good recommendations, and solved all problems.

Are there any areas for improvement or something Lens That could have done differently?

Nope

STAR RATINGS

Overall rating: 5.0

Quality: 5.0

Cost: 5.0

Schedule: 5.0

Willing to refer: 5.0

BACKGROUND

Please describe your company and position.

I am a Specialist at Communications & Marketing Department  of The National Museum in Warsaw

Describe what your company does in a single sentence.

The National Museum in Warsaw was originally founded in 1862 as the Museum of Fine Arts and is currently one of the oldest art museums in the country, it boasts a collection numbering around 830,000 works of art from Poland and abroad, from ancient times to the present including paintings, sculptures, drawings, prints, photographs, coins, as well as utilitarian objects and design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lens That to accomplish?

• Design of 3 Instagram effects that turned regular user selfies into very distinct Witkacy-style portraits

SOLUTION

How did you find Lens That?

Referral

Why did you select Lens That over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

“Witkacy. Seismograph of the Acceleration Age” was a very successful art exhibition in the National Museum in Warsaw. It took place 8 July – 9 October 2022. It presented the work of one of Poland’s top painters, Stanisław Ignacy Witkiewicz, whose art recorded and interpreted the rhythm of the modern era’s transformations.

As a part of the exhibition promotion strategy, Lens That AR creative studio designed 3 Instagram effects that turned regular user selfies into very distinct Witkacy-style portraits. Effects were loved by museum-goers, their Instagram friends, their friends, and friends of their friends… to such extent, that they all went viral, generating nearly 400’000 opens and gathering 2.5 million views, all organically, on a market with 10 million IG users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lens That AR creative studio designed 3 Instagram effects that turned regular user selfies into very distinct Witkacy-style portraits. Effects were loved by museum-goers, their Instagram friends, their friends, and friends of their friends… to such extent, that they all went viral, generating nearly 400’000 opens and gathering 2.5 million views, all organically, on a market with 10 million IG users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes and yes - always on time and always very helpful and flexible to fulfill our needs at best

What was your primary form of communication with Lens That?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with Lensthat is an inspiring and genuinely enjoyable experience. They are highly competent, operate with remarkable efficiency, and have a rare ability to truly understand the client’s needs and refine an initial idea in a way that brings out its full potential.

They are flexible in their approach and full of enthusiasm for projects they believe in. I recommend Lensthat with complete confidence.

Are there any areas for improvement or something Lens That could have done differently?

No :) They are great!

BACKGROUND

Please describe your company and position.

I am the Account Manager of Love Brands Group

Describe what your company does in a single sentence.

marketing 360

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lens That to accomplish?

User Generated Content

SOLUTION

How did you find Lens That?

Online Search

Why did you select Lens That over others?

Great customer service

How many teammates from Lens That were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Commissioning the creation of a competition AR overlay on the client's Instagram platform; express mock-up for approval with the client; creating the AR overlay in two views (day/night); adding animation to the overlay; supporting its implementation on the client's profile; 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The overlay mirrored a mural from the campaign, created in the heart of Warsaw, but accessible only to Varsovians. Thanks to the virtual overlay, the mural could be seen by all of Poland. The contest itself gained uniqueness, and the idea behind the entire campaign gained even more publicity and recognition. In addition, the brand showed that it keeps up with new technologies and likes to use them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered the project on time despite the faster-than-express mode. Contacting them was easy; they are responsive, and they are responsive to all consumer needs, as well as being able to anticipate needs that may be yet to come, due to their knowledge and being a specialist in the field. 

What was your primary form of communication with Lens That?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company is made up of people who have been specialists in AR for years all over the world, but only recently began to appear on the Polish market as well. They have their own platfom, which allows them to show the possibilities that the company can offer. 

Are there any areas for improvement or something Lens That could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I’m the marketing communications leader of a drugstore chain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lens That to accomplish for Rossmann’s beauty marketing initiatives?

We needed to create a special AR game for our young customers.

SOLUTION

What was the scope of their involvement?

Lens That has developed the AR game’s creative concept and implemented the technical aspects, including integrating the game with our systems. The team has also added an option to locate our stores for gamers and updates the game with new features every month.

What is the team composition?

We’ve worked with 2–3 members of Lens That’s team.

How did you come to work with Lens That?

I found Lens That through an online search and a referral. I chose them over other options because they had high ratings and were close to my geographic location.

What is the status of this engagement?

We started working with Lens That in January 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lens That’s work has helped us increase the number of users and sessions of our AR game and give out special gifts based on activity in the game. Overall, we’ve achieved our goals and KPIs.

How did Lens That perform from a project management standpoint?

Lens That usually manages to complete tasks on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Lens That’s team is creative, open, and ready for constant change.

Are there any areas they could improve?

Sometimes, Lens That has trouble completing tasks on time. Often, they finalize the tasks around the deadline.

BACKGROUND

Introduce your business and what you do there.

I’m the global media and performance manager at Loacker, an Italian brand renowned for its high-quality wafer and chocolate specialties, produced in the heart of the Dolomites. Our products are known for their use of natural and genuine ingredients, such as Italian hazelnuts and Bourbon vanilla.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lens That?

We needed help creating a TikTok gaming filter that matched the actual online game.

SOLUTION

What was the scope of their involvement?

Lens That handled the creative adaptation, production, and deployment of the TikTok filter. Their work included design, coding, and testing.

What is the team composition?

We worked with 2–5 teammates from Lens That.

How did you come to work with Lens That?

Someone referred Lens That to us. We chose them because they had high ratings, and their pricing fit our budget.

What is the status of this engagement?

We worked together from January–February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measured the success of the project through the TikTok filter's usage time. Our client satisfaction was also high. Additionally, the filter's UX was perfectly integrated into the platform, and the influencers' activity performed in line with our benchmarks.

How did Lens That perform from a project management standpoint?

Lens That's project management was perfect; they went above and beyond. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I was impressed by Lens That's speed, understanding of the task, and easy and clear process.

Are there any areas they could improve?

No, they should just continue like this.

BACKGROUND

Please describe your company and position.

 I am the former Media Partnerships & Content Expert of a media company 

Describe what your company does in a single sentence.

It's a media house

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lens That to accomplish?

• Add an interactive layer to the OOH campaign, boost engagement among the users.

SOLUTION

How did you find Lens That?

Referral

Why did you select Lens That over others?

• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating an AR/VR effect

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Views of the experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they are a great team and were willing to adjust to all the clients unexpected changes

What was your primary form of communication with Lens That?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge and professionalism were impressive.

Are there any areas for improvement or something Lens That could have done differently?

None, everything was excellent.

BACKGROUND

Please describe your company and position.

I am the Executive of Art in Public Space

Describe what your company does in a single sentence.

Public art strategies, creative placemaking, cultural advisory.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lens That to accomplish?

• Replicating the physical installation as closely as possible within the AR experience
• Adding an immersive layer to our existing art installations
• Online promotion

SOLUTION

How did you find Lens That?

Referal

Why did you select Lens That over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned
• Absolute expert in their field

How many teammates from Lens That were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Developing and AR driven art campaign for a brand collaboration. Developing marketing strategy, AR filters, integration, launch, support and maintenance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Impressions
• Direct messages
• media coverage

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A very smooth proces from A to Z. Actually the project had been delivered ahead of projected timeline. 

What was your primary form of communication with Lens That?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their approach to clients and projects, flexibility, and openness to changes and suggestions.

Are there any areas for improvement or something Lens That could have done differently?

Expanding with regional offices :-)

BACKGROUND

Introduce your business and what you do there.

I’m the senior brand marketing manager for Poland, Ukraine, and the Baltics at LEGO. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lens That?

We wanted to create something engaging for one of our events. 

SOLUTION

What was the scope of their involvement?

Lens That created an interactive AR mirror where young kids could collect bricks from the screen to turn into Santa. Lens That was responsible for everything from scratch, including the idea behind the project, the game mechanics, the production of the game in the AR environment, the installation of the TV and AR mirror, and maintenance. 

What is the team composition?

We don’t know how many people were on the team. 

How did you come to work with Lens That?

Someone referred Lens That to us. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and they had great creative minds with strategic thinking. 

What is the status of this engagement?

We worked together in December 2024. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The game was one of the most liked elements of the event, and a lot of kids engaged with it. We also received qualitative feedback from attendees and stakeholders about the AR mirror’s impact. 

How did Lens That perform from a project management standpoint?

Our cooperation was perfect, and Lens That delivered ahead of time. We communicated via virtual meetings, emails, and messaging apps. 

What did you find most impressive about them?

We were impressed by Lens That’s creativity and skills. 

Are there any areas they could improve?

No, everything was great.