HobartSeo

BACKGROUND

Please describe your company and position.

I am the Fabric Care Researcher of Careonova

Describe what your company does in a single sentence.

Careonova.com is an educational website focused on laundry care, fabric care, stain removal, odor removal, washing tips, and clothing maintenance. The site provides practical guides that help readers clean, protect, and care for their clothes using simple, safe, and easy-to-follow advice.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hobart Seo to accomplish?

• Build a clear SEO content strategy for Careonova’s laundry, fabric care, stain removal, and odor removal topics.
• Create a stronger content system that helps Careonova become more useful, trustworthy, and easier for readers to find through Google.
• Create a stronger content system that helps Careonova become more useful, trustworthy, and easier for readers to find through Google.

SOLUTION

How did you find Hobart Seo?

Online Search

Why did you select Hobart Seo over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Hobart Seo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

HobartSEO helped us turn Careonova’s laundry and fabric care content into a more structured SEO project. We already had a clear topic area, but we needed help organizing the content properly, choosing the right keywords, and making each article more useful for people searching on Google. The scope included keyword research, topic planning, SEO content briefs, article structure improvements, internal linking, FAQ optimization, and on-page recommendations for titles, headings, and meta descriptions. They also helped us plan content around practical search intent, such as stain removal, odor problems, washing tips, and fabric care questions. The key deliverables were a stronger content roadmap, better article outlines, improved internal linking direction, and a repeatable SEO content process for future guides.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since this was an early-stage SEO project, we measured progress through content and on-page improvements rather than claiming long-term traffic results too soon. HobartSEO helped us organize more than 140+ keyword opportunities into clear laundry and fabric care topic groups, prepare a 3-month content roadmap, improve the structure of key articles, and create SEO briefs for priority guides. They also helped us add stronger internal linking between related topics like stain removal, odor removal, mold on clothes, washing tips, and fabric care. This reduced our content planning time and gave Careonova a clear, repeatable SEO process for future publishing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project with a clear roadmap, shared deliverables on time, and responded quickly to feedback. The process felt organized and practical, especially because they explained the SEO reasoning behind the content briefs, keyword choices, and internal linking recommendations.

What was your primary form of communication with Hobart Seo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

visibility. They did not just suggest keywords. They helped us understand how Careonova’s content should be structured so Google, AI tools, and real readers can understand the site better. Their approach felt practical and honest. They focused on stronger topic clusters, better article flow, cleaner internal linking, and more useful answers for laundry and fabric care searches. For the price, the work felt very valuable because it gave us a smarter long-term content direction, not just a basic SEO checklist.

Are there any areas for improvement or something Hobart Seo could have done differently?

The only thing they could improve is reporting. The work was clear, but a simple monthly scorecard with before-and-after content changes, keyword priorities, and next steps would make the progress even easier to track.