Green Mill worked with their longtime IT partner to develop an app using Xamarin, a tool used for cross-platform mobile app development. The app’s functionality was buggy and difficult to use for the average user. Green Mill initially approached JMG to fix the functionality issues they were experiencing.
Since Xamarin is a platform we don’t work with at JMG, we first started by trying to solve the surface-level problem…
by finding a different vendor who could solve their immediate problem. We reached out to a handful of agencies, but ultimately we were unable to find a vendor who we felt was able to deliver a world-class solution.
Our willingness to help Green Mill find a vendor led to their Chief Marketing Officer asking our opinion of what their next step should be. Our answer: rebuild the apps from scratch using native frameworks for each platform.
Aligning with Green Mill’s focus of providing the best restaurant experience, we focused on creating the best mobile app experience for their customers. The Green Mill app allows customers to browse the menus of its 19 locations and place online orders for take-out or delivery.
With limited resources and documentation from Green Mill’s original backend provider, we reverse-engineered the app and reconstructed it from scratch, building out native iOS and Android apps to expand the brand’s take-out and delivery services.
Since its launch, we continue to provide ongoing support and lead efforts to improve the app with features like push notifications for marketing and building out a backend for supporting rewards and coupons.
The app adds another touchpoint for Green Mill’s customer base, which has resulted in increased sales and brand awareness.
With indoor dining services closed or limited as a result of COVID-19, Green Mill experienced a sharp increase in online orders. JMG worked hand-in-hand with Green Mill and their other vendors to make sure the app scaled to support the influx in online orders.