id8

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of a nasal and sinus care product company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with id8?

 Our previous brand name was a challenge; no one could pronounce it. We had a tough time trying to articulate our value proposition and what distinguishes us from some of the other providers.

SOLUTION

What was the scope of their involvement?

The first deliverable was changing our brand name. We also wanted to convey what it meant and effectively resonate with millennial women purchasers.

What is the team composition?

We worked with 2-3 people from their team.  Brandi (Marketing Coordinator) is our main point of contact.

How did you come to work with id8?

Brandi knew of our product and cold-called us.

How much have you invested with them?    

We've invested $7,000 – $8,000.

What is the status of this engagement?

We began working together in November 2019, and our engagement ended in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got on the shelves at CVS, like we wanted to, but we began selling when the pandemic started so that sales data is all skewed. Our online sales did see an increase of 300%. In the past, we couldn't work with Walmart because our packaging didn't clearly convey what our product was. After we presented the new packaging again, they immediately engaged with us.

How did id8 perform from a project management standpoint?

I give them an A. They're very responsive and many times we ask them to do things under strict timelines. If you put them under pressure, they'll meet the demand. We typically communicate via email and phone.

What did you find most impressive about them?

Their work is fresh, relevant, and their eye for what a company needs is spot-on. I love their professionalism and attentiveness. They run a tight ship.

Are there any areas they could improve?

They could give a broader range of options for pricing structures.

Do you have any advice for potential customers?

I would wholeheartedly recommend them for a project. Id8 is a good design and marketing company, but there are skillsets that they don't do internally which they outsource. My advice is to be aware of what's being outsourced and what's internal.

BACKGROUND

Introduce your business and what you do there.

Our company is Sava Senior Care. We’re a nursing home company. We manage over 200 nursing homes throughout the United States. I’m the senior manager of training and development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with id8?

We’re always doing innovative things for our nursing homes, and id8 does our employee experience portion, which includes posters and all the fun stuff we do in our buildings.

SOLUTION

What was the scope of their involvement?

We have thousands of projects we’ve done over 15+ years. At a high level, we have two huge culture programs in our company: one for our nurses and one for our CNAs. Julie (Creative Director, id8) and her team have created a game board for both of our programs, and they produce all the material for them: pamphlets, game pieces, the boards themselves. They also create all of the postcards we send to employees, all the thank you cards and welcome cards. From soup to nuts, they designed it, and always send us three concepts to choose from. Their work is distributed through all of our locations. Every one of our employees works with id8.

What is the team composition?

I know the entire team. Julie is my main point of contact. We wouldn’t want anyone but her.

How did you come to work with id8?

We found them through word of mouth. Someone recommended them to us a long time ago.

How much have you invested with them?

We’ve spent around $100,000 with them.

What is the status of this engagement?

We’ve been working together every day since 2005.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One thing I can say is that they give you several concepts to choose from. And at least one of those concepts is always absolutely perfect. I feel like they take the time to learn their clients and delivered exactly what they’re looking for. They’ve hit the nail on the end every single time in the past 15 years.

How did id8 perform from a project management standpoint?

I give them 199% out of 100%. When they say they’re delivering, they’ll deliver a few days early. We communicate over the phone, email, and in-person – every way possible. They have no problem coming into the office and sitting with us.

What did you find most impressive about them?

Their creativity and innovation stand out.

Are there any areas they could improve?

No, not one thing.

Do you have any advice for potential customers?

Whatever project manager you choose, it’s very important to learn one another’s style. That will help them know what to create for you. Maybe send them some samples and talk them through things.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for Atlanta Postal Credit Union, the oldest credit union in the state of Georgia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with id8?

We had some growth opportunities that we wanted to take advantage of in regards to further developing our brand.

SOLUTION

What was the scope of their involvement?

Our engagement with id8 was initially centered around building up a second brand for the credit union that was more community-centric. The team helped us come up with the appropriate identity and positioning for the union. They worked closely with us to come up with the final deliverables and go-to-market strategy. 

Now, we’ve wrapped up the initial phase and are currently working on additional materials to supplement the branding work we’ve already done. We’re working on a strategic roadmap of different projects, including web design. 

What is the team composition?

We’ve worked with about five or six individuals, with one or two main points of contact.

How did you come to work with id8?

We interviewed a handful of companies, but ultimately partnered with id8 due to their presence in our local market and the quality of their portfolio and initial presentation. We felt a great connection with their agency.

How much have you invested with them?

We’ve spent between $80,000–$95,000 so far.

What is the status of this engagement?

The project began in August 2019 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Part of our effort involved our senior management team, most of whom have spent their career with the credit union as opposed to in marketing. id8 had to accommodate a range of skills and perspectives with our internal team with every decision, but they performed excellently. The crafted messaging and positioning that appealed to each of our stakeholders, which was instrumental in executing the project successfully. Our initial feeling that they were a great fit for our company was completely right.

How did id8 perform from a project management standpoint?

The team has performed very well. In terms of communication, they strike an excellent balance between keeping us informed and giving us time and space to work on our own deliverables. They keep us on track and allow for enough time in the planning process for us to always make sure we’ve reached alignment with our own stakeholders. It’s been a really stress-free, smooth engagement.

What did you find most impressive about them?

The diverse talent on id8’s team leads to an impressive culmination of options and perspectives. They can present us with a range of choices in terms of naming, design, and even color palettes, each of which appealed to different audiences and stakeholders. From there, they’ve been excellent at receiving feedback and pulling together concepts that make the most sense to us as an organization. 

Are there any areas they could improve?

The only thing we could’ve done differently would've been increasing the frequency of our face-to-face interaction. The lack of it didn’t hurt our process at all, but it could’ve forged our relationship sooner and sped the project along a bit. 

Do you have any advice for potential customers?

I would encourage you to develop a full project plan and make sure you have a good idea of the scope of what you’d like to accomplish. If that’s clear for id8, you’ll have great success.

BACKGROUND

Introduce your business and what you do there.

My company sells shoe accessories that hold the laces of high-tops, Timberlands, and sneakers in place. I'm the owner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with id8?

We’re a small company that’s just starting out, so I was seeking support with branding.

SOLUTION

What was the scope of their involvement?

We relied on id8 to give us everything from our name and logo to our package design. I gave them some brands that I admired to assist in the naming process. The designed our packaging in adherence to my request for a sleek and sensible design. They also organized a photoshoot to capture our product.

What is the team composition?

I worked with two different people. Sometimes, Kristen (Owner) would also step in. She came to our photoshoot for the product.

How did you come to work with id8?

They came recommended to me by a family friend who works with them. The id8 team struck me as being made up of very nice people, which is another reason I decided to go with them.

How much have you invested with them?

I spent somewhere around $15,000–$16,000.

What is the status of this engagement?

We started working together in November of 2018, and the engagement ended in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The product isn’t out yet, so it’s difficult to provide specific results. But, I can say that id8 delivered great work. Their packaging design was particularly phenomenal — I’ve received great feedback about how it complements the product itself.

How did id8 perform from a project management standpoint?

They were perfect on this front. Communication is really important to me, and I was blown away by their correspondence and how well they managed the project. I was never out of the loop because they’d always update me on even minor developments. We communicated mostly via phone and email.

What did you find most impressive about them?

I was stunned by how well their packaging design turned out. I was also impressed by their ability to maneuver a project or field that they weren’t familiar with.

Are there any areas they could improve?

No, not really. I don’t have any complaints. I know that when I hired them, they happened to be going through staff changes, and that was the only hiccup. It really didn’t affect the project much.

Do you have any advice for potential customers?

Be ready to move. They’re quick, so know what you want, and have everything ready to go. The project will go as fast as you want it to.

BACKGROUND

Please describe your company and your position there.

I work for the Marketing team with Campus Services at Kennesaw State University. I help manage marketing and branding projects for Housing and Residence Life. KSU houses 5,200 students on campus, and 2,200 of those students live on the North side of the Kennesaw Campus in University Village, University Village Suites, and KSU Place, which were the focal points for this rebranding project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire id8?

KSU has seen significant growth and change since the housing communities were built in 2008. Since that time, the University has experienced a tremendous growth in enrollment, which has resulted in an increased demand for on-campus housing. In 2015, the University consolidated with Southern Polytechnic State University and launched a NCAA Division I football team. As KSU’s popularity increased, so did the number of tours Undergraduate Admissions was giving on a regular basis. The housing communities are one of the campus tour stops for prospective students, but until this project, there wasn’t much KSU spirit present inside or outside of the residence halls. We wanted to install new branding in the housing communities that created a sense of belonging and KSU pride for the students that lived there and for the prospective students and families that would visit.

What were your goals for this project?

Update existing branding and/or create new branding that displayed KSU’s spirit throughout the pathway campus visitors walk during campus tours. We wanted the walkway from where they park for the tour all the way to where they enter the main part of campus to be branded and create a sense of cohesion from one part of the community to another. It was very important that the project bring KSU spirit into the housing communities unlike any other project had done in the past.

SOLUTION

How did you select this vendor?

We worked with our Procurement team to begin a Request for Proposal (RFP) for this project. We created an ideal timeline, scope of work with detailed deliverables, and list of goals and expectations. We hosted a kick-off meeting for all interested potential bidders where we gave a tour of the Housing communities and discussed the deliverables. Id8 attended this meeting with several other potential bidders. We had two companies submit proposals for the project, and after careful consideration from our selection committee, we chose id8. Id8 had a portfolio with projects similar in scope, and they had created branding concepts for local communities that we found to be similar in nature to this project.

Describe the scope of their work in detail.

After selection, id8 met with us to discuss the project in depth. We knew we wanted signage on every floor of the parking deck, elevator wraps within the parking deck elevators, new awnings in the visible areas of housing, a wall of perforated window graphics that stretched over 100 window panes, graphics installed on twin 40-foot tall brick walls, branding inside the two-story lobby of University Village Suites, and graphics as you enter and leave the housing community.

What was the team composition?

We worked with id8’s CEO Kritson Sellier, project manager Lindsay Pace, and graphic designer Jess Gerjets. We also worked closely with their partner, Southern Signs, which was the team that brought the concepts to life and produced and installed the deliverables.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was executed successfully and we were pleased with the results.

How effective was the workflow between your team and theirs?

The workflow was successful and we found the communication to be responsive and friendly. Overall, this was a positive experience.

What did you find most impressive about this company?

The graphic designs they rendered for this project combined the spirit of the University with KSU’s new brand standards in a way that was very attention-grabbing and appealing for college students. The project manager kept the project organized and helped to keep the project moving forward.

Are there any areas for improvement?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of people at a real estate investment and property management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with id8?

We worked with id8 to put together some recruitment and marketing materials to correctly reflect our brand when recruiting new hires for our staff.

SOLUTION

What was the scope of their involvement?

id8 produced print and digital materials for us. We created the ideas from scratch and provided them with it. These materials were all created for social media channels, including LinkedIn and Facebook. They also did a photoshoot for all of the print materials so we could use them digitally. 

Later on, we refreshed our brand and their team helped us adapt the new brand imagery into the recruiting marketing materials from the previous year. 

They’ve also helped us prepare collateral material for our annual leadership summit, which includes t-shirts, name tags, signage, and agendas for around 175 people. 

What is the team composition?

Over time, I’ve worked with various people on different elements of the project. In total, it’s probably been between 5–7 people that I consistently work with. 

How did you come to work with id8?

We followed a referral from an employee who worked with them previously. 

How much have you invested with them?

We’ve spent under $50,000 on their services. 

What is the status of this engagement?

We started working together in mid-2018 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Although we don’t have any specific metrics, the quality has been great. Their work is excellent. Whenever I have a need, they deliver every time. Our internal team feels very positively about their work, too. 

How did id8 perform from a project management standpoint?

They manage the project very well. The project managers keep me updated on the status of their work, calling or texting me if they need something from me. If anything is going to be late, they update me about any changes. 

What did you find most impressive about them?

They truly put in the effort to understand our brand to help us achieve the look and feel that we want. Between coming to meet with me personally and trying to know us, they’ve helped us achieve our vision. They adapt well to changes and are creative, too. At any other company that I’ve used, they weren’t as invested in getting to know us as id8 is. 

Are there any areas they could improve?

When we adjusted our brand imagery, we had a bit of a challenge getting the final edits done for the revamped materials. I think we all could have slowed down and spent a little more time upfront going through what we were trying to achieve. The ultimate product was good, but it was slightly challenging and time-consuming to do all the changes over email. 

Do you have any advice for potential customers?

They’re great at what they do and easy to work with, so they’re capable of delivering high-quality work. 

BACKGROUND

Please describe your company and your position there.

I am the Business Development Manager for a Wireless Construction company. We work for all of the major cell carriers building their infrastructure and networks across the country.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire id8?

Our company has recently undergone a transition in ownership and upper management. Given the major changes we felt that it was necessary to re-brand our company with a new logo and company website.

What were your goals for this project?

The goal of the project was to re-introduce our company, both to our employees and customers. We felt that this was important due to the fact that the company had been in slight decline over the past couple of years and is now emerging with a new vision.

SOLUTION

How did you select this vendor?

We selected id8 based on their inspiration, knowledge and creativity. Kristin and her team are very good at bringing out certain details that we may have overlooked had we attempted to perform the re-branding in house.

Describe the project in detail.

We started this project with re-branding. id8 met with us to get a better understanding of our company (past & present) in order to capture the true feel of our culture. The id8 team did a great job of providing us with different logo ideas and an explanation of why the logos were significant to our our company.

We next moved to web design where they initiated the storytelling of our company. Their ideas really brought our the true culture of our firm. From their we moved into web development where they put all of the ideas down for all to see.

What was the team composition?

My Director of Operations and I initially met with Kristin to kick the project off and running. We discussed pricing and timelines and how the ideation process worked. From there, I met with the id8 team weekly to gather specific details and manage the process from our end to ensure that they had everything that they needed to keep progressing through the development process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new company website is outstanding. Not only does it properly represent our company and our brand, but it is also a powerful recruitment tool to attract new employees and vendors. It also is a powerful portrayal of our company's support to the military which is something that we take very seriously.

How effective was the workflow between your team and theirs?

The id8 team was great throughout the entire workflow. Because of the ownership/leadership changes on our end, the process took a bit longer than expected, but that was not due to any lack of focus from id8. id8 understood our challenges and patiently worked through them as they appeared.

What did you find most impressive about this company?

What I found to be most impressive about id8 was their knowledge and expertise. For instance, when I first looked at the design for our new website I noticed that our "About Us" tab was not the first tab to select in our navigation bar. I asked about moving this so that it would be more in line with other company websites, but id8 explained that this was intentional and that our customers would be more likely to select more important tabs which would be more beneficial to our company.

This may sound like a very inconsequential example, but it really speaks volumes to the experience and sound judgment that id8 brings to the table. It's the small details that many businesses overlook that helps separate them from their competition and id8 helps to identify these details.

Are there any areas for improvement?

You get what you pay for. With that being said, id8 is not the cheapest design agency, but they do offer professional services and advise which is hard to replicate by developers that are just merely building freelance websites.

BACKGROUND

Please describe your company and your position there.

I'm the global marketing manager for a global manufacturing company in Johns Creek. Georgia. I'm responsible for all global marketing communications and promotions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire id8?

We wanted to come up with a new name for our next generation product and communication system. We are very traditional in our naming, but we also have zero consistency in naming. id8 proposed a strategy to the process which would enhance our global alignment.

What were your goals for this project?

We had one simple goal: come up with a name that we could own (trademark) and also easy to remember.

SOLUTION

How did you select this vendor?

id8 did a great job of first off, listening to the leaders of our company explain who we are and the markets we serve. They asked pointed questions are really understood the challenges we faced, but also proposed a solution to our problems.

Describe the scope of their work in detail.

The scope was for id8 to come up with a name, a communication strategy and a strategy to "sell" our current stakeholders.

What was the team composition?

From the Nordson side, we had 7 people engaged, and id8 engaged 3 with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The biggest success is alignment of a name, which was the goal at the start. Furthermore, id8 helped us in our need to communicate and persuade our stakeholders from non-believers to believers. id8 was helpful at every step along the way.

How effective was the workflow between your team and theirs?

Great. id8 has always been available for in-person meetings for phone meetings, as well as extremely responsive to emails/calls.

What did you find most impressive about this company?

What I found most impressive is the level of detail they have. Our industry is hard on many levels. id8 did an impressive job of making the complexities of our company simplistic. Very impressive.

Are there any areas for improvement?

No. id8 did a bang-up job for us.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of ignite Technology LLC. We resell telecommunications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with id8?

We hired id8 for logo design and branding.

SOLUTION

What was the scope of their involvement?

We went through a process where we told id8 what we were thinking, and their team put together three logo options. After choosing one, they then created literature and brochures for us to give to our clients.

What is the team composition?

We engaged with four people, including a project manager.

How did you come to work with id8?

I network with the owner of id8. After listening to the stories of their customers, I felt that her company was the perfect fit for what we were trying to do.

How much have you invested with them?

We spent a little over $5,000.

What is the status of this engagement?

Our engagement began in January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Going through the process that their team laid out for us, we made sure they followed up and presented products that made sense for what we were looking for. id8 delivered. All of their work was well-received by our internal team.

How did id8 perform from a project management standpoint?

id8 communicated well and positioned everything the way it should’ve been.

What did you find most impressive about them?

The staff that Kriston (President, id8) has is extremely thorough and knows what they’re doing. Their design team is phenomenal, always thinking outside the box.

Are there any areas they could improve?

There are none that I can think of.

Do you have any advice for potential customers?

id8 is an extraordinary agency that gives you what you ask and pay for.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of AskForensics, a company that provides B2B sales and account growth support. We uncover deep perceptions on why sales are won and lost and how accounts are performing, and we deliver specific reports along with analytics. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with id8?

We needed a partner to update our website, which involved new branding and a full redesign of the web presence.

SOLUTION

What was the scope of their involvement?

id8 started by developing a strategy for how to position us and what we wanted to communicate to the public. They conducted an in-depth review of what we’d accomplished and where we wanted to go. From there, they translated those insights into our site’s narrative and branding, including the logo they designed in partner with our PR firm. They built the site from scratch and made it dynamic so that it displays properly on any device or browser. Currently, they maintain the site and provide any necessary updates.

What is the team composition? 

In the design phase, we had about four team members. Now, in maintenance, we just have one.

How did you come to work with id8?

Our PR firm recommended them. The two agencies communicated well, so we decided to hire them.

How much have you invested with them?

We spent between $10,000–$15,000.

What is the status of this engagement?

Our partnership lasted from June–December 2014. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The UX/UI of our site is much better and has remained modern even though it was built about four years ago. We’re pleased with the design, which went from text heavy to integrating lots of graphics and videos.

What did you find most impressive about them?

They know their business well and are skilled at branding and web design. I could see a stark difference between our old site and the new one they created.

Are there any areas they could improve?

Some of the branding exercises we went through were probably unnecessary since we’re an established company.
 
Do you have any advice for future clients of theirs?

They’re a small company with a young team, but it makes them resourceful and edgy. They provided the same quality of work we would’ve gotten from a bigger firm, so give them a chance.