What was the scope of their involvement?
When we called Ingenia Agency, Pablo [CEO, Ingenia Agency] gave us different options. A team of 10–12 creatives came up with the concept of creating a digital job city—a Sim City-type of platform. Every building in the city has a brand for the companies on the job board; the user can click on buildings, they can enter the companies’ virtual offices, and they can also apply through this city. The recruiter also has a platform to view all the people that apply to their vacancies.
The project has evolved incredibly in the last 4 years and the last expo was the best we’ve had so far. We had three million visitors for the first version of the expo and broke a record in completing the platform in three weeks. We now do this expo twice a year for two weeks each. Today, we have more than 3.5 million visitors and 400,000 applications. We’ve helped more than 600,000 people find jobs with the expos that we have developed together with Ingenia Agency.
What is the team dynamic?
Four developers participated on the development side and around 25 people participated in the design process.
How did you come to work with Ingenia Agency?
Around 7–8 years ago, I was working as a digital development director for the Universidad del Valle de Mexico. I met Ingenia there and liked how they presented their material. I was also very interested in how they took care of their own advertising.
When I changed jobs to OCC Mundial, I called Pablo and this job city project idea came up. When they presented the idea of how they pictured the job city and what benefits we would have, we decided that they were the right fit for the project.
What is the status of this engagement?
We started working with them in November 2013 and it’s an ongoing collaboration. They started with the virtual expo but the quality they deliver up until today has allowed us to give them more projects.
They’re also working with us on a platform for university students called OCC Universitarios for all companies interested in reaching the university student target market. We have a network of 450 universities that collaborate with us on these job boards. We also give them other database projects because we have confidence in their work. Ingenia Agency is the only agency that has the necessary licenses to intervene on high-level projects with us.