JumpSeat

BACKGROUND

Please describe your company and position.

I am the Assistant Director, Career Products and Services of American Academy of Physician Associates

Describe what your company does in a single sentence.

The American Academy of Physician Associates is the national professional society for PAs (physician associates/physician assistants). 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire JumpSeat to accomplish?
Develop a brand identity for our new career exploration platform and create several pieces of marketing collateral for the platform launch.

SOLUTION

How did you find JumpSeat?

Referral

Why did you select JumpSeat over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

JumpSeat helped our organization develop a brand identity for our new career exploration platform and created several pieces of marketing collateral for the platform launch, including print/banner ads, social graphics, an animated video, and booth design for our annual conference. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project sucess was measured through the delivery of the following:

• Three creative concepts for new platform
• An animated video
• Design for booth at annual conference
• Print ads
• Banner ads
• Social graphics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Although several members of the JumpSeat team were assigned to our project, all communication funneled through a single point of contact, which was very helpful. JumpSeat was very mindful of our hard deadlines and met them all. They were able to turn work around quickly, which enabled us to get a lot done in a short period of time. 

What was your primary form of communication with JumpSeat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our team was very impressed by the efforts that JumpSeat took to understand our organization and our audience before presenting us with four unique creative concepts for our consideration (one more than promised). The time and thought that they put into each of the presented concepts was apparent and our team was left feeling very grateful that we chose to partner with JumpSeat on this project. 

Are there any areas for improvement or something JumpSeat could have done differently?

None! I would happily work with JumpSeat again and recommend them without reservations.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of a last-mile parcel delivery company. I lead commercial operations, which encompasses business development, sales, and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpSeat?

We needed help to improve our online presence and share our services with potential partners and clients.

SOLUTION

What was the scope of their involvement?

JumpSeat manages our social media marketing (SMM) strategy. They’ve created our target audiences and managed our advertising campaigns. During the discovery phase, JumpSeat analyzed our company to identify our business opportunities within our industry. 

JumpSeat creates our LinkedIn content calendar and manages our lead-generation campaigns. They’ve also created Facebook campaigns, although we focus on LinkedIn since our company is focused on B2B services. 

One of the campaigns JumpSeat has created was a series of fireside chat recordings. JumpSeat has created interviews in a podcast style between our staff members and important personalities in our industry. JumpSeat has also helped us with our fundraising campaign.

What is the team composition?

We work with JumpSeat’s SEO director, who has been leading our marketing efforts. We also work with a manager associate that helps with lead generation and data mining and a content writer that creates blog posts.

How did you come to work with JumpSeat?

I contacted JumpSeat through a referral. 

How much have you invested with them?

We’ve spent around $250,000 with JumpSeat. 

What is the status of this engagement?

We started working with JumpSeat in September 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

JumpSeat has helped us increase our site traffic and impressions by about 200%. In terms of lead generation, the pipeline is around 20% larger than it was before. JumpSeat has helped us position our company and dial into the type of client that our company works best with. We now have a better understanding of our target audience. 

How did JumpSeat perform from a project management standpoint?

JumpSeat meets deadlines and stays on budget. We communicate well through Slack and emails. We also have weekly meetings to review our project’s main points, which is very helpful for my team and our general project management. 

What did you find most impressive about them?

I was most impressed by JumpSeat’s compromise. They’ve understood our company and acted as an extension of my organization.  

Are there any areas they could improve?

I can’t think of anything for JumpSeat to improve. 

Do you have any advice for potential customers?

I recommend sharing all your project’s challenges and goals with JumpSeat — don’t hold back.  JumpSeat is very creative and will use their expertise to resolve your challenges.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of a startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpSeat?

As a tech startup, it was hard for us to offer market salaries, especially to Americans. We hired JumpSeat to act as a ghost organization to get our product up and running.

SOLUTION

What was the scope of their involvement?

JumpSeat has helped us position ourselves and our company to better appeal to venture capitalists to gain funding. Unfortunately, minority-owned businesses don't get enough funding.

JumpSeat essentially helps us with anything we’d need from traditional full-time employees without having to invest in multiple market-rate salaries. They’ve worked behind the scenes to help us with various business needs. They help with anything from updating our website to facilitating marketing campaigns and helping us dust off old sales playbooks. When we need them to help us with sales efforts, they do. 

They’re also responsible for training and developing our employees. When they saw that one of our team members was interested in sales, JumpSeat took it upon themselves to train that employee and get them up to speed on our processes.

What is the team composition?

We work with 6–7 team members at JumpSeat, including Dan (Founder). 

How did you come to work with JumpSeat?

We’d had a bad experience with a bigger consulting firm, so we wanted to find a partner who had experience working with smaller, younger startups. JumpSeat came to us as a referral from one of our team members. I researched their background and found they were known for working with smaller companies.

How much have you invested with them?

We’ve invested roughly $88,000 in the partnership with JumpSeat. 

What is the status of this engagement?

We began working with JumpSeat in April 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve been excellent partners who’ve helped us roll out several major initiatives. They’ve done a lot for us; we only work with a team of 6–7 people who accomplish the work of a 20-person team; it’s incredible. Since working with them, we’ve rolled out new metrics for our entire organization. We’ll also launch a new website and sales, social, and marketing processes this quarter.

The experience has been wild. There was an instance where Dan saw that I was working late to tighten up the product, as entrepreneurs do. Dan reached out and told me I was trying too hard; he instructed me to ask for exactly what I needed and said he’d do it. When I started asking for help and stopped trying to make things perfect, the JumpSeat team started producing exactly what I needed. 

How did JumpSeat perform from a project management standpoint?

JumpSeat has been flexible with us; they’ve been easygoing partners even though they’re fantastic at meeting project deadlines and budgets. They’ve also helped manage our team as we’ve grown. We’ve learned a lot from them; we’ve even let go of some of our best teammates, regardless of excuses, because we don’t miss deadlines.

As a younger company, it’s challenging for us to focus on growth. We focus solely on proving our concept and rolling out our product, and JumpSeat helps us do the rest. They’ve increased our monthly fee to cover the costs of training our employees, which has worked well because we don’t have the infrastructure to do that ourselves. 

As for project management tools, our product team uses a range of esoteric tools. We cut back on Trello to reduce our spending and meet sales goals. For our social operations, we use HubSpot and other CRM tools. We typically use Slack, Zoom, and Google Meet to communicate.

What did you find most impressive about them?

JumpSeat is a true consulting partner for the little guy. I’ve been most impressed with their expertise regarding startups and their positivity. Startups are complicated, and people think they’ll become the next billionaire, but challenges inevitably arise. JumpSeat has invigorated that final push of positivity to get us into the ninth inning and across the finish line. 

The problem with bigger consulting firms is they claim they can help younger companies but instead focus on living, breathing companies that can pay high salaries and fees. JumpSeat is different than other consulting firms. They understand we’re not perfect and that we want to prove our concept, and they help us accordingly. 

JumpSeat is the most affable and positive partner I’ve ever engaged. I’ve worked with other vendors who’ve only cared about their bottom line. However, JumpSeat is here for the little guy, and they always stay true to that business model. 

Are there any areas they could improve?

Everyone has things they could improve on, but we’ve developed a great flow with JumpSeat. 

Do you have any advice for potential customers?

If you have an idea for your product but are unsure how to take the next step, hire JumpSeat and let them make the process easier for you. They’ll uplift your company and make the experience seamless; that’s what they do.

BACKGROUND

Please describe your company and your position there.

I am a member of the MedGeo Ventures board and have been advising the team on marketing. MedGeo is a Zillow-like, map-based career exploration platform for medical association members.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpSeat, and what were your goals?

We are a start-up and we hired JumpSeat to help us develop our brand strategy, including articulating our brand manifesto, visual identity and brand narrative. JumpSeat also helped us develop campaign concepts and copy targeted to associations, employers and physicians.

SOLUTION

How did you select JumpSeat?

We were looking for a strategic partner to help us develop our brand strategy and initial campaign. One of our founders had worked with JumpSeat previously and recommended the team because they were adept at developing strategy and they could be counted on to execute.

Describe the scope of their work in detail, including any steps and the final deliverables.

The JumpSeat team scheduled two workshops with our team to articulate our vision and get our insights on the brand positioning, personality and archetype. JumpSeat then presented a draft of the brand essence and four creative concepts, including mood boards, visual identity and copy. We loved the initial concepts and decided to move forward with two options.

The team then produced the final deliverables, which included brand standards, a website, a press release, a pitch deck, and Google document templates. This marketing toolkit has become the foundation for how we are positioning MedGeo with association partners.

How many people from the JumpSeat team worked with you, and what were their positions?

We worked directly with Dan, the owner, and Jess, Director of B2B Marketing. They were terrific to work with and ensured our deliverables were delivered on time and within budget.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This brand work has been the foundation for how MedGeo is going to market. It is the face of MedGeo and it is how we are positioning our new company to medical associations, employers and physicians. We have used the materials in a number of meetings and have received great feedback. We are seen as a new innovative solution for career platforms.

Describe their project management style, including communication tools and timeliness.

The timeline for the project deliverables was very aggressive as we were aiming to launch our new company in just 8 weeks. Dan and the team did a terrific job managing the deliverables and keeping us updated on the progress. They were very good about listening to our feedback and incorporating our input. The project was delivered on time and on budget.

What did you find most impressive or unique about this company?

The team has done an amazing job diving into our business and helping us compellingly articulate our brand. We were thrilled with the brand insights and strategy they developed - and how they made the brand come to life in creative.

Are there any areas for improvement or something they could have done differently?

We had a lot of communication back and forth via email and we were moving really quickly. It may have been helpful to schedule a weekly touch base/status call.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Rolling Stock Solutions, a passenger locomotive leasing company that acquires, re-manufactures, and leases locomotives to the passenger transit industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpSeat?

We hired JumpSeat to develop our website and position it in a way that would be noticed in the industry. Essentially, we needed them to tell our story and get the word out that we were open for business.

SOLUTION

What was the scope of their involvement?

JumpSeat has developed our website from scratch. In terms of core features, the website is aimed at presenting us as a new business solution to the marketplace. No one else is doing this business in the US, so the website is geared toward telling that story to an industry that hasn’t heard of it before. 

At present, they provide maintenance and hosting services for the website. They’ve also created marketing materials, press releases, and sales decks. Our team will have a marketing relationship with them moving forward. Moreover, JumpSeat has helped me launch my LinkedIn account and created a LinkedIn page for the business.

What is the team composition?

I work with a core group of 2–4 people. 

How much have you invested with them?

Our investment has been between $50,000–$200,000. 

What is the status of this engagement?

We started the engagement in March 2022. The website project finished in June 2022, but our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve received a tremendous amount of feedback online on the quality of the website — the product has been excellent. Overall, I’m truly happy with JumpSeat’s work.

How did JumpSeat perform from a project management standpoint?

The team has stayed on budget and met all of our deadlines — they’ve been excellent. To communicate, we use emails, Zoom, Teams, and phone calls. Their always accessible to us. 

What did you find most impressive about them?

JumpSeat has a good understanding of the infrastructure industry. They’ve done work in trucking, railroads, and other similar industries. As a result, they’ve got up to speed quickly.  

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Make sure you can tell your business’ story in a way that’s understandable to the JumpSeat team. The better you do this, the better product they’ll deliver.

BACKGROUND

Introduce your business and what you do there.

I’m the president of ISCO Industries, a global pipe solutions company focused on high-density polyethylene pipe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpSeat?

We hired them to help us with increasing top-of-the-funnel opportunities.

SOLUTION

What was the scope of their involvement?

We held a few discovery sessions with JumpSeat to define our problem to its core. After figuring that out, they immediately started working towards finding a solution. In addition to this, their team has helped us find and hire a marketing director who best fits our company. They’ve handled the entire recruitment process and taken charge of defining the role itself.

What is the team composition?

We primarily work with Dan (CEO).

How did you come to work with JumpSeat?

We found them through a referral, specifically from one of my contacts.

How much have you invested with them?

We’ve spent $30,000 so far.

What is the status of this engagement?

We started working with them in September 2021, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now have a comprehensive marketing plan, and we’ve successfully hired a marketing director last December — she’s been off to a great start.

How did JumpSeat perform from a project management standpoint?

Their project management style has been excellent. They’ve done a wonderful job in meeting our goals under an aggressive timeline. They also work collaboratively and expeditiously, allowing them to produce outcomes that far exceed our expectations.

Communication is mainly done through phone and webinars.

What did you find most impressive about them?

We’re really impressed with their expertise in B2B marketing — in our opinion, there’s no one close to their level. They also listen attentively, which enables them to identify the core of every issue. Overall, we’ve been working really well together in reaching our goal.

Are there any areas they could improve on?

I really can’t think of anything that they need to improve on — I’ve been so impressed with the results of our engagement.

Do you have any advice for potential customers?

Give them enough time to really understand your business, so that they can fully maximize their expertise in resolving your problem.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of QualSights, a market research company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpSeat?

We were starting up a company but we didn’t really have any official marketing functions, so we wanted to scale our marketing and advertising efforts.

SOLUTION

What was the scope of their involvement?

We have JumpSeat on retainer as our primary marketing arm. They’ve been helping us in a variety of ways, including hiring experts, understanding the different facets of marketing, and putting together dashboards and tracking mechanisms to track our activities and conversions better.

Their work revolves around lead generation, campaign strategy, and implementing the correct marketing software, such as email and sales automation, SEO, branding, and social media marketing.

What is the team composition?

Our main point of contact is Dean (CEO).

How did you come to work with JumpSeat?

I’ve known Dean from another company many years ago. We reconnected after he started his own agency.

How much have you invested with them?

So far, we’ve spent over $75,000.

What is the status of this engagement?

Our ongoing partnership started in December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with JumpSeat, we started raising awareness in the market and have garnered additional leads for us based on their outbound strategies and lead generation efforts.

Furthermore, their digital marketing work has started to show some initial results so they’ve definitely provided us with great value.

How did JumpSeat perform from a project management standpoint?

We implement weekly goals and meetings with the team, and their project management has been well-organized.

We typically communicate through phone and email.

What did you find most impressive about them?

We’re impressed with their organizational structure and unique approach to marketing. They have innovative techniques that help improve our digital presence and go above and beyond in that aspect.

Are there any areas they could improve?

I can’t think of anything they could improve on.

Do you have any advice for potential customers?

I would strongly recommend working with JumpSeat and experiencing their unique, strategic, and thoughtful strategies yourself.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Prime TSR, a cloud consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpSeat?

We needed their help with staff onboarding, training, and refurbishing our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

JumpSeat helps us onboard and train business development representatives. They manage weekly coaching sessions to explain our processes and impart business strategies to our new hires. 

Their team also supports our marketing pipeline to help us secure high-yielding results, focusing on our email campaigns and lead generation efforts. We’re currently working on a rebranding project with their team to make our brand identity more engaging and marketable.

What is the team composition?

We mainly work with their co-founders.

How did you come to work with JumpSeat?

I’m acquainted with their JumpSeat’s co-founders, and I’m no stranger to their expertise and familiarity with our industry.

How much have you invested with them?

We’ve spent about $120,000.

What is the status of this engagement?

Our ongoing engagement with JumpSeat started in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

JumpSeat has simplified our recruitment process with their on-point onboarding and coaching practices — they’ve trained our new resources efficiently, allowing them to get a good grasp of their designated roles and seamlessly adapt to our processes. Additionally, their digital marketing efforts have helped us meet our targets and build professional relationships with prospective clients.

How did JumpSeat perform from a project management standpoint?

They’re a proactive team that meets our standards in terms of project management.

What did you find most impressive about them?

We’re most impressed with JumpSeat’s highly tailored approach — their solutions fit our business well, and their commitment to helping us move forward with more lucrative processes is always apparent in their work.

Are there any areas they could improve?

We’re very happy with their work and have no complaints to point out at this stage.

Do you have any advice for potential customers?

Allow them to analyze the core of your business to identify tailored solutions that meet your needs.

BACKGROUND

Introduce your business and what you do there.

I’m a senior advisor at a merchant bank. I do operational consulting for companies in our portfolio.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpSeat?

We wanted to develop an outbound sales strategy for a portfolio company.

SOLUTION

What was the scope of their involvement?

JumpSeat helped create a marketing strategy that included creative strategy, media buying, and analytic reporting. The strategy included everything from lead generation to managing calls. They also help with closing and onboarding new accounts. Additionally, they do social media marketing and website development. 

What is the team composition?

We worked with an executive sponsor and lead. Another person worked more on fulfillment. 

How did you come to work with JumpSeat?

I knew their principal through a work relationship with another company. When he left that company, I went with him. 

How much have you invested with them?

We’ve spent $50,000. 

What is the status of this engagement?

We started working together in March 2021, and our work is ongoing. 
 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before JumpSeat, we didn’t have a formal sales funnel. Today, we have a robust sales funnel that’s driven 22 new accounts. We’ve quadrupled our web traffic as well.

How did JumpSeat perform from a project management standpoint?

They’re outstanding. We have routine 2–3 Zoom calls per week. We also have one-off phone calls and emails.

What did you find most impressive about them?

They’re not confined by the scope of work. They’ll do whatever it takes to achieve the objective.

Are there any areas they could improve?

They could have gotten the designs we were looking for to us faster.

Do you have any advice for potential customers?

My advice is to be open-minded and show your dirty laundry. Be clear about your expectations and things will go well.

BACKGROUND

Please describe your company and your position there.

Kin + Carta is a global digital transformation consultancy committed to working alongside our clients to build a world that works better for everyone. Our 1,600 strategists, engineers, and creatives around the world bring the connective power of technology, data, and experience to the world’s most influential companies. I am the Chief Growth Officer for the Americas, responsible for our Growth Platform, including our Sales, Marketing, Lead Gen, Growth Ops and Partnerships groups.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpSeat, and what were your goals?

K+C hired JumpSeat for two initiatives -- Strategic Marketing & Lead Gen Advisory and Data Campaign Consulting. Strategic Marketing & Lead Gen Advisory - JumpSeat provided advisory services to K+C for our Marketing and Lead Gen groups to help our leaders with ogoing initiatives around campaigns and launches, resource prioritization, marketing and lead gen processes, analyst relations, and other areas.

Data Campaign Consulting - JumpSeat supported our ongoing data initiatives and campaigns including supporting the launch of Kin + Carta Data Labs.

SOLUTION

How did you select this vendor and what were the deciding factors?

Dan Ptak is well-known the marketing world, having honed his craft at several top notch companies throughout his career. He brings a strong arsenal of best practices in the B2B advisory space, is growth-minded, and understands our space extremely well.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

JumpSeat participated in 1:1 meetings, group meetings, led workshops with stakeholders and key executives, created strong presentations and deliverables including process improvements, marketing content, strategic analysis, 2x2 matrix using internal sales data and external market data, and recommendations. Dan's experience and servant leadership approach was also valuable as he coached and mentored people on our marketing and lead gen teams.

How many resources from the vendor's team worked with you, and what were their positions?

Dan Ptak, Founder and CEO, was our main contact that provided the services.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The strategic advisory services and deliverables provided us with a strong foundation for continuing to improve our processes, our campaigns, our service offerings, or organizational structure, and our go-to-market approach.

How effective was the workflow between your team and theirs?

JumpSeat was extremely easy to work with, thorough, productive and always completed their work on time and within budget. Their deliverables were of high quality and often went above and beyond when they saw opportunities to help us in areas that we didn't even think of.

What did you find most impressive or unique about this company?

JumpSeat has strong credentials, brings energy to everything they do, understands our space, and delivers on what they say they will do.

Are there any areas for improvement or something they could have done differently?

JumpSeat is just getting started, and as they scale, they will want to ensure that they bring the same energy and focus to all of their clients, which I'm sure they will do!