Web Design & Development for Sports Data & Tech Company
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Web Design
- Confidential
- Jan. - June 2026
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
“We really valued their collaborative approach, responsiveness, and commitment to the project.”
- Sports
- London, England
- 1,001-5,000 Employees
- Online Review
- Verified
ID Studio Web Design led the strategy, design, and development of a new website for a sports data and technology company. The goal was to modernize the client's digital presence and build a marketing platform.
Since launching the new website, the client saw significant improvements in organic search performance and digital presence. ID Studio Web Design managed the project professionally and collaboratively. The team was proactive in resolving issues and committed to delivering a high-quality product.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP Marketing of Stats Perform
Describe what your company does in a single sentence.
Sports Data and Technology
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire ID Studio Web Design to accomplish?
- We hired ID Studio to lead the strategy, design and development of a completely new global website for Stats Perform. Our primary objective was to modernise our digital presence and create a stronger platform that better reflected our position as a global leader in sports data, AI and technology. We had several key goals: Strengthen our brand positioning: Bring our Opta brand and wider technology proposition to life through a clearer, more compelling digital experience. Simplify a complex product portfolio: Make it easier for customers across different industries to discover, understand and engage with our products and solutions. Improve user experience: Create a modern, intuitive website with clearer navigation, stronger storytelling and more effective customer journeys. Build a scalable, flexible CMS: Give our marketing team greater control over content creation, page management and ongoing website development. Support organic growth and lead generation: Establish a stronger technical and content foundation for SEO, increase organic visibility and create clearer pathways to conversion. Ultimately, we wanted to move beyond a traditional corporate website and build a scalable digital marketing platform that would strengthen our brand, support business growth and continue evolving with our needs.
SOLUTION
How did you find ID Studio Web Design?
Referral
Why did you select ID Studio Web Design over others?
- High ratings
- Pricing fit our budget
- Good value for cost
- Company values aligned
How many teammates from ID Studio Web Design were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
ID Studio was responsible for the end-to-end strategy, design and development of our new global Stats Perform website, from initial discovery and brand exploration through to launch. The project was a complete transformation of our digital presence, designed to better communicate our brand, technology and extensive product portfolio while creating a more flexible and scalable platform for our marketing team. The key areas of work and deliverables included: - **Discovery, strategy and brand exploration:** Working closely with our team to understand our business, audiences, commercial objectives and brand positioning, helping translate a complex global business into a clearer digital proposition. - **Website architecture and user experience:** Restructuring the website's navigation, content hierarchy and customer journeys to make it easier for users across our different markets to discover relevant products, solutions and insights. - **Creative design and visual identity:** Developing a modern, engaging website design that brought the Opta brand to life, with strong visual storytelling, product-focused content and a consistent design system across the site. - **Website development and CMS implementation:** Building the website using ProcessWire, providing a highly flexible content management system with reusable components and templates that allow our marketing team to create, manage and update pages independently. - **SEO and technical foundations:** Implementing an SEO-friendly website structure to support organic search visibility, content discoverability and long-term growth. - **Content and product presentation:** Creating flexible page layouts and content modules to showcase our technology, products, customer stories and thought leadership more effectively. - **Testing, launch and ongoing support:** Supporting the testing, refinement and successful launch of the website, alongside continued collaboration on improvements and enhancements. Throughout the project, Mike, the Creative Director, worked closely with us on the creative direction and overall experience, bringing valuable ideas and a collaborative approach. The final deliverable was much more than a redesigned website. It was a scalable digital marketing platform that gives us greater control over our content, strengthens how we communicate our value proposition and provides a foundation for continued growth in organic traffic, engagement and lead generation.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Since launching our new website, we've seen significant improvements in organic search performance, visibility and our ability to manage and develop our digital presence. We've experienced substantial growth in organic traffic, stronger search rankings and increased visibility across both branded and non-branded searches. This has been particularly encouraging as one of our key objectives was to reach new audiences and improve how prospective customers discover Stats Perform and our products. Beyond SEO, one of the biggest successes has been the flexibility of the new CMS. Our marketing team now has much greater independence in creating and updating pages, launching campaigns and publishing content without relying heavily on development resources. The new website has also provided a much stronger foundation for showcasing our products, telling customer stories and creating clearer user journeys from initial discovery through to enquiry. While these improvements reflect a combination of the website relaunch and our ongoing marketing activities, ID Studio played an important role in delivering the creative design, technical infrastructure and flexible platform that made this progress possible. Overall, the project has transformed our website into a much more effective and scalable digital marketing platform, with strong early results and a solid foundation for continued growth.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
ID Studio managed the project professionally and collaboratively throughout. From the initial planning stages through to launch, communication was clear, regular and transparent, and we always felt involved in the process. They were responsive to our needs and flexible when priorities or requirements evolved, which was particularly important given the size and complexity of our website and the number of internal stakeholders involved. Mike, the Creative Director, was particularly great to work with. He was always approachable, receptive to feedback and willing to challenge our thinking with creative ideas and practical solutions. The team worked closely with us to manage timelines, address challenges and keep the project moving forward. They were proactive in resolving issues and committed to delivering a high-quality end product. Overall, they felt like an extension of our internal marketing team rather than an external agency, and we really valued their collaborative approach, responsiveness, and commitment to the project.
What was your primary form of communication with ID Studio Web Design?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed me most about ID Studio was their ability to combine strong creative thinking with a genuine understanding of our business and commercial objectives. Stats Perform is a complex organisation, with a wide range of products, technologies and audiences across the global sports industry. ID Studio took the time to understand that complexity and translate it into a modern, engaging and much clearer digital experience. Their attention to detail, creativity and willingness to challenge our thinking really stood out. They didn't just take a brief and execute it; they brought their own ideas, challenged assumptions and helped us think differently about how we present our brand and products. Mike, the Creative Director, was particularly impressive. He brought a great balance of creative vision, practical thinking and a genuinely collaborative approach. The team also understood the importance of building something that wasn't just visually appealing, but flexible, scalable and easy for our marketing team to manage. Ultimately, it was their combination of creativity, technical expertise and genuine commitment to getting the best outcome that made them stand out.
Are there any areas for improvement or something ID Studio Web Design could have done differently?
n/a
RATINGS
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Quality
5.0Service & Deliverables
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Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS