What was the scope of their involvement?
When we first started, we employed a mobile and backend developer at 15–20 hours each to create a prototype of our current platform. We launched after about six months and attracted investors that allowed us to hire the developers full time. After another six months, we brought on additional developers to scale the project and build three main features: segmentation, analysis, and personalization.
Users provide a good amount of data when registering, both personally and through third party APIs we leverage on the platform. This data is then analyzed to place users in cohorts that are relevant to one another. iTechArt helped develop the algorithm that does that. The output is then personalized into a feed containing posts from other similar professionals based on their divisions, specialties, and titles. In short, the platform provides segmentation and personalization with an analysis engine that was developed with iTechArt.
The frontend consists of what you would expect for any traditional social networking interface. It’s a node.js core framework, and we use a MongoDB and node-sql setup for the backend that gives us flexibility. We need to maintain latency on our network and app, so we leverage an elastic database for some of the personalization and analysis layers because it’s a tremendous amount of data.
iTechArt also developed an email engine so we can deliver emails in high volume to our current and prospective users. We designed the engine and they developed the backend.
What is the team composition?
We have a team of five—three mobile developers, one backend engineer, and one QA analyst. They’re our primary dev team, led by our own project manager. iTechArt provides a set of developers, and we interview and select which ones we want.
How did you come to work with iTechArt?
I was introduced to them at my previous job. Another company was using them, so we decided to engage with them on a small project, and I was really impressed. When I started this company, hiring them seemed to be the best choice.
How much have you invested with them?
We’ve spent upwards of $250,000.
What is the status of this engagement?
We started in the summer of 2014, but the team has grown since then. They provide ongoing dev.