Ignite Visibility

BACKGROUND

Please describe your company.

TinyFrog Technologies specializes in high quality WordPress web design and web development in the San Diego market since 2002.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Ignite Visibility?

We were looking for a local, trusted company for digital marketing services.

SOLUTION

Please describe the scope of their involvement.

Ignite Visibility provided primarily SEO and pay-per-click services.

How did you come to work with Ignite Visibility?

Ignite Visibility met all of our needs for a high-touch experience, innovative ideas, and solutions that were customized based on our business and industry.

What is the status of this engagement?

We continue to partner with Ignite and see this as a long-term relationship.

RESULTS & FEEDBACK

Could you share any statistics, metrics or other feedback from this engagement?

The quality of the leads that Ignite Visibility helped us generate is much higher than in the past. And, of course, getting high quality leads is an essential part of any marketing effort.

What distinguishes Ignite Visibility from other providers?

Their customer service is awesome and they are incredibly responsive. Ignite Visibility provided top-notch expertise and customer service to our team throughout the project. We were amazed with the results of their work and the success it has had for our business.

How would you rate your overall experience collaborating with Ignite Visibility?

Ignite exceeded our expectations with their outstanding work and digital marketing expertise. They are passionate about their work and go above and beyond to deliver for their clients. They are easy to work with and are extremely professional. Ignite Visibility provided the highest level of customer service and results beyond our expectations. Their passion for their work and clients was shown in every phone call and every meeting, from the start to the end of the project.

BACKGROUND

I am the owner of a marketing firm that specializes in results-based programs. Some of my clients needed experts in SEO and related services. I was referred to Ignite Visibility by a colleague about 3-4 years ago.

OPPORTUNITY / CHALLENGE

We had a large opportunity with Fix Auto Collisions in the sense that they have great branding and marketing practices in place. However, their web traffic was not where it needed to be, so we introduced them to Ignite Visibility and the partnership was formed.

SOLUTION

We selected Ignite Visibility because of their professionalism and history of work with other franchises. They have worked with Fix Auto for the past year and a half and are currently on a yearly contract basis. They have implemented a program that all Fix Auto franchise owners can take advantage of at a low entry point. They also began to work on the corporate site as well. 

They are currently a partner for four of our clients in their SEO, PPC, and social media efforts. 

RESULTS & FEEDBACK

Fix Auto Collisions is now the fastest growing collision shop in the United States, and part of that can be attributed to the work of Ignite Visibility. They have seen a tremendous lift in local and national rankings for their site.  

Our firm has worked with other companies that claim to be experts in SEO, but all of them pale in comparison to Ignite Visibility.  Owners Krish and John are transparent in their business dealings and extremely professional. They don't over promise results and they know what it takes and how long it takes. They really are phenomenal and know how to establish value.

BACKGROUND

Please describe your organization.

Mission Federal Credit Union is a $2.9 billion financial institution based in San Diego, California, with 188,000 members and 30 branches.

What is your position?

I lead a team of twelve people doing all aspects of marketing, creative, and digital.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Ignite Visibility?

We wanted to maximize SEO, PPC, and retargeting results for our website.

SOLUTION

Please describe the nature of their involvement.

Ignite Visibility provided the leadership, process and metrics to help us achieve our goals. Although they provided other services besides organic SEO, PPC, and retargeting, those are the three main areas in which they worked.

RESULTS & FEEDBACK

Could you share any statistics, metrics or other feedback from this engagement?

Ignite drove record member and loan growth. They improved our Google rankings, increased traffic to our website, and increased the number of conversions.

What distinguishes Ignite Visibility from other providers?

Their service is excellent. They are quick to implement needed changes as they lead the client to success. They evolve with the client to meet the demands of today’s changing world.

Is there anything Ignite could have improved or done differently?

Communication and response times could have been better on both our ends.

What is your overall assessment of Ignite Visibility?

Ignite is a high-level strategic partner that can do both planning and execution.

BACKGROUND

Please describe your organization.

We're an advertising firm based in Marina del Rey [California]. We're focused on considered, large purchases for the home. We work with everything from solar panels and mattresses to mortgages and modernist furniture. We cover any kind of big-ticket item for the home. We've been around since 2003.

What is your role and responsibilities?

I'm director of digital marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with Ignite Visibility?

We white label SEO [search engine optimization] projects through them. The goal is to provide our clients with industry best practices and processes and usually the results come in line with the first two items.

SOLUTION

Please describe the scope of their work.

[It included] organic SEO, paid search, email, and in-house. We keep it low in the funnel. We partner with really good agencies and Ignite has been our go-to for as long as they've been around.

What was your process for selecting Ignite Visibility with which to work?

We vetted out between six and 10 firms. We were impressed with John [Lincoln] and Krish [Coughran, the founders]. We were one of their first clients.

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

It was from $50,000 to $200,000.

When was the work completed?

It's ongoing work.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

For example, we work with a retail chain that has 33 different locations throughout southern California. I challenged Ignite to do a major overhaul of all those locations with the goal of optimizing them to the point of diminishing returns. 

Five months in, we doubled the search referrals. It was very plainly attributable to their efforts. For another client in what's been a tough climate the past two years, they've kept their organic referrals increasing 20 percent to 30 percent year over year and that's through two major algorithm updates by Google. 

Are you satisfied with their performance?

Yes. Definitely. Beyond even results that can be highly variable for SEO, I've always been impressed with their process, organization, and responsiveness. I've found that to be paramount. 

Is there anything unique or special about Ignite Visibility that really makes them stand out compared to other business partners?

There's always three legs for dealing with any vendor or client: smarts, good people, and responsive. I can usually work with any one of those three. If you have zero, I'm not going to be able to work with you. Ignite is very sharp, very nice and has a great process and responsiveness. They have all three legs.

What advice would you give to future clients of theirs?

I would say get ready to be responsive yourself. I found that I've been the limiting the speed of the project by responding too slowly. To the extent a client can dedicate resources to be responsive back to Ignite and the work they're doing, that will make the engagement much more successful.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

Translating their subject matter expertise into a more scalable offering for themselves would grow their business quicker. The nature of the work they do is so high touch that it can be difficult to turn on a dime and implement really sophisticated processes. If they could speed that up and make it more scalable within their own company, I think they'll be even more successful than they are now.

BACKGROUND

Please describe your company.

We’re a health care training company in Southern California. We have three locations: two in Orange County and one in Riverside County. We teach all different types of health care classes to individuals, hospitals, universities, and corporations.

What is your role and responsibilities?

I’m the president.

OPPORTUNITY / CHALLENGE

What was your goal for working with Ignite Visibility?

We wanted to get ahead of our industry, and we thought SEO [search engine optimization] was going to be one of the best ways to do that. The work started by optimizing our site and just helping us stay on the cutting edge of all the different changes online, especially with local optimization. Health care training and CPR training is something that is very specific, because in our area people will only go to places that they can drive to. So, local traffic was going to be key for us.

SOLUTION

Please describe the scope of their work.

We use them for SEO and PPC [pay per click], and that alone has been a huge help for us. As I was growing the business, I was managing it myself, and it just became such a drain to try to stay on top of where the industry was going. We had different writers that were writing our blogs as we went along. We’ve brought that all under the Ignite umbrella, and since then it’s been so much easier. We’re currently working on a site redesign that we’re hoping will revolutionize the industry.

What was your process for selecting Ignite Visibility with which to work?

We didn’t do a formal RFP [request for proposal] process. I’ve known John Lincoln [co-owner and vice president of Ignite Visibility] for a while now, and I’ve been following his work in the industry. It was an easy choice to go with him. As our business grew, I knew that SEO was going to be an important part of that. I started calling around and talking to different SEO companies, doing as much research as I could on the industry to figure out who the best partner would be.

There are a lot of horror stories out there about SEO companies, so trust was the biggest thing. Ignite Visibility had the technical experience to get the job done, but they also had the company values that aligned with ours, which I knew would make them a good long-term partner. Those values were what ultimately led me toward Ignite.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was from $50,000 to $200,000.

What is the status of the project?

The project is ongoing. We’re going on our third year now.

RESULTS & FEEDBACK

Do you have any statistics, metrics, or general feedback from the project?

One of our content pieces got picked up and is being shared internationally now by some major health care companies in Asia, so that was exciting. Our online presence has increased dramatically since we started with them. Our cost per acquisition has gone down substantially with our pay per click since they started managing that for us. Our conversion rates have gone up, and our organic traffic has increased a lot.

They help us out with social media as well. They’ve helped us grow our fan base on Facebook, and they’ve been working hard to get more Yelp reviews and push more traffic that way. Their PPC side and their project managers for our SEO are all working hand in hand with the designers, so that we can optimize the website in a way that’s going to be most effective to increase our conversion rates and sales.

I really like that we have a project manager, we have weekly calls, and they keep everything really organized by using Basecamp. They link up with our vision of where we’re trying to go with our company, and it’s been a great partnership. As far as investments go in our business, it’s probably the top three of everything we do.

Is there anything unique about them that really makes them stand out, compared to other companies?

I like their leadership. I feel they’ve got strong leadership, and that’s always important when you’re trying to pick a partner for the long term. We take a lot of pride in our company culture, and we look for companies that have cultures that mirror our own. I think that they’ve done that at Ignite, and we’re happy to align ourselves with people that have similar values and goals.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

Honestly, I wish I would have started sooner.

What advice would you give a future client of theirs?

Make sure you vet the company that you’re looking for you, so you can find one that has those morals and values that can help you grow and not take advantage of you.

BACKGROUND

Please describe your company.

We do online safety training.

What is your role and responsibilities?

I’m the president and CEO.

OPPORTUNITY / CHALLENGE

What was your goal for working with Ignite Visibility?

We had problems with the Google penalty, like a lot of people had in 2012, so their team helped us get straightened out with some bad links. Ignite Visibility did a good job with Google disavow, and disavowed a bunch of links that a former SEO [search engine optimization] firm had built that were really shoddy and spammy. 

SOLUTION

Please describe the scope of their work.

We had a severe penalty, and we probably lost 70 percent of traffic to our three sites, and Ignite got them all straightened out. Now, we’re just on a consistent content publishing track for SEO purposes.

John [Lincoln, Ignite Visibility’s co-owner and president of SEO and social] is good with all the mechanical SEO work, the on-page stuff, and making sure you have all of the on-page SEO you can possibly get in the right place formatted correctly.

They have a good eye for that level of the code. They have a fantastic content team. They can become experts in any topic very quickly. That seems to have worked really well for us. Ignite Visibility produces a lot of content for us and distributes it, brands it, and gets it all across the Web, which gives us more authority in the eyes of Google and their algorithm.

What was your process for selecting Ignite Visibility with which to work?

John is the son of a friend of a friend. We were at dinner about five years ago, and he told me his son was getting into SEO. I know his dad’s a standup guy and well respected. I think in 2012 or 2013, John started his own firm. I contacted him and told him I was in trouble with Google, and I needed to get it straightened out.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was from $200,000 to $1 million.

How long have you been working with them?

It has been since about 2012, and I was their first customer.

RESULTS & FEEDBACK

Do you have any statistics, metrics, or general feedback from the project?

We’ve had consistent growth month on month, year on year, quarter on quarter, and we’re happy with Ignite Visibility’s performance.

Is there anything unique about them that really makes them stand out, compared to other companies?

They’re a competent team, and John is smart as a whip. His people are all good, dedicated and they work hard. They’re well organized, which is great for me because I like nice and tidy reports and constant reporting. They’ve been awesome. They really just amaze me every step of the way.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I can’t really think of anything to suggest.

What advice would you give a future client of theirs?

I would just say to trust Ignite Visibility because they are doing things correctly.

BACKGROUND

Please describe your company and position.

I am the Owner of an environmental services company 

Describe what your company does in a single sentence.

Mosquito Control

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• SEO

SOLUTION

How did you find Ignite Visibility?

franchise

Why did you select Ignite Visibility over others?

Only Choice

Describe the scope of work in detail. Please include a summary of key deliverables.

Seo Service

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Forced to use their service through a franchise. Have a summer business and made it clear I live in a winter climate half the year and would do winter program. Did not get put on program and would not adjust despite it being a reasonable request.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As far as summer service they do absolute bare minimum.

What was your primary form of communication with Ignite Visibility?

Virtual Meeting

What did you find most impressive or unique about this company?

Nothing

Are there any areas for improvement or something Ignite Visibility could have done differently?

If you are looking to get traffic from spam callers they can arrange that.

BACKGROUND

Please describe your company and position.

I am the Sales Outsourcing of Sales Outsourcing

Describe what your company does in a single sentence.

As specialists in B2B lead generation and market strategy, we provide businesses with actionable insights and customized outreach plans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• We hired Ignite Visibility to improve our online visibility, enhance our SEO performance, and increase organic traffic to our website through a comprehensive digital marketing strategy.

SOLUTION

How did you find Ignite Visibility?

Online Search

Why did you select Ignite Visibility over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Ignite Visibility was tasked with developing and executing a custom digital marketing strategy for our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with Ignite Visibility include improved organic search rankings, increased website traffic, higher conversion rates, positive ROI from paid media campaigns, and enhanced user engagement, all of which demonstrate significant progress and success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ignite Visibility’s project management was excellent; they consistently delivered items on time and maintained clear communication throughout the process.

What was your primary form of communication with Ignite Visibility?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Ignite Visibility is their data-driven approach and deep industry expertise, which allowed them to tailor strategies that consistently drove measurable results. Their ability to combine creativity with analytics to optimize campaigns was unique and effective in achieving our goals.

Are there any areas for improvement or something Ignite Visibility could have done differently?

I don't have any areas for improvement or suggestions, as Ignite Visibility met and exceeded our expectations throughout the project.

BACKGROUND

Please describe your company and position.

I am the Manager of Bojangles

Describe what your company does in a single sentence.

Chicken & Breakfast Franchise with 815+ Restaurants

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Lead Generation
• Social Media - SEO
• Collateral Creation

SOLUTION

How did you find Ignite Visibility?

Referral

Why did you select Ignite Visibility over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Ignite Visibility were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web Development and content - Sucessfullly Completed

Editorial Content Calendar - Sucessfully Completed

Email Drip & Campaigns - Succesfully Completed

SEO Services - Sucessfully Completed

Google Ad Management - Sucessfully Completed 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I worked with the Ignite team for almost 2 years. They helped our franchise brand grow and provided a great partnership for our network very attentive and available anytime to help answer questions etc.... I would highly recommend Ignite to any franchise network this is a great partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were always available for calls, or answered emails in a timely manner even text to my account rep at times....

What was your primary form of communication with Ignite Visibility?

Virtual Meeting

What did you find most impressive or unique about this company?

The partnership is strong, and all the reps are professional and personable. I really enjoy our partnership.

Are there any areas for improvement or something Ignite Visibility could have done differently?

Not a thing, they are GREAT!!!!

BACKGROUND

Please describe your company and position.

I am the Founder and President of Conserva Irrigation

Describe what your company does in a single sentence.

Conserva Irrigation is a franchised business model which promotes water savings by servicing, upgrading, and installing high efficient sprinkler systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Be found online and refresh our franchise development website.

SOLUTION

How did you find Ignite Visibility?

Referral

Why did you select Ignite Visibility over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Ignite Visibility were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They were retained to migrate our existing franchise development website over and reimagine the messaging.  Additionally, they were retained to for SEO and social media outreach. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic traffic driven to our site is up significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

David is the PM and has driven an effective, efficient, and timely project that meets each of our objectives.

What was your primary form of communication with Ignite Visibility?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication, communication, communication!

Are there any areas for improvement or something Ignite Visibility could have done differently?

None that come to mind.