Jayme Cowley Media Co.

BACKGROUND

Please describe your company and your position there.

We are an advertising agency and I'm the VP

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jayme Cowley Media Co., and what were your goals?

It was a collection of videos to promote our Candidate and his platform. We hired Jayme for event videos as well as several scripted advertising videos.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted someone who we can trust to deliver professional and creative videos within our tight timeframe and budget. Jayme was the perfect fit.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We begin with a brief and the script of the concept of each video, where Jayme would give us feedback and suggestion bringing in his expertise in terms of production. After the client approves the script, we would work together to develop a schedule and the logistics for the filming day and provide further detail to prepare our clients for the shoot.

Finally, Jayme does the filming and the editing. We usually have a few rounds of feedback and revision until the client provides final approval.

Who did you work with and what was the feedback process like?

We work together to keep each other on the schedule. Jayme would share video rough-cuts on Frame.io so our team and clients can provide feedback in one place.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos were shared and advertised on Facebook, which helps increase overall engagement with our Candidate's Facebook page and increase followers.

Describe their project management style, including communication tools and timeliness.

It is easy to communicate with Jayme. He is easily reachable through email/text. He also uses Frame.io and Trello for video presentations and storyboards.

What did you find most impressive or unique about this company?

Jayme is a problem solver. We could count on them to give good suggestions and bring concepts to life.

Are there any areas for improvement or something they could have done differently?

File transfer is difficult since all video file sizes are enormous. Jayme was very accommodating in downsizing those files for us, but I wish we work closer to each other so we could have more in-person meetings.

BACKGROUND

Please describe your company and your position there.

I am the Art Director at Response Advertising. Our agency specializes in multicultural advertising, and all kinds of other creative services including market research, strategic planning, creative development, media planning and buying, sponsorships, and etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jayme Cowley Media Co.?

Our agency was looking for a long term and reliable vendor for video production over the years, as we do a lot of video adaptations for our national clients like Toyota and TELUS. For adaptation campaigns, our ask is to provide in-language translations of different campaigns' messages in English. Jayme was hired to help develop these in-language video creatives. He has been delivering outstanding video editing and problem-solving skills that meet the campaigns' requirements and timelines.

SOLUTION

How did you select this vendor?

It was through a referral by a trusted connection. We arranged a meeting for us to get to know Jayme and his scope of work more. We were looking for a flexible, reliable and experienced video editor that has worked on videos on social media platforms and TV commercials before.

Describe the scope of their work in detail.

In the beginning stage, we shared with Jayme a short brief of the campaign's ask as well as the video creatives' information such as numbers of exports, output specs and requirements. We also showed him the Mass' English video output as a reference as some super animations and frame transitioning could be challenging to adapt. This step is for him to understand the scope of work for this project and share with us an estimate of costs and hours required. After he reviewed all the information we provided, he then discussed with us the questions and concerns he had which helped us to be on the same page moving forward. Next, we shared with Jayme the mass' video working files and other assets including in-language supers and brand logos, and we made sure that he had everything he needed. Jayme would also check with us and work out a timeline that would work for both ends. He has been very punctual in delivering video previews so that we could review them internally before sharing them with the client. We had to ask him to revise a few things on the video previews which he was able to make those changes quickly. We then shared those previews with the client. After we received approvals, we notified Jayme on the same and asked him to share final outputs based on the specs provided earlier. There were a lot of different versions of the exports but he was very organized where he labelled everything clearly and sorted them into folders, which made it so much easier for us when we received the final outputs.

What was the team composition?

I work with Jayme directly through video conference calls, emails and slack messaging for communication. In terms of the feedback process, we provide comments on the video previews that he uploads to his frame.io account. The tools available on this platform make it a lot easier for us to indicate what changes are to be made. Jayme would look through all the feedback and make changes accordingly, in which it has been smooth and efficient.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall, the multicultural creatives for Toyota that Jayme helped with reflected a continuous increase in sales, especially for Corolla and RAV4.

How effective was the workflow between your team and theirs?

Jayme has excellent communication skills. He also manages his workload and timeline very well, which is bonus when he is working on multiple campaigns' production.

What did you find most impressive about this company?

We really appreciate their transparency in sharing concerns and opinions about the project, which helped with setting expectations for everyone.

Is there any area for improvement or anything that could have been done differently?

Jayme has been very responsive and our collaboration is great! There isn't much that we currently would like to change or do it differently.

BACKGROUND

Please describe your company and your position there.

Kiwassa Neighbourhood House is a non-profit organization serving the residents of Vancouver Sunrise Hastings and beyond. We provide relevant community programs for children, youth, adults, seniors and families. Our programs range from childcare, food programs, community engagement, settlement, and employment services. My role at work is Coordinator for Employment Services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jayme Cowley Media Co., and what were your goals?

Jayme was hired to help deliver a short video of one of our signature employment program called EMPOW3R that specifically supports those who identify as survivors of violence, abuse, and trauma. Our goal was to produce a video that would help increase the awareness about trauma, survivors, employment, and childcare. Secondarily, we wanted to reach out to employers to let them know that hiring equity and inclusion seeking population such as survivors is a viable option.

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted a few contractors. We selected Jayme to do the work because of his past work, connection to the communities we serve, and his openness and curiosity about our work.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The video length is over 4 minutes. We originally scheduled 2 film dates. We had to adjust our timing later on as one of the interviewees later on withdrew from the project. Jayme was very accommodating about this development. We re-drew the storyline, recruited new interviewees and scheduled the film shoot days. An additional shorter video (one-minute) was requested which Jayme obliged. The process seem seamless in spite of the hiccups. I think that it was due to Jayme's patience and flexibility that made the production seem smooth! Thank you Jayme.

Who did you work with and what was the feedback process like?

Jayme and EMPOW3R staff (3) were all on board the work, plus 3 participant interviewees. The feedback process was done via email, Zoom, and phone calls.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video is now uploaded on Kiwassa's YouTube channel. We have shared the video on FB, Instagram, and LinkedIn. We have also embedded this on our Kiwassa website, as well with our program partner VEEES. We have received positive feedback about the video from current and past participants, program partners, Government of BC (funding agency), and other service providers.

Describe their project management style, including communication tools and timeliness.

Jayme was very easy to communicate with; accountable, patient, flexible, accurate, and punctual.

What did you find most impressive or unique about this company?

This company is unique because they listened really well to our needs. We are very pleased with the videos.

Are there any areas for improvement or something they could have done differently?

Great job overall!

BACKGROUND

Please describe your company and your position there.

Church. Senior Pastor

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jayme Cowley Media Co.?

Creating and integrating livestreaming into our weekly services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We received an email early in COVID with contact details and an overview of Jayme Cowley Media Co. When the time came to address the challenge we faced, Jayme's company provided a rapid, thorough, and cost-effective response.

Describe the project in detail and walk through the stages of the project.

Jayme sent a draft overview of the estimated work. He and I had an online video call to discuss further. A more detailed estimate was created. The church board was informed and the budget allocated. The first on-site visit by Jayme and his colleague, Scot, was to survey the church building and livestream needs with key church staff and volunteers. Options were presented and a further online video between Jayme and me was held.

A decision was made regarding the preferred options (using network based cameras and software). Jayme produced an itemized equipment list with costs. The church purchased the equipment. Once purchased, Jayme and Scot came onsite to help with installation (assisted by volunteers from the church). A training day was also set up.

On three Sundays at our services, Jayme or Scot came onsite to provide assistance or guidance to the newly-trained staff. Throughout, Jayme has maintained email and video contact and follow-up. Written guidelines were also produced by Jayme.

How many resources from the vendor's team worked with you, and what were their positions?

Jayme and Scot.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The church team has responded very well to the training and the new challenges of the live-stream system. They have adapted well. Though there are some inevitable teething challenges, the church team responds constructively to the challenges. Jayme Cowley Media Co.'s advice and involvement were foundational for this success.

How effective was the workflow between your team and theirs?

Generally very good. Jayme and Scot build confidence with the team without being overbearing. Jayme and Scot took time to understand the uniqueness of our situation and helped our team grasp the basics of what constitutes a good live-stream.

What did you find most impressive or unique about this company?

There are many points: promptness, courtesy, encouragement, thorough understanding of the equipment and process. Familiarity with a church setting and unique demands of a church livestream.

Are there any areas for improvement or something they could have done differently?

The only thought is the amount of information presented in the training session. One option might have been to give more hands-on / interactive opportunities or aim to teach less information but explain it more deeply.

BACKGROUND

Introduce your business and what you do there.

I work for Select Wines, an international wine and alcoholic beverages agency in Canada. I’m the marketing manager for British Columbia at our head office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jayme Cowley Media Co.?

We hired Jayme Cowley to create some videos around one of our cocktail brands. These would be used for training purposes and would be posted on our social channels.

SOLUTION

What was the scope of their involvement?

The Jayme Cowley team did everything from pre- to postproduction. We began by talking about our company’s two different products and the two different recipes that we had around those. We also discussed our budget and deadlines.

As we worked through our ideas, Jayme (Videomaker) added in his own since he had expertise in filmmaking. After that back-and-forth, I scouted for a filming location and booked the date. On the day itself, we helped set up the look and feel that we wanted for the video. Jayme and his team took over from there. 

We wanted to get the videos right so after finishing the first one, we gave our feedback and incorporated that into the production of the second video. 

What is the team composition?

For most of the process, we worked directly with Jayme. On the day of the shoot, he had 2–3 people with him. 

How did you come to work with Jayme Cowley Media Co.?

Jayme reached out to me on LinkedIn before this project. When the time came to look for a videographer, he came to mind and was one of my first contacts. He was fantastic from the get-go and was able to meet our budgetary needs, so we ended up going with him. 

How much have you invested with them?

We paid $4,000 for both videos. 

What is the status of this engagement?

We started talking in December 2020 and filmed in February 2021. The first video was delivered in March 2021 and the second was completed in August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The resulting videos were fantastic. We were very pleased with it. We did post one of the videos on our channel but we don’t have any metrics on that yet.

Our company has more markets that we’re hoping to introduce our products to, so we’re planning on hiring Jayme again to have the videos be rendered in different languages, like French or Japanese. 

How did Jayme Cowley Media Co. perform from a project management standpoint?

Jayme was able to work within our budget. He let us view the rough edits on his website so that we could provide our feedback and leave our comments on certain points of the unfinished video. We coordinated filming schedules and locations through email and kept in touch by phone. 

What did you find most impressive about them?

The one thing that sets Jayme apart is his professionalism. We were amazed that we got a high-quality video for the budget that we had. 

Are there any areas they could improve?

No, there isn’t any. We’re very happy with their work. 

Do you have any advice for potential customers?

Go ahead and reach out to Jayme because he will just take it from there.

BACKGROUND

Introduce your business and what you do there.

I own a photography business, and we primarily do weddings and corporate events. Sometimes, we have contracts with malls where we do in-person photo booth setups for events like Christmas, or other occasions. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jayme Cowley Media Co.?

I often sell packages on my wedding businesses that include captured and edited video. I hired Jayme Cowley Media Co. to help me with the video production work.

SOLUTION

What was the scope of their involvement?

Jayme (Videomaker) helps me with video work. For instance, in my wedding business, I often sell packages that include captured and edited video. He sometimes operates as a solo videographer or as a lead videographer with an assistant. 

He also delivers an edit of the client’s wedding video, which is usually around 3–5 minutes long. Our clients provide their feedback, and we finalize it from there.

What is the team composition?

Jayme is the only person from his company that I work with. 

How did you come to work with Jayme Cowley Media Co.?

We originally met through our church about 10 years ago. We were both interested in video, so we were connected through mutual friends. We’ve worked together on many projects and I continue to work with him because I trust him. He’s reliable and loyal, and the quality of his work is really high.

What is the status of this engagement?

The first time we worked together, we were hired as contractors for a large nonprofit out of Langley in April 2011 — that was our first big project. Our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Whenever I’m able to sell a package that includes Jayme’s video work on it, it doubles my revenue on that specific booking. Selling two services instead of one is very helpful for me. 

In terms of client feedback, I remember that one client was very happy with their wedding video. Jayme had gotten the vision of what they hoped for so we didn’t have to make big edits. They said that they enjoyed working with him on that day. That spoke highly of his character.

How did Jayme Cowley Media Co. perform from a project management standpoint?

We usually communicate through emails and texts. Email would be the more professional way for working on a specific project. We play tennis every week, and we usually chat about business projects there. However, if there’s a wedding video or a specific project, we establish timelines, and he always meets his deadlines — that’s not an issue.

What did you find most impressive about them?

What distinguishes Jayme from other people I’ve worked with in the past is his meticulous attention to detail. He’s focused on making the content perfect and as strong as it can be, even with smaller budgets. From picking the camera and lenses to telling the story and checking the lighting and sound, he makes sure that everything is professional. He doesn’t skip over the details, which some videographers do. He’s more thoughtful and specific than other videographers I’ve worked with.

In terms of video, he has a stronger technical understanding than I do. If there’s a technical issue, such as an editing question or something specific about the equipment that I’m not entirely sure about, he often has the answer.

I continually hire Jayme because of these reasons. He is the only person that I trust to keep the quality high enough to satisfy my customers. His work is good enough that I would consider it equivalent to my own photography work.

Are there any areas they could improve?

He gets too focused on making things absolutely perfect, and sometimes we just need to simplify things a little bit. However, if I mention that we can’t do things a certain way because of timeline or budget, he’s always accepting of this.

Any advice for potential customers?

Just give him the freedom to make something great and trust that he has good instincts. If you try to over-control or micromanage his work, then you won’t get the best results. You will get the best out of him if you trust that he has years of experience and can tell a good story.

BACKGROUND

Introduce your business and what you do there.

I'm the principal of a marketing agency based in Vancouver. I’m responsible for getting customers, booking projects, and everything else like that. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jayme Cowley Media Co.?

We hired Jayme (Directory of Photography) for a recent commercial shoot for our customer based in Montreal. That customer is a new software startup company in the space of retail marketing.

SOLUTION

What was the scope of their involvement?

For this project, we scheduled a shoot with Jayme, and he handled all of the videography, lighting, and location planning. Our agency handled all of the scriptwriting with the customer, so we simply gave Jayme the storyboard. Then, I sent him the location as well as its floor plan. 

What is the team composition?

We worked with two people on this shoot, consisting of Jayme himself and an assistant camera person.

How did you come to work with Jayme Cowley Media Co.?

A local director introduced Jayme to me through a referral. We worked together on multiple projects before, and he’d been great. As a result, I chose him for this project, which was our biggest one to date. 

How much have you invested with them?

We invested around $5,000–$10,000. 

What is the status of this engagement?

We started working together before the COVID-19 pandemic around March 2019, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everything was great, and the video has been released. Everyone who worked on the set had positive feedback for Jayme. Overall, the quality of the video is above what we’ve expected. 

How did Jayme Cowley Media Co. perform from a project management standpoint?

This particular project was done after the COVID-19 pandemic, and we shot it during a small break in the provincial health order. In terms of project management, we coordinated mostly through phone calls. We met on-site on the location planning day as well as the shooting day.

Jayme was able to turn the location plan around over email. We knew exactly what was going to be set up in the space, so that saved us a ton of time on the day of the shooting. 

What did you find most impressive about them?

Jayme conducted himself professionally on set, and he knew his craft. He always had a lot of great ideas for maximizing the use of space in terms of both lighting and other video equipment that we had.  

I also liked that he paid attention to all the small details. At the same time, his personality was impressive — he’s great to have on any production set. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

When working with Jayme, be clear about the vision that you have in mind even if you have no idea how to execute it. Jayme has a lot of experience working on a variety of projects, so he’ll be able to recommend the best options for you. 

Don’t be shy if you want to work within a specific budget. Let them know about it, and they can recommend whatever is the best based on your desired outcome and the expected budget.

BACKGROUND

Please describe your company and position.

I am the President of Engagement Unlimited Events

Describe what your company does in a single sentence.

We create engaging events

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jayme Cowley Media Co. to accomplish?

• fix my studio set up
• reduce fuzziness of my camera
• do it fast and efficiently

SOLUTION

How did you find Jayme Cowley Media Co.?

worked with Jayme before

Why did you select Jayme Cowley Media Co. over others?

• High ratings
• Close to my geographic location
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

I needed a quick fix for an event that was 2 days away.My camera/software was creating a fuzzy image and I couldn't figure out how to resolve it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Problem fixed. Quickly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jayme is very easy to work with and I could trust them to meet deadlines - actually beat deadlines :)

What was your primary form of communication with Jayme Cowley Media Co.?

Email or Messaging App

What did you find most impressive or unique about this company?

They provided easy-going communication, expert advice, and a quick fix

Are there any areas for improvement or something Jayme Cowley Media Co. could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the CMO of Harbourfront Wealth Management

Describe what your company does in a single sentence.

Wealth management company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jayme Cowley Media Co. to accomplish?

• Create a tool that will help current and future employees to describe what we do
• Create compelling video to highlight our distinctions and unique positioningioning

SOLUTION

How did you find Jayme Cowley Media Co.?

Previous client

Why did you select Jayme Cowley Media Co. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Jayme Cowley Media Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a vision video for the business. Use existing footage and source new stock footage. Edit the video to create a compelling story arc. Use the provide script and recommend enhancements. Recommend voiceover, record voiceover, edit voiceover. Thorough post production of video. Delivery of finale video in time for annual meeting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met timeline and budget requirements while producing an impactful and professional video story.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and good at managing deliverables for the project.

What was your primary form of communication with Jayme Cowley Media Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their creativity and ease of working with them.

Are there any areas for improvement or something Jayme Cowley Media Co. could have done differently?

No I was very pleased with the project and will work with Jayme and his team again.

BACKGROUND

Please describe your company and your position there.

I'm Creative Producer at a Dutch videoproduction agency of 12 employees, working for European companies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jayme Cowley Media Co., and what were your goals?

For filming of drone and b-roll footage of multiple locations in Vancouver to be used in a Productvideo for JAGA

SOLUTION

How did you select this vendor and what were the deciding factors?

We have been looking online for a production agency in Vancouver that matches our style and quality of filming. Jayme was the best match of five options we found

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We did pre-production like locations, shotlist, style examples and a local JAGA contact and had some videocalls with Jayme to discuss the needed footage and style. He planned the shoot itself directly with the local contact, needed little support and was clear on planning and costs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Good quality footage for our database and to be used in a high end Productvideo for our customer. Not yet final and live

What did you find most impressive or unique about this company?

We were impressed with the quality of the footage and the style of their communication and collaboration.

Are there any areas for improvement or something they could have done differently?

None.