The Different View
We are a creative agency focused on branding, UX and UI. We build and grow local and international brands in industries such as art & culture, IT, HR, fashion, e-commerce or NGOs.
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Focus
Portfolio
Zitec, French Revolution, Hospice, Tiriac Auto, Majorel, Pluria, OAR (Ordinul Arhitectilor din Romania), WWF, Frisbo, AdsWizz, Habitat for Humanity, OKIAN, Bookcity

SkyConsult - Branding & Website
SkyConsult is a full-service consulting and implementation, cloud migration, and support company. By empowering teams and fostering the growth of businesses, they transform IT environments.
We were in charge with:
- Brand positioning
- Visual identity
- Collateral materials
- Website design
- Copywriting

FRANKENCYCLE - Branding & Website
FRANKENCYCLE aims to establish a more sustainable perspective and boost community spirit all over Romania. This project focuses on forgotten bicycles and their potential for repair and donation, so they can be used again and bring joy wherever they are needed.
We were in charge with:
- Brand positioning
- Visual identity
- Copywriting
- Website design & development (Webflow)

Ordinul Arhitectilor din Romania - Website
The Order of Architects of Romania aspires to the development of a cohesive and responsible professional community, guided by the deontological code of the profession of architecture as a liberal art in Romania.
We were in charge with:
- website architecture
- website design
- website development, together with our collaborators from Neo Vision

Aurus - Branding & UX UI
Aurus provides the software, network, and crypto infrastructure for global precious metals businesses to merge with the future of finance.
Each and every detail and asset is supportive of a tech-oriented, bold brand.
The wordmark and symbol’s industrial, non-ornate look reflects seriousness and trustworthiness from first glance, and the typography is reflective of the brand’s assertive philosophy. The colors bring a touch of openness and light up the consistently dark backgrounds, while the 3d renders and animations are making the brand infinitely dynamic and entertaining.
Full project here: https://www.highcontrast.ro/work/aurus

Blue Marble - Branding & Website
Blue Marble is a global organization that creates the necessary conditions and infrastructure to support insurance markets where they have not previously existed.
We work together in delivering:
- brand positioning
- messaging
- visual identity (logo, imagery, visual concept)
- brand manual
- website design
Full project here: https://www.highcontrast.ro/work/bluemarble

Bedrock - Branding
Bedrock is a French company, part of the Bertelsmann group, that provides a world-class end-to-end streaming platform for leading media companies.
We worked together on:
- brand positioning
- visual identity
- motion graphics
- brand manual

Klarwin - UX/UI Design and Web Design
Klarwin is the emerging European company specialised in technical consultancy, systems and services in the area of applied engineering for filtration, separation and purification of fluids and treatment of water. We designed the application that helps service engineers and clients monitor their equipment while using alerts, graphics and different views on multiple parameters.
What we did for Klawrin:
- UX/UI design
- web design
Full project here: https://www.highcontrast.ro/work/klarwin

Integral Consulting - Branding
Integral Consulting is a strategy consulting boutique from Switzerland. They help you create a roadmap for leading the future of work, and they believe in the sustainable approach of doing business.
Our work:
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Visual identity
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Logo design
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Illustrations
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Design system

Hospice - Hope on wheels event branding
Partnered up with Hospice and created a fresh new identity for their biking event in 2021, Hope on Wheels.
The two-day event invited biking enthusiasts to ride for a great cause. The soft script combined with the playful serif type expresses everything the event stands for compassion, energy and community.

NSSG - Branding & Website
NSSG is an international one-stop shop for risk and crisis management solutions. They help organizations operate with peace of mind in challenging environments.
What we did:
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Brand positioning
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Tagline
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Visual identity
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Website design
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Brand manual

Muzal - Branding & UX/UI
Muzal is the music discovery app that connects you with thousands of songs to explore and add to your playlists. They are part of RED Entertainment Group, a company that manages some of the largest projects worldwide in the Music Industry. What we did for Muzal:
- naming
- visual identity
- app UX/UI
- brand maintenance
Full project here: https://www.highcontrast.ro/work/muzal

Mingo - Branding and UX UI
Mingo is the platform where you go if you are planning to go to med school. Students test their knowledge and see the chance they have to get a spot at top universities.
We were in charge with:
- naming
- logo & visuals
- illustrations
- platform UX UI
Full project: https://www.highcontrast.ro/work/mingo
Client: https://mingo.academy/

Talent Reimagined - Branding and Website
Talent Reimagined is a brand new company from Switzerland that aims to reimagine the talent acquisition concept.
What we did for Talent Reimagined:
- brand positioning
- brand identity (logo, color, typography)
- website design
See full story here: https://www.highcontrast.ro/work/talent-reimagined
Check them out: https://talentreimagined.com/

Breakaway - Branding
Breakaway is the best specialty coffee place in town. The brand combines the two passions of the owners: coffee and cycling.
In bicycle racing, a breakaway specialist is a rider who is specialized in attacking the race from the start in order to show off their sponsor and to try their luck in winning the stage without having to fight with the whole peloton at the finish line.
Our part in the brand development:
- brand consultancy
- logo & visuals
- location signalistics
- packaging design
Full story here: https://www.highcontrast.ro/work/breakaway
Brand evolution here: https://www.instagram.com/breakaway.coffee/

Pluria - Branding and Website
Pluria reinvents the concept of "offices" for both companies and employees. Pluria mediates the relation between companies, employees and workspaces in a easy to use platform, offering complementary work environments for teams.
What we did for Pluria:
- visual identity
- website design
- website development
- brand maintenance
Full story here: https://www.highcontrast.ro/work/pluria
Check them out: https://pluria.co/

Majorel - Careers Website
Majorel is an international service company, specializing in customer experience and business process outsourcing and more than 50,000 employees. They needed a website that would make recruitment easier, based on a concept that can be adapted for many regions and cultures.
We came up with “It’s OK” campaign, currently running in Romania, Armenia and Georgia.
Deliverables:
- landing page concept
- website design
- copywriting
- website development
Full story here: https://www.highcontrast.ro/work/majorel
See the project here: https://createyourcareer.ro/

Dealul cu afine - Ecommerce Website Design
Dealul cu afine is a producer and seller of organic blueberries and healthy blueberry products. They needed help with a fresher, cleaner website design in order to improve their clients' experience online.

Jobby - Branding and UX UI
Jobby is the platform where candidates and companies fit together. Both entities can see their matching percentage, saving time for both sides of the recruitment process.
What we did for Jobby:
- analysis and positioning
- brand sprint & consultancy
- visual identity
- verbal identity
- platform UX UI
- launching campaign
Take a look: https://jobby.ro/

Bookcity - E-Commerce Website
Do you remember when you entered that bookshop downtown and you said “WOW”? That was Bookcity. Our job was to create the same feeling online, while keeping the shopping experience clean.
What we did for Bookcity:
- website design (e-commerce)
Full project here: https://www.highcontrast.ro/work/bookcity

Neo Vision - Branding and Website Design
Neo Vision is a digital agency with focus on strategy and software development. They convert business ideas into digital products and they are our partners when it comes to web development.
Since we share the playground, we helped them with:
- logo & visuals
- website design
- copywriting
Full story here: https://www.highcontrast.ro/work/neo-vision
Check them out: https://neovision.dev/

Telero - Branding & Website
Telero is the first platform to make teleporting work possible. Companies upload jobs for individuals all over the world, while the remote workforces connect to the robots and control them in real time from any worldwide venues. It was about time, wasn’t it?
What we did for Telero:
- analysis and consultancy
- brand positioning
- branding
- website design
Full project here: https://www.highcontrast.ro/work/telero

SPECTRA - Branding and Web Design
We created the brand positioning, naming, logo and all the visual elements for Spectra, then we designed and developed the website. We are now on an ongoing maintenance agreement for the brand and website.
Project here: https://www.highcontrast.ro/work/spectra

Dora - Branding and Website
Dora is the personal robot assistant that helps recruiters in identifying and selecting candidates through Social Media.
The client needed a new identity that would reflect the brand’s innovation, dedication and modernity. We helped with:
- brand positioning
- tagline
- logo & visual identity
- website design
More about the project: https://www.behance.net/gallery/83351109/Dora-Branding

OKIAN - Website Design and Development
OKIAN is the biggest Romanian online library with more than one million products. We are in charge with their identity since 2007 and 2015 was the perfect timing for a visual refresh. The new design was all about the customers: new features and sections dedicated to book lovers, responsive design and an amazing predictive search.
See the story of the project here: https://www.highcontrast.ro/work/okian-onlinepresence/
Explore the library here: http://okian.ro/

Mirro - Branding and Website
Mirro is the SaaS which improves the relationships between organizations and their people. Highly user-centric, scalable and with a self-service approach, it offers valuable business insight and solves current and upcoming HR issues.
The client needed a strong yet friendly identity for their HR tool. We have started with an in-depth analysis of the market and create the following:
- brand positioning
- name & tagline
- logo & visuals
- illustrations
- website design
- product styleguide
Full story: https://www.highcontrast.ro/work/mirro
Client: https://mirro.io/

MUSHIN.FM - Branding and UX UI
MUSHIN allows people to listen to their favourite music in public places. Using a smart AI algorithm, the MUSHIN platform generates a real-time and dynamic playlist intersecting the venue’s music library with the musical preferences of people in the location.
The startup has its roots in the agency and we are in charge with:
- naming
- logo & visuals
- app UX & UI

Frisbo - Showcase Website
Frisbo is the e-fulfillment service that takes care of e-commerce projects from storage and invoicing to packing and shipping.
In 2017 they lauched Frisbo Dashboard, a tool that allows clients to keep track of their online shops in real time. They needed a new visual identity to illustrate the new approach. We focused on the key points of the business, making the website fresh, simple, clear. The new Frisbo website is about bold colors, clean typo, illustration and straightforward call to actions.
Take a look at Frisbo website here: www.frisbo.eu
Reviews
the project
UI/UX Design for AI Development Company
"We were impressed with their graphic design style and the results of the project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
CoreAI Your home for AI Projects Utilizing our infrastructure, a broad core knowledge and experience, we develop AI pipelines for various challenges. We specialize in developing mature AI models in less time and lately developed a full service of MLOps infrastructure.
For what projects/services did your company hire High Contrast, and what were your goals?
We needed a simple UI for managing and monitoring AI and Machine Learning pipelines, on the research phase and production. This is a wholistic management tool, having dashboard views, complicated charts, navigation tool bar and more. We needed a graphical language that will describe different functionalities, without the use of much text.
How did you select this vendor and what were the deciding factors?
We looked for a design company that will be able to take our vision, simplify it and make a graphical design that will look awesome. We saw other work done by High Contrast and were impressed by the variety and with the way they can adapt different styles based on the client needs.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We passed through an evaluation of effort per a power point we provided, then got a price proposal which later found accurate as they estimated. First outcome was navigation diagram and analysis of the entire UI flow, we got also the graphical pallets. After that we got Figma outputs of required designs, per our priority. The team was very responsive and listening to our feedback and provided a better content that we expected.
How many people from the vendor's team worked with you, and what were their positions?
4 people appx, a UI expert, creative, graphics and a project manager who was with us in all the meetings and in between.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Above expectation. The design and the look of the platform UI and graphics was amazing, telling it also by the response we got from potential clients, not only by our own eyes...
Describe their project management style, including communication tools and timeliness.
Very clear and listening. The communication and the set expectation was clear, also they took care to place the right people in the meeting. the schedule sometimes took longer, as they were busy.
What did you find most impressive or unique about this company?
We were impressed with their graphic design style and the results of the project. Very efficient team, every design was estimated before and took as estimated, good value for money.
Are there any areas for improvement or something they could have done differently?
Timeline and evaluation of calendar project time and being available to take more urgent design jobs, as for campaigns, etc...
the project
Video Production for Advertising Services Company
"They were always responsive to our feedback and worked hard until we were 100% happy with the results."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the product marketing director, working on product positioning globally with my team.
For what projects/services did your company hire High Contrast, and what were your goals?
One of the projects we worked with High Contrast on was for product videos. Our platforms are quite complex, and the ecosystem is as well, so we needed a way to visually explain what our products do and simplify messaging.
How did you select High Contrast and what were the deciding factors?
We looked for video production companies but many did not offer end-to-end services. Plus, we already had a great working relationship with High Contrast from other visual products.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
We started with a discovery meeting, then we handed over the brief. There were a few revision rounds until we were perfectly satisfied with the outcome. The turnaround was fast.
Who did you work with and what was the feedback process like?
We worked with a project manager that facilitates the video production with designers.
Can you share any outcomes from the project that demonstrate progress or success?
We promoted our videos through email marketing campaigns and on our knowledge base. Engagement metrics were high and we got a lot of positive feedback from both customers and internal audiences.
Describe their project management style, including communication tools and timeliness.
The project manager was very responsive and easy to work with, as she understands customer needs and knows how to also communicate internally with her team.
What did you find most impressive or unique about this company?
They've learned our industry - even though it is quite intricate, and They were always responsive to our feedback and worked hard until we were 100% happy with the results.
Are there any areas for improvement or something they could have done differently?
I wish we could meet in person more often to brainstorm and collaborate, but we still have very good communication even though we're all based in different locations around the world.
the project
Branding for Blockchain Products & Services Company
"They're proactive, always proposing positive changes or ideas that could help our brand and design be stronger."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Head of Product & Business Operations at Aurus Technologies. We offer blockchain based products and services to the traditional precious metals industry to accelerate their digital transformation and access new revenue streams in crypto and DeFi.
For what projects/services did your company hire High Contrast?
High Contrast helped us with our entire rebranding strategy and on designing both our website and mobile app.
How did you select High Contrast and what were the deciding factors?
In just our first introductory meeting, High Contrast understood right away what our company needed regarding branding and design, giving us a complete proposal to move forward.
Describe the project in detail and walk through the stages of the project.
Our company went through an entire rebranding process, building a new website and launching a mobile app with the new brand style. High Contrast carried us through this process efficiently and with high quality, having their team fully committed on helping us to get the new branding right.
We had constant meetings and workshops to work on each of these projects (branding, app and website) and we achieved the launch of these in less than 5 months, and the feedback from our clients and stakeholders was extremely positive. High Contrast built a super professional Brand Book and Branding Kit for us to adequate our marketing to the new brand image, with new assets, colors and guidelines to ensure a proper consistency across our marketing channels and marketing material.
This was a challenging project to work on, and High Contrast delivered with top quality and commitment.
How many resources from the High Contrast team worked with you, and what were their positions?
We worked and continue working with four team members of High Contrast, Delia, Andrea, Bogdan and Emilia. It has been a real pleasure working with them and we have built a long-term partnership to keep growing our brand along with High Contrast as our official Design and Brand provider.
Can you share any outcomes from the project that demonstrate progress or success?
The outcome was positive a 100%. Feedback from our clients and stakeholders was incredible, as everyone has found our new brand and design very professional, minimalistic, innovative and attractive. Their brand book, guidelines, assets and designs have been very helpful and essential to display the new branding of the company properly in the market. Our collaboration has been a true success.
How effective was the workflow between your team and theirs?
The workflow between our teams has been very effective, both via email and meetings. We are always in touch and the High Contrast team is always available to assist us.
What did you find most impressive or unique about this company?
We were surprised about their commitment, talent and efficiency. We knew we had less than 4 months to launch our new branding, new website and new mobile app, and with High Contrast we were able to achieve these tight deadlines efficiently and without sacrificing quality. They're proactive, always proposing positive changes or ideas that could help our brand and design be stronger.
Are there any areas for improvement or something they could have done differently?
I can only mention positive comments about High Contrast, so there is nothing we need to improve.
the project
Branding, Web & Logo Design for Microinsurance Company
"High Contrast came up with something completely new and unexpected that we would never have dreamed of."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an executive at a microinsurance organization. We bring insurance to people who don’t currently have access to insurance services.
What challenge were you trying to address with High Contrast?
When I started at the company 18 months ago, I didn’t feel that our branding and website spoke to any of the audiences we needed to reach, so I wanted to revisit them. I brought on High Contrast for branding 101 — to go right back to the very beginning and start again with no preconceptions.
What was the scope of their involvement?
High Contrast took us through an iterative process to define our branding. They did a very comprehensive branding exercise that involved taking a step back and thinking about what we do, why, and who we do it for.
After we’d written down the results of this analysis, the High Contrast team came up with 2–3 creative designs fitting that brief, including the logo. We discussed the ideas internally and chose one option, which High Contrast further developed with some refinements and fine-tuning.
Once the branding was defined, the High Contrast team designed our new website from scratch using our new brand identity, including logo, colors, and fonts.
They used Figma to mock up the site, and an external team implemented it. High Contrast supported the developer during this WordPress implementation process.
Moving forward, we’ll be keeping High Contrast on a retainer as our creative design partner to help us develop materials such as presentations and other additions for our website.
What is the team composition?
We’ve worked with four people from High Contrast, including Rares (Founder & Creative Director), Emilia (CEO & Partner), a project manager, and a creative designer.
How did you come to work with High Contrast?
We’d worked for the same client as High Contrast on a different project, so I had some knowledge of how they worked.
We decided to go with them due to a combination of factors; they had a good portfolio, an attractive pricing model, and an easy, efficient, and well-organized way to work.
How much have you invested with them?
So far, we’ve spent about €10,000 (approximately $11,300 USD).
What is the status of this engagement?
We started working together in March 2021, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
High Contrast’s work has received an overwhelmingly positive response from all the people we’ve consulted. Since we’re a small organization, we can’t survey many people to measure the success of our new branding. However, we’ve had great feedback, and our website has a modern and fresh look that better communicates our message.
Many things are happening with our business, and the website High Contrast designed helps with our customers’ awareness. Our revenue increased significantly last year, and the site is one factor that supports our business’s growth and development.
We’re so happy with the work they’ve done that we’ll continue working with them to improve our website and for creative input on marketing materials.
How did High Contrast perform from a project management standpoint?
They’re very good at project management. The High Contrast team is easy to work with, clear, and efficient.
Although one or two things have taken a few extra days, they’re good at communicating what’s happening, so there are no surprises, and I can adjust our plans to suit.
Our communication is via email and virtual meetings through Google Meet or Microsoft Teams. Overall, our partnership has worked really well.
What did you find most impressive about them?
I’m impressed by High Contrast’s great creative ideas. I was looking for a fresh take on what we do, and that’s exactly what they’ve delivered. All our stakeholders and the people we’re talking to appreciate their branding work.
High Contrast came up with something completely new and unexpected that we would never have dreamed of. I give them a top rating — I really appreciate what they do and how they do it.
Are there any areas they could improve?
No, there isn’t anything they need to improve.
Do you have any advice for potential customers?
Be as clear as you can be about what you need with any provider coming to support you. Also, be upfront in setting expectations and requirements.
the project
Brand Overhaul for Educational Foundation
"High Contrast had well-trained resources that understood and delivered our technical needs."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the general director of a foundation in Romania that implements social projects to further our country's educational efforts.
What challenge were you trying to address with High Contrast?
Our company name was similar to a big retail brand in Romania, so we needed a brand overhaul.
What was the scope of their involvement?
High Contrast initially built our brand guidelines to finalize the fonts, color schemes, and our programs' logo designs. They then designed our logos based on the new brand guidelines and our preferences. Upon accomplishing their initial deliverables, High Contrast then used Webflow to build our website from the ground up, incorporating new features and brand elements.
What is the team composition?
We worked with two designers and a project manager.
How did you come to work with High Contrast?
One of my colleagues was acquainted with their programmers. Trusting his recommendation, we reached out to High Contrast and discussed the project with their team.
How much have you invested with them?
We spent about €3,000 (approximately $3,400 USD).
What is the status of this engagement?
The branding project ran from August–October 2021.
What evidence can you share that demonstrates the impact of the engagement?
Our marketing efforts and High Contrast's rebranding solutions significantly improved our site traffic. From our team and stakeholders' perspectives, they delivered a functional and user-friendly website that met our standards.
How did High Contrast perform from a project management standpoint?
We communicated via Zoom and emails and relied on Figma for project management. High Contrast was a dependable partner that respected our challenging timelines.
What did you find most impressive about them?
High Contrast had well-trained resources that understood and delivered our technical needs. They were more professional than the other design and development agencies we worked with.
Are there any areas they could improve?
They seemed less motivated when we asked them to implement additional changes to our logos, but it all worked out well in the end.
Do you have any advice for potential customers?
Give clear instructions and deadlines. If you know what you want and can communicate it clearly, they'll deliver that accurately.
the project
Branding Services for Educational Nonprofit Organization
"Their design solution was original and aesthetic."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work for Fundatia Noua ne pasa as a software developer and project manager. Fundatia Noua ne pasa is an educational NGO from Romania.
For what projects/services did your company hire High Contrast?
We hired High Contrast in order to create our new identity, logo and website.
How did you select this vendor and what were the deciding factors?
We received a recommendation from a partner and after that we checked the portfolio and scheduled a meeting with the CEO. After this steps we decided to work with High Contrast.
Describe the project in detail and walk through the stages of the project.
After 2 meetings when we discussed our needs, we decided to receive in 2 weeks one initial design for the main page and a new logo because we had a short deadline. Once we choose a theme we iterate through feedback meetings the design for the other pages and also for the logo. Because of the short deadline we skipped many design steps, like creating a moodboard, etc.
How many resources from the vendor's team worked with you, and what were their positions?
4 people: CEO, creative designer, project manager, grafic designer.
Can you share any outcomes from the project that demonstrate progress or success?
Our partners sent us several appreciation messages about the new design.
How effective was the workflow between your team and theirs?
They responded quickly to our request and feedback.
What did you find most impressive or unique about this company?
Their design solution was original and aesthetic.
Are there any areas for improvement or something they could have done differently?
Always you have something to improve but we can tell what can High Contrast improve after this project because the results are good and the steps were clear and simple.
the project
Digital Marketing for Web-To-Print Company
"The selected consultant is the most experienced out of the competitors."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Dreamshare is a web-to-print company, specialized in cusom photo gift production. I am the sole shareholder and administrator of the Company
For what projects/services did your company hire High Contrast, and what were your goals?
The overall objective of the project was to improve the market image and performance of our company by building a strong brand and a modern online presence, corresponding to our values.
The specific project objectives were:
- To define the Dreamshare brand hierarchy based on the existing and new portfolio of products and its specific target groups
- To consolidate the overall image of the company by creating a colorful, joyful visual and verbal identity, together with collateral materials
- To clearly delimitate the main brand differentiate the sub brands for photo and custom gifts segments
The project comprised two phases:
Phase 1: Brand identity development (Brand positioning, Collateral materials design, Website update, Identity manual)
Phase 2: Online marketing strategy (Awareness campaign concept, Campaign materials creation
How did you select this vendor and what were the deciding factors?
The beneficiary company selected the consultant after evaluating competitive proposals and interviewing candidate consultants. The final decision was taken based on the consultant’s qualifications as presented to the company. Other two qualified competitors also issued offers for the project.
The decision of choosing High Contrast was mainly based on our previous cooperation, the respective company already knows our concept and developed some of the existing development stages with us.
Other aspects taken into account regarding to the consultant selection:
- budget efficiency, as time spent for brand and company acknowledgement will be spared, based on our previous cooperation
- as High Contrast already knows the brand, they can easier foree ways of improvement and development directions
- the selected consultant is the most experienced out of the competitors. They have the most complete team, impressive portfolio, and highest turnover
- the selected consultant is highly creative, a necessity for our project. The emotional and visual components are key for success
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The project included the following phases:
Phase 1: Brand identity development
✓ Brand positioning: insights gathering, market positioning, target market defining, visual and verbal communication, objectives and deliverables.
Deliverable: 1 analysis document, 20 pages pdf.
✓ Collateral materials design: creative concept for materials design, layouts and templates. Deliverables: voucher, products usage instructions, thank you cards/origami game card, photo envelope, stickers
✓ Website update: existing website analysis, design and text updates, developer modifications, testing and launch.
Deliverable: updated website according to the new objectives
✓ Identity manual: Brand identity, usage and context of use, visual and verbal directions, mockups, online identity, cross-branding manuals.
Deliverable: brand identity manual
Phase 2: Online marketing strategy
✓ Awareness campaign concept: Campaign creations based on customer brief, company headline and key visuals creation, implementation concepr defining.
Deliverable: Campaign creation concept
✓ Campaign materials creation (visuals and text): Selection of key producst for each campaign, headlines and body text, images editing, banners creation.
Deliverables: 18 x headlines & body text; 9 x campaign banners for the filtration systems brand Throughout the development phases, there was insured the account management (15% of the allocated project time), comprising customer and internal communication.
How many resources from the vendor's team worked with you, and what were their positions?
7 employees worked with us:
Emilia Jercan - Brand Specialist
Andrea Stan - Branding Designer
Ana Donos - UX/UI Designer
Rares Dragan - Creative Director
Delia Dinca - Account Manager
Bogdan Dobrescu - Developer
Alexandra Anghel - Copywriter
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The specific project objectives are:
✓ To define the Dreamshare brand hierarchy based on the existing and new portfolio of products and its specific target groups
✓ To consolidate the overall image of the company by creating a colorful, joyful visual and verbal identity, together with collateral materials
✓ To clearly delimitate the main brand differentiate the sub brands for photo and custom gifts segments
The company expects that one year after the completion and upon implementation of recommendations, the following key performance indicators could be achieved:
✓ 100% Increase in sales volume; in 2020, the number of orders was 986
✓ 100% Increase in turnover; in 2020, the turnover was of approx. €29,345
How effective was the workflow between your team and theirs?
The workflow was developed and implemented as planned, without interruptions or delays.
What did you find most impressive or unique about this company?
The thing that I like the most was their creativity.
Are there any areas for improvement or something they could have done differently?
Not at the moment
the project
Branding Services for Risk Management Consultancy Firm
"Our values were perfectly matched with the High Contrast team."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
North Star Support Group is a boutique risk management consultancy with over 20 years of experience providing a range of client-focused services globally. We provide advisory and support services across the enterprise to assist businesses and organisations navigate safely and securely through challenging risk environments. I am NSSG's Business Development Manager.
For what projects/services did your company hire High Contrast, and what were your goals?
We knew our image can be improved but launching such a quest was only possible if a strong partner could back us up on this journey. Once we met the High Contrast team, we immediately knew that we can count on them so when they proposed to us the rebranding option, we simply felt comfortable pursuing it.
How did you select this vendor?
They've been recommended by another trusted partner of ours.
Describe the scope of their work in detail, including any steps and the final deliverables.
We started by mapping NSSG's core values and with this, we managed to present ourselves better as a team and its guiding vision. We knew what needs to be emphasized towards our public. These efforts culminated in the development of a new branding and brand manual, a new website and the subsequent collateral materials. But most importantly, culminated in a new team spirit as our colleagues felt inspired by our new look.
How many people from the vendor's team worked with you, and what were their positions?
Uh, this is tough to count as I believe we worked with most of their team starting with their founder and their CEO who managed to give us the much-needed trust to start the journey with them.
Can you share any outcomes from the project that demonstrate progress or success?
I guess the new website is the best answer here so have a look https://nssg.global/.
Describe their project management style, including communication tools and timeliness.
Professionalism at its best. Flexible where needed, strong and argumentative where required and time-efficient working style.
What did you find most impressive or unique about this company?
We believe that outstanding results are meant to follow those who pursue their goals with passion and commitment. Our values were perfectly matched with the High Contrast team. And we felt confident to develop our new public identity with such dedicated professionals.
Are there any areas for improvement or something they could have done differently?
Meet them earlier. No, as things happen when they should. They just need to keep up the level of enthusiasm they place in their projects.
the project
Web Design & Development for Hospital Institution
"I appreciate their proactivity and involvement. You can tell that they liked the project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are the National Institute of mother and Child health. I am the spokesman and PR and Communication responsible.
For what projects/services did your company hire High Contrast?
We needed a new website for the Institute, in order to have a much clear structure of the information and a friendlier experience for the users.
How did you select this vendor and what were the deciding factors?
I met High Contrast during a meeting at a previous job and I linked their work, we also have common collaborators who validate that they are professionals.
Describe the project in detail and walk through the stages of the project.
We needed website architecture, design, and development. We had a kickoff meeting with the partners and our communication team, we discussed the issues then a project manager took over.
We defined together the new structure of the information, the new needs, then they created the design while our team took care of the content. We used WordPress for the development because it’s easy to use by our team as well.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with the project manager, the designer, the creative director, and the CEO. We also got in touch with the team’s collaborators on the development side.
Can you share any outcomes from the project that demonstrate progress or success?
Everyone was satisfied with the work, including doctors and other personnel of the Institute. It is easier now for us to keep the content up to date and for patients to find it.
How effective was the workflow between your team and theirs?
We were constantly in touch with the project manager and the CEO, but they also involved the designer when needed. We used Skype and Google Drive.
What did you find most impressive or unique about this company?
I appreciate their proactivity and involvement. You can tell that they liked the project.
Are there any areas for improvement or something they could have done differently?
There is always room for improvement but I can’t tell something in particular, nothing disturbing.
the project
Web Development for Outsourcing Company
"We really enjoyed their creative input and their out-of-the-box solutions."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We design, build and deliver end-to-end CX for many of the world’s most respected digital-born and vertical leading brands.
For what projects/services did your company hire High Contrast, and what were your goals?
We wanted to create a local recruitment website since our recruitment needs have substantially increased over the last years.
How did you select this vendor and what were the deciding factors?
We searched to work with a local supplier with a nice portfolio when it comes to web developing and UX. We were impressed about their creative work they've done especially in recruitment area.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a nice kick off meeting, followed by a thorough brief sent by the agency. Then we calibrate ideas, and had two different concepts to choose from. We worked closely with a project manager that support to integrate our ideas/culture/brand guidelines into their creative concept.
How many people from the vendor's team worked with you, and what were their positions?
A project manager was our direct contact, but also we got the opportunity to meet the entire team that was working on our project: copywriter, graphic designer, art director and even the owner.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We received positive feedback from our stakeholders regarding the creativeness of the new website: playful and catchy. Also, we managed to increase our recruitment capabilities.
Describe their project management style, including communication tools and timeliness.
Open and friendly communication, we used various communication tools for this project, they promptly and positively reacted to our feedback in a prompt and open manner.
What did you find most impressive or unique about this company?
We really enjoyed their creative input and their out-of-the-box solutions.
Are there any areas for improvement or something they could have done differently?
Not really
The client and their customers praised High Contrast's excellent UI work. The team took the time to understand the client's vision, set and manage expectations, and provide constant updates throughout. They impressed with their efficiency, top-notch design skills, and receptiveness to feedback.