Can you share any outcomes from the project that demonstrate progress or success?
Clients said our old site was clunky and hard to navigate. Now, they tell us it’s clean, modern, approachable, and stands out from both our competitors and our partners.
Users have nearly doubled every year and share our content on social media (Facebook, Twitter) much more than they used to. Though users visit fewer pages, we attribute that to our content being easier to find, since they also spend more time on each page.
How effective was the workflow between your team and theirs?
Their art director, Johnny, is easy to work with and highly knowledgeable. He’s always accessible and focused on finding solutions. Our internal team communicates with him through a liaison. The two of them communicate well and make sure all requests are understood.
We have little interaction with the developers themselves, but communication is pretty smooth. We submit all requests through a ticketing system, and their response rate is fairly quick. Emergency situations are tackled with a simple phone call to their main office.
What did you find most impressive about this company?
They answer our questions patiently and are willing to work with people that aren't frontend development experts.
Are there any areas for improvement?
There’s always room for improvement, and it goes both ways. There’ve been times where we made unreasonable requests with little notice, asking for tasks to be done a certain way. However, if I had to say anything, I’d suggest they improve their ticket response rate. We typically wait for 2–3 days for an answer to a ticket, and I’d like that rate to be a bit quicker. That being said, they resolve the issue quickly and to my satisfaction when they do respond.
The collaboration with HMG Creative is particularly impactful in social media, and the audience reach is much broader. HMG Creative is responsive, and they sent regular updates whenever they met a benchmark. They took time to understand the brand, and the site reflects the company vision.