up with the idea for an app to facilitate call assignment trades, process the exchange of payments, and maintain anonymity of physicians. But building an intuitive, 3-sided marketplace with a focus on confidentiality isn’t easy.
JMG handled each stage of the app’s development lifecycle, from strategy and design to development, testing, and deployment, in conjunction with Parrot.MD’s team, to create custom iOS and Android apps.
We took a step-by-step approach to building the apps by collaborating with multiple focus groups across various medical specialties.
We would develop the profile page, the shift posting section, the shift receiving section, the credential validation process, the notification process. Then we would pull groups of doctors together to demo it and do multiple trades, throwing variables at it where three guys would bid on a call at the same time. After every focus group and test run, we’d come up with one or two more things that made the app more flexible, more agile.
User testing sessions with physicians have sparked universal, over-the-moon excitement, and CEO Tim Steele’s goal for Parrot.MD is to have 30,000 doctors on the app within the next 3 years, targeting dense urban populations like Manhattan, Chicago, and Philadelphia.
Taking the functionality of the custom iOS and Android apps, Parrot.MD and JMG are in progress on a website for hospitals and large practices to utilize within their organization, as well as a secondary product for nurses to trade shifts in Parrot.RN.