What was the scope of their involvement?
KDG developed our site, and also created a matrix for our email campaign, for the admissions team. We had a database of prospective students, for whom KDG setup a calendar. Different students would be coded in different ways, and receive certain emails on a regular basis. Depending on their response, they would get subsequent emails, which were also coded.
We have used KDG for four or five other projects, including some website work, but the two I mentioned were the biggest ones for our college, and they were extremely successful.
KDG developed a proprietary technology for our work. We told them what we needed and how we wanted it to work, and KDG developed it.
Our campaign started at midnight and ended 24 hours later. We needed to post videos hourly, as well as have a graphic which showed how far along towards our goal we were. The first year’s goal was 1848 donors, which was the year of our founding. When we ran a site for our athletics campaign, we had various graphics which filled a football field or a basketball court. KDG also implemented an online donation functionality, which we’d never had before, other than through MasterCard.
We were using Adobe Contribute on our main website, which was a clunky and old CMS. We had a new website design made by a different firm in Chicago but needed to take thousands and thousands of pages from the old site, reformat them to fit into the new CMS, and have the same look as our new design. KDG did this successfully and in a timely manner.
How did you come to work with KDG?
Kyle David himself went to school at Muhlenberg. He started the company while he was attending our college. We had never used KDG previously because we had been locked into a major corporation which offered packaged development. Kyle thought that he could customize things much better for us, so, when we told him what our issues and goals were, he proposed an interesting and exciting solution, which he was able to deliver.
Kyle’s team gets bored just working on websites, and they want new challenges. We threw a couple at them, and KDG responded very well. KDG is also the e-commerce developer for one of the major chocolatiers in Pennsylvania.
How much have you invested with KDG?
I don’t have this number since it didn’t come out of my budget. Our development and advancement team paid for KDG’s work. We put out an RFP for the backend development and CMS migration of the website. KDG came in significantly less than their competition, with the whole site costing us around $50,000, including all the migration and reformatting work for our new CMS.
What is the status of this engagement?
Our last website conversion took place between 2006 and 2007, which was when we really started doing work with KDG. We kept going for different projects, here and there. Our new website was developed between 2016 and 2017, and KDG took part in some conversions and redesigns. We have been working on the email and development campaigns for around three years.
Anytime we have a problem, we call KDG and see if they have a solution, but we do bid everything out. KDG doesn’t automatically get the work, but they have always been extremely competitive in the process. If they’re not the low bidder, we have to justify in pretty great detail why we’re choosing to use KDG. The thing which sets them apart for us has been the service. If KDG doesn’t get it right, they make sure to fix it. There’s never a question in our minds that this won’t happen. We’ve never had a problem with a contract, a timetable or a deliverable. It’s been a great relationship.