iMarketings.eu

BACKGROUND

Please describe your company and your position there.

I am head of the e-commerce department at RD Electronics - an electronics goods retailer (turnover over 100 mln EUR/year)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMarketings.eu?

We hired iMarketings.eu for two main projects:

• To increase existing PPC campaign performances in Latvia.
• To get iMarketings.eu expertise and knowledge to help us grow in Lithuania, Estonia, Sweden, and Finland.

What were your goals for this project?

To ensure sustainable growth and to maintain Target ROI for all PPC campaigns in all countries.

SOLUTION

How did you select iMarketings.eu?

It was extremely difficult to manage our own digital advertising campaigns – we have a lot of product groups and products (over 100,000) and face a rapidly changing situation with various communication channels. However, despite all the challenges, we believe that digital communication should run like clockwork and so we knew we needed help.

iMarketings.eu is one of the leading, trusted and innovative digital agencies in the Baltics and no matter the challenge, they always try to find a solution. That’s why we entrusted iMarketings.eu with the management of our online advertising.

Describe the scope of their work in detail.

A ppc ads strategy was created based on the following priorities:

• Target ROI depending on product category
• Focus on high margin products and product groups Also a specific structure for Search campaigns was developed
•  Long tail keyword campaigns that covered a full assortment of models, brands, and series (with product feed and dynamic live price)
• DSA campaigns that were supplementary to a list of long tail keywords - Generic keywords for high margin products A custom made iMarketings.eu technological solution was also implemented
• Product Feed ads with dynamic pricing and product availability that updates in live mode.

What was the team composition?

There were 9 people from the iMarketings.eu team: 1 Senior Strategist 1 Account Leader 3 Google Ads Experts 2 Programmatic Experts 1 Analytics Expert 1 Tech Support Person

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since starting our cooperation, cpc decreased by 40% and ROI increased from 77% to 431%.

How effective was the workflow between your team and theirs?

The workflow was effective. We mostly used email for reports, updates, and meeting follow ups. Skype or Google Hangouts are in use for monthly meetings. They provide a variety of different tools for easy and convenient communication so you have the possibility to choose the right communications tools to suit you and your business.

What did you find most impressive about this company?

We can confidently say that we have found a reliable and competent partner in digital marketing. I would also like to draw attention to not only their professional approach to campaign management, but also to their attitude to work in general – the iMarketings.eu team always responds promptly to our questions and requests and they always try to find solutions to any difficult situations we have.

They take the initiative and we appreciate it very much, because the internet is a volatile place and a lot depends on how quickly our strategic partner reacts. We appreciate the professionalism, responsiveness and initiative of the iMarketings.eu experts. They do an excellent job at ppc campaign’ management. They really care about the client's business profitability as well as being mindful of outgoing costs.

Are there any areas for improvement?

No, we’re very satisfied with how work has been carried out.

BACKGROUND

Please describe your company and your position there.

I’m a Managing director of one of the leading LED product sellers in our region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMarketings.eu?

We have ambitious expansion plans in Europe and found iMarketings.eu by recommendation from our business partner. We hired iMarketings.eu for 3 main tasks: To help us to grow in Germany, Slovakia, Czech Republic, Poland, and Austria. To optimize our digital campaigns according to our Target ROAS. All campaigns need to be profitable for us.

What were your goals for this project?

We hired iMarketings.eu for 3 main tasks: To help us to grow in Germany, Slovakia, Czech Republic, Poland, and Austria. To optimize our digital campaigns according to our Target ROAS. All campaigns need to be profitable for us.

SOLUTION

How did you select iMarketings.eu?

We began working with iMarketings.eu at the recommendation of our trusted partner. We knew iMarketings.eu to be professionals in their field. The deciding factors were: Their knowledge and expertize in developing strategies and managing campaigns in many European countries. The fact that they are a Google Export partner and a Google International Growth program participant.

Describe the scope of their work in detail.

1. Market research (target audience, competitors etc.) 2. Promotion strategy development, plan creation. 3. Creation of communication materials 4. Technical set up (pixel, floodlight, remarketing lists, conversion tracking, website tagging etc.) 5. Action 1: Target low hanging fruit - ready-to-buy or “hot” customers (Search Ads, Shopping Ads, Seznam Ads, Bing Ads, Facebook Ads, SEO, Display - DRM only, email marketing) 6. Action 2: Target high hanging fruit - people ready-to-buy in the near future but not ready to do it right now (Facebook Ads, Programmatic Display, Programmatic Youtube) 7. Campaigns’ analysis and optimization to reach Target ROAS and Target growth numbers

What was the team composition?

There were 13 people from iMarketings.eu team: 1 Senior Strategist 1 Account Leader 5 PPC Experts (Google Ads, Bing Ads, Seznam Ads, Facebook Ads) 2 SEO Experts 2 Programmatic Experts 1 Analytics Expert 1 Technical Support

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since starting our collaboration , Revenue increased 523% and ROAS increased 728%

How effective was the workflow between your team and theirs?

iMarketings.eu is a fantastic business-minded team. I like their vision and their strategic approach. They are a company who care about our business goals. They respond quickly and are polite and they consistently look for opportunities to increase our revenue. They’re proactive, high level professionals.

What did you find most impressive about this company?

Their business aptitude and strategic approach have been impressive throughout the workflow. iMarketings.eu are a very experienced team in international e-commerce projects. They really help to grow businesses.

Are there any areas for improvement?

Nope!