Kona Made

BACKGROUND

Please describe your company and your position there.

I am the founder of a lifestyle brand called Carpe Momentum. Before we launch our product we'll be using Instagram to post content and gauge the market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kona Made?

We needed help with our branding: color palette, logo, social badge, font, and website. Kona Made also designed an aspect of our physical product which we'll launch in the near future.

What were your goals for this project?

We wanted a fresh, clean, classic look to our brand that stood out to millennials, specifically those who are into mindfulness. It was also important that the branding matched the brand identity: sharp and a bit irreverent. Kona Made nailed this aspect!

SOLUTION

How did you select Kona Made?

Kona Made was recommended to us by a marketing agency. After talking to Christine, the founder, and reviewing Kona Made's website and Instagram profile, I knew there would be a strong mutual fit.

Describe the scope of their work in detail.

After discussing the goals of the brand, we went through four rounds of iterations. The first round, Kona Made provided four different branding systems.

We merged several of the systems together to combine our favorite color palette, logo design, and font. The final three rounds - we needed an extra round - to really nail the primary colors of the palette and the intricacies of the logo.

What was the team composition?

I worked directly with Christine, Kona Made's founder, who was attentive and patient with me as we moved through each phase of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far, we've had friends, family, and mentors provide fantastic reviews about the end result.

How effective was the workflow between your team and theirs?

I work full-time, and towards the end of the project, welcomed a newborn baby into the world. My workflow could've been better, but given the circumstances, Kona Made was proactive and arranged Zoom meetings for us so that we could easily discuss feedback.

What did you find most impressive about this company?

I was most impressed about Kona Made's ability to turn my abstract thoughts into tangible results. It was pretty amazing to watch the brand unfold from an idea into a real-life entity.

Are there any areas for improvement?

If anything, I should've suggested jumping on Zoom chats to discuss changes. Some of my feedback was a bit too abstract to explain via email, so a video chat would've made the process quicker and more efficient for everyone.

BACKGROUND

Please describe your company and your position there.

I currently serve as a marketing director for a global CPG supplement company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kona Made?

We sourced Kona Made to help rebrand our digital and social presence through original content and assets for CPG marketing.

What were your goals for this project?

Drive brand engagement, growth, and DTC conversion.

SOLUTION

How did you select Kona Made?

Through recommendation and searching Clutch.

Describe the project in detail.

We partnered with Kona Made to bring a digital assets vision encompassing our established brand core but through a new and modern lense.

What was the team composition?

Kona Made levered their lead designer, Christine, to bring the project to life and completion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Christine and Kona Made were effective, collaborative, and delivered content and assets that performed above our existing brand benchmarks, helping our business in it's KPIs.

How effective was the workflow between your team and theirs?

Very effective and timely.

What did you find most impressive about this company?

Their level of collaboration and their ability to bring the work to life impressed us. They also take feedback well

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I am the owner and CEO of Nine Supply, a full service marketing agency serving primarily CPG brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kona Made?

To do a few one off graphic design projects as well as a web design for a client.

What were your goals for this project?

To quickly design an entire website for a brand.

SOLUTION

How did you select this vendor?

Christine has a proven record of producing high quality work quickly with a great attitude and professional demeanor.

Describe the project in detail.

We worked with Christine from early stages to collaborate on an outline and how that would effect the design flow of the site. Christine gave great feedback and then began designing pages individually and then piecing together the site from there.

What was the team composition?

Christine was our lead designer on this project, she worked hand in hand with our content manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Christine did an excellent job on this site, it was so beautiful, fresh, and on brand.

How effective was the workflow between your team and theirs?

Super efficient and organized. We handled most communication via an editable google doc, but Christine was also always willing to hop on a call.

What did you find most impressive about this company?

Everything!

Are there any areas for improvement?

None come to mind, we will definitely recommend Christine and collab with her again.

BACKGROUND

Introduce your business and what you do there.

I’m an executive for a premium confectionary brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kona Made?

We needed a new website because we changed our name. Once we changed all of our collateral, we decided to redo our website. The site needed to be malleable, meaning we needed to be able to change it ourselves.

SOLUTION

What was the scope of their involvement?

Kona Made created a brand new website for us based on our specifications. We had a framework in mind, but Christine (Owner & Designer) also gave us cool options and helped to design the platform. She built a robust e-commerce piece because we sell our products online as well as in retail stores. Christine made the site vibrant and easily searched. She also made sure that both the frontend and backend of the website were user-friendly.

What is the team composition?

We worked with Christine.

How did you come to work with Kona Made?

We worked with an agency that knew and worked with Christine. We asked them for a recommendation, and they connected us with Konda Made. We talked over the project together. Their team submitted a proposal and we decided to use them.

How much have you invested with them?

We spent approximately $15,000 on this project.

What is the status of this engagement?

We worked on this project between January–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Christine created a vibrant, information-packed e-commerce website that’s easy for the consumer to navigate. The site’s also easy for us to update on our own. In a nutshell, they did a great job.

How did Kona Made perform from a project management standpoint?

All of the milestones were met. Like normal projects, we started, stopped, and changed direction. For example, about half-way through the project, our founder decided that he wanted to manipulate a template that Christine created for one section and use it for another section. She handled all of those changes professionally.

What did you find most impressive about them?

Kona Made rolled with our changes easily. She never complained or said our requests weren’t in the scope. We didn’t change everything such that it would be a disaster. However, our requests were a little outside the scope. Christine just rolled with it and did it.

Are there any areas they could improve?

No, Christine handled the challenges well. I’ve worked with agencies in the past that said changes weren’t in the original scope of work, but the changes weren’t that far outside the scope. In the true sense of partnership, we all have to grow in the same direction.

Do you have any advice for potential customers?

I would feel good about working with Kona Made. If you’re choosing them, you’re choosing someone who knows how to work in that space. You can feel confident that they’ll get the job done for you.

BACKGROUND

Please describe your company and your position there.

Perfect Keto is a supplement and nutrition company developing products that support a ketogenic lifestyle. I am the Creative Director for Perfect Keto, overseeing all creative and ensuring brand standards are met.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kona Made?

We hired Kona Made to help us with graphic design support. Kona Made has worked with us for almost a year designing everything from ads to emails that support product launches, campaigns, and everyday asset needs.

What were your goals for this project?

Our goal is to consistently ensure we have a solid visual library and system in place to optimize creative assets.

SOLUTION

How did you select this vendor?

I selected Kona Made because I saw the design skill and passion for health and wellness from the owner of Kona Made, Christine Goodrich.

Describe the project in detail.

Kona Made can not only take direction and create incredible assets that support our various channels but also bring new ideas to the table. This support includes creating assets for marketing, paid ads, email, affiliates, packaging, social media, and more.

What was the team composition?

Christine of Kona Made works directly with me, the Creative Director on all assets made. I am her primary point of contact. Kona Made also communicates with the channel owners of our entire team through a project management system called Asana and Slack.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the past year, Kona Made has helped us build a library of active brand resources, supported us on various product launches and campaigns, delivered high-quality work continuously, and has met all deadlines in a timely manner. Her work is praised by me, but also the Perfect Keto team.

How effective was the workflow between your team and theirs?

Excellent. Christine at Kona Made goes above and beyond to communicate effectively, develop new design concepts, and deliver on time, every time. She is so professional and respectful and a joy to work with.

What did you find most impressive about this company?

Kona Made's company attitude, design skill, and professionalism exceed the highest of expectations in the industry. The project management and creative knowledge that Kona Made has made them THE BEST to work with. I trust Kona Made to deliver and deliver the best.

Are there any areas for improvement?

Kona Made is constantly improving and strives to please, but also betters us a company. Feedback is taken graciously and I wouldn't change a thing!

BACKGROUND

Please describe your company and your position there.

Owner/Founder. Head Endurance Sports Coach

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kona Made?

Brand logo design and website build

What were your goals for this project?

Create a cool, up to date, trendy logo and website for our endurance sports coaching company.

SOLUTION

How did you select this vendor?

Christine is a personal friend of my girlfriend so I saw some of her past work.

Describe the project and the services they provided in detail.

Christine designed our logo basically from scratch as we knew roughly what we wanted but had no concept of the design. She also built our website from scratch using Squarespace, complete with an Ecom section.

What was the team composition?

Christine- Kona Made Ben Rotherham- Mission Multisport Spencer Davis- MIssion Multisport

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Christine consistency hit the nail on the head! She gave us a logo that subtly kept all the aspects we wanted and scream Mission Multisport. The colors were vibrant and the design is flawless! The website is also top notch. Easy to use, visually pleasing and again screams MIssion Multisport! We could not have created and launched our brand without her. Christine did not just impact our business she was a key component in launching our business!

How was project management arranged and how effective was it?

Christine kept our team on task and gave us benchmark goals. She quickly answered any questions we had and guided us through anything we did not understand.

What did you find most impressive about this company?

Christine at Kona Made has the ability to gather information from a 10 minute conversation and quickly understand what you want out of your brand. I never thought my logo would have a "feel" as it's just a design, but I can honestly say when I see the color pallet, our sub-logos, or the website it "feels" like our brand!

Are there any areas for improvement?

As someone who isn't artistic and has built a website I can't imagine this process going any smoother.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Lark Medical Staffing, LLC

Describe what your company does in a single sentence.

We are a healthcare staffing agency that places traveling healthcare professionals in clinical facilities across the country.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kona Made to accomplish?

• building a brand
• building a website
• Building a logo and icon

SOLUTION

How did you find Kona Made?

Referral

Why did you select Kona Made over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Kona Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We initiated Kona Made really early on in the life of our organization. We had not yet opened for business so we started with naming, then branding and messaging. We also enlisted them to build a temporary landing page for our website as well as full buildout and design of our site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We established a timeline early on that focused on benchmarks. Naming, logo creation, brand colors/theme, brand message and story, web design... everything had an easy-to-follow schedule built in, so we knew where we were in terms of timeline at all times.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely, we would check in via email regularly and then had scheduled video calls to track progress and talk through feedback and direction. Their deliverables were always on time. They were always receptive to feedback, changes, suggestions, questions. it felt really collaborative throughout the entire process which we wanted and liked!

What was your primary form of communication with Kona Made?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We liked their creativity, communication, structured timelines, and company values! They did great work considering the time and budget we were working with.

Are there any areas for improvement or something Kona Made could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am in the process of launching online courses related to health/ wellness and personal development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kona Made?

I hired Kona Made for logo design.

What were your goals for this project?

Kona Made was charged with creating a modern, clean, bright and beautiful logo to establish the brand identity for the company.

SOLUTION

How did you select Kona Made?

I found Kona Made via my neighborhood Facebook group.

Describe the project in detail.

Logo design for the company

What was the team composition?

Christine and her business partner

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Delivered professionally, beautifully, and on time.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

I loved their information-gathering protocol, professionalism, and timeliness.

Are there any areas for improvement?

I had requested no hearts on the executions, and 2 out of 5 executions had hearts.