Idea Usher

BACKGROUND

Please describe your company and position.

I am the CEO of a gambling company.

Describe what your company does in a single sentence.

We are a Web3 gaming and betting platform offering a mix of third-party casino games, clicker and crash games and a live sportsbook with real-time betting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Usher to accomplish?

• Web app development

SOLUTION

How did you find Idea Usher?

Online Search

Why did you select Idea Usher over others?

• High ratings
• Experience with similar platforms

How many teammates from Idea Usher were assigned to this project?

10-15

Describe the scope of work in detail. Please include a summary of key deliverables.

Idea Usher handled the full development of our platform from the ground up. Their team worked on everything from designing the user interface to building the backend systems that power our casino games, original mini-games, and sportsbook. They helped us integrate third-party game providers using custom iFrames and built a system to manage user accounts, balances, and gameplay data. They also developed the Web3 features like token staking, rewards, and on-chain wallet support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with Idea Usher, we’ve been able to successfully launch the first version of our platform. We already have more than 50000 users. Players are enjoying the games, especially our Telegram mini-games, and everything is running smoothly, from placing bets to cashing out. The platform feels fast and reliable, even when many users are online. Overall, it is a good solution.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timeline was very critical for us, and we made that clear from day one. Thankfully, Idea Usher listened. We had a phased launch plan, and they delivered the first version within 4 months, right on schedule. Since then, we’ve been rolling out new features every couple of months without delays. They followed an agile approach and kept us updated regularly through Jira and Slack. I really appreciated their professionalism and how well they communicated throughout the project.

What was your primary form of communication with Idea Usher?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Idea Usher was their strong technical capability and deep understanding of the complexities involved in building a platform like ours. They handled everything from liquidity management systems to the matching engine with precision. They were among the few teams we interviewed who also worked on the TON blockchain.

I really liked their attention to detail and the way they anticipated edge case. The team ensured that every feature was thoroughly tested before rollout.

Are there any areas for improvement or something Idea Usher could have done differently?

No issues. They were easy to work with and always ready to make changes when needed.

BACKGROUND

Please describe your company and position.

I am the CEO of 6 Pack

Describe what your company does in a single sentence.

We run a fitness and wellness platform designed to help users achieve their health goals through personalized training, smart tracking, and expert support, all within one easy-to-use mobile app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Usher to accomplish?

• Fitness App Development

SOLUTION

How did you find Idea Usher?

Referral

Why did you select Idea Usher over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Idea Usher were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Idea Usher handled the project from start to end, starting from planning and designing the user flow to developing the entire app and backend infrastructure.

They integrated AI to generate personalized workout plans based on user data, built a system for habit reminders and trainer-led video sessions, and created a smart progress tracking feature that adjusts the plan dynamically.

They also developed a full admin panel where we can manage users, trainers, and workout content easily. On top of that, the app includes real-time chat, posture guidance, performance insights, and seamless onboarding, all packed in a clean UI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The feedback from early users has been very positive. Many users appreciated how easy it was to follow their fitness routines and how the app felt more tailored to them compared to others.

We have seen higher user engagement and lower drop off rates than we expected in the initial phase.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very smooth. We had regular updates, clear timelines, and shared test builds at each stage.

Communication was easy, and we always felt involved and informed. Whenever we had feedback or wanted to make adjustments, they were quick to respond and made sure everything stayed on track.

What was your primary form of communication with Idea Usher?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very easy to work with and understood what we needed without us having to explain everything in too much detail. Whenever we gave feedback, they listened and made the changes quickly.

The best part was that we didn’t have to coordinate with multiple teams, they handled everything from design to development to AI features in one place, which saved us a lot of time and effort.

Are there any areas for improvement or something Idea Usher could have done differently?

Overall, the experience was great. There is nothing major we would change.

BACKGROUND

Please describe your company and position.

I am the Project Manager of The One Dating App

Describe what your company does in a single sentence.

We run a dating platform design to help people find meaningful connection. Instead of just quick swipes, we focus on compatibility and genuine interaction, offering a more thoughtful experience compared to traditional dating apps.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Usher to accomplish?

• App Development

SOLUTION

How did you find Idea Usher?

Online Search

Why did you select Idea Usher over others?

• High ratings
• Good value for cost

How many teammates from Idea Usher were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This was a full-scale project where everything was build from scratch. Idea Usher worked on designing and developing the entire dating app, both the frontend and the backend. The app included features like AI-based match suggestions, voice and video calling, advanced filters to find the right match, and a real-time chat system that supports media sharing and message status.
They also added profile verification to keep users safe, along with in-app safety tools that can detect and report suspicious behavior. On the backend, they created a complete admin panel where we can manage users, check reports, and monitor activity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

User feedback so far has been great, People find the app easy to use and engaging. The features are working well, and the system is stable even with a growing number of users. The early adoption rates and user retention have both been better than expected, which shows we’re headed in the right direction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication throughout the project was consistent and clear. We always knew what stage things were at, and any questions we had were answered quickly. Our project manager was reliable and made sure we never felt out of the loop.

Even when we had changes or wanted to tweak a few things, the team handled it without any fuss. They were organized, easy to talk to, and always made us feel like the project was moving in the right direction.

What was your primary form of communication with Idea Usher?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how collaborative and involved the team was. They weren’t just developers, they were partners. They listened to us, made smart suggestions, and genuinely cared about building something that worked. Their technical skills, combined with their open communication, made the whole process feel easy and reassuring.

Are there any areas for improvement or something Idea Usher could have done differently?

The overall experience was really good.

BACKGROUND

Please describe your company and position.

I am the CEO of BrewEat

Describe what your company does in a single sentence.

We run a food-tech startup focused on helping restaurants streamline their operations using modern digital solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Usher to accomplish?

• SaaS Software Development

SOLUTION

How did you find Idea Usher?

Online Search

Why did you select Idea Usher over others?

• High ratings
• Company values aligned

How many teammates from Idea Usher were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to build a SaaS platform for the restaurants with emphasis on end-user experience. Our goal was to help restaurants truly digitize their operations—from in-table ordering and digital menus to seamless payments and loyalty-driven customer engagement. The solution we envisioned was quite extensive, including a user web app, a waiter app, a restaurant dashboard, branch-level controls, and an admin panel. Idea Usher took full ownership of the product, guiding it from the earliest brainstorming sessions all the way through to launch. Their team was hands-on, thoughtful, and committed to delivering a good product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launch, we’ve onboarded 20+ restaurant partners in the first two months. The system runs smoothly, and the feedback we’ve received from restaurant staff has been very positive, especially around ease of use. The automation has already reduced operational overhead for some of our clients. That is a clear sign of success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-structured. We had regular updates, sprint reviews, and clear documentation. There were some timeline adjustments along the way, but nothing major, and everything was communicated upfront. They were responsive to change requests and always tried to accommodate feedback.

What was your primary form of communication with Idea Usher?

Virtual Meeting

What did you find most impressive or unique about this company?

From my perspective, I’d say it was the balance between their technical depth and their willingness to listen. A lot of agencies will push their own ways of doing things, but with Idea Usher, the developers actually took the time to understand our domain and then applied their expertise accordingly. It felt like a real collaboration.

Are there any areas for improvement or something Idea Usher could have done differently?

If I had to nitpick, I’d say their documentation at the end of each sprint could have been better. But apart from that, nothing major stood out as a concern.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CPO of a mental health and wellness mobile app. We provide preventative mental health for young adults.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Usher?

We needed help with the frontend development of our iOS mobile application.

SOLUTION

What was the scope of their involvement?

We have engaged Idea Usher to create our MVP. They have developed the frontend of our iOS mobile application. We initially walked them through our idea, and then we began to storyboard it and develop it in Figma. The team has provided maintenance services and is working on a new version of the app. We will then build the Android app.

What is the team composition?

We’ve worked with three people from Idea Usher, including Tanya, the project manager, Mohammed, the frontend developer, and Sanyukta, the UI/UX designer.

How did you come to work with Idea Usher?

We found Idea Usher through a personal referral. We chose them based on the suggestion of the person who referred us to them.

How much have you invested with them?

We’ve spent about $35,000.

What is the status of this engagement?

We started working together in October 2024, and the MVP launched in May 2025. However, the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Idea Usher has successfully created our MVP and quickly gotten it into the iOS App Store. Currently, the app has 300 downloads and a 4.8 rating. Overall, Idea Usher’s work has met our expectations. They have done great.

How did Idea Usher perform from a project management standpoint?

Idea Usher has delivered the work on time and on budget and communicated well with us. We communicate and collaborate using Figma, Slack, and monday.com. We also do Zoom meetings.

What did you find most impressive about them?

Idea Usher works really hard and tries to exceed expectations. They go above and beyond to understand our mission and vision and work diligently to deliver on a tight timeframe.

Are there any areas they could improve?

We cannot come up with anything. Idea Usher has done their best with the resources they had and within the tight budget and timeline.

Do you have any advice for potential customers?

Be very clear about the tasks you want to be delivered and the timeframe.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Samrat Forgings Ltd

Describe what your company does in a single sentence.

Samrat forgings is one of the biggest autoparts manufacturer in India.  We create high-precision forged and machined components for the automotive and heavy engineering industries,

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Usher to accomplish?

• Design and implement a predictive maintenance system using AI and IoT for our manufacturing plant.
• To collect and analyze real-time sensor data from critical machinery to enable data-driven decisions.
• To improve overall equipment effectiveness and reduce maintenance costs

SOLUTION

How did you find Idea Usher?

Referral

Why did you select Idea Usher over others?

• High ratings
• Referred to me

How many teammates from Idea Usher were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goal was to design, develop and deploy an AI-based predictive maintenance solution to reduce unplanned downtime and improve production efficiency in the main manufacturing plant. It involved a thorough understanding of the critical machines and the manufacturing process. The created the complete project plan and mapped the sensors that were required for the input. They then connected sensors to IOT devices that streamed data to the cloud. 
The most critical part was creating and training the machine learning models for anomaly detection. Thereafter they even created a dashboard where our team can login and access all the data and the predictions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The maintenance cost has gone down considerably, we get instant feedback when there are anomalies in the data. The time for identifying the problem and root cause analysis has also gone down drastically, We get real time visibility of all the machines and are also able to predict machine failures much better. 

Overall, it has led to a considerable increase in both plant and employee efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We really liked how they took time to understand our processes, especially keeping in mind that they come from an IT background. Their IOT engineer visited the plant several times and sat down with the mangers to identify the key problems and create the project blueprint. 
They had weekly meetings where they showcased the progress they had made. They also rigorously tested the system and ensured that optimum results were being achieved. The project was done in around 8 months, and I was pleasantly surprised. 

What was your primary form of communication with Idea Usher?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The best part was that they took time to understand our manufacturing processes. They didn't hurry the entire process. They have provided constant support and even now if we need help with the dashboard, they are only a call away. The result exceeded our expectations and we are planning to start another project with them.

Are there any areas for improvement or something Idea Usher could have done differently?

They scheduled their engineer visit during weekdays which caused a little downtime during the development process, if it was done on a weekend or after hours, it would have been better.

BACKGROUND

Please describe your company and position.

I am the CEO of Veelive

Describe what your company does in a single sentence.

It is a social media platform built in metaverse where people can meet each other, buy virtual office, conduct meetings, attend watchparties and much more. They can also buy NFTs and virtual land.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Usher to accomplish?

• Build a complete metaverse city
• Implement Polygon blockchain where people can buy NFTs and virtual land.
• Create a social media platform within the metaverse city

SOLUTION

How did you find Idea Usher?

Online Search

Why did you select Idea Usher over others?

High ratings

How many teammates from Idea Usher were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Idea Usher to design and develop an immersive, interactive 3D environment where users can create avatars, explore virtual worlds, and engage with others. For this we wanted to build a scalable and secure backend to support user accounts, content storage, real-time interactions, and blockchain transactions.
It also involved developing a decentralized marketplace for buying, selling virtual assets and a virtual real estate ecosytem with a complete social media built in the metaverse.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They have designed a complete virtual city with buildings, shopping mall, downtown area, and apartments in a span of one year. They have designed more tha 16 avatars and a complete blockchain based ecosystem where users can buy & sell virtual assets, and influencer nodes. 

What I really liked is that they took the time to understand my requirements and actively brainstormed with my team on ideas. They shared regular updates and builds which gave me confidence. I was very apprehensive about platform's security since it is built on blockchain and hence got all the smart contracts audited from external companies, and their work passed all the quality standards.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I would say project management is one of their strong suits. I worked with Tanya and she did daily calls with my team. They used Jira internally but our team used Monday, so they had to adopt a new tool for our project.

They were very responsive, and Tanya, along with Krish, found good solutions to all our technical problems. 

Yes, they were able to deliver on time, and we launched our complete platform in January this year.

What was your primary form of communication with Idea Usher?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I thought that I would have to hire different teams for different parts of the project, but their team handled development across multiple domains easily. They developed the virtual city in Unity 3D, integrated the blockchain, and developed the web platform. Now we are also introducing AI bots, and mobile apps, which are also being done by them.

Are there any areas for improvement or something Idea Usher could have done differently?

I cannot think of anything. It has been a good experience.

BACKGROUND

Please describe your company and position.

I am the CEO of a security platform

Describe what your company does in a single sentence.

We are building a platform focused on personal and group safety through location tracking, emergency alerts, and connected security devices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Usher to accomplish?

• We hired Idea Usher to develop a fully functional mobile app that could connect users with their trusted groups, track real-time locations, report incidents, and integrate with security devices for emergencies.

SOLUTION

How did you find Idea Usher?

Online Search

Why did you select Idea Usher over others?

High ratings

How many teammates from Idea Usher were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included user account creation, group management, real-time GPS tracking, incident reporting, location history, and emergency device activation from the app. They also created an admin panel, designed the UI/UX, and integrated third-party map and location services. The app was built for both iOS and Android platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received a stable and working MVP within the agreed timeline. Initial testing with real users showed that all core functions performed as expected, and the emergency activation system worked without issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth. Milestones were met as per schedule. The team maintained regular communication, quickly addressed changes, and ensured the product met our expectations.

What was your primary form of communication with Idea Usher?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand a sensitive use case like personal safety and translate it into a simple, user-friendly product was impressive. They were detail-oriented and professional throughout.

Are there any areas for improvement or something Idea Usher could have done differently?

Everything was handled well. The team was thorough, responsive, and met all expectations throughout the project.

BACKGROUND

Please describe your company and position.

 I am the COO of an arts, entertainment & music company 

Describe what your company does in a single sentence.

Music streaming platform that focuses on the artist experience

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Usher to accomplish?

• Complete a functional mobile application

SOLUTION

How did you find Idea Usher?

Online Search

Why did you select Idea Usher over others?

United States business presence

Describe the scope of work in detail. Please include a summary of key deliverables.

After 3 years and $20,000 invested into a music app with IdeaUsher, we were forced to walk away due to major technical failures and an unwillingness to take responsibility. A third-party audit confirmed serious structural flaws in the app they delivered — including improper architecture, memory leaks, and outdated practices. 

When we requested a partial refund to resolve things professionally, we received a now-deleted message implying fake review retaliation — which we documented. 

As a founder, I’m sharing this to help others avoid similar situations. Don’t ignore red flags, and always get everything in writing. If you’re considering IdeaUsher, ask the hard questions early and get your own audit before signing off on delivery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While the project with IdeaUsher ultimately failed due to major technical issues and a lack of accountability, there were measurable outcomes from my experience that demonstrate progress in terms of learning and avoiding future pitfalls.

Measurable Outcomes:

• $20,000 Investment Loss: This is a significant, quantifiable outcome representing the financial cost of the project's failure. It highlights the impact of the technical issues and the vendor's unwillingness to rectify them.
  3 Years of Development Time Lost: This is a measure of the time investment that did not result in a functional product.
  Third-Party Audit Findings: The audit provided concrete, measurable evidence of the technical failures, including:Confirmed Structural Flaws: This is a qualitative outcome, but the confirmation by a third party is a measurable step in understanding the project's issues.
  Identified Improper Architecture: A specific technical deficiency that was identified and can be measured against best practices.
  Identified Memory Leaks: A quantifiable technical issue that impacts performance.
  Identified Outdated Practices: A measure of how current the development techniques were.
  Documentation of Retaliation Threat: The documented, now-deleted message serves as measurable evidence of the vendor's unprofessional behavior and unwillingness to resolve the situation amicably.
  Increased Due Diligence Practices: As a direct result of this experience, my approach to vendor selection and contract negotiation has become demonstrably more rigorous. This includes:Mandating independent audits before final sign-off: A new, measurable step in my process.
  Ensuring all communication and agreements are in writing: A change in practice to ensure a clear record.
  Asking more challenging and specific questions during the vetting process: While harder to quantify precisely, this represents a measurable improvement in my questioning strategy.
  
  While these outcomes are not positive in the context of the project's success, they represent measurable progress in my understanding of vendor management, technical quality assessment, and risk mitigation. The experience, though costly, has yielded valuable lessons that will inform future endeavors and help prevent similar situations."

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Based on my experience with IdeaUsher, their project management was severely lacking and ultimately contributed significantly to the project's failure.

Project Management:

• Delivery Timelines: There was no sense of reliable delivery on time. While initial phases might have shown some progress, the major technical failures indicate that critical elements were either not delivered correctly or were delivered with fundamental flaws that made them non-functional. The fact that after 3 years and $20,000 invested, the app was unusable due to technical issues is a clear indicator of a failure to deliver a usable product within a reasonable timeframe. The time and financial investment were effectively wasted due to the poor quality of the delivery.
  Responsiveness to Needs: Their responsiveness to my needs was extremely poor, particularly when it came to addressing the critical technical issues. When the problems were identified, and even after a third-party audit confirmed serious flaws, there was a clear unwillingness to take responsibility. This demonstrates a fundamental failure to respond to the most significant need: a functional and technically sound product. Furthermore, my request for a partial refund to resolve the situation professionally was met with a now-deleted message implying fake review retaliation. This is not only unprofessional but a clear indication of a complete lack of responsiveness to a reasonable request for resolution.
  
  In summary, their project management was characterized by a failure to deliver a quality product, a lack of accountability for technical issues, and a completely unprofessional and unhelpful response to my attempts to resolve the situation.

What was your primary form of communication with Idea Usher?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Based on my experience with IdeaUsher, what I found most... unique and, in a way, unfortunately impressive was their ability to deliver a product with such significant and fundamental technical flaws that were only revealed through a third-party audit, despite a lengthy development period and substantial investment.

While this is clearly not impressive in a positive sense, it's unique in the severity and nature of the issues. The fact that serious structural flaws like improper architecture, memory leaks, and outdated practices were present after 3 years and $20,000 invested is, frankly, astonishing and a level of technical failure I had not previously encountered to this degree.

Another aspect that was uniquely unimpressive, but noteworthy in its sheer unprofessionalism, was their response to the issues and my attempt at a professional resolution. The now-deleted message implying fake review retaliation was a truly unique and shocking level of unprofessionalism that I had not expected from a development company.

So, while I can't point to anything positive that was impressive, the sheer scale of the technical failure and the uniquely unprofessional response were certainly noteworthy and, unfortunately, memorable aspects of my experience with IdeaUsher.

Are there any areas for improvement or something Idea Usher could have done differently?

Based on my experience, there are significant areas for improvement for IdeaUsher, and numerous things they could have done differently to avoid the project's disastrous outcome and the negative experience I had.

Key Areas for Improvement and What They Could Have Done Differently:

• Improve Technical Quality and Architecture: This is the most critical area. They should have prioritized building a technically sound and robust application from the outset. They could have done this differently by:Employing more experienced and competent developers who understand best practices and modern architecture.
  Implementing rigorous internal quality control and code reviews to catch fundamental flaws early in the development process.
  Conducting thorough technical audits before delivering major milestones to identify and rectify issues proactively, rather than leaving it to the client to discover them through a third party.
  Enhance Project Management and Communication: Their project management was clearly inadequate. They could have improved by:Establishing clear and realistic timelines and communicating any potential delays transparently and proactively.
  Providing regular and meaningful updates on technical progress and any challenges encountered.

Company Responses

The service provider responded on May 27, 2025.

We’d like to clarify some major inaccuracies in this review, which we believe is misleading and unfair.

This project started in early 2022 and included four parts: a mobile and web app for both users and artists. All work was completed and approved by the client within 6–7 months. The final payment was made in September 2022 after full delivery.

Later, the client asked us to add more features. During this time, their app was rejected by the App Store due to copyright issues—something not caused by our development. Even though app publishing wasn’t part of our original contract, we still helped until it was accepted.

After launch, the client chose not to continue with our maintenance plan. Over time, some parts of the app became outdated, which is normal when updates aren’t made. When the client returned years later, they shared a third-party audit. But many of the issues were based on old links and outdated code, which no longer applied. We still tried to help, even though this was beyond our original agreement.

The client missed many meetings and changed plans often, which delayed progress. Still, we stayed professional and did our best to support them.

Originally, we offered a white-label product, but the client requested a fully customized version. We delivered it exactly as asked.

After using the product for over two years, the client is now asking for a refund and making threats. We have full records of all work and communication, and we’re happy to share this for review.

We’ve successfully delivered many projects in over 11 years of business, and this experience does not reflect how we normally work with clients.