HyperSense Software

Introduce your business and what you do there.

I’m a product manager. Our company sells products to supply data to various products such as vending machines, backup routers, and GPS devices.

What challenge were you trying to address with HyperSense Software?

We have developers who support our application. However, we didn’t have developers on our team who specialized in mobile development.

What was the scope of their involvement?

HyperSense provides a mobile development team. During our first project, they reviewed an app that a different consultant created for us. Their team fixed it, making it functional. They essentially built a GPS-based app that could send the location of a device every so often. The platform's primary function was to persistently gather and send the device’s location to our main platforms. The mobile app essentially functions as a standard GPS device. It’s available for Android and iOS devices.

We later started another project with them. Their team’s building an entire app from the ground up. We’re finishing the design phase now. In addition to mobile development work, they’re helping us with the redesign of our main platform.

What is the team composition?

I typically interact with five people from HyperSense. Our main contact’s Andrei (CTO and COO) but I also communicate with a couple of developers and a chief designer.

How did you come to work with HyperSense Software?

We originally found them by searching online. One of the reasons we selected HyperSense was that their team had done similar work. We discussed their capabilities, and they seemed to know what they were doing.

How much have you invested with them?

We’ve spent more than $100,000 on their services.

What is the status of this engagement?

We initially contacted them around March 2019, and the partnership’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We’re still working with HyperSense because we’re always satisfied with their work. With our previous partner, we had to tell them every single thing to do. HyperSense is more proactive such as researching tools for us. If they find that there’s an issue with the apps, they go ahead and fix them without any request from us.

How did HyperSense Software perform from a project management standpoint?

Their team’s always on schedule with deliverables. We haven’t had problems with their timeliness, and they have plenty of resources to fit our needs. As we’ve grown to have multiple projects with them, our partnership has continued to go well.

What did you find most impressive about them?

Unlike our previous provider, HyperSense proactively ensures the app’s working as expected. We implement new technologies based on their suggestions. Rather than telling them exactly what to do, we seek their suggestions because they’re the mobile experts.

Are there any areas they could improve?

No, they’ve been a good partner. There will always be scheduling challenges because they’re in Romania, and we’re in the US.

Do you have any advice for potential customers?

As with anything else, provide clear requirements. They’ll build whatever you need based on your requirements.

Introduce your business and what you do there.

I'm the head of technology. We provide financial services, specifically consumer credit in the Dutch market. We are one of the larger players in this space.

What challenge were you trying to address with HyperSense Software?

We wanted to have an app to give our customers seamless integration with all our products. Our goal was to make our system more self-service-oriented, rather than reliant on a call center. We also wanted to give them new products and new insight through the app. We didn’t have an app, so we called HyperSense.

What was the scope of their involvement?

Initially, we set out to do an MVP and the app that we needed. We asked them to build an app for Android and iOS, and they were able to build an MVP for us in two months. We are now in the third or fourth iteration on that. For every iteration, they have delivered new functionality for our customers.

We have 70%–80% of the functionality and the designs ready. They helped us balance direction for coding and user flows. We had a start, but they helped us take the project further.

What is the team composition?

We worked with two or three developers.

How did you come to work with HyperSense Software?

We found them with a reference within our network. They had done some work for some companies that we knew and when the time came, we decided to call them. We looked at how we could work together, and it was quite flexible and easy.

They are agile, they work in sprints, and they are really keen on delivering on those sprints, so we decided to build an MVP. It worked out so well, so we decided to keep them on.

How much have you invested in them?

It will be around $80,000–$100,000 for this year.

What is the status of this engagement?

We started the project in February 2020 and are still working with them.

What evidence can you share that demonstrates the impact of the engagement?

We look at the customer feedback for the MVP as well as the app's rating, which are all quite good. The ratings and download numbers are strong. Our customer service staff are also relieved because customers are able to self-service.

How did HyperSense Software perform from a project management standpoint?

They are quite experienced in building apps. We discussed what we wanted and set timelines. They helped us scope out what could be done and delivered to our expectations. From time to time, they overdeliver. They have done really well with planning and optimization.

What did you find most impressive about them?

Their app expertise is the most impressive. We had some development experience but couldn't build an app from scratch. They are really good at defining possibilities for the build, and that really sets them apart.

Are there any areas they could improve?

They are really modest and sometimes conservative. It’s a minor detail, but they could be more aggressive and take a little more risk.

Do you have any advice for potential customers?

Take them along in your journey. Tell them your goals and discuss how to achieve them. Let them think along with you, and you will get the best value out of the engagement.

Introduce your business and what you do there.

I’m the CEO of DayDate; it’s a startup for a dating app with a unique concept. My four associates and I founded the company about two years ago.

What challenge were you trying to address with HyperSense Software?

We needed a vendor to develop our application.

What was the scope of their involvement?

We’d worked with another company to create the app’s design, so we shared that with HyperSense Software, along with our specifications. They built an iOS version using Swift technology and programmed the administrative management dashboard with Node.js and Angular.js. Their team also implemented features for in-app notifications, chats, profile management, and complex animations and screen transitions. They’re currently providing maintenance and support, but we plan to develop the Android application as soon as possible.

What is the team composition?

Andrei (COO, HyperSense Software) was the project manager and my main point of contact. We’ve also worked with a frontend developer, a dashboard developer, and another resource. There are about four people in total.

How did you come to work with HyperSense Software?

We’re based in Paris, and we were initially looking to work with a local company. We partnered with a vendor in our region, but it wasn’t a good experience and transitioning to another company was going to be expensive. My brother works in Romania and did some research on the development market in his area. He came across HyperSense Software, and we reached out to them. We had a phone call to discuss their past experience and their proposed estimates for the project to see if they’d be a good fit. Based on that, we were confident that they were the right choice.

How much have you invested with them?

We paid $35,000 for the first iteration of the app, but we continue to pay them for maintenance and additional updates. In total, we’ve spent $50,000 with them so far.

What is the status of this engagement?

We started working with them in April 2018, and the project is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

In terms of quality, I have no complaints. Users have provided constructive feedback on the functionalities themselves and, we're working with HyperSense Software to implement those quickly. Once we finish that, I expect the platform to perform better on the market.

How did HyperSense Software perform from a project management standpoint?

I’m very satisfied with their work. HyperSense Software is responsive and proactive. In addition to completing all of their work on time, they quickly provide price and schedule estimates for each of our requests. We use Redmine to track our progress, and it’s been very smooth and efficient. They follow up on every task. I usually have one-on-one calls with Andrei on Skype, but other team members will join when necessary.

What did you find most impressive about them?

Overall, they’re a great development option for people in our region. They deliver high-quality work for a considerably lower cost than most Paris-based vendors.

Are there any areas they could improve?

I can’t think of anything.

Any advice for potential customers?

I don’t have any advice, aside from recommending them to other customers.

Introduce your business and what you do there.

I’m the CEO of an outdoors community platform.

What challenge were you trying to address with HyperSense Software?

We needed help with software development. I was trying to create a minimum viable product (MVP) for a web application.

What was the scope of their involvement?

They’re building a fully functional web application using Angular, Node.js, Express, and HTML. We worked together on the software architecture and the UX and then applied all the brand elements I’d previously created. They're also providing a backend dashboard where I can manage users.

What is the team composition?

I work with three people.

How did you come to work with HyperSense Software?

I chose them because they seemed both flexible and competent. Additionally, they returned competitive quotes just hours after I requested them.

How much have you invested with them?

I’ve spent $18,000 so far.

What is the status of this engagement?

We’ve been working together since September 2017.

What evidence can you share that demonstrates the impact of the engagement?

They fix bugs easily because of their deep understanding of everything they build. Although they were somewhat limited while replicating certain user stories, they know the technology they work with well.

How did HyperSense Software perform from a project management standpoint?

I’m quite pleased. Their communication is excellent, and they’re responsive any time of day, any day of the week. They’re transparent and good with project management.

What did you find most impressive about them?

They have a diverse portfolio and strong knowledge of different markets, technologies, and functionalities. If they aren’t familiar with a particular industry, they’ll do their best to learn about it and understand the users they’re building the application for. On top of everything, they always make sure our app is working correctly.

Are there any areas they could improve?

They would benefit from explaining the UX to the client in a more visual, practical way. This will make the end development result clearer and more impactful.

Introduce your business and what you do there.

I’m the CEO of Sun Telecom Solutions.

What challenge were you trying to address with HyperSense Software?

I wanted to start an online social network. I ended an engagement with my previous service provider after they proved to be disingenuous and lacking the necessary skill. I needed a reliable development firm to build out the platform.

What was the scope of their involvement?

The project is a social network called Society and HyperSense is developing the web and mobile application. Society isn’t about likes, retweets, or mindless scrolling. It emphasizes the importance of in-person interaction and encourages users to engage in social activities without being invasive. HyperSense developed a functionality that enables the app to track how users interact with it and assign personality labels. Before development, they researched human personality traits to create a functioning social ecosystem. They also built a feature that allows users to create five-second videos with up to three people. Another significant feature facilitates face-to-face interaction by allowing users to post location-based invites to social gatherings.

We released the alpha version for iOS and are currently redesigning it. I drew the initial wireframes that they reworked into a more professional product. There were several iterations before we reached a consensus and could move forward with the UI.

What is the team composition?

Andrei (COO, HyperSense Software) is my primary point of contact. A total of 10–12 people have worked on this project.

How did you come to work with HyperSense Software?

I used Clutch to search for companies around the world. HyperSense inspired a sense of trust that I didn’t feel with other companies. They were hungry to work on the project and followed up with me several times before I made the final decision. I met with them in-person and we quickly developed a good rapport. The relationship grew from there.

How much have you invested with them?

I’ve spent over $100,000.

What is the status of this engagement?

We started working together in March 2016 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I’m satisfied with what they built.

How did HyperSense Software perform from a project management standpoint?

We have team meetings in-person. They’re trying to streamline their process of communication, especially for clients like myself who aren’t always available to meet face-to-face. They’re responsive and easy to reach. Andrei is always available and we’ve developed a pleasant business relationship.

What did you find most impressive about them?

I’m happy with what’s been done so far and I can’t wait to move things forward. They delivered the agreed upon scope, unlike the previous company I worked with. The price is good and so is their ability to execute.

Introduce your business and what you do there.

I’m the managing director and the co-founder of a supply chain management firm. Our supply chain provides sophisticated, real-time business process management. We specialize in IT logistic services.

What challenge were you trying to address with HyperSense Software?

We supplement our development headquarters in Hungary with outsourced providers. Our team had formulated a specific concept for an add-on module to improve existing software. Since we lacked the necessary resources in-house to build this deliverable, we contracted HyperSense Software.

What was the scope of their involvement?

Our products accelerate onsite throughput for major industrial enterprises. They also increase inbound and outbound traffic. HyperSense Software thoughtfully considered our requirements, including non-functional demands. They developed the app using Node.js.

The build took three months and included several rounds of an agile development process. Our ongoing collaboration focuses on enhancing our site and releasing new products and add-ons. We recently completed a new iteration for one of these modules.

What is the team composition?

We interacted with HyperSense Software’s CEO, two dedicated project managers, and a team of 10-12 developers.

How did you come to work with HyperSense Software?

We considered three potential suppliers. My close friend recommended HyperSense Software. We chose them based on responsiveness, success with prior clients, and JavaScript programming expertise.

How much have you invested with them?

We’ve spent $25,000-$50,000 on their services so far.

What is the status of this engagement?

We started working together in February 2017 and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I’m very satisfied with their work. They have an expansive range of technology skills. During our initial discussions, we collaboratively formulated the process landscape framework. HyperSense Software adapted their work to those specifications.

How did HyperSense Software perform from a project management standpoint?

HyperSense Software is responsive and works effectively. They take an agile approach to the whole project, including ad hoc communication. We had misunderstandings about 2-3 software glitches, but they quickly resolved those minor problems.

What did you find most impressive about them?

The team brought innovative ideas to our discussions about the module’s functional and non-functional demands. Their fresh perspective improved our customer service and internal processes.

Are there any areas they could improve?

Recently, we’ve been considering using more sophisticated communication tools like professional video conferencing. We currently use Skype, but would prefer a more sophisticated system.

Introduce your business and what you do there.

I’m the technical director of a mobile gaming startup. We create and distribute games.

What challenge were you trying to address with HyperSense Software?

We were creating our store, and we needed someone to build a digital rights management module as a component of our store. This component protects our games from unauthorized copying and distribution.

What was the scope of their involvement?

Starting from the requirements that we gave them, HyperSense Software built our module for us. We gave them full freedom to develop it within the boundaries of the requirements. They deployed it and currently maintain it.

At a later date, when we started receiving traffic on our module, they assisted with some tweaks that we had to do, which is normal. When we had to tweak the generation of our secured Android Package Kits (APKs), they were a natural part of that process because it was a time-consuming and research-intensive process.

They earned our trust through their work on the first project, so we collaborated on a lot of other projects after that.

What is the team composition?

The main contact person is the COO who acts as a project manager and as a software development team member. Another developer built the system.

How did you come to work with HyperSense Software?

One of my project managers found them. We met in person since both parties are in Romania.

How much have you invested with them?

The first project was $5,000, and we’ve had several projects after that.

What is the status of this engagement?

We worked together on this project from October–November 2016.

What evidence can you share that demonstrates the impact of the engagement?

Everything was very smooth. The design was very sophisticated. They satisfied our business needs and technical guidelines.

How did HyperSense Software perform from a project management standpoint?

We had a tight deadline and they delivered on time. Everything was 100% smooth including the communication. They’re always available.

They’re always ready to offer a solution. We send a lot of issues and different technical topics that aren’t necessarily related. They maintain a positive approach and come up with solutions, which is an added value for us.

What did you find most impressive about them?

They have strong experience with Amazon Web Services (AWS), which is great for us because our organization uses AWS as a cloud platform. Most of our products are cloud-driven.

Are there any areas they could improve?

They have a limited number of developers, so we didn’t send too many projects or requests at the same time because we thought they wouldn’t be able to handle them all.

Introduce your business and what you do there.

I’m the development manager of CrossLife. It’s a software network with features and tools dedicated to CrossFit, including events and scoring. I handle the technical and software part while my brother handles the sports part. The app is complex, with many features and details. It is free, so my revenue comes from advertising.

What challenge were you trying to address with HyperSense Software?

Since we didn’t have any in-house developers, we needed someone to build an app for both iOS and Android. We wanted to provide a good product to the market, and I needed to get things done on time.

What was the scope of their involvement?

HyperSense did the design and development of the app from the beginning to the end. They are dedicated more to game applications, so their main challenge was to develop this kind of technical application. They also made a presentation website. We've worked with 4 guys from HyperSense, not including the boss.

How did you come to work with HyperSense Software?

I found HyperSense on Google. I was looking for a Romanian company and found Clutch in the process. I checked 3–4 companies and saw that HyperSense had a lot of positive reviews. I felt good when I spoke with HyperSense. They provided me with a lot of details when I reached out to them. I hadn’t seen any work that they had done similar to our app, but I hired them because they were very transparent with everything.

How much have you invested with HyperSense Software?

We've spent $30,000 on the project.

What is the status of this engagement?

We started working with them in November 2016, and the apps went live in June 2017. I’m still working with them because I have updates I want to make.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The app has been live in both stores for 1 week. I was very picky with the job, and they made the app according to my wishes. We’ve had a few bugs, but the final product looks professional. I’ve had good reviews from users, who have said that the design is user-friendly. The project was a good deal based on the price I paid.

There are still things I want to improve. For example, I noticed we were having some disconnection problems from the server on Android when we launched the app. I contacted our project manager, and he didn’t hide from the issue. They faced up to their responsibilities and worked over the weekend to fix it. I told him it was important to me because I have partners and investors, and he understood that.

How did HyperSense Software perform from a project management standpoint?

They are very good. The project manager, Andre, is always on time. He provides me with a lot of information and advice on the advertising part. They’re a good team with really good workers.

Our communication with HyperSense has been perfect, and they have been really transparent. They’ve been good at meeting according to my timeframe. They’ve understood the time delay.

What did you find most impressive about HyperSense Software?

My family went to visit them for 3 days. They received us very well. The whole team was very happy to see me, and they’ve been very kind to us. Andre helped me during my visit. We even spoke about some personal topics. It was good for me to see them since it made the engagement more personal.

Are there any areas HyperSense Software could improve?

I can’t think of anything to improve.

Introduce your business and what you do there.

DealMatrix is a recently born startup that is about a year old. It’s focused on the software as a service industry. We’re building SaaS platforms for investment management for both investors and corporate ventures.

I’m one of the co-founders and the COO of the company. Being a young startup, you can imagine that it includes a lot of areas. I was the one in charge of handling the relationship with HyperSense.

What challenge were you trying to address with HyperSense Software?

We are based in Vienna, Austria. We had an issue with the hourly cost of developers because in Austria the average is €90 an hour for development. I’m originally born in Romania, so we were trying to figure out the best country to find developers, and we picked Romania for that. After going through a couple of companies, HyperSense Software fit the best when it came to their background, their dynamic, and their way of working.

As opposed to other companies, HyperSense Software was very open from the beginning. They stated what they could and could not do as opposed to other past experiences. I liked their honesty very much. We were very interested in their experience on the app development side, which was the main project that we did with them.

What was the scope of their involvement?

It was great from the beginning. HyperSense Software offered a lot of consulting on the product that we wanted to build, both on the app and on the web development side. We built a version of our app from scratch which is used for pitch events for investors or members. They're very fast, they can deliver rapid development which is very stressful, and they manage that very well for a software company. They helped us build from the beginning. They also helped us come up with some input based on their experience in the app and in this market.

From an IT point of view, they also have optimized and figured out what technologies are best suited for those specific features that we needed. Two or three months ago we also worked with them a lot on the UX [user experience] and UI [user interface]. They did a lot on the graphic side that made the UI more focused. The current app, everything from a design point of view, and so on, comes from them. We’re very happy.

We’ve received very good market feedback. It’s native Android and native iOS which also is supplemented in a web portal so we can install it from a distance.

How did you come to work with HyperSense Software?

It was a bit tedious. I went online and started searching for development companies in Romania. I scheduled a bunch of calls with all of these people. I talked to Andrei [COO, HyperSense Software] in the call and explained what we want to do. That seemed fine. The first time I was back home I had a meeting that was supposed to be a 1–2-hour meeting. The meeting went so well from the beginning, and their input was so good that the meeting turned into a project description. We started to work on the second day or third day afterward.

How much have you invested with HyperSense Software?

It was $55 an hour. I don’t have the entire value. It’s still ongoing. It’ll be done at the end of the year.

What is the status of this engagement?

The relationship is ongoing. In the future, the app is going to stay in maintenance with HyperSense Software, as far as I can see. I don’t know what’s going to happen far along because we’re a startup, so we’re expanding staff right now. It depends on how big we get, how much resources they can provide, and If they can grow at the same time when it comes to HR resources. But as I see it for the next 18 months, they’ll be with us on that.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Thea app is not a general market app. It’s only downloaded for the event. The event organizers are pushing the app to be downloaded by the attendees, and then they wipe it out and reinstall it when there’s a new event. From that point of view, it’s a bit unusual behavior for an app in the store. We wanted to have it in the store for ease of access and downloads as opposed to enterprise deployment.

HyperSense Software's response time is in a matter of hours when it comes to bug fixing. If it’s during an event even if it’s very late hours and they’re off work, HyperSense Software is always there. At least one person is answering the phone and emails. Maximum one hour after an urgent situation happened, we get a response, a solution, and we reload the monitor. From the response point of view, they’re amazing. I wasn’t expecting that to be honest. They went the extra mile at least when it comes to us. I’m very happy with them. I have nothing negative to say.

How did HyperSense Software perform from a project management standpoint?

Everything went well. Andrei was the one in charge of their internal project management. When it comes to the IT part of project management, we used our tool for that which is JIRA. I think that’s a standard for this kind of thing. Everything went perfectly because he had access to that environment. Everything got put in place, and they were responding to issues automatically. We didn’t have to take any more calls to do the description and explanation.

If we have an issue or a feature request we put them in JIRA, they pick it up from there, and we go forward from that. Everything is fine from all I can figure. Everything got delivered on deadline and sometimes even faster. The only thing that I would have to say with them, and it’s not their fault, is that like any new startup in a new niche we had a bit of lack of communication in the beginning. This miscommunication went on until they understood what exactly the format was going to be. It was also our fault because we’re also in the initial stage as any startup. We sold a lot and didn’t have anything to show for the sales, so we had to rush things a bit at one point. That created a bit of stress for them, but they handled it very well.

What did you find most impressive about HyperSense Software?

HyperSense Software makes sure that the project is implemented even after they deliver. I always got calls two or three weeks after a project was done to make sure everything was fine. They are always willing to go the extra mile and do more work to make sure the quality is there. The one thing we liked is they never tried to increase hours. Every time I asked them how much it would take and I gave them my estimation or my CTO’s estimation on that; they always tried to say they could do it faster and not increasing rate.

Are there any areas HyperSense Software could improve?

Maybe a bit more communication would be nice when it comes to the actual code that we’re developing, but then again, I understand the situation. The management style is different. I’m a hands-on guy. I like to talk with everybody on the team continuously. But with HyperSense Software I wasn’t involved that much with the developers. It’s a difference in attitude. It’s a difference in what I was expecting. It was a decision from Andrei that it would be best if I allowed him to do the internal project management for his people and only interact with them if something is urgent or needed from my side. That would’ve been my preference, but I don’t think it would’ve impacted the result in any way in the end.

Please describe your organization.

MyBlender is a mobile application designed for consumer brand engagement. The application uses photos and videos stored on the device and a set of creative themes, and it produces a 6 or 15-second professional looking video on the phone within seconds. Simple sharing tools allow users to share those, what we call “blends”, with their social network.

It's really designed with a publishing platform in mind, for major consumer brands to engage their users at events of special promos, where the creative theme might include elements from the brand or other associated content that would be interesting for their fans or advocate consumers to share. That's what MyBlender does.

What is your position?

I'm the Co-Founder and Chief Executive Officer.

What business challenge were you trying to address with HyperSense Software?

Well, we're an early stage start-up, so we decided from the get-go that we were not going to go out and try to recruit engineering resources ourselves for this. We would look for a company who had a wide range of experience in developing mobile applications of this type. We did a fairly significant amount of due diligence.

What platforms is the app on?

It is available today in the app store. Our intent is not to make this a consumer app, although we have it published as a way to do a live beta of our application. You can download the application for free on the iOS app store as MyBlender. It's currently in development on Android and will be introduced on Android in March. One of our key criteria for the selection was that the company had to have experience on both iOS and Android, so that we weren't managing two different organizations.

How did you come to work with HyperSense Software?

We hired HyperSense through what is now oDesk, but it was Elance at the time. We interviewed probably eight or nine different development companies, and we had a set of criteria that we were looking for in specific skillsets. HyperSense met those skillsets.

After that, we rated the companies and then did an interview process. We awarded HyperSense the contract to build the MyBlender app.

Could you provide a sense of the size of this initiative in financial terms?

I suspect this will be certainly a $200,000-plus investment for us.

What is the status of this engagement?

Our intent is to continue with HyperSense as our engineering resource, and as we get additional funding, that will go to allowing them to bring on additional staff that will be dedicated to us. They have a great methodology and quality control. Take away anything that they're actually building, you have to have essentially good foundations in development in order to develop an application correctly, timely and of good quality. They have that and it would take a substantial amount more to reproduce that ourselves with in-house employees. We will continue to invest in them while they continue to develop and deliver for us at the level that they are.

Could you share any statistics or metrics from this engagement?

Like all start-ups, it's an interesting journey. We had a vision for what we wanted to have, and had some early successes with some major global brands. We look to further success in bringing our first application to market with one of our clients in the June timeframe.

What distinguishes HyperSense Software from other providers?

I'm not being facetious when I say that they speak English really well. I've been doing this for a long time and I've hired a lot of freelance talent over the years. One of the most important things in hiring resources, especially resources located offshore, is that they can communicate well with you as an organization. They have to be an extension of your organization.

As point number one, I can tell you that HyperSense stands out for me with their ability to communicate. They have a great command of the English language, which is a second language for these guys. They really put a strong emphasis on understanding English, both written and oral, and this not only includes the guys leading the project, but their full team as well. That’s a massive deal.

Point number two is their knowledge of iOS and Android operating systems, best practices, tricks and tips. The fact that they've been there and done that in other projects is a huge help. I have a project management background, so I built a comprehensive product marketing plan and product development plan, which we worked with them on in terms of pricing this out and delivering. Sometimes you have a vision for how something might work, and some other developers might simply go forward and develop what you said.

I think one of the key values that HyperSense brings to the table is that they, I wouldn't call it push back, more so I think the correct term would be that they're consultative. They say, "Look this is a way to do it. Here's another way to do that that might get better results, and here's the things that we think you could get from that." Having a development partner who's thinking about this from a business perspective and the technology perspective is a huge help. It's like have additional employees in that sense.

At a technical level, I think they have an innate knowledge of the libraries and technologies that are on these platforms. When one of the key criteria of our application was that it had to have really good performance and had to leverage the Open GL graphics library of the platform to get that graphics acceleration, not simply by using brute force on the CPU, which is another way to do it. They were able to get us somebody on the project who was really comfortable in Open GL and could translate the video transitions effects and filter looks that we were providing as video producers, into something that could be reproduced on the phone quickly, in a matter of seconds. I think that's another really key piece to this.

Uniformly, when we show people the application, they go, "Wow that is quick!" I think that's exactly what we wanted to do here. We know that consumers don't want to wait for anything anymore, so having a very responsive app was a key criterion.

Is there anything HyperSense Software could have improved or done differently?

Not really. I really try to be objective in these kinds of interviews, and whenever there is an opportunity for improvement, I'm usually the first one to say it. I have to tell you that my experience, and as I said, I've been doing this longer than I care to remember in terms of hiring both teams that reported to me at very big organizations like Microsoft and Sun Micro Systems on the engineering side, and then separately having both start-up engineering organizations that reported to me and contract folks reporting to me. I don't think, in all of my career, I've had as good an experience of dealing with product management and engineering resource folks as I have with HyperSense.

My only reservation, if anything, is that I don't want people to seek HyperSense because they may get too busy and can't focus on my project. That's always the downside of this. It's like telling your friends about a great radio station, sooner or later everybody's listening to it, and then the ads make it impossible to listen to anymore. I think we're absolutely committed to a future with HyperSense, and unequivocally recommend them for anybody who's thinking about an application that's pretty advanced, which ours definite is; it's not a run of the mill app.