Incrementors

BACKGROUND

Introduce your business and what you do there.

I work in the sales and marketing department at an insurance agency. We especially focus on transportation, and I’m very familiar with the insurance industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed help with our online digital marketing.

SOLUTION

What was the scope of their involvement?

I’d done a decent amount of research beforehand. I explained the transportation space to Incrementors Web Solutions, including the type of products that we were offering, and the keywords that I initially wanted. 

Incrementors Web Solutions helped us with a combination of SEO and content marketing. They did website implementation, which included managing the content, doing keyword strategies, and making sure everything was structured properly.

They also controlled the performance of the site by managing our backlinking efforts. Their work was a culmination of all those different things.

After that, we strategized with Incrementors Web Solutions. They came back to me with a list of specific keywords that we needed to focus on to start ranking on Google. They identified the pieces of content that we needed to create to address those keywords, and then we created the content. 

We continued to do that until we started ranking on search engines. Also, they tracked the ranking progress for specific keywords on LinkedIn or long-tail keywords. The team also linked the keywords to our backlinks.

It was all very technical. There were certain backlinks that had to direct to a specific piece of content, and that content had to go with a specific keyword. It was a strategic plan with the purpose of having these pieces of content start ranking on nationwide Google searches.

What is the team composition?

I only worked and communicated with one person, and I’m not sure if that person was working with a team or someone else behind the scenes.

How did you come to work with Incrementors Web Solutions?

I found Incrementors Web Solutions on Upwork. We were looking for someone specialized in SEO and digital marketing. Originally, we picked them over others because of their implementation ideas. A lot of other providers talked more about strategy, but not about implementation.

Another important reason why we picked them is their track record. Incrementors Web Solutions showed me their numbers and data, which was very helpful for me. Other companies were just focused on high-level strategy but didn’t want to get dirty and didn’t have anything to show us.

How much have you invested with them?

We invested around $10,000.

What is the status of this engagement?

We started working with them in February 2019. The partnership ended in April 2020, but it wasn’t because of them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the beginning, we were initially tracking any type of result or progress with search results. SEO is a long-term game and is very straightforward. We basically started with our page at rank zero, then we moved to rank 100, after that to rank 90, and so on.

As we continued tracking that, we built out content to get the site ready and structured. After six months, we started getting leads. We looked at the combination of everything, including the number of keywords that we were ranking, the progress that we had on search engines, and the leads that we were getting. 

They also helped us get referring backlinks and become an authority within the space. Even though the insurance industry was highly competitive, the overall progress was very good. If we compare where we started and where we ended, they did a good job. 

How did Incrementors Web Solutions perform from a project management standpoint?

The project management was great. We used Monday.com and set up a Slack channel, where we had a lot of back-and-forth communication. We discussed what we were doing, what we were focusing on, and what the implementation looked like. We always got updates and return reports about everything. I didn’t have any concerns.

What did you find most impressive about them?

The most impressive aspect about Incrementors Web Solutions was the combination of their execution of the strategy and staying on top of it. They were very innovative and always came up with new solutions on how to get us a better ranking.

I loved the engagement and implementation that Incrementors Web Solutions did. They executed very well-thought-out, white-hat SEO strategies. They had a high-quality process that lasted a long time. 

In addition to that, they were always on top of any changes in Google’s algorithms, because it could change our online presence, online marketing, or content strategy. I didn’t fully understand their work. However, they were on top of it, which was very helpful.

Are there any areas they could improve?

As we gave them the right resources, I don’t think they had anything to improve on. If I had to dial back my budget, then they would dial back their production. As long as you give them the resources to get to a 110%, there’s nothing stopping them from getting you to the top.

Any advice for potential customers?

Just do it. I was very hesitant and extremely cautious of people trying to help me with marketing because I had been burned so many times. Finally, I came across Incrementors Web Solutions, and I wasn’t burned — that’s the reality.

The industry is really interesting because a lot of companies are not well trusted anymore. It’s hard to get that trust early on, so you just have to do it. However, you need to be very careful when engaging with SEO partners because they can do a lot of gray or black hat strategies that will not work out in the long run.

The content that you create is also very important. As Incrementors Web Solutions didn’t create the content, everything had to be crafted very carefully in order to start ranking.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of SalesDirector. We’re a sales analytics revenue intelligence platform for B2B sales companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We were trying to gain more visibility through web awareness, and we wanted to gain ranking on certain keywords. We asked Incrementors Web Solutions to help us with SEO and search engine marketing (SEM) strategies.

SOLUTION

What was the scope of their involvement?

Incrementors Web Solutions does our basic SEO work. They collaborate with us on keyword research, analysis, and optimization on our blog posts and website. They help us align our SEO strategy with keywords we want to gain visibility with.

They write relevant content with those keywords. Then, they disseminate that content to other channels and websites that are interested in the same topics, which has allowed us to gain influence on those keywords and increase our ranking.

They also do social media outreach and optimization on LinkedIn, Twitter, Facebook. SoundCloud, and some other common networks. We’ve also used incrementors for our Google Ads campaigns.

What is the team composition?

We primarily work with one individual from their team, but I’m sure there are other people in the background doing additional work with him.

How did you come to work with Incrementors Web Solutions?

We found Incrementors Web Solutions through another vendor’s website. We interviewed several vendors that did the same type of work.

Incrementors Web Solutions seemed to be the one with the best reputation. They had customer references and good reviews. After we spoke to them, we had a short trial period. They came up with a recommendation and strategy, which we liked.

How much have you invested with them?

I’d estimate that the total has been about $25,000.

What is the status of this engagement?

We started working around May 2020, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Incrementors Web Solutions has done a very good job moving several keywords that we were trying to increase ranking and influence on at the beginning of the project. Those keywords are now on the front pages, where we want them to be.

We keep a running log that shows if our keyword ranking is improving or declining. With their work, we have seen positive movement on 95% of the keywords that we are trying to influence.

How did Incrementors Web Solutions perform from a project management standpoint?

Incrementors Web Solutions gives us a weekly report that breaks down all of the work that they do. That way, we can easily track their progress. Also, they provide us with a report on the performance of how our keywords are doing and how they improve on a weekly basis.

They communicate well and have good project management. Their work is good, too. We primarily communicate through Zoom — we have a weekly call. Also, we use Google Spreadsheets and Google Docs.  All of the work has been done remotely. We get very specific feedback and reports on what has been happening. Every week, we have a good feeling about the work that’s going to be done.

What did you find most impressive about them?

I was very skeptical about anyone’s ability to have an impact on the keywords that we were targeting. However, Incrementors Web Solutions did a great job helping us determine which keywords really mattered. They’ve been able to move those keywords forward and increase our ranking, which has been really impressive to us.

In addition to that, we like that their process is all above board. They have a good and cohesive strategy in terms of what we’re trying to do.

Are there any areas they could improve?

They do a good job at everything that they do, so I don’t have any specific criticism or suggestions for improvement. However, I’d appreciate it if there were more suggestions that could help our project. They do give me suggestions, but I need to ask them to do so.

BACKGROUND

Introduce your business and what you do there.

We’re a producer of crowd control products, including traffic cones, retractable belt barriers, stanchions, and everything you see at construction sites and outdoor events. We sell our products across North America. I take care of the design and content management, and I also participate in the SEO department.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We’ve always tried to pay attention to SEO. We were getting a lot of paid traffic, which was great. However, we wanted to increase the amount of organic traffic that we were getting.

We had people on our team, including myself, writing content. However, once the content was written, it was complicated for us to figure out how to utilize certain SEO strategies. We reached out to Incrementors Web Solutions to help us with that.

SOLUTION

What was the scope of their involvement?

Incrementors Web Solutions helps us utilize different SEO strategies, such as guest posting and backlinks. They handle the more technical aspects of SEO. We have an SEO incentive plan where we target around 1–2 dozen keywords, and Incrementors Web Solutions guides our strategy with that.

While we write the copy, they reach out to places to find good guest posts for that copy. They also find backlinks for us, increase our domain authority, and monitor our Ahrefs rankings.

There’s a slew of technical and semi-technical aspects that we monitor. We verify their progress and how they affect our analytics. However, we don’t have a strong understanding of what Incrementors Web Solutions does on a granular level. We give them the experimental rein to implement a handful of strategies.

What is the team composition?

We have just one person assisting us.

How did you come to work with Incrementors Web Solutions?

We had some reorganization in my company, but I think a past manager found Incrementors Web Solutions and hired them.

What is the status of this engagement?

We started working in March 2020, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From the time that Incrementors Web Solutions started until now, we have had about a 50% increase in organic search traffic. Our domain authority went from around 29 to 55, which is also very positive.

Our bounce rate has decreased by 96%. Bounce rate is when someone leaves your site without doing anything — therefore, you want that number to decrease. We also have a 7% increase in our conversion rate. Everything has improved.

How did Incrementors Web Solutions perform from a project management standpoint?

Overall, Incrementors Web Solutions is very cooperative. They are always willing to collaborate with us on anything we want to know or learn. They’re very responsive, too.

Also, although we’re not able to understand exactly what they’re doing all the time, they make sure that we’re not in the dark. They always give us a close look at what the effects of the strategies are on our website.

We really appreciate the weekly reports that Incrementors Web Solutions provides. They let us customize which metrics we want to track each month or each week.

In terms of communication, we have a weekly stand-up meeting through Google Hangouts, and we communicate via Slack throughout the week.

What did you find most impressive about them?

They have the ability to customize what we want done and what we want to see each week. It’s not just a hands-off kind of experience — we have a weekly team meeting, so we get to participate a little bit more closely.

Are there any areas they could improve?

We’ve refined everything over the last year and a half. In the beginning, we wanted to see more metrics tracked. However, that’s something that they’ve done and adapted for us.

There’s also a fair amount of education that they’re willing to do to help us understand what’s going on. This isn’t something that they have to improve on, but something that we could do even more. Our team would love to learn more about what they do in terms of specifics — that would be nice.

Any advice for potential customers?

Make sure to have a weekly connection with Incrementors Web Solutions because it’s really helpful. Also, make sure that you’re providing a regular flow of content. I’m a copywriter and need to provide the copy. Without my copy, they can still do a lot of strategies, but they really need content to work with.

BACKGROUND

Introduce your business and what you do there.

I’m an executive of an online consulting training company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We were trying to get better SEO rankings.

SOLUTION

What was the scope of their involvement?

They currently provide SEO services and keyword research to build up our online rankings through web optimization, article submission, and other related efforts.

What is the team composition?

We’ve been working with just one person from Incrementors Web Solutions’ Team.

How did you come to work with Incrementors Web Solutions?

I found them online, reached out to them, and they seemed to be an affordable and responsive option for us.

How much have you invested with them?

We’ve invested around $15,000 with them. 

What is the status of this engagement?

We’ve been working together since May 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can already see how the keywords I wanted to optimize are improving. I can also see how we get more client calls from the organic results of working with them. Incrementors Web Solutions are a solid company; people will get good outcomes working with them.

How did Incrementors Web Solutions perform from a project management standpoint?

They meet our deadlines and send weekly reports with the work that’s been done — they’ve been taking care of the project, so I’m very indulgent with it.

What did you find most impressive about them?

They’re responsive, friendly, and easy to work with — I think those are their strengths.

Are there any areas they could improve?

They can streamline the way they display the reports they send to us.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a healthcare software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We had an old website, and wanted to improve it.

SOLUTION

What was the scope of their involvement?

We had a working website that we asked Incrementors Web Solutions to upgrade, but there was a problem during the migration. They made a new and updated website that looks like the old one, and they didn’t add any new functionalities.

What is the team composition?

We had a main point of contact called Shiv. He coordinated his team.

How did you come to work with Incrementors Web Solutions?

We found Incrementors Web Solutions through Upwork.

How much have you invested with them?

We invested somewhere around $1,000.

What is the status of this engagement?

We started working in May 2020, and they finished the work in February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was a nice revamp of the website, and they did a good job.

How did Incrementors Web Solutions perform from a project management standpoint?

We communicated via Skype. There were a few delays on the deadlines, but they were responsive.

What did you find most impressive about them?

The design work that they did for the website came out nice.

Are there any areas they could improve?

They should work on meeting deadlines.

BACKGROUND

Introduce your business and what you do there.

I'm a CFO of a small business called ATLRx. We currently sell hemp products such as CBD and other cannabinoids in the US. We also work in the digital space, so we wear many hats. It’s a bootstrapped company with three tech guys that had extensive experience in technology. The hemp space was growing, so we decided to quit our jobs at big companies and start our own small hemp business. It’s been rewarding to learn a lot, and we’re still growing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed help with digital marketing. We used to do it in-house, but we needed some extra bandwidth. Our business model had to change when the COVID-19 pandemic hit — we used to be just a retail store, and we didn't care too much about our website sales. We had to start relying on our site to sell our products, so we needed extra support.

SOLUTION

What was the scope of their involvement?

Incrementors helps us with SEO, backlink creation, and all our digital marketing efforts. We decided to outsource our digital marketing after switching our business model. While we still use a franchise model through physical stores, we also now have a full-fledged e-commerce business, which is where Incrementors assists us. 

The primary area where we requested their services was backlink creation. For the first couple of months, they were basically identifying specific sites where we could post backlinks, contacting relevant web admins, and working through that entire off-page strategy. So far, they’ve been focused on creating backlinks with different web admins across the US.

The team has also conducted keyword research for us. To help us optimize our content, Incrementors essentially gives us keywords and topics to write about. We currently have a team of three content writers, and they interface with the Incrementors team now and then to discuss what kind of written content would generate more clicks on our site.

We haven't ventured into PPC because it's not really an option for us — we'd love to advertise on Google, but sadly, their terms of service do not allow cannabis retailers to utilize that feature.

What is the team composition?

We're working with two teammates. One is the project manager assigned to us, and the other is the digital marketing expert, who does the heavy lifting. 

How did you come to work with Incrementors Web Solutions?

I found them through Upwork, where they had stellar reviews. We looked at other companies while interviewing them, but Incrementors was the most available whenever we reached out. We decided to test them out for three months and eventually decided to move forward with them.

How much have you invested with them?

In total, we’ve spent $25,000–$30,000. When we started working together, we were paying $1,200 per month. Currently, we pay a monthly fee of around $2,000–$2,500.  

What is the status of this engagement?

We started working together in August 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As a small business, we assess any marketing based on the site traffic that is generated. We measured the success of Incrementors’ work by taking a look at how many hits we get and how long those sessions are. Then, we track all that data through Google Analytics. 

The goal was to see a significant uptick in our backlink strategy, and they did an excellent job with that. Their work has led to overall success in the digital marketing space. We really needed to increase our e-commerce sales during the first few months, and thanks to the Incrementors team, we were able to hit the revenue goals that we defined. Our online sales are still growing, and our store sales have been catching up, too.

How did Incrementors Web Solutions perform from a project management standpoint?

In terms of project management, we managed them very tightly during the first three months when we were testing them out. However, we’ve since established a sense of trust with Incrementors. We haven't kept up with them recently, but our internal digital marketing task force still has weekly calls with the Incrementors team. We haven’t received any complaints — it's been pretty smooth sailing. 

The other good thing about them is they're very communicative, and I never have to wait for anything. We've made the team part of our Google Workspace, where we utilize Google Chat to connect over chat easily. The digital marketing expert also has access to all the organization’s resources on Google Drive. For task management, we use Trello to keep track of tasks, assign them to teammates, and then move them into their respective buckets based on their status. Overall, they're easy to get along with and accommodating when it comes to any questions that we have. 

What did you find most impressive about them?

I'm most impressed by the quality of work they deliver. Once the team learned our business, they knew exactly what we were trying to achieve. They're also communicative and approachable. The expert who works with us is great at what he does, and he’s able to quickly answer our questions well, which is the beauty of working with Incrementors. I honestly wouldn't be on this call if we weren't happy. It’s been a good experience working with them.

Are there any areas they could improve?

They could have given us more services for the fees we’re paying. While they provided an expert who works full time with us, they don’t offer a lot of value in terms of strategy. However, we didn't really hire them to pitch the SEO services they could do — we assigned them specific tasks that we wanted them to accomplish. They could also be a bit more structured, but there’s always room for improvement. Nevertheless, we’re happy with them overall.

Do you have any advice for potential customers?

If you don't have a digital marketing strategy yet, definitely try them out. The results will vary depending on how much demand there is in your industry, but they’ll provide the best service they can. Working with them will be a good investment into your online organization.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a property management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

I was trying to update an existing website, but changed directions and decided to create a brand new website instead.

SOLUTION

What was the scope of their involvement?

Initially, we asked them to migrate my existing website to the new one. Unfortunately, that didn’t happen, so I changed direction and now they’re creating a new website for me. At first, they recommended various packages that I could use to host the website, and in the end, I chose to go with WordPress.

I provided them the content, and the only research they did was to provide me with some examples of other companies or projects that they’ve done, to demonstrate my vision for the customer journey. I only had ideas and word documents on the steps of the journey and what it should look like. One of my particular requests for the website is to create different journeys for different types of customers. Speed is very important so the website needs to be very fast with an easy-to-use and simple layout. I also want to integrate an e-commerce facility.

The project is still ongoing as there are two phases of it. The first phase is nearly complete, and the second phase is the e-commerce part, where they’re going to integrate the payment facility onto the website.

What is the team composition?

As far as I understand I only have one main contact. I believe there are people working in the backend but I only deal with one person.

How did you come to work with Incrementors Web Solutions?

I did some research online and ended up finding them on Upwork.

How much have you invested with them?

The total budget for the project is $1,500.

What is the status of this engagement?

The project started in March 2021, and it’s still ongoing.

RESULTS & FEEDBACK

How did Incrementors Web Solutions perform from a project management standpoint?

The project management is good. We typically communicate through Zoom, email, and Loom.

What did you find most impressive about them?

I only ever worked with one web developer, and that was done without much contact. What distinguishes Incrementors from the previous company I worked with, is that they’re very particular in making sure that they have the correct requirements. If there are any amendments, they’re willing to make changes, understand the things that might go wrong, and look for alternatives.

Moreover, they’re very responsive, they always want to get the project done right, and they want the customers to be happy.

Are there any areas they could improve?

If I had to choose something, it would probably be to set and agree on a specific date to get updates at the beginning of the project. It would be good if they could make sure that they set the time for updates in advance, regardless of what the update is.

Do you have any advice for potential customers?

I would say to be specific with your requirements for your project. Outline and document everything that you need them to do, and if you don’t get an update, they’re very responsive so you can just reach out to them.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a digital marketing agency. Our services include social media management, video production, lead generation, backlinking, website design, and content creation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We had several websites that we wanted to rank. We decided to hand over those sites to Incrementors Web Solutions so they could revamp them in all aspects, in order to boost them and get more online presence.

SOLUTION

What was the scope of their involvement?

We already had designs and styles written out for the websites. Incrementors Web Solutions’ involvement mainly focused on the backlinking process, meaning that they linked out sites and blogs between them. We gave Incrementors Web Solutions 20 sites that they worked from scratch, so they had to do a lot of work for us to set up each website’s profile.

What is the team composition?

We worked with one person from the Incrementors Web Solutions team.

How did you come to work with Incrementors Web Solutions?

We found him at Upwork. We were looking for freelancers or agencies that had been doing this work already. The profile from an Incrementors Web Solutions team member stood out. We were impressed with the things he had done; he even showed us data, results, and proof of his work. When we went on an interview with him, he was amiable, proactive, and energetic; we decided to give him the project without even knowing he was part of an agency.

How much have you invested with them?

We spent $350 on this project.

What is the status of this engagement?

The engagement lasted from January–March 2021. We had to end it because the person we were working with got COVID-19, so he had to recover from that.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SEO efforts usually take up to six months or more to demonstrate results. We were only able to engage with our liaison for about a month due to his sickness, so it wasn’t enough time to see results. I think that without the COVID-19 situation, we could’ve reached our expected results given the way we were working.

How did Incrementors Web Solutions perform from a project management standpoint?

The person we worked with was great and had a lot of good tools. He was always proactive, fast, and responsible. He’d always stay on top of things by sending weekly reports. I applaud him for doing a good job in all aspects. We communicated through Upwork messenger and also through email and Skype; those were the best ways to communicate with him.

What did you find most impressive about them?

The most impressive thing about working with him was his multitasking ability and the fact that he was willing to take on 20 of our sites for that amount of money; not many people are willing to do that. We tested his skills and versatility based on that, and he passed the test.

Are there any areas they could improve?

I wouldn’t change much, but maybe they could stay more communicative with the client. We lost communication toward the end, but I think that’s because he got sick.

Any advice for potential customers?

Make sure to get a list of the things they can do within your budget, so both parties are on the same page. Also, make sure you have ways to communicate with them regularly.

BACKGROUND

Please describe your company and your position there.

I am a project manager in charge of 50+ clients and their monthly SEO campaigns. We offer an array of SEO, PPC, and Web Development services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Incrementors Web Solutions, and what were your goals?

We needed someone to whom we could assign tasks to make the appropriate onsite optimizations for SEO purposes for our client's sites. The goal is to improve our clients' SEO site health.

SOLUTION

How did you select Incrementors Web Solutions and what were the deciding factors?

We needed someone with experience and expertise to provide proper site optimizations and we found Ankur Gupta filled that role.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the beginning of each month, we run a site audit on a client's site that points out errors and warnings that need to be fixed to improve their SEO score. We then give that audit to Ankur G. along with the site's login credentials and specific instructions on what errors to fix. He will then go into the backend of the site, fix the errors, and give us a list detailing the errors that were fixed and how they were fixed. At the end of the month, along with other deliverables, we send those edits in a report to the client so they can see how their site improved.

How many people from the vendor's team worked with you, and what were their positions?

1, Ankur. Onsite SEO specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Every month, we see our clients' sites improve their SEO scores thanks to the onsite work taking place. Better SEO scores means the client has a better chance at ranking on the first page of Google, which is our overall and main goal.

Describe their project management style, including communication tools and timelines.

Using Asana, I assign the task to conduct onsite optimization to Ankur (that task includes the site's login credentials and specific instructions on what to fix/change). Once he finishes making the edits and records them on our internal sheet, he will then complete that task and move on to the next client. If he or I have any questions, we communicate through Zoom, either by Chat message or phone call.

What did you find most impressive or unique about this company?

Their level of expertise and ability to provide the exact service we need when we need it are impressive!

Are there any areas for improvement or something they could have done differently?

Maybe a little more training on all the different content management systems (WordPress, Squarespace, GoDaddy. etc) so no matter what our client has, they can work on them.

BACKGROUND

Introduce your business and what you do there.

My organization provides a global intelligence platform with an integrated B2B solution suite that drives growth for hundreds of the world's largest software technology and B2B services companies. I am the senior director of marketing. I oversee strategic marketing, web development, advertising, SEO, integrations with our sales team, and everything underneath that.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We were trying to optimize one of our product's websites. We had some historical issues with SEO, so we reached out to Incrementors Web Solutions to optimize on- and off-site SEO.

SOLUTION

What was the scope of their involvement?

We first had a discovery phase specific to where we sat within our industry subcategory, and they got to know some of our competitors. There was also a discussion on the tools we wanted them to utilize for the program. Afterward, Incrementors Web Solutions came back to us with their recommendations. 

During the kickoff, the team presented a pretty robust plan of attack on the areas we needed to tackle. We started with on-site SEO because it was low-hanging fruit — they focused on keyword optimization to elevate our content based on our users’ language when they found our services. In terms of off-site SEO, their overall strategy focused on link building. 

We paused the project due to shifting jobs, but we plan on continuing in the future.

What is the team composition?

We only worked with one teammate.

How did you come to work with Incrementors Web Solutions?

We put out an RFP to vet several vendors. Incrementors Web Solutions came in with the right price and the exact knowledge needed for this specific project. 

How much have you invested with them?

We spent around $5,000 on this project.

What is the status of this engagement?

The partnership was ongoing from January–March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We started seeing the positive impact of their work after 3–4 weeks, which was very fast for this type of service. In terms of organic traffic, we saw a 15–20% increase. There was also a 10% increase in referral traffic. However, we still need to parse data to see how their work impacted our revenue.

Overall, It was a great partnership. That’s the reason why we’ve decided to continue the service when we can — we’d still be utilizing Incrementors Web Solutions if we didn’t shift our budget to another program in the meantime.

How did Incrementors Web Solutions perform from a project management standpoint?

Incrementors Web Solutions was very organized. When the project started, they presented a plan almost immediately. We were able to identify the stages and the timeline of when they would be working on specific aspects of the project. Whenever we asked a technical or strategic question, they readily filled us in and gave us a nickel tour of why it was necessary, what needed to happen, and the impact it would have.

They shared all their records with us, which was delightful. I had access to the minutia of every action they took — they gave me administrative access to all tools used and all the accounts they used for link building. They were very transparent. 

Their communication skills were excellent, which was integral for us — we worked with vendors before who just started working on things without getting approval. Incrementors Web Solutions made sure that we reviewed their recommendations and approved certain things before moving forward.

We had weekly standing meetings via Zoom and regular email exchanges. We would connect to review the work completed the week before and review the proposed work for the next week. The team's response times were usually within an hour.

What did you find most impressive about them?

I was most impressed by their speed and cost-efficiency. The team worked exceptionally quickly; every week, they finished an incredible amount of work. It was a very easy relationship — the team was personable, understood our industry, and recognized our direction even when we abstractly communicated things. 

Are there any areas they could improve?

I don’t think there’s anything they could’ve done differently — it was a delightful experience. 

Do you have any advice for potential customers?

Ensure that you schedule weekly meetings, so you have the time to go through all of the work they’ve completed. Don’t shy away from asking questions, and be prepared to see their impact pretty quickly.